Case Study. NorthStar is an organic sports nutrition company which provides nutrients from real whole food ingredients.

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2 NorthStar is an organic sports nutrition company which provides nutrients from real whole food ingredients. NorthStar Organic Sports Drink provides a unique, flavourful and organic alternative to other questionable sugary coloured sports drinks. It truly is a delight to anyone s taste buds. Case Study Sports Drink Development: Sports and energy drinks continue to be one of the fastest growing soft drink categories in volume and value, as consumers around the world increasingly demand functionality from their beverages. North America represents over 50% of the global market share for sports drinks, with the United States representing the vast majority of this market. The Canadian Sports Drink industry, as of 2009, is valued at over $423 million. The positioning of these products remains consistent: using professional sports and exercise culture to appeal to sports fans. Sports drinks are heavily marketed as part of an overall exercise and fitness culture, with the function of refuelling or re-hydrating after workouts. The composition and presence of sports drinks play key roles in their appeal to a broader consumer base. Unlike the multitude of flavours and artificial colours of Gatorade and Powerade, NorthStar resembles clear water, both in terms of its packaging and the lack of colouring. -Euromonitor International Database Consumers are seeking ways to adobt sustainable lifestyle HABITS and improve their health without sacrificing nutrition. NorthStar is the only Organic, Vegan, Gluten Free and Plant Based sports drink that is friendly for children and adults who run, cycle, swim, hike or engage in any other activity. Gluten Free Plant Based

3 Vega, which exclusively sells plant-based powdered shakes and snack bars, sold for 5.5 times sales revenue. Trends Retailers have seen continuous growth in their sports nutrition category. This is new business generated and not trading dollars between products. Clear or translucent colours further enhance connection to the health and hydration properties, and NorthStar has been successful in connecting with consumers through a Canadian Made organic product in stores. Effective and proven ingredients on real whole foods, which benefit the consumer, improve their athletic ability, promote energy levels before exercising, help support mental focus, and help combat muscular cramps. NorthStar supports athletes in the fastest growing sport, runners Dylan Wykes and Rob Watson, for the 2016 Rio Olympics The NorthStar vision is to be the cleanest nutrition company worldwide. Our competitive advantage lies in our use of sophisticated organic ingredients unmatched by our competitors.

4 AVAILABLE IN 2 FLAVOURS NO ARTIFICIALS No preservatives, colouring or artificial components. BRANDING Packaging made clean and simple. TASTE A light, invigorating lemon flavour with all the energy you need for strength and endurance. ELECTROLYTES Quick absorbing electrolytes from Organic Coconut Water. DISSOLVANCY High dissolvancy rate, with no floaters or undissolved chunks. SUPPORT 10% of all sales goes to supporting Olympic athletes Dylan Wykes and Rob Watson. ORGANIC INGREDIENTS We ensure high quality organic flavours and ingredients you can pronounce. DIVERSE A wide range of popular flavours with additional organic sports nutrition products underdevelopment.

5 ATHLETES DYLAN WYKES: 2 nd Fastest Canadian Marathoner of all time. Represented Canada in the London Olympics and IAAF World Championships. ROB WATSON: 4x National Champion and 2x World Champion Team Member. Represented Canada in the World Championships in Moscow. HOW DOES IT MEASURE UP? NORTHSTAR Gatorade Vega BioSteel Organic Used by athletes to obtain steady energy, avoid cramping and align with their healthy lifestyle. No Added Colouring Plant Based Vegan Gluten Free Non GMO

6 NorthStar is a certified product that guarantees what s in it and what s not. NorthStar is focused on delivering remarkable products with a unique positioning in your store. Unlike other sports drinks, Northstar is strategically positioned on the shelf and on hangers to diversify and increase dollars per sq. ft return for the retailer.

7 TARGET MARKET 40 years old Lives in West Vancouver Stay-at-home mom 3 children, ages 9, 12 & 15 Moderately physically active 27 years old Lives in Kitilano UBC Grad - HR manager Salary: $45,000 Highly physically active 35 years old Lives in Yaletown SFU Grad - Accountant Salary: $60,000 Extremely physically active SHIPPING DETAILS PALLET Units Per Case 8 bags Case Per Pallet 60 Material Pouch

8 East 11th Ave Vancouver, BC, V5T 4W organicnorthstar.com run@northstarendurance.com