Y I Z HANG. Behavioral Scientist & Director of Consumer Subconscious Research Lab, Sentient Decision Science, Portsmouth, N.H
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1 Y I Z HANG James Madison University College of Business Harrisonburg, VA Office: ZSH 617 Cell: eyleenzhang@gmail.com ACADEMIC POSITION Visiting Assistant Professor in Marketing, College of Business, James Madison University 08/2016 present Senior Lecturer and Batten Institute Fellow, Darden Graduate School of Business,. 07/2014 present Post-doctorate Fellow in Marketing, Darden Graduate School of Business, University of Virginia. 10/ /2014 EDUCATION 2011 Ph.D. in Social Psychology, Brandeis University. Dissertation Title: Neural and Behavioral Responses Toward Perceived Affordances of Gaze and Attractiveness M.A. in Social Psychology, Brandeis University. Thesis Title: Neural Substrates of Perceiving Variations in Facial Attractiveness B.S. in Life Sciences, Peking University, China. Thesis Title: Dissociating Switching Cost in Face Judgment Tasks. PROFESSIONAL EXPERIENCE Behavioral Scientist & Director of Consumer Subconscious Research Lab, Sentient Decision Science, Portsmouth, N.H RESEARCH INTERESTS Judgment and decision making, Decision neuroscience, Reward-seeking consumer behaviors. PUBLICATIONS Page 1 Zebrowitz, L. & Zhang, Y. (2012) Neural Evidence for Reduced Apprehensiveness of Familiarized Stimuli in a Mere Exposure Paradigm. Social Neuroscience, 7:4, (5 Year Impact Factor: 3.65) Zebrowitz, L. & Zhang, Y. (2011) The Origins of First Impressions in Animal and Infant Face Perception. Handbook of Social Neuroscience. Ed. J. Decety & J. Cacioppo. Oxford: Oxford University Press. Zebrowitz, L. Wadlinger, H.W., Luevano, V.X., White, B.M., Xing, C. & Zhang, Y. (2011) Animal Analogies in First Impressions of Faces. Social Cognition, 29, *Last four authors listed alphabetically. (5 Year Impact Factor: 2.28)
2 Liang, X., Zebrowitz, L., Zhang, Y. (2010) Neural Activation in the Reward Circuit Shows a Nonlinear Response to Facial Attractiveness. Social Neuroscience, 5:3, WORKING PAPERS AND MANUSCRIPT UNDER REVIEW Zhang, Y., Wilcox, R., & Cheema, A. The Effect of Student Loan Debt on Price Sensitivity: The Role of Perceived Payoff Difficulty. Under revision for resubmission. Zhang, Y., Sharpe, K. M., & Mick, D.G. The Bad and the Better: Profiling the Process of Morally Judging a Materialistic Buyer. Under review at Journal of Consumer Research. Zhang, Y. Differential Gaze Processing in Attractive and Anomalous Faces: A Social Affordance Approach. Preparing for submission to Social Cognitive and Affective Neuroscience. MANUSCRIPTS IN PREPARATION Zhang, Y., Sharpe, K. M., & Montgomery, N. (In preparation) Presentation Order in Vice Virtue Choices. Targeting journal: Journal of Consumer Research. Reid, A. & Zhang, Y. (In preparation) Functional Dissociation between Implicit Self-brand Association and Brand Preference: Evidence from EEG Source Localization. AWARDS AND GRANTS Batten Institute Research Grant Batten Institute Fellowship, Darden School of Business,, Darden Research Funding Support , Brandeis University Verna Regan Outstanding Teaching Assistant Award, Brandeis University Graduate Student Travel Fund 2006, 2007, 2010 Trainee Travel Award, the Organization for Human Brain Mapping, 2006 Brandeis University Graduate School of Arts and Sciences Fellowship, Guanghua Scholarship ( 光华奖学金 ), Peking University, 2003 Shuping Scholarship ( 叔蘋奖学金 ), Alumni Association of Shuping Foundation, CONFERENCE AND SEMINAR PRESENTATIONS (* denotes poster presentation) The Effect of Student Loan Debt on Price Sensitivity. 5 th Annual Interdisciplinary Symposium on Decision Neuroscience, MIT Sloan School of Management, Boulder Summer Conference on Consumer Financial Decision Making, 2014*. Society for Consumer Psychology Conference, 2014*. Page 2
3 Marketing Area Brownbag, Darden School of Business,, McIntire Marketing Area Research Workshop, McIntire School of Commerce, University of Virginia, Recency and primacy effects in choices of vices and virtues. Behavioral Science of Eating Conference, Tepper School of Business, Carnegie Mellon University, th Marketing Academic Research Colloquium, Georgetown University McDonough School of Business, 2014*. Cross-Currents of Materialism In Deriving Moral Judgments of Buyer Behavior. Marketing Area Seminar, School of Management, Fudan University, 2016 Behavioral Research Lab Group, Darden School of Business,, Differential Gaze Processing in Attractive and Anomalous Faces. Special Session on Decision Neuroscience, 37th ISMS Marketing Science Conference, Social Psychology Area Seminar, Department of Psychology,, Psychology Research Brownbag Seminar, Department of Psychology, Brandeis University, th Annual Meeting of the Social & Affective Neuroscience Society, 2010*. Neural correlates of brand personification and implicit self-identification with brands. Annual Consumer-Brand Relationships Conference, Neural Evidence for Reduced Apprehension of Familiarized Stimuli. 17th Annual meeting of the Organization on Human Brain Mapping, 2011*. TEACHING JAMES MADISON UNIVERSITY, COLLEGE OF BUSINESS Principles of Marketing (two sections), Instructor, Fall 2016 Marketing Analytics (two sections), Instructor, Fall 2016 UNIVERSITY OF VIRGINIA, DARDEN SCHOOL OF BUSINESS Consumer Psychology (MBA elective), Instructor, Fall 2014, Fall 2015 average course evaluation = 4.5/5.0 Global Innovation and Technology Commercialization, Guest Lecturer, 2014, 2015 BRANDEIS UNIVERSITY, DEPARTMENT OF PSYCHOLOGY Page 3
4 Seminar in Nonverbal Communication, Guest Lecturer, 2009, 2010 Research Methods in Psychology (undergraduate level), Guest Lecturer, 2007, 2008 Advanced Research Methods in Psychology (graduate level), Teaching Fellow, 2010 Developmental Psychology (undergraduate level), Teaching Fellow, 2008 Advanced Statistics for Psychology (graduate level), Teaching Fellow, 2006, 2007 TEACHING INTEREST Quantitative Marketing, Marketing Analytics (Big Data), Market Research, Consumer Behavior, Principles of Marketing PROFESSIONAL SERVICE Page 4 STUDENT ADVISING Darden Global Field Experience TaskRunner AB, Faculty Advisor, Darden Venturing Project Cassimir Club, Faculty Advisor, Sawtooth Software/3M Marketing Analytics Case Competition, Faculty Advisor, * Winning team DEPARTMENT SERVICE REVIEWER Research support for the Behavioral Research at Darden Lab, NeuroImage, Journal of Personality and Social Psychology: Personality Processes and Individual Differences, Society of Consumer Psychology Conference 2013, Society of Judgment and Decision Making Poster 2014 QUANTITATIVE SKILLS Hierarchical Bayesian Modeling Generalized Linear Models Hierarchical Linear Modeling (HLM) Structural Equation Modeling (SEM) Statistical Mediation with Bootstrapping SOFTWARE/PROGRAMMING SKILLS Unix script / Matlab / Python/ SPSS/ R / STATA Sawtooth Software / Qualtrics E-PRIME / MediaLab / DirectRT / Tobii Studio Adobe Creative Suite (Photoshop, ImageReady)
5 PROFESSIONAL AFFILIATIONS Association for Psychological Science Association for Consumer Research Society for Consumer Psychology Society for Judgment and Decision Making INDUSTRY CLIENTS Frito-Lay, PepsiCo, Yum Brands, Vonage, Hallmark Cards, Cornerstone Research REFERENCES Ronald T. Wilcox NewMarket Corporation Professor of Business Administration Darden School of Business Phone: David Glen Mick Robert Hill Carter Professor of Commerce McIntire School of Commerce Phone: Amar Cheema Frank S. Kaulback, Jr. Professor of Commerce McIntire School of Commerce Phone: Leslie A Zebrowitz Professor of Psychology and Manuel Yellen Professor of Social Relations Department of Psychology Brandeis University Phone: Zebrowit@brandeis.edu (updated 08/2016) Page 5
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