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1 Source: National Geographic.

2 Living to 1,000: Impossible or Within Reach? Lorelei Mucci, ScD, MPH, Associate Professor of Epidemiology, Harvard School of Public Health Source: Harvard.

3 Living to 1,000: Impossible or Within Reach? Gary Small, MD, Parlow-Solomon Professor on Aging, UCLA Source: UCLA.

4 Living to 1,000: Impossible or Within Reach? Harvey Spevak, CEO, Equinox Source: Equinox, Studio Architecture.

5

6 Extreme longevity Areas of the world where people live longer Sardinia, Italy Loma Linda, California, U.S.A. Large number of people over 100 years! Sources: Gary Small, Okinawa, Japan Physical activity Strong social networks Diet rich in antioxidant fruits and vegetables, healthy grains and proteins

7 Physical exercise Active laboratory animals larger brains better memory Human studies Cardiovascular conditioning larger brain size (parietal, temporal, frontal areas) Physically active adults lower Alzheimer s risk Brisk walking improves cognition (vs. stretching/toning) Sources: Gage. J Neurosci. 2002;22: ; Freidland et al. Proc Natl Acad Sci U S A. 2001;98: ; Colcombe et al. J Gerontol 2003;58: ; Larson EB, et al. Ann Int Med. 2006;144:73-81, Gary Small,

8 Mental exercise builds brain muscle Mental stimulation activates neural circuits associated with lower Alzheimer s risk Educational achievement, bilingualism, doing puzzles Lower dementia risk Memory training can improve memory ability quickly and can maintain higher performance for 5 or more years Sources: Ball et al. JAMA 2002;288: ; Willis et al. JAMA. 2006;296: ; Craik FI, et al. Neurology. 2010;75:1726-9, Gary Small,

9 Stress and risk for Alzheimer s disease Animal studies: Chronic stress smaller brains impaired memory Human studies: Chronic stress can cause depression, increase dementia risk People prone to stress two-fold greater Alzheimer s risk Cortisol injections temporarily impair memory Sources: Sapolsky. Exp Gerontol. 1999;34: ; Newcomer et al. Arch Gen Psychiatry. 1999;56: ; Köhler et al. Am J Geriatr Psychiatry. 2011;19:902-5; Wilson et al. Neurology. 2003;61: , Gary Small,

10 Nutrition and brain health Weight management Omega-3 fats Fish, nuts Brain is 70% fat Anti-oxidant fruits & vegetables Avoid processed food Sources: Solfrizzi et al. Neurology. 1999;52: ; Morris et al. Alzheimer Dis Assoc Disord. 1998;12: ; Eriksson et al. Br Med Bull. 2001;60: ; Van Praag. Nat Rev Neurosci. 2001;1: , Gary Small,

11 The potential effect of risk factor reduction on Alzheimer s disease prevalence Modifiable risk factors: Low education, smoking, physical inactivity, depression, hypertension, diabetes, obesity Up to half of Alzheimer s cases worldwide (17.2 million) and in the USA (2.9 million) are potentially attributable to these factors Sources: Barnes DE, Yaffe K. Lancet Neurol. 2011;10:819-28,

12 Company Snapshot VISION BUILD A GLOBAL LIFESTYLE COMPANY WITH A PORTFOLIO OF ICONIC BRANDS Best Practices commitment to building a world class organization and brands of honor Offer an unparalleled experience Attract and retain motivated team members Leverage our brand equity and core competencies to generate growth opportunities Open new clubs, gyms and studios in new and existing markets with attractive demographics and psychographics CONCEPT UPSCALE FITNESS CLUBS AND SPAS "MAXIMIZE LIFE" UPSCALE INDOOR BOUTIQUE CYCLING STUDIOS FAST, EASY & VALUE-DRIVEN GYMS FITNESS FOR EVERYONE" UPSCALE, FULL SERVICE YOGA STUDIOS ORGANIC AND HEALTHY JUICE CAFÉS INCEPTION Founded in 1991 Founded in 2006 Acquired 2011 Launched in 2011 Launched in 2008 Launched in partnership with Danny Meyer in 2012 CURRENT SCALE 225K+ members across 61 locations in US, London and Toronto 125K+ riders / month in 14 studios in NY & LA 50K+ members in 13 gyms in tri-state 2 studios in NY 2 cafés in NY ACCOLADES "America's Healthiest Gym" - Health Magazine "Best club" in New York, LA, Chicago, Miami, Boston, San Francisco, Dallas and DC - Various publications "SoulCycle...is a leader in the country s luxuryexercise trend" - Vanity Fair BLINK Fitness: Fab & Affordable! - Healthy Style New York "Pure Yoga - a superluxe fitness emporium - Harper's Bazaar Best of New York: Best Juice - New York Magazine

13 Company Snapshot Macroeconomic Trends Supporting Growth AWARENESS OF THE ECONOMIC & HEALTH BENEFITS OF FITNESS OBESITY PUBLIC POLICY Recent research continues to demonstrate the significant benefits of physical activity, including reduced health risks, increased longevity and improved quality of life Regular exercise has been correlated with decreased risk of heart disease, stroke, certain cancers, diabetes, depression, obesity and high blood pressure Studies have also indicated that investment in physical activity yields direct cost savings for consumers, governments, and corporations via reduced healthcare costs Companies are increasingly implementing corporate fitness programs through subsidized health club memberships Several factors, including the changing compositions of diets and adoption of information and communications technology, have given rise to increasing obesity rates With over 1/3 of its adult population obese, the US has the highest rate among OECD countries Obesity increases the risk of many serious chronic diseases, and has been estimated to contribute up to 7% of total health care costs in developed countries The importance of health clubs in preventing obesity will only increase as the epidemic spreads US Congress has recently introduced two bills that focus on health promotion and would directly benefit the health club industry Workforce Health Improvement Program (WHIP): Facilitates the offering of health club membership benefits to employees by allowing employers to deduct the cost of providing membership benefits and no longer classifying the value of such benefits as income to employees Personal Health Investment Today (PHIT): Increases affordability of gym memberships by allowing consumers to pay from a pre-tax account similar to Health Savings Account Source: IHRSA.

14 Equinox Inspiring our Members to Get Results and Maximize Life TODAY: SUBSTANCE WITH STYLE Results-driven, integrated experience MOVEMENT Leading expertise, science and innovation Upscale, luxurious and inspiring environment Design, lifestyle and fashion Content (e.g. Q Blog) for instruction and inspiration Fitness for Good (e.g. Cycle for Survival) CURATING A HEALTHY LIFESTYLE FUTURE Building an ecosystem Technology driving behavior and results Source: IHRSA. - Monitoring and sharing - Segmenting and customizing - Community

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