Dementia Content Report January Produced By The NHS Choices Reporting Team

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1 Dementia Content Report January 2014 Produced By The NHS Choices Reporting Team

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3 Dementia Dashboard Page 1 Overall Choices Site Visits Tag cloud showing top dental related searches 50.0M 40.0M 42.9M 30.0M 20.0M 10.0M 27.3M 0.0 Dementia Page Visits 300, , , , ,000 50,000 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 Overall Site Visits 27.3M 24.5M 27.2M 27.9M 28.7M 28.9M 31.0M 30.0M 30.8M 36.5M 35.2M 32.9M 42.9M Dementia Page Visits % of NHS Choices Traffic made up by Dementia content 0.92% 0.32% 0.35% 0.37% 0.41% 0.37% 0.36% 0.39% 0.40% 0.39% 0.38% 0.42% 0.33% Visits to dementia content on Choices increased by 4,000 in January 2014 to over 143,000, this is the highest monthly visits since the dementia campaign in January As a % of overall Choices traffic this equated to 0.33% which is down on both the previous month and year (0.42% and 0.92% respectively) however, if you discounted the campaign traffic from January 2013 it is in line with what we saw this year 0.30% vs. 0.33%. The dementia guide within the Health A-Z section of the site was the largest in terms of visit breakdown, accounting for 95.2%. This area of the site is generally the most popular accounting for 56% of January's 42.9million visits. Within the dementia guide the top 3 pages generate around half of the total visits (the hub page, symptoms of dementia and caring for someone with dementia). NHS Choices was the second most popular website receiving traffic from dementia related search terms, receiving 16.3% of all search term clicks, Alzheimer's Society was the most popular website receiving just over 20% of search term clicks. Of all the search terms that generate these clicks, the top 5 terms account for 51% : Dementia (29%), Vascular Dementia (9%), What is Dementia (7%), Dementia test (4%) and Dementia symptoms (3%). Looking at Choices On-Site search for the same time period 'Dementia' ranked 110th, just 0.19% of the total searches.

4 Dementia Dashboard Page 2 Breakdown of Visitor Traffic to Dementia Related Content Websites Receiving Traffic From Dementia Search Terms CHQ Livewell Planner 3.8% 0.7% Fisher Center For Alzheimer's Health Central Services ehow Tools Helpguide.org Treatments and Conditions Video Care and Support Wikipedia News and Others Alzheimer's Association Campaign NHS Choices NHS England Change4Life Audio 95.2% Alzheimer's Society 0% 5% 10% 15% 20% 25% % Of Traffic Breakdown of Visitor Traffic to Dementia Related Content by Month Top Dementia Search Terms 300K 250K 200K 150K 100K 50K 0 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Jun-13 Jul-13 Aug-13 Sep-13 Oct-13 Nov-13 Dec-13 Jan-14 CHQ Livewell Planner Services Tools Treatments and Conditions Video Care and Support News and Others Campaign NHS England Change4Life Audio early signs of dementia frontotemporal dementia lewy body dementia vascular dementia stages dementia care dementia symptoms dementia test what is dementia vascular dementia dementia 0% 10% 20% 30% 40% % of Searches

5 Dementia Dashboard Page 3 Change in Popular Search Terms Within the Dementia Policy Area Dementia Search Terms Not Driving Traffic to NHS Choices ats the difference between dementia and alcohol related dementia types of dementia early onset dementia early symptoms of dementia what is vascular dementia how to prevent dementia early signs of dementia vascular dementia dementia causes of dementia outline the medical model of dementia t is the difference between dementia and semantic dementia dementia test dementia charities frontotemporal dementia different types of dementia vascular dementia stages what is dementia -4.0% -3.0% -2.0% -1.0% 0.0% 1.0% 2.0% 3. dementia warning signs dementia charities utline the social model of dementia vascular dementia life expectancy stages of vascular dementia ine the medical model of dementia different types of dementia dementia stages activities for people with dementia types of dementia 0.0% 0.5% 1.0% 1.5% % Of Searches The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods. The above chart shows the top search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.