How your business should use NDTMA.org to increase leads and revenue in By Adam Friedman Ovenlight Marketing

Transcription

1 How your business should use NDTMA.org to increase leads and revenue in 2018 By Adam Friedman Ovenlight Marketing

2 Adam Friedman I founded Ovenlight, a digital marketing agency 15 years ago with the purpose of helping clients improve their marketing and sales effectiveness. Since 2010, NDTMA has partnered with Ovenlight to maintain and improve the NDTMA website. Today, I am here to present the current state of ndtma.org and listen to feedback from audience members.

3 NDTMA Mission Statement The NDTMA (Nondestructive Testing Management Association) was formed over 50 years ago to provide a forum for the open exchange of managerial, technical, and regulatory information critical to the successful management of NDT personnel and activities. Our NDT organization is comprised of delegates from member companies involved in the use, practice, and promotion of NDT Does the current website support the mission statement?

4 What s on the Website? About NDTMA Scholarship Membership Conference Resources NDT Directory NDT Blog

5 About WWWWH NDTMA Contact Info Contact Form Links to Social Media CTA: Join NDTMA

6 Scholarship Scholarship info Scholarship application CTA: Apply for Scholarship

7 Membership Reasons to Join NDTMA Membership Application CTA: Join NDTMA

8 Conference Current Conference Info Conference Program Exhibit Layout Exhibitor Invitation Past conferences archives Presentations CTA: Attend The Conference

9 Blog NDT Industry News Member News Conference Updates Educational Posts CTA: Read Blog Posts

10 NDT Directory Each member company is listed Self managed system Organized Links to your site Links to your social Searchable/Indexable Rich Content Lead Capture Maps Categories CTA: Add Your Business

11 Mapping Content with Context We want to support our members with valuable content which helps them succeed during all stages of their NDT career.

12 Awareness An NDT professional has a problem to solve and needs an answer. They re looking for top-level educational content to help direct them to a solution. Examples: Blog posts Social Content Presentations/eBook Company Lists

13 Awareness Searches: Top Level Content Actual Google searches where an ndtma.org page ranked top 5 or better NDT Association Non destructive testing conference Top 10 NDT Companies List of NDT Inspection Companies SNT-TC-1A Ndt companies Inspection Companies in USA NDT Supplies Corresponding pages on ndtma.org Home Page 2018 Conference Page NDT Directory NDT DIrectory Conference Presentation (pdf) NDT DIrectory NDT Directory (Category) NDT Directory (Category)

14 Consideration An NDT professional has refined their goal and they are committed to researching it further. This individual is evaluating different solutions or methods to achieve their goal. Examples: Convention Trade Show Company Name Search Comparison Tests Datasheets FAQ

15 Consideration Searches: Refined Content Actual Google searches where an ndtma.org page ranked top 5 or better NDTMA KPI for quality management system NDT Conference 2018 ISO Test equipment distributors IRRSP Practice Test Corresponding pages on ndtma.org Home Page Conference Presentation (pdf) Conference Page Conference Presentation (pdf) NDT Directory Conference Presentation (pdf)

16 Decision An NDT professional has committed to a solution and they are figuring out exactly what it takes to achieve their goal. They compare products or services during this phase. Examples: Business Name Search Product Name Person s Name Document Name

17 Decision Searches: Specific Content Actual Google searches where an ndtma.org page ranked top 5 or better NDTMA Conference Las Vegas West Penn Testing Group Amotus Solutions Mariano Kimbara IRRSP Practice Test Corresponding pages on ndtma.org Conference Page Directory Listing Directory Listing Conference Presentation (pdf) Conference Presentation (pdf)

18 NDTMA.ORG What s in it for me?

19 Conference Presentations NDTMA archives all previous conference presentations. These highly educational documents are our most popular content on the site. With over 60 presentations freely available, you can learn from industry and policy experts and apply their expertise to your business. Consider presenting at our annual conference and benefit from the increased awareness to your expertise.

20 Directory Listing Your NDTMA Directory listing is waiting for you. Search for your company and Claim it. You have complete control of the information: Company and Contact Info Business Description Photos Links: , web, social Lead Capture Form

21 Guest Blog NDTMA.org wants you so share your knowledge and passion for NDT with the community. Please consider writing a guest blog Educate Prospects Share your innovation Increase your brand exposure Increase quality links to your site

22 Questions? Adam Friedman Pine Valley Room Table 5