Dementia Content Report May Produced By The NHS Choices Reporting Team

Transcription

1 Dementia Content Report May 2013 Produced By The NHS Choices Reporting Team

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3 35.0M 30.0M 25.0M 20.0M 15.0M 10.0M 5.0M M Overall Choices Site Visits NHS Choices Policy Report Dementia Dashboard Page M Tag cloud showing top dementia related searches May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 Overall Site Visits 15.9M 15.6M 16.0M 16.0M 16.4M 19.8M 19.8M 19.3M 27.3M 24.5M 27.2M 27.9M 28.7M Dementia Page Visits % of NHS Choices Traffic made up by Dementia content 0.37% 0.31% 0.32% 0.31% 0.44% 0.95% 1.11% 0.95% 0.92% 0.32% 0.35% 0.37% 0.41% From May 2012 to May 2013 dementia-related visits have increased by 98%. In May 2013 the percentage of NHS Choices traffic made up by visits to dementia content was 0.41%. The spike between Oct 2012 and Jan 2013 is due to the dementia campaign, the dotted line on the above graph shows the traffic to dementia content excluding the campaign pages. Visits jumped significantly during October 2012 when they reached 187,116, which was 161% higher than the previous month. Visited remained elevated during November, before another jump in January 2013, when peak visits of 250,245 were recorded. Aside from an overall uplift in NHS Choices site traffic, the areas to see significant changes in visits during October and November 2012 were the dementia campaign and live well dementia pages. From March 2013, visits to these popular areas fell significantly which accounts for the drop in traffic after that. March/April 2013 saw the launch of the new dementia guide which replaced the dementia conditions pages. In May 2013 visits to the pages within the guide totalled 95,056 which was a 92% increase compared with visits to the dementia conditions pages in May Most dementia-related visits were to content in the treatments and conditions area of NHS Choices, followed by video.

4 = NHS Choices Policy Report Dementia Dashboard Page 2 Breakdown of Visitor Traffic to Dementia Related Content Websites Receiving Traffic From Dementia Search Terms CHQ Livewell Planner Services Tools Treatments and Conditions Video Carers Direct News and Others Campaign NHS England Change4Life 0.1% 0.1% 0.3% 3.0% 0.1% 96.3% Fisher Center For Alzheimer's Wikipedia Mobile - English Daily Mail ww.earlysymptomsalzheimers.com Helpguide.org Dementia UK Alzheimer's Association Wikipedia NHS Choices Alzheimer's Society 0% 5% 10% 15% 20% % Of Traffic Breakdown of Visitor Traffic to Dementia Related Content by Month Top Dementia Search Terms 300K 250K 200K 150K 100K 50K 0 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Oct-12 Nov-12 Dec-12 Jan-13 Feb-13 Mar-13 Apr-13 May-13 CHQ Livewell Planner Services Tools Treatments and Conditions Video Carers Direct News and Others Campaign NHS England Change4Life lewy body dementia what is dementia dementia symptoms dementia care dementia test vascular dementia stages dementia uk vascular dementia dementia 0% 5% 10% 15% 20% % of Searches

5 NHS Choices Policy Report Dementia Dashboard Page 3 Change in Popular Search Terms Within the Dementia Policy Area Change in Popular Search Terms Within the Dementia Policy Area dementia alzheimer's dementia in dogs outline the medical model of dementia vascular dementia forum coconut oil for dementia dementia stages thatcher dementia carol thatcher dementia margaret thatcher dementia dementia early dementia contented dementia dementia care homes can alcohol cause dementia dementia activities dementia test dementia symptoms vascular dementia stages vascular dementia -5.0% 5. stages of dementia medical model of dementia early dementia five stages of dementia contented dementia can alcohol cause dementia dementia care homes vascular dementia life expectancy frontotemporal dementia 0.5% 1.0% 1.5% 2.0% % Of Searches The above chart shows the search terms within the portfolio with the highest % change of search term clicks (against the total search term clicks in the portfolio) between the two 4 week reporting periods. The above chart shows the top 10 search terms (within the portfolio) that NHS Choices received no search term clicks from (all the traffic went elsewhere), the terms are ranked by the clicks for that particular term as a % of the total search term clicks in the portfolio. It can be used as an indication of potential traffic that could have been generated.