Media kit. Highly Targeted Digital Marketing to Respiratory Care and Sleep Medicine Professionals

Transcription

1 2018 RTSleepWorld Media kit Highly Targeted Digital Marketing to Respiratory Care and Sleep Medicine Professionals

2 RTSleepWorld 2018 Media Kit 2 Our Digital Universe RTSleepWorld offers the largest digital audience to Respiratory Care and Sleep Medicine marketers. We segment our digital communications to ensure that you are reaching only your identified targets in respiratory, sleep, or both. RTSleepWorld is the leader of highly-targeted digital marketing in this space. We are a marketing publisher that delivers your message to a specified audience in a manner that allows you to digitally engage prospects. Total Audience 25,106 13,788 Respiratory Care Professionals 13,529 Sleep Medicine Professionals Combined total higher due to multiple credentialing of some subscribers

3 RTSleepWorld 2018 Media Kit Type RTSleepWorld.com Rates & Specs Billboard Banner #1 (1080 x 100 px) Header Banner #2 (728 x 90 px) Squares A,B (300 x 250) Squares C,D,E (300 x 250) Home Page Pop-Up #3 (1100 x 600 maximum) A 3 mos $1900 $1900 $1700 $1400 $3,500 3 B 6 mos $3400 $3400 $2900 $2500 $ mos $4700 $4700 $4000 $3400 $9000 Year $5700 $5700 $4700 $4200 $11000 C D E Website ads are live for 3, 6, 9 or 12 months. Ads are linked to any URL. Ads can go live on any specified date. HTML, jpg or gif files accepted. Third party ads accepted. No File size limits. Contact us for details on Home Page Pop-Up ads. Submit artwork to ads@rtsleepworld.com, three days prior. Click to see live website

4 RTSleepWorld 2018 Media Kit 4 TEC Times E-Newsletter TEC Times E-newsletter is the only complete source featuring Training, Education and Conference opportunities for respiratory care and sleep medicine professionals. Our audience is eager to learn about new opportunities that will help them grow as professionals. Published every Wednesday. Rates and Specs: Banner Ads - $600 four consecutive issues Listing Ads - $399 four consecutive issues Banner Specs: jpg, gif, html, 600w x 125h pixels Listing Specs: simply supply copy for listing Click to see Live sample

5 RTSleepWorld 2018 Media Kit 5 RTSleepWorld News Bulletin News Bulletin is a weekly communication with all of our subscribers. Designed in a clean, concise format that makes it easy for our audience to keep abreast of the latest news that s important to them. No fluff, no fringe topics just pertinent news. Rates and Specs: Banner Ads - $600 four consecutive issues Banner Specs: jpg, gif, html, 728w x 90h pixels Click to see Live sample

6 RTSleepWorld 2018 Media Kit 6 Lead Generation E-Blasts Live Sample Our product lead generation e-blasts are shared digital mailings that focus on a specific product type showcasing your technology. Direct Digital Leads - RTSleepWorld Exclusive A link placed under your ad creates bonus direct leads sent to you within days of your flight date. No one else offers this innovative feature. Plus, three additional links to drive even greater response. Proven Results RTSleepWorld provides Digital Ad Performance Reports for all of our e-blasts. You'll see your ROI in a detailed report two weeks after your e-blast is delivered. Rates: Standard Ad $800, Double Decker Ad $1,500 Specs: jpeg, gif Standard Ad: 600W x 250H pxls, Double Decker Ad: 600W x 500H pxls Frequency 1x 2x 3x 4x 5x 6x Discount 0% 5% 10% 15% 20% 25%

7 Lead Generation E-Blasts JANUARY 2018 FEBRUARY 2018 *Includes Pre-Conference E-Blasts MARCH 2018 Mini-CPAP Devices 1/09 ET/Trach Tube Holders 1/11 CPAP Interfaces 1/16 Oxygen Delivery 1/18 Sleep Sensors/Belts 1/23 COPD Ventilation 1/25 HST 1/30 Secretion Clearance 2/01 Nasal Dilation 2/06 Spirometry 2/08 In-Lab PSG 2/13 Hi-Flow Therapy 2/15 CPAP Devices 2/20 Humidification 2/22 CPAP Sanitization 2/27 HST 3/01 Oxygen Delivery 3/06 Sleep Lab Software 3/08 CPAP Interfaces 3/13 ET/Trach Tube Holders 3/15 Insomnia 3/20 Critical Care Ventilation 3/22 Restless Legs Syndrome 3/27 Mini-CPAP Devices 3/29 APRIL 2018 Humidification 4/03 In-Lab PSG 4/05 Sleep Scoring Software/Services 4/10 High-Flow Therapy 4/12 PFT 4/17 HFCWO Vest Therapy 4/19 CPAP Sanitization 4/24 Aerosol Delivery 4/25 CPAP Devices 4/26 FOCUS Spring Pre-Blast 4/30 MAY 2018 Insomnia 5/01 COPD Ventilation 5/03 Mini-CPAP Devices 5/08 Neonatal Respiratory 5/15 HST 5/17 Blood Gas 5/22 CPAP Interfaces 5/24 ET/Trach Tube Holders 5/29 Sleep Lab Software 5/31 JUNE 2018 Sleep 2018 Pre-Blast 6/05 Restless Legs Syndrome 6/06 CPAP Devices 6/07 Secretion Clearance 6/12 Spirometry 6/14 Nasal Dilation 6/19 Humidification 6/21 In-Lab PSG 6/26 Hi-Flow Therapy 6/28 New product categories added by request.

8 Lead Generation E-Blasts JULY 2018 AUGUST 2018 *Includes Pre-Conference E-Blasts SEPTEMBER 2018 Blood Gas 7/10 CPAP Interfaces 7/12 Patient Monitoring 7/17 Sleep Scoring Software and Srvcs 7/19 Insomnia 7/24 Neonatal Respiratory 7/26 Critical Care Ventilation 7/31 HFCWO Vest Therapy 8/02 Sleep Lab Accreditation 8/07 PFT 8/09 CPAP Sanitization 8/14 Hi-Flow Therapy 8/16 CPAP Devices 8/21 Sleep Lab Suppliers 8/23 Humidification 8/28 HST 8/30 In-Lab PSG 9/06 Secretion Clearance 9/11 CPAP Interfaces 9/13 POC Testing 9/18 Restless Legs Syndrome 9/20 ET/Trach Tube Holders 9/25 Sleep Lab Software 9/27 OCTOBER 2018 FOCUS Fall Pre-Blast 10/01 CPAP Devices 10/02 Sleep Scoring Software and Srvcs10/04 High-Flow Therapy 10/09 HST 10/11 Nasal Dilation 10/16 Oxygen Delivery 10/18 Sleep Lab Accreditation 10/23 Pulse Oximetry 10/25 Humidification 10/30 NOVEMBER 2018 CPAP Sanitization 11/01 Sleep Sensors/Belts 11/06 COPD Ventilation 11/08 ET/Trach Tube Holders 11/13 Neonatal Respiratory 11/15 Sleep Lab Suppliers 11/20 CPAP Interfaces 11/27 AARC Congress Pre-Blast 11/28 Sleep Lab Software 11/29 DECEMBER 2018 Portable Ventilation 12/04 In-Lab PSG 12/05 Humidification 12/06 CPAP Devices 12/11 Secretion Clearance 12/12 HST 12/13 Spirometry 12/18 Insomnia 12/19 High-Flow Therapy 12/20 Sleep Accreditation 12/21 Product categories added by request.

9 RTSleepWorld 2018 Media Kit 9 Single Sponsor E-Blasts World E-Blasts are the full page ad of the digital age. Yet, these are so much more. You will never be able to click on a full page print ad and have it take you to a website, lead form or anywhere else. This is the most effective digital advertising product available today. Use it to deliver your message and lead our subscribers directly into your ecosystem. Proven Results You'll see your ROI in a detailed report two weeks after your flight date. Rates & Specs Cost: $2,500 per e-blast Specs: jpg, gif or html 700w x 1000h pixels Send artwork to: ads@rtsleepworld.com

10 RTSleepWorld 2018 Media Kit 10 Interactive Buyer s Guides RTSleepWorld Interactive Buyer s Guides represent the next step in buyer s resources. We picked up where paper buyer s guides left off. Our guides are delivered in an where interested buyers can immediately link to your sell sheets, brochures, spec sheets, website, and more. Buy Now buttons (if applicable) take readers directly to your online store. These guides are fully Search Engine Optimized and appear on RTSleepWorld.com for a full year. And, if that s not enough, they re promoted in our TEC Times E- Newsletter four times per year. Rates & Specs Large (Half-Width) Listings (each) 1 - $1, $1,000 3 or more - $900 Regular (Third-Width) Listings (each) 1 - $ $750 3 or more - $700 Click to see Live sample

11 RTSleepWorld 2018 Media Kit 11 Interactive Buyer s Guides - Calendar 2018 Dates Jan 8 - CPAP Devices Jan 22 - PFT Systems Feb 5 - HST Devices Feb 19 - Neonatal Respiratory Mar 5 - In-Lab PSG Mar 19 - HFCWO Vest Therapy Apr 9 - ET/Trach Tube Holders Apr 23 - Sleep Lab Software May 7 - Oxygen Delivery May 21 - Sleep Scoring Software Jun 4 - Spirometry Jun 18 CPAP Sanitization Jul 9 Secretion Clearance Jul 23 Sleep Sensors/Electrodes Aug 6 Critical Care Ventilation Aug 20 CPAP Interfaces Sept 10 Blood Gas Analyzers Sep 24 Restless Legs Syndrome Oct 8 COPD Ventilation Oct 22 - Nasal Dilators Nov 5 Aerosol Delivery Nov 19 Mini-CPAP Dec 3 - Hi-Flow Therapy Dec 17 Patient Monitoring Click to see Live sample

12 RTSleepWorld 2018 Media Kit 12 RTSleepWorld Video Inservice Theater Inservice Theater is a highly effective way to demonstrate your products to thousands of clinicians without the budget crushing effect of sending reps to every corner of the country. Use the power of video to premiere new products or show existing products to prospective customers and capture leads at the same time. Inservice Theater Package Includes: Three separate e-blast dates, a dedicated page on RTSleepWorld.com for one year, promoted in our e-newsletter four times during the year and a direct response button linked to a form to capture leads. Total cost: $8,500. Click image to see e-blast sample and to test direct response button

13 RTSleepWorld 2018 Media Kit 13 Webinarsns RTSleepWorld offers the best value in webinars to Respiratory Care and Sleep Medicine Professionals. Attendees interact with the moderator and panel visually with PowerPoint presentations as well as engage instantly using chat and Q&A. Digital interactivity gives the sponsor increased benefits of branding and direct contact with attendees. We'll drive registration to your live webinar through blasts, inclusion in our weekly e-newsletters, banners on our website, and social media marketing. You'll also receive full contact information for each attendee. Exposure from the ramp-up of the live webinar and lead generation from the archived event will provide qualified leads to your sales team for one full year. Live or recorded audio, plus PowerPoint presentation Webinar content developed by sponsor Customized registration page Registration Success Marketing Campaign Lead retrieval options include weekly or monthly reporting Archived for 8 months Webinar Pricing 90 minutes - $14,000 total - Promoted 4 months 60 minutes - $10,000 total - Promoted 4 months 30 minutes - $6,000 total - Promoted 4 months CEU accreditation $1,000 additional 2018 Limited Availability We are offering only 12 webinars in Please contact us right away to secure your dates.

14 2018 Thank you for reviewing our 2018 media kit. We look forward to working with you and providing you with fresh, innovative, digital marketing strategies. Contact us anytime to discuss how we can partner with you to create advertising that will deliver greater results and help you sell more of your products and services. Publisher/President Michael DiDomenico Production Submit artwork to: 6 Mildred Lane Ambler, PA Fax: