THE TOP 100 KEYWORDS FOR A NEUROLOGY PRACTICE

Transcription

1 THE TOP 100 KEYWORDS FOR A NEUROLOGY PRACTICE

2 Introduction to Search Engine Optimization for Neurology Search Engine Optimization, also known as SEO, is an online marketing technique that aims to increase a website s search engine visibility. Search engines like Google, Bing, and Yahoo use a series of algorithms to rank content on the web, and serve up search results to their users based on the calculations of these algorithms. Search Engine Optimization (SEO) is the process online marketers use to ensure your website s content scores highly with these algorithms. Before exploring keyword data for your practice specialty, it will be helpful to understand the logic behind how search engines build their algorithms. The mission of a search engine, like Google, is principally to deliver an answer to the searcher s query. In this vein, a search engine needs to understand the nature of the query, and then match it the most relevant pages on the Internet that answer that query. With this in mind, great medical practice websites have a deep understanding of what patients are asking online, and create website content to answer those queries. A search engine, in turn, will index a medical practice s website, look for specific keywords it can match to the searchers query, and rank the webpage accordingly. This is the simplest explanation of how organic search marketing works. The purpose of this document is to show you the top 100 keywords patients use when searching for information about neurology. It is important to note that this list is by no means exhaustive. There are literally tens of thousands of search queries that we excluded from this list. When reading through these keywords, use them as a guidepost for the type of content you absolutely must include on your website. After creating content for these keywords, your practice can focus on additional search terms that are locale-focused or specific to your practice. How to Interpret the Keyword Data All of the data you will see in the following table is pulled from Google s Keyword Research tool, and is specific to Google alone. Here is an explanation of the three columns you will see in the table below: Keyword This is the exact query used by Google searchers Avg. Monthly Searches This is the average number of monthly searches in Google for the keyword. This is a sum of all searches in the United States. Competition This represents Google s assessment of how difficult it is to rank for the keyword, relative to competitive websites. It is graded on a scale of

3 Top 100 Keywords for Neurology Keyword Avg. Monthly Searches neurological diseases 1K 10K 0.08 neurologist tests 1K 10K 0.21 child neurology 1K 10K 0.18 neurologist doctor 1K 10K 0.2 neurology clinic 1K 10K 0.11 neurological surgeon 1K 10K 0.13 neurology center 1K 10K 0.09 neurological conditions 1K 10K 0.13 neurological assessment 1K 10K 0.05 neurological examination 1K 10K 0.04 neurological problems 1K 10K 0.12 neurological disorders list 1K 10K 0.11 neurological disorders in children 1K 10K 0.21 neurology specialists 1K 10K 0.14 neuro doctor 1K 10K 0.11 neuro specialist 1K 10K 0.07 neurological system 1K 10K 0.03 brain specialist 1K 10K 0.05 neurological symptoms 1K 10K 0.13 interventional neurology 1K 10K 0.04 Competition

4 neuro diseases 1K 10K 0.07 common neurological disorders 1K 10K 0.12 neurologist vs neurosurgeon 1K 10K 0.09 neurological disorders symptoms 1K 10K 0.15 neuroscience center 1K 10K 0.05 neurologist for headaches 1K 10K 0.32 neurology associates 1K 10K 0.07 neuro physician 1K 10K 0.04 what does a neurologist treat 1K 10K 0.16 what does a neurologist do 1K 10K 0.08 neurological exam 1K 10K 0.03 neuro disorders 1K 10K 0.05 experimental neurology 1K 10K 0.01 neuromedical center 1K 10K 0.03 nerve specialist 1K 10K 0.11 nerve doctor 1K 10K 0.09 neuro care 1K 10K 0.09 spinal neurosurgery 1K 10K 0.31 neurological disorders 10K 100K 0.12 pediatric neurologist 10K 100K 0.21 neuropathic pain 10K 100K 0.19 brain doctor 10K 100K 0.09 neurosurgeon 100K 1M 0.1 clinical neurology 100 1K 0.19

5 neurological medicine 100 1K 0.09 neurology treatment 100 1K 0.2 medical neurology 100 1K 0.11 neurology physicians 100 1K 0.16 neurological diseases list 100 1K 0.08 neurologist for kids 100 1K 0.34 brain neurology 100 1K 0.08 adult neurology 100 1K 0.09 kids neurology 100 1K 0.25 epilepsy neurologist 100 1K 0.25 neurological damage 100 1K 0.09 neurology subspecialties 100 1K 0.06 neurology diagnostics 100 1K 0.06 child neurology center 100 1K 0.13 peds neurology 100 1K 0.11 neurology services 100 1K 0.13 center for neurology 100 1K 0.08 neurology and neurosurgery 100 1K 0.08 stroke neurology 100 1K 0.15 pediatric neurological disorders 100 1K 0.22 neurological syndromes 100 1K 0.09 rare neurological disorders 100 1K 0.21 treatment for neurological disorders 100 1K 0.18 neurological brain disorder 100 1K 0.16

6 neurological illness 100 1K 0.13 how to find a good neurologist 100 1K 0.64 board certified neurologist 100 1K 0.19 neuro medical center 100 1K 0.18 behavioral neurology 100 1K 0.04 comprehensive neurology 100 1K 0.04 sleep neurologist 100 1K 0.11 neuro diseases list 100 1K 0.06 neurology psychiatry 100 1K 0.15 nervous system doctor 100 1K 0.04 neurologist or neurosurgeon 100 1K 0.05 nervous system specialist 100 1K 0.03 examples of neurological disorders 100 1K 0.07 types of neurologists 100 1K 0.06 pediatric neurology doctors childhood neurological disorders pediatric neurology specialist clinic neurology pediatric neurology center neurology medical center neuro clinics neurosurgery center infant neurologist clinic of neurology

7 child neurology clinic neurological disorders diseases geriatric neurological disorders pediatric neurological diseases neurology expert pediatric nuerologist doctor specialist in nerves specialist in the treatment of diseases of the nervous system

8 THANK YOU FOR READING! For more information about how to market your medical practice, please visit: