Ainslie 1975 Hoch & Lowenstein 1991 Khan Dhar & Wertenbroch 2005 Mischel Shoda & Rodriguez 1989
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1 Nov Vol. 32 No. 11 * F A Ainslie 1975 Hoch & Lowenstein 1991 Khan Dhar & Wertenbroch 2005 Mischel Shoda & Rodriguez 1989 Baumeister 1 Baumeister & Heatherton 1996 Baumeister * JZD dongchunyan_yan@ 163. com zhengyh@ sem. tsinghua. edu. cn 170
2 Myers 1998 Mischel & Ebbesen 1970 Mischel Ebbesen & Zeiss 1972 Mischel Shoda & Rodriguez 1989 & Strahilevitz 2001 Khan & Dhar 2006 Fujita et al Trope&Fishbach Baumeister & Ciarocco 2005 Vohs et al Muraven Tice & Baumeister 1998 Fujita et al Okada Hong & Lee 2007 Strotz 1955 Ainslie Hirschman & Holbrook 1982 Strahilevitz & O'Curry Vohs & 1 Weber 1958 Mischel Kivetz & Simonson 2002a Kivetz & Zheng Faber 2007 Vohs et al Ackerman et al Baumeister Bratslavsky Muraven & Tice 1998 Vohs 171
3 Strotz 1955 Ainslie 1975 Thaler & Shefrin 1981 Ariely & Wertenbroch 2002 Metcalfe & Mischel 1999 Ainslie 1975 Wertenbroch 1998 Cheema & Soman 2008 O'Leary & Dubey 1979 Vale Pieters & Zeelenberg 2008 Meichenbaum & Goodman 1969 Mischel Mischel & Ebbesen Trope & Liberman 2000 Fujita et al Trope Liberman & Wakslak Trope & Liberman Hilgard 1962 Fujita et al
4 Baumeister Trope Liberman & Wakslak 2007 Trope & Liberman 2000 Hong & Lee Baumeis- ter & Heatherton 1996 Muraven & Baumeister 2000 Baumeister Vohs & Tice 2007 Burkley 2007 Muraven Tice & Baumeister 1999 Baumeister et al Tice Bratslavsky & Baumeister 2001 Muraven Baumeister&Tice 1999 Muraven & Baumeister 2000 Tice Baumeister Shmueli & Muraven 2007 Tangney&Baumeister 2004 Fishbach & Fried- man 2003 Fishbach & Shan 2006 Mukhopadhyay & Vohs 2007 Muraven & Slessareva 2003 Muraven Baumeister Shmueli & 3 Sengupta & Ramanathan 2008 Giner-Sorolla 2001 Gailliot & Baumeister 2007 Kivetz & Simonson 2002b Kivetz & Zheng 2006 Giner-Sorolla 2001 Kivetz & Keinan 2006 Keinan & Kivetz
5 Okada 2005 Khan & Dhar 2007 Dhar & Wertenbroch Trope & Fishbach U Dhar & Wertenbroch Khan & Dhar 2008 Dhar & 3 Wertenbroch 2000 Ackerman et al
6 Kivetz & Simonson 2002b 2006 Luo Kivetz & Zheng 2006 Strahilevitz & Myers Kivetz & Simon- son 2002a Kivetz 2007 O'Curry & Strahilevitz 2001 O'Curry & Strahilevitz 2001 Kivetz & Simonson 2002a Kivetz & Simonson 2002a Kivetz & Simonson 2002b Kivetz & Keinan 2006 Kivetz & Zheng 2006 Keinan & Kivetz 2008 Xu & Schwarz Kivetz & Zheng Kivetz & Zheng Kivetz & Zheng Kivetz & Zheng
7 Tangney & Baumeister 2004 Metcalfe & Mischel 1999 Xu & Schwarz 2009 Ackerman et al Dhar & Wertenbroch Ackerman J. M. Goldstein N. J. Shapiro J. R. and Bargh J. A. You Wear Me out The Vicarious Depletion of Self- Control J. Psychological Science Baumeister R. F. and Vohs K. D. Self-Regulation Ego Depletion and Motivation J. Social and Personality Psychology Compass Baumeister R. F. Vohs K. D. and Tice D. M. The Strength Model of Self-Control J. Current Directions in Psychological Science Cheema A. and Soman D. The Effect of Partitions on Controlling Consumption J. Journal of Marketing Research Dhar R. and Wertenbroch K. The Costs and Benefits of Temptation in Consumer Choice R. Working Paper New Haven Yale School of Management Gailliot M. T. and Baumeister R. F. The Physcology of Willpower Linking Blood Glucose to Self-Control J. Personality
8 & Social Psychology Review Hong J. and Lee A. Y. Be Fit and Be Strong Mastering Self-Regulation through Regulatory Fit J. Journal of Consumer Research Khan U. and Dhar R. Where There Is a Way Is There a Will The Effect of Future Choices on Self-Control J. Journal of Experimental Psychology General Keinan A. and Kivetz R. Remedying Hyperopia The Effects of Self-Control Regret on Consumer Behavior J. Journal of Marketing Research Mukhopadhyay A. Sengupta J. and Ramanathan S. Recalling Past Temptations An Information-Processing Perspective on the Dynamics of Self-Control J. Journal of Consumer Research Tice D. M. Baumeister R. F. Shmueli D. and Muraven M. Restoring the Self Positive Affect Helps Improve sslf- Regulation Following Ego Depletion J. Journal of Experimental Social Psychology Trope Y. Liberman N. and Wakslak C. Construal Levels and Psychological Distance Effects on Representation Prediction Evaluation and Behavior J. Journal of Consumer Psychology Vale R. C. D. Pieters R. and Zeelenberg M. Flying under the Radar Perverse Package Size Effects on Consumption Self-Regulation J. Journal of Consumer Research Vohs K. D. and Faber R. J. Spent Resources Self-Regulatory Resource Availability Affects Impulse Buying J. Journal of Consumer Research Vohs K. D. Schmeichel B. J. Nelson N. M. Baumeister R. F. Twenge J. M. and Tice D. M. Making Choices Impairs Subsequent Self-Control A Limited-Resource Account of Decision Making Self-Regulation and Active Initiative J. Journal of Personality & Social Psychology Xu J and Schwarz N. Do We Really Need a Reason to Indulge J. Journal of Marketing Research Zheng Y. and Kivetz R. The Differential Promotion Effectiveness on Hedonic versus Utilitarian Products J. Advances in Consumer Research eds. Ann L. McGill and Sharon Shavitt Duluth MN Association for Consumer Research. 18. CD J J J J Consumer Self-Control Literature Review and Future Research DONG Chun-yan 1 ZHENG Yu-huang 2 1. Dongbei University of Finance and Economics Dalian Liao Ning China 2. Tsinghua University Beijing China Abstract This paper systematically and thoroughly reviews summarizes and analyzes past research on consumer self-control by comparing the definition measurement mechanisms and influencing factors of self-control a- mong various theories time-inconsistent preferences hot emotion -cool cognition processing system ego-depletion construal level over-control and justification heuristic. Finally we propose some suggestions for future research under Chinese socio-cultural background. Key Words consumer self-control literature review future research 177
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