Tobacco Control: Big Fast Benefits. Stanton A. Glantz, PhD Professor of Medicine University of California San Francisco

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1 Tobacco Control: Big Fast Benefits Stanton A. Glantz, PhD Professor of Medicine University of California San Francisco

2 Australia (December 2012)

3 Australian Government, Department of Health 2015

4 The California Situation Low taxes (33 rd in US) Few ad restrictions Weak, obsolete warning labels

5 Accelerated prevalence decline

6 Accelerated consumption decline

7 Lower youth smoking

8 The California Model Social norm change

9

10

11 The California Model Key messages Secondhand smoke kills Nicotine is addictive The tobacco industry lies Industry Spokesman

12

13 Deaths from Secondhand Smoke Heart disease 37,000 Lung cancer 3,000 Other cancers 13,000 Source: Wells,1998

14 Heart Disease: Epidemiology About 30% increase in risk if married to smoker or work in smoking workplace

15 Nonlinear Dose-Response Pope et al, Circulation, 2009

16 Helena, Montana Population of city: 28,306 Population of Helena Zip Codes: 46,943 Total Population of Study area: 65,913 Geographically isolated population Next nearest cardiologist: 60 miles

17 AMI Admissions Significant Drop in AMI Admissions while Ordinance in Effect Helena Outside Helena Ordinance Year

18 Literature continued to build 43 studies of 33 laws As of July 2012 Many endpoints Acute myocardial infarction Angina, other heart disease Stroke Asthma COPD Other pulmonary

19 Risk of Hospital Admission Stronger laws Bigger effects 1,2 1 0,8 0,6 0,4 0, Coronary events (AMI, ACS, ACE, IHD) Other heart disease (angina, CHD, SCD) Cerebrovascular accidents Respiratory disease Workplaces Workplaces and restaurants Workplaces and restaurants and bars

20 Also reduces Complications of pregnancy Neonatal complications

21 0 Ambulance Calls (Casinos) Ambulance calls Year

22 Age-Adjusted Heart Disease Mortality (deaths/100,000) Heart Disease Mortality United States - California California Prop 99 Tax increase Year

23 Age-Adjusted Heart Disease Mortality (deaths/100,000) Effect on Mortality ,000 fewer deaths (9%) ,500 unnecessary deaths Year 1994

24 Age adjusted incidence (cases/100,000/year) Effect on Lung Cancer Incidence San Francisco Bay Area Anti-tobacco program 14% reduction

25 Health Care Savings Attributable to CA Tobacco Control

26 1989 through 2008 Tobacco Control Program cost $2.4 billion Save $243 billion in health costs 12% of total health costs in 2008 Reduced cigarette sales by 6.8 billion packs Worth $28.5 billion in to tobacco industry

27 The View from Afar A California Phenomenon Health fanatics Puritans Foreign to European (and other) traditions and sensibilities

28

29 1989

30 1989

31 1989

32 Philip Morris 1993

33

34 1993

35 1993

36 1993

37 E-cigarettes

38

39 Ecigs to quit

40 E-cigarettes = less quitting

41 What about the hard core? People who can not or will not quit Expect as prevalence drops Quitting drops Cigs/day stays same or increases

42 US: More quitting United States Smoking Prevalence (%)

43 EU: More quitting

44 US: Lower consumption United States Smoking Prevalence (%)

45 EU: Lower consumption

46 So softening not hardening

47 What about kids?

48 Current smoking/e-cigarette use (NYTS) Current Cigarette only Current Dual Use

49 E-cig use predicts smoking Nonsmokers at baseline 1 year longitudinal follow-up Smoking at follow-up Study Place Age Odds of Smoking Wills Hawaii ( ) Primack US ( ) Leventhal Southern California ( ) Gmel Switzerland 20 (male) 6.02 ( ) OVERALL 3.21 ( )

50 E-cigs likely to prolong tobacco epidemic Restoring social acceptability Depressing quitting among smokers Attracting kids to nicotine Likely to progress to smoking Even if they don t it s a bad thing

51 The bottom line Possible to get large rapid drops in smoking Immediate and substantial health benefits Immediate and substantial economic benefits

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