Preparing for Your Classroom Presentation. A training slideshow to help you teach Tar Wars

Transcription

1 Preparing for Your Classroom Presentation A training slideshow to help you teach Tar Wars

2 Program Objectives Increase knowledge of short-term effects and image-based consequences of tobacco use Illustrate costs of using tobacco Identify reasons why people use tobacco Learn how advertising influences people to buy and use tobacco

3 Presentation Overview Pre-Activity Exercise Using the pre-activity worksheet to ask students to estimate the percentage of the population that uses tobacco products.

4 Presentation Overview Classroom Activities 1. Short-Term Effects of Tobacco Use 2. Straw/Breathing Exercise 3. Costs of Tobacco Use 4. Reasons People Use Tobacco 5. Tobacco and Advertising 6. Poster Contest/Video Contest Supplemental Activities 7. Emerging Products 8. Flavored Tobacco Products and the FDA 9. Light Cigarettes 10. Tobacco Warning Labels 11. Tobacco Abroad Trivia Game

5 Pre-Activity Exercise Discuss completed pre-activity worksheet with students Show students pre-activity answer sheet Have students illustrate actual percentages on worksheet Emphasize that tobacco users are in the minority for all age groups

6 Pre-Activity Exercise My Age Group th Graders Use Tobacco Don t Use Tobacco Adults 79

7 Activity 1 Short-Term Effects of Tobacco Use Bad breath/zoo breath Yellow teeth and fingers Spit stains on clothes and shoes Coughing/hacking/hurling phlegm Less money to spend on other things

8 Activity 2 Straw/Breathing Exercise Instruct students to hold their nose and stand and run in place while breathing through the straw. Are you getting enough air into your lungs? Smoking makes breathing difficult, especially during exercise.

9 Activity 3 Costs of Tobacco Use Use $5.00 as the average price of one pack of cigarettes. How much does it cost to use tobacco for: One week? One month? One year? 50 years?

10 Activity 3 Costs of Tobacco Use One week = $35.00 One month = $ One year = $1, years = $84,000 What else could you buy with this money?

11 Activity 4 Reasons People Use Tobacco Image Lose Weight/Be Thin Peer Pressure Nicotine Addiction/Relaxation Looking Older/Being Grown-Up or Like Parents Advertising

12 Activity 5 Tobacco and Advertising What are tobacco ads selling? Cool Image Good Looks/Glamour Low Tar/Light Hanging Out/Dating Friends/Popularity Tastes Good

13 Activity 5 Tobacco and Advertising Cool Image guy appears to be strong, tough, in good shape

14 Activity 5 Tobacco and Advertising Another Cool Image hip hop artist

15 Activity 5 Tobacco and Advertising Good Looks/ Glamour girls appear to be young, pretty, well-dressed

16 Activity 5 Tobacco and Advertising Low Tar/Light cigarette filters appear to reduce risks or make smoking safer

17 Activity 5 Tobacco and Advertising Hanging Out/ Dating girls and boys don t appear to be bothered by each others smoke

18 Activity 5 Tobacco and Advertising Friends/ Popularity popular people appear to all smoke and have many friends

19 Activity 5 Tobacco and Advertising Flavored Cigarettes made to appear good-tasting, cool, refreshing

20 Activity 5 Tobacco and Advertising Tastes Good tobacco products appear to be good-tasting, cool, refreshing

21 Activity 5 Tobacco and Advertising Critical questions to ask: What themes do ads use to make you believe using tobacco is not harmful? Do tobacco ads tell the truth? What do the ads tell you about the people who use this brand of tobacco? What groups of people do the ads target?

22 Activity 5 Tobacco and Advertising What tobacco ads DON T show: Ash trays Lit cigarettes Cigarette butts

23 Activity 5 Tobacco and Advertising What tobacco ads DON T show: Yellow teeth and fingers Bad breath/zoo breath Wrinkled skin

24 Activity 5 Tobacco and Advertising What tobacco ads DON T show: Breathing difficulties from smoking Lung cancer

25 Activity 5 Tobacco and Advertising What tobacco ads DON T show: Burn holes in clothes Spit stains from chewing tobacco

26 Activity 5 Tobacco and Advertising What tobacco ads DON T show: How tobacco REALLY tastes hot, bitter, and will burn your mouth and lungs

27 Activity 5 Tobacco and Advertising Tobacco and the Movies The major studios account for 90% of kids on-screen tobacco exposure. Smoking in movies is the most powerful pro-tobacco influence on children, accounting for 52% of adolescents who start smoking. Movie smoking is the biggest media risk to young people. (American Academy of Pediatrics)

28 Activity 6 Poster Contest Reinforces the Tar Wars message Emphasizes the positive aspects of being tobacco-free Introduced during classroom presentation; can be finished on students own time Conducted at the local, state, and national level

29 Activity 6 Poster Contest Criteria Creative and original artwork and ideas Clear and positive message about being tobacco-free No larger than 22 x 28 ; no smaller than 8.5 x 11 No clip art, pictures from magazines, or copyrighted brand and product images

30 Activity 6 Poster Contest Criteria Death themes and art displaying negative health consequences, cigarettes, ashtrays, coffins, people smoking, etc. are not considered positive messages and will not be accepted. A small no smoking symbol is acceptable.

31 Activity 6 Poster Contest Criteria Complete list of criteria available at Contact state coordinator for deadline and prizes

32 Activity 6 Poster Contest 2010 First-Place Poster Winner Jared Gorthy of Colorado

33 Activity 6 Poster Contest Awards/Recognition Prizes and awards differ from state to state Opportunity to compete in National Poster Contest in Washington, DC

34 Activity 6 Poster Contest 2010 State Poster Contest Winners at Tar Wars National Conference

35 Supplemental Activities Emerging products Flavored tobacco products and the FDA Light cigarettes Tobacco warning labels Tobacco abroad trivia game

36 Activity 7 Emerging products Orbs are small pellets that resemble Tic Tacs Camel sticks are twisted sticks Camel strips are film strips placed on the tongue and resemble Listerine breath strips Snus is smokeless tobacco that comes in small teabag-like pouches that contain tobacco and other flavorings Products are flavored and packaged like candy to appeal to kids Smokeless tobacco users have an 80% higher risk of developing oral cancer

37 Oral Cancer Michael Finkelstein and Gilbert Lilly, University of Iowa College of Dentistry and Hardin MD, University of Iowa,

38 Activity 8 Flavored Tobacco Products

39 Activity 9 Flavored Tobacco Products Smokers choose low-tar, mild, light, or ultra-light cigarettes Smokers think these may be less harmful to their health than regular or fullflavor cigarettes Truth is that light cigarettes are just as dangerous to your health as regular cigarettes

40 Light Cigarettes

41 Activity 10 Tobacco Warning Labels - Canada

42 Activity 10 Tobacco Warning Labels - Hong Kong

43 Activity 10 Tobacco Warning Labels - United States WARNING LABEL

44 Activity 11 Tobacco Abroad Trivia Quiz How many cigarettes are smoked around the world every day? 4 billion 2 million 15 billion 25 billion How many people die from tobacco every year around the world? 1 million 500,000 4,000 5 million

45 Activity 11 Tobacco Abroad Trivia Quiz How many men in the world currently smoke cigarettes? 1 million 1 billion 9 million 20 billion How many women in the world currently smoke cigarettes? 100 million 5 billion 2 million 250 million

46 Activity 11 Tobacco Abroad Trivia Quiz Which country manufactures the most cigarettes in the world? Japan China United States Australia Answers can be found on page 28 of the Tar Wars Program Guide.

47 Presentation Summary Review topics covered during classroom presentation (ie, short-term effects) Ask students to state a few things they learned about each topic Emphasize the deceptive marketing techniques used in tobacco advertising Encourage students to create posters and help them brainstorm ideas

48 Additional Speaking Points Secondhand or Environmental Tobacco Smoke 29 states have passed smoke-free laws that cover restaurants and bars. Four other states have smoke-free laws that cover restaurants but exempt stand-alone bars. Hundreds of cities and counties across the country have also taken action.

49 National Video Contest Reinforces the Tar Wars message Emphasizes the positive aspects of being tobacco-free May be introduced during classroom presentation but finished on student s own time Conducted at the national level new in 2011

50 National Video Contest Creative and original ideas Clear and positive message about being tobacco-free 30 seconds to 3 minutes in length Use any video format (cell phone, video camera, etc.) Complete list of criteria, entry and upload information available at DEADLINE: May 19, 2011

51 National Video Contest Awards Prizes and awards for first-, second-, and thirdplace winners Recognition All videos will receive recognition at the Tar Wars National Conference Opportunity to attend the Tar Wars National Conference in Washington, DC

52 Additional Speaking Points Smokeless Tobacco Smokeless tobacco contains nitrosamines proven and potent carcinogens. Users are much more likely to get oral lesions (60-78%), 80% risk of getting oral cancer, and four times more likely to get cavities and gum disease. Stains teeth NOT a safe alternative to smoking cigarettes!

53 Follow Up Submit the Presentation Questionnaire for Presenters at Contact your state coordinator to let them know how your presentation went and how many classes/students participated

54 Contact Information AAFP Tar Wars Staff 800-TAR-WARS ( ) State Coordinators

55 View Winning Posters See winning posters from 2006 through 2010 at Second-Place Poster Winner Gianni Chiodo of Iowa 2010 Third-Place Poster Winner Krysti Maines of North Carolina

56 Thank You for your participating in Tar Wars! Tar Wars is supported in part by a grant from the American Academy of Family Physicians Foundation