APPROVED U.S. NUTRIVERUS POWDER CLAIMS October 2016

Transcription

1 Product NutriVerus powder Product Number 34301: NutriVerus powder 150 g Country United States Effective October 2016 Supersedes September SCOOPS [5.4 G]/DAY NUTRIVERUS POWDER Quality and Safety Naturally gluten-free Gluten-free Suitable for vegetarians Patent pending Low glycemic Free from MSG, preservatives and artificial colors Contains naturally sourced ingredients Benefits Glyconutrients/Cellular Health May support the proper functioning of immune system cells* May support the proper development of immune system cells* May support the cell s ability to properly communicate with other cells* Glyconutrients [promote/support] healthy immune function* Body Systems/Prebiotic Support Promotes good health and vitality* NutriVerus, as a supplement to good nutrition, is formulated to help support longevity and vitality* May help support healthy aging* Formulated to support healthy aging* Supports a healthy immune system* Supports immune system function* Bolsters the immune system* Supports organ function* Supports healthy skin* Supports brain health* Supports proper glandular function* U.S. NutriVerus Powder Approved Claims Page 1

2 Supports healthy breast tissue* Helps support a normal healthy cardiovascular system* Helps to protect your cardiovascular system* Helps you maintain your energy levels* Immune system support is provided by naturally sourced vitamins and minerals* Prebiotic dietary supplement Helps promote gastrointestinal health* Helps support proper digestive system function* Supports healthy digestion* Contains complex polysaccharides Individual ingredients in NutriVerus have demonstrated prebiotic effects* The prebiotic larch arabinogalactan was fermented by human colonic bacteria and enhanced the growth of Lactobacillus species, including Lactobacillus plantarum* Research indicates that larch arabinogalactan supports the proliferation of beneficial bacteria found in the colon* Includes plant fibers for immune system health* Studies suggest that dietary fiber supports a healthy immune system* Vitamins and Minerals Vitamin and mineral blends and phytonutrients from natural sources Includes natural vitamin complexes Contains a mineral blend from a plant matrix Plant-sourced mineral blend Contains a mineral blend sourced from plants The vitamins, minerals and phytochemicals in NutriVerus powder help protect against nutritional deficiencies* Minerals in a plant matrix may have increased solubility over those in a standard multinutrient product Contains minerals sequestered in edible plant tissue; a natural, vegetable source Minerals need to be soluble to be absorbed. Minerals in a plant matrix were shown to be more soluble in simulated digested fluids than minerals in other multivitamins. A simulated digestion and solubility study showed that solubility and potential bioavailability of minerals from a natural plant-based source, such as that in NutriVerus, may be superior to that from a standard multivitamin Contains minerals in a plant-based matrix that may be more soluble than minerals provided in other commercial multivitamins Soluble plant fibers may improve mineral absorption Provides important nutrients for supporting healthy blood sugar, joints, breast tissue and skin* Provides antioxidant and immune system support and a full complement of natural vitamin and mineral blends and glyconutrients* The body needs only small amounts of the trace minerals but they are vital to health. NutriVerus provides a mineral blend from a plant matrix. The minerals accumulate in this plant because it is grown hydroponically in a mineral-rich broth. This proprietary U.S. NutriVerus Powder Approved Claims Page 2

3 mineral preparation provides: zinc (72% DV), iron (22% DV), manganese (90% DV), chromium (150% DV), copper (63% DV), selenium (86% DV), and iodine (60% DV). All of these minerals, with the exception of iron, are included in an amount at least equal to 60% of their respective Daily Values. The following vitamins and minerals are provided in high potency amounts: vitamin D (as plant-sourced ergocalciferol) manganese chromium Mixed carotenoids convert to vitamin A in the body as needed, providing benefits without the risk of vitamin A toxicity NutriVerus provides vitamin A in the form of its precursors, mixed carotenoids, a safe and natural form Mixed carotenoids are precursors to vitamin A and are converted to vitamin A as needed by the body. In this form, without the risk of vitamin A toxicity. Real food calcium [Good source of/rich in] Vitamin D3 Food form nutrients [Ingredients/nutrients] sourced from nature Source: nature Nutrition the way your body wants it Nutrition the real way Give your body what it needs in the way that it wants it The vitamin and mineral blends provided in NutriVerus are in a form resembling vitamin and minerals provided by foods The vitamins in NutriVerus are provided with other nutrients and plant fibers, other ingredients that are thought to improve their activity. Combination of multiple nutrient-dense food sources provide possible nutritional synergies The nutritional profile of the stabilized rice bran may enhance the activity of the glyconutrient and vitamin/mineral complex The nutritional profile of the stabilized rice bran may enhance the activity of the product s other nutrients The base of the stabilized rice bran and organic fruits and vegetables may enhance the activity of the glyconutrient and vitamin/mineral complex Food form vitamins and minerals may be more easily recognized and better tolerated by the body and therefore may be more [readily/easily/efficiently] utilized than synthetic, isolated nutrients. Serving size requirements may thus be more conservative for food form vitamins and minerals. Because high dose, isolated, synthetic nutrients can be harmful, NutriVerus is a better option Sensible supplementation is supplementation with food form nutrients at [close to RDA levels/close to levels that can be found in foods] NutriVerus is a supplement with [sensible/close to RDA] amounts of food form vitamins and minerals A supplement with [sensible/close to RDA] amounts of food form vitamins and minerals Provides [vitamins and minerals/nutrients] [in forms/at levels] found in foods U.S. NutriVerus Powder Approved Claims Page 3

4 Delivers [vitamins and minerals/nutrients] [in forms/at levels] that are similar to how they [appear/are provided/are found] in real foods Provides [vitamins and minerals/nutrients] in safe and [effective/beneficial] quantities, similar to how they are found in [nature/foods] Antioxidant Powerful antioxidant formula Food and plant-based antioxidant blend Antioxidant support from plant sourced ingredients Delivers an array of important antioxidants to help protect cells from the damaging effects of oxidative stress* Natural vitamin C from acerola cherry, selenium from hydroponically grown mustard sprouts, and carotenoids from African palm fruit, all provide antioxidant support* Provides phytonutrients from organic fruit and vegetable powders for extra antioxidant support/protection* Natural/plant-sourced ingredients in NutriVerus help provide protection from free radical damage* Natural/plant-sourced antioxidants intended to help protect cells from free radical damage* Helps protect cells, tissues, and organs in the body against the effects of free radicals, which are associated with aging* May provide cells with protection from free-radical induced aging* About the Rice Bran ingredients** Proprietary Rice bran is a powerful source of vitamins, minerals, essential amino acids, fatty acids, fiber (soluble and insoluble), phytosterols, and antioxidants. The rice bran and germ are the most nutritious part of the rice kernel Stabilized rice bran provides one of the best natural sources of fat-soluble phytosterols Stabilized rice bran is among the most nutrient-dense food ingredients with a rich diversity of bioactive compounds Stabilized rice bran is one of the world s most nutrient dense food ingredients Scientific studies support the health benefits of rice bran Stabilized rice bran is an emerging super-food Stabilized rice bran [with a source of/provides] metabolic cofactor precursors Stablized rice bran is a source of vitamins, minerals, essential amino acids, soluble and insoluble fiber, antioxidants and phytosterols, and is truly an emerging super-food Stablized rice bran is considered a super-food with vitamins, minerals, essential amino acids, soluble and insoluble fiber, antioxidants and phytosterols Stablized rice bran includes vitamin E complex with tocopherols and tocotrienols Stablized rice bran is naturally rich in B vitamins Stablized rice bran is naturally high in inositol Stablized rice bran is naturally rich in γ-oryzanol and phytosterols Stablized rice bran is naturally rich in fatty acids Stablized rice bran is naturally a good source of protein U.S. NutriVerus Powder Approved Claims Page 4

5 Metabolic cofactors can be considered helper molecules that assist in biochemical [transformations/enzymatic reactions] Metabolic cofactors are compounds required for the biological activity of proteins Metabolic cofactors play important roles in a large number of cellular reactions Rice provides the major source of calories for over 40 percent of the world s population Background Because monosaccharide intake in the [typical/modern/common] diet is largely glucose, glyconutrient intake is frequently inadequate According to the Centers for Disease Control and Prevention (CDC), 74 percent of the U.S. population in 2009 failed to meet the minimum recommended five servings/day of fruits and vegetables It may be even more important today to supplement the diet with vitamin and mineral products that help provide optimal levels of key nutrients necessary in a healthy diet To help maintain good health, physicians at Harvard Medical School have recommended that all adults take a multivitamin daily Research suggests that the vitamin and mineral content of some fruits and vegetables, grown conventionally in the U.S., is generally lower than levels reported in the 1930s or 50s In 1999, it was estimated that from 2 percent to over 20 percent of the population consumed less than 50 percent of the RDA of these micronutrients: vitamins B6, B12, C, E, and folate, niacin, iron, and zinc Today, many Americans have significant micronutrient deficiencies. For example, the United States Department of Agriculture (USDA) considers the inadequate intake of calcium, vitamin D, fiber and potassium to be a public health concern for children and adults. Almost 80 percent of physicians recommend supplements to their patients, most frequently for overall wellness benefits, or bone, joint or heart health Today, over 70 percent of physicians take dietary supplements, their top choices being multivitamins, vitamin C, B-complex vitamins, vitamin D, calcium, and vitamin E *This statement has not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure or prevent any disease. **These statements are approved for discussions about the rice bran ingredients. They are not approved claims for the NutriVerus product, and cannot be used on product labels. U.S. NutriVerus Powder Approved Claims Page 5