The Secrets of Hotel Sleep. by Raphael Auphan, CEO, Zyken
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1 The Secrets of Hotel Sleep by Raphael Auphan, CEO, Zyken 2012 Zyken page Zyken 1
2 Contents How does sleep work? Scientific insights The influence of light Jet Lag Sleep behaviours and quality US Survey results Comparing home and hotel Sleep experiences in hotels Specific state of hotel guests How to ensure and improve sleep quality in hotels Innovating in sleep with NightCove 2012 Zyken page Zyken 2
3 Appendix How does sleep work? 2012 Zyken page Zyken 3
4 A few points about sleep Sleep is a third of our day / our life But 50% of adults are not satisfied with their sleep! Difficulties falling asleep Tough wake-up & sleep inertia Waking up during the night Leading to a lack of energy and efficiency during the day In a context of Increasing levels of stress leading to sleep difficulties Growing awareness about the need for quality sleep Major advances in sleep research Many home equipment innovations but little in the bedroom And Sleep is the Core Offering for hotels worldwide 2012 Zyken page Zyken 4
5 Value of Sleep 2012 Zyken page Zyken 5
6 Sleep Cycles 2012 Zyken page Zyken 6
7 Sleep Stages 2012 Zyken page Zyken 7
8 Body clock 2012 Zyken page Zyken 8
9 Key body clock Synchronizers 2012 Zyken page Zyken 9
10 Sleep & the influence of light Light and different lighting wavelengths have an influence : On the body clock On Melatonin Traditional light sources have a negative impact on sleep as they inhibit melatonin and tend to create difficulties falling asleep Waking up with sound only (alarm clock, mobile phone, hotel wake-up call) often results in strong sleep inertia (*) which leads to high sleep dissatisfaction 2012 Zyken page Zyken 10
11 Blue light as a key synchronizer 2012 Zyken page Zyken 11
12 Blue light inhibits melatonin 2012 Zyken page Zyken 12
13 Sleep debt and wakefulness 2012 Zyken page Zyken 13
14 Impact of sound on biological rhythms 2012 Zyken page Zyken 14
15 Additional points about sleep Perceptions of good or bad sleep quality sometimes do not reflect reality Good overnight sleep but bad wake-up Easy to fall asleep but agitated sleep The elements having the most impact on perception of sleep quality Did it take long or not to fall alseep? Did I wake up often at night? After wake-up do I feel refreshed? But perception of bad sleep quality can lead to actual bad sleep quality Anxiety to fall asleep in the evening Anxiety if awake at night 2012 Zyken page Zyken 15
16 Jet Lag Desynchronization of body clock with light/dark cycles of current time zones 2012 Zyken page Zyken 16
17 Appendix Sleep behaviors and quality 2012 Zyken page Zyken 17
18 Sleep behaviors and quality Results of 2011 US Survey 50% report rarely/never getting Good Night s Sleep weekdays About 60% wake up unrefreshed About 50% take naps during weekdays.. Activities in hour before going to bed (every night or almost): 60% watch TV 35% do homework on the computer 30% surf the internet 20% read book/magazine 23% use a social networking site 21% send:receive text messages Activities when awake at night 29% watch TV 16% surf the internet 16% read book/magazine 15% do homework on the computer Source: US National Sleep Foundation 2012 Zyken - page 18
19 Source/Copyright: US National Sleep Foundation 2012 Zyken - page 19
20 Comparing home and hotel Source/Copyright: US National Sleep Foundation 2012 Zyken - page 20
21 Appendix Sleep experiences in hotels 2012 Zyken page Zyken 21
22 Experiencing sleep in hotels The specific state of the guest / traveller Away from home Fatigue from travel & airports Possibly jet lag Business guests Important meetings, pressure, stress Leisure guests A desire to disconnect quickly and maximize leisure time The specific environment of the hotel guestroom Not at Home.. Combining in the same place (except large suites) the functions of : work (desk + laptop / WiFi), entertainment (TV, VOD) and sleep in the same space Blackout curtains 2012 Zyken - page 22
23 Key sleep phases and associated difficulties Falling asleep Proper sleep architecture Staying Asleep Falling back to sleep if awake at night or too early Waking up Getting up 2012 Zyken - page 23
24 What have upscale & luxury hotels done so far? Quality bed, bedding and sheets Quality pillows and sometimes pillow menu A few rare initiatives Sleep concierge (Benjamin New York) Deep Sleep Package (VIE Hotel Bangkok) Learn to Sleep program (Hospes hotels Spain) Anti-snore hotel room (Crowne Plaza hotels) Staywell Rooms (MGM Las Vegas) 2012 Zyken - page 24
25 Heavenly Bed experience 5% increase in guest satisfaction index (GSI) within first years research showed that guests would be ready to pay between $12 and $20 more per night. In first 5 years, 30,000 guests made Heavenly Bed purchases for their home. More than 7,000 customers bought the whole ensemble, at $2,565 for queen size bed. (Source Westin, Knight Ridder/Tribune Business News) 2012 Zyken - page 25
26 How to ensure sleep quality in guestrooms? For sure good mattress, bedding and pillows Quiet and dark environment Feeling safe and secure Proper evening & night light Progressive morning light to wake up Sounds to soothe Provide a way to disconnect/relax without TV.. Provide a chair to watch TV aside from bed Scent Temperature control Herbal tea offering Provide a way to perform a Power Nap 2012 Zyken - page 26
27 What can we do to improve sleep quality for guests? Outside of the guestroom Special evening menu with sleep-inducing nutritional elements Evening relaxation spa treatments (possibly in-room spa treatments for suites) Bright light in the breakfast area Provide advice for guests Personalized information to tackle jet lag To avoid heavy meals too late To avoid alcohol after 8pm To avoid caffeinated drinks after 5pm Train guest-facing teams on key aspects of sleep 2012 Zyken - page 27
28 Appendix Innovating in Sleep with NightCove in hotels 2012 Zyken page Zyken 28
29 offers a new dimension in Sleep & Wellness Luxury Design Science Design by Patrick Jouin Upscale aesthetics and made in France product finish Scientific validation by renowned sleep experts and research studies High-Tech Advanced LED eco-friendly light and sound technologies Connectable to Hotel Network & highlyconfigurable embedded software 2012 Zyken - page 29
30 provides guests with unique Sleep & Wellness services Light & Sound Programs: Go-to-SLEEP WAKE-UP Power-NAP MOOD / Relaxation (ambiance, welcome, turndown,..) ipod/iphone dock Bring Your Own Music (from any MP3 device, ipad, iphone 5.. ) Bedside light Key attributes : Easy-to-use hotel-guest-proof Interface, Hotel Mode, Eco-friendly LED light, High-quality audio 2012 Zyken - page 30
31 Key NightCove benefits NightCove in Guestrooms - Improve guest sleep & wellness (including jet lag) - Increase guest loyalty - Differentiate brand and property - Help differentiate selected room offerings - Communication / PR potential NightCove in Spa - Enhance treatment wellness & comfort - Customizable lighting and sound ambiance - Allow for pre- or post-treatment relaxation or energizing sessions - Enable new jet lag services in hotel spas 2012 Zyken - page 31
32 NightCove - hotel guestroom On bedside table 2012 Zyken - page 32
33 NightCove - hotel guestroom On bedside table 2012 Zyken - page 33
34 NightCove - hotel guestroom One unit on bedside table in Boutique Hotel 2012 Zyken - page 34
35 NightCove - hotel guestroom On stand 2012 Zyken - page 35
36 NightCove - hotel guestroom On stand or wall bracket 2012 Zyken - page 36
37 NightCove - hotel guestroom Fitted in bedside panel 2012 Zyken - page 37
38 NightCove - hotel guestroom Fitted in bedside panel 2012 Zyken - page 38
39 NightCove - hotel guestroom Fitted in bedside panel 2012 Zyken - page 39
40 NightCove - hotel spa NightCove in spa treatment room 2012 Zyken - page 40
41 Scientific validation NightCove scientific validation studies by Hotel-Dieu Sleep Center in 2005 & 2008 (total population sample of 100 adults without sleep disorders) More than 75% of participants declared sleep improvement Significant improvements measured in three areas Significant increase in morning energy Major improvement in Total Sleep Quality Significant increase in morning mind clarity No side-effect when using NightCove Enhancement in Morning Energy occurred from the first night Strong reduction in number of bad sleep-quality nights 2012 Zyken - page 41
42 Thank you Zyken 14 Avenue de l Opéra Paris, France Tel Web. Raphael Auphan CEO, Zyken raphael.auphan@zyken.com Credits Photos : Stefano Lunardi, Plaza Athénée Hotel, Four Seasons Paris US Surveys : National Sleep Foundation 2012 Zyken - page 42
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