Proposed Smoke And Vape Free Spaces Bylaw:

Transcription

1 1. i CITY OF Proposed Smoke And Vape Free Spaces Bylaw: Implementation Communication Strategy September 2016 Prepared by Jan enns comm uni cations C O NS UL TI N G TR AIN I N G I] Jan Enns,MA PHONE: I CELL: I jan@janenns.com I WEB: janenns.com

2 PRINCE ""'" GEORGE 1. Background 1.1. Public Consultation Fall 2015: Summary During the fall of 2015, the City of Prince George conducted an extensive public consultation campaign regarding the adoption of a new bylaw to regulate smoke and vape free spaces, building on the success of previous Smoke and Tobacco Free policies for the 2015 Winter Games and the designated Tobacco Free Zones. While municipalities in BC have the authority to adopt bylaws to regulate tobacco use, the City does not currently have a bylaw. This bylaw would formally recognize the City s role in promoting, protecting and preserving the health of all citizens in the City of Prince George. The consultation campaign featured an online survey to gather feedback. Participation was encouraged through media releases, social media posts, information on the website and the City Matters newspaper advertisements. In addition, members of the Smoke and Vape Free Places Bylaw Steering Committee and UNBC Nursing Students committed time and resources to enable significant community outreach that included personal visits and calls to potentially affected businesses, attendance at community events, direct to event organizers and meetings with the Chamber of Commerce and Downtown Prince George. A detailed analysis of the 584 surveys received showed that close to 70% of participants responded favourably to the proposed bylaw. Reasons for support included a range of health protection/promotion benefits and the rights of the non smoker to a smoke free environment. 1: Sample City of Prince George Facebook post Reasons for lack of support included concerns over vaping restrictions, enforcement, City priorities and unfair targeting of smokers. The detailed information is included in additional reports that have been presented to Council: Smoke and Vape Free Bylaw Feedback Survey Data Analysis. Draft Proposed Bylaw No. 8591, Backgrounder Draft City of Prince George Smoke and Vape Free Places Bylaw No. 8591, Communication and Engagement Plan, July if City of Prince George October 8, 2015 Va pin g? W hat the heck is vapin g? The City of Prin ce George is considering includin g vapin g - or using e ciga rettes - in a proposed bylaw to restrict out door tobacco use. Vapin g mea ns to inhale or exhale vapour produced by an elect ro ni c ci ga rette, electroni c pipe, electroni c hookah, or ot her similar device that ca n be used to deliver ni cotin e or other substances. By proactively including vaping in the proposed bylaw, we believe we are act ing wit h appropri ate ca ut ion given the See More CITY OF DRAFT SMOKING AND VAPING BYLAW SURVEY. i~ HAVE YOUR SAY. 1

3 PRINCE ""'" GEORGE 1.2. Amendments to Proposed Bylaw As a result of the extensive consultation, a number of potential amendments to the bylaw were identified. These have been included in the Proposed Smoke and Vape Free Places Bylaw No. 8591, These amendments include clarification of terms and definitions, enforcement and other legally required terms. In addition, since the fall 2015 consultation period, the provincial government has enacted Provincewide regulations to include vaping under the same rules and regulations as tobacco products. On September 1, 2016 the Tobacco and Vapour Products Control Act and Regulation came into effect, replacing the Tobacco Control Act and Regulation. The new Act and Regulation will restrict the display, sale and use of vapour products and will be consistent with the existing laws related to tobacco. Additionally, the provincial buffer zone around all doorways, open windows and air intakes will increase to 6 metres. Details on the new regulation can be found at Requirements under the Tobacco and Vapour Products Control Act and Regulation As a result of the change to the provincial vaping regulations as well as the feedback received in the consultation campaign, there are two key amendments included in the City s proposed bylaw: Reduce the proposed buffer zone from nine metres to six metres, in keeping with the provincial regulations. Continue to include e cigarettes (vaping) as part of the Smoke and Vape Free Places Bylaw given the new provincial legislation, even though there was less support for including it locally (55% support) Communications to Support Implementation A full report on the outcomes of the consultation, including the analysis and the recommended revisions, will form part of the September 19 th report to Council. As part of the Council report, an overview of the communications required for the implementation phase is included. This is intended to provide Council with information on the implications of what additional communications and educational assistance and resources would be required should they choose to adopt the bylaw. The strategy includes information on audiences, platforms to reach those audiences, and an estimate of required resources. High level key messages that focus on the process are included. More specific and detailed key messages would be added to this document as necessary. While this strategy follows the initial outreach identified in the July 2015 Communication and Engagement Plan, adjustments have been made to reflect the level of consultation. In accordance with the International iap2canada.ca. Empower. Collaborate 2. International Association of Public Participation (IAP2) Spectrum of Public Participation Association of Public Participation (iap2canada.ca) Spectrum of Public Participation, this phase of the bylaw consideration moves from Consulting and Involving to Informing. 2

4 =~ 1.4. Communication Considerations To be successful, this communication strategy will need to address the following: Report out on the feedback received during last fall s consultation. Provide an update on what changes were made as a result. Provide an update on the rationale and recommendation for including vaping given the recent provincial move to include it with tobacco regulations. Provide information on what is required for compliance. Potential issues that may need to be addressed include the following: Delay in formal reporting out on the resulting consultation and amendments to the proposed bylaw. Introduction of the new province wide vaping regulations and the inclusion of vaping in the enhanced bylaw given that this did not receive as much support (55% support for including vaping in the bylaw vs. 70% support for the bylaw overall). Implications of implementation, especially for businesses that previously had a smoking and/or vaping area. Amount of resources required for implementation and any issues that may arise as a result. Communications may be required for two distinct phases that include: Public information based on Council s response to the report and subsequent requests for information. Public information and education if adopted; an implementation communications strategy is recommended to inform and educate residents, businesses and venues about the new bylaw, the benefits and the requirements and is included in this report. 3

5 PRINCE ""'" GEORGE 2. Implementation Communications Goals and Objectives Building on the initial Communication and Engagement Plan that guided the fall 2015 consultation campaign, the goal of this Implementation Communication Strategy is to support the smooth implementation of the bylaw if adopted in keeping with the City s intention of promoting, protecting and preserving the health of all citizens in the City of Prince George. If the bylaw is adopted, the objectives of this Implementation Communication Strategy are: Inform the community about the new Smoke and Vape Free Spaces Bylaw now in effect including the benefits and the requirements. Provide specific communication, education and implementation support to key businesses, event organizers, business groups and others as identified. Provide orientation for internal audiences and others as identified to ensure a clear and consistent message. Engage the assistance and support of affiliate organizations to implement the strategy. Respond promptly to requests for information and address issues as they arise. Ensure clear, consistent, relevant and timely information is provided using the City s regular channels of communications. City of Prince George Corporate Plan VISION The City of Prince George is committed to a population health approach to social development, which considers a broad range of social impacts. FOCUS AREAS Support and promote initiatives that facilitate healthy and active living. Collaborate with partners to enhance the quality of life for residents. 4

6 =~ 3. Audiences The audiences for implementation are similar to the audiences identified in the fall 2015 consultation as identified below. This list may also be augmented to include others who were contacted as part of the initial consultation. Communication strategies and methods will be targeted to those who may be more impacted by the bylaw such as local businesses. Internal Mayor and Council Bylaw enforcement staff City venue staff Media spokesperson(s) Communications Service Centre staff All staff Steering Committee Members Northern Health UNBC Northern Health Tobacco Enforcement Canadian Cancer Society WINBC (Wellness in Northern BC) External Key large event organizers Key large community facility contacts Key community and user groups Local hospitality businesses Other local businesses PG Chamber of Commerce Downtown Business Improvement Association Local Media Residents Sign shops Other important public sector community partners And specific key contacts identified in the fall 2015 consultation campaign 5

7 =~ 4. Implementation Communications Strategy 4.1. Strategy The communications strategy will: Provide accurate, compelling and consistent information about the rationale and the benefits of the new Smoke and Vape Free Spaces bylaw and what is required for compliance and enforcement. Make direct contact in person or by phone with those who may be more impacted by the City s new Smoke and Vape Free Spaces bylaw. Leverage assistance of affiliate organizations such as Northern Health, UNBC and Canadian Cancer Society, as well as the media, to expand the reach of education and promotional efforts. Use as many channels and venues as possible, including the City s regular channels of communications, with specific focus on audiences that may be most impacted. To manage all issues proactively in an efficient and respectful manner to support productive discussion and smooth implementation of the proposed bylaw Issues Management While there is strong support for the enhanced bylaw, to be successful, it is important to address potential issues or barriers to implementation. A scan of the survey responses identified a number of themes that may need to be addressed through the implementation of the program (i.e., change an aspect of implementation such as providing time to get the signage in place) or through the communications (i.e., draft informative responses to address the concern). The following table provides an overview of the major items raised and is not a complete list. If the bylaw is adopted, more detailed messaging/actions could be developed based on decisions of Council. 6

8 PRINCE ""'" GEORGE Potential Issues Vape free spaces didn t received as much support as the bylaw overall (55% vs. 70%) How will it be enforced? Who will enforce? Perception that existing regulations/bylaws not being enforced. Who would provide the signs? When do they need to be in place? When does the bylaw come into effect? Potential Solutions Messaging: This proposed bylaw is first and foremost about promoting healthy lifestyle choices and improving the health of all Prince George residents, the majority of whom are non smokers. Formally recognize the City s role in promoting, protecting and preserving the health of all citizens in the City of Prince George. Majority is still in favour of including vaping (55%). Vaping coming into effect regardless; in support of the provincial stance on vaping: Exposure to children of the possible dangers of e cigarette vapour and the potential that e cigarettes have to normalize smoking behaviour. Government wants to protect youth from the unknown effects of e cigarette vapour and becoming addicted to nicotine, which is why the Tobacco Control Amendment Act will treat e cigarette use exactly the same as tobacco, with the same prohibitions and restrictions. Adults will still be able to buy e cigarettes. ( enhanced to regulate ecigarettes) Ensure staff, Council and others as identified have consistent messaging (speaking notes). Correct misinformation in forums and posts on City publications, social media, etc. Action: Provide education and promotional support for businesses and venues most impacted (i.e., assistance for how to approach customers, wording and placement of signs). Messaging: Develop an FAQ to address questions such as How enforced? Action: Explore collaboration with Northern Health enforcement personnel. Provide orientation for Bylaw staff so they are fully briefed and can present a consistent, clear and educational message. Message: Similar to most City or Provincial regulations, signage is the responsibility of the operator/business owner. While the bylaw is now in effect, we recognize that local businesses, including the City, need time to get the signs in place and provide information to the customers. To ensure plenty of time to order and install the signs, businesses would have until XXX DATE to put them in place. Samples of signs can be found on our website XXX. Plus, thanks to the support of our local sign shops, you can find samples and sign options to consider. For a list of local sign shops visit XXX 7

9 PRINCE ""'" GEORGE Plus if you have any questions about where to install the signs or the required buffer zone, simply contact our Service Centre and we can arrange for one of our staff or volunteers to meet with you at your place of business and determine what works best for you. Action: Coordinate options for signage design with Northern Health. Provide a XX month window for installation of signs. Contact local sign shops with design options. Have PDF samples available on the website as well as list of sign shops. Consider PDF signs that can be printed and laminated. Enlist the assistance of UNBC, students and Steering Committee members to respond to requests for assistance, similar to the initial outreach. Leverage media coverage with a photo opportunity at a local business. Why so late in bringing this forward? What was done for consultation? Where can people go to smoke or vape? What about beer gardens and special events? Will you create smoking areas? Messaging: Delay in waiting for the provincial consultation and regulations to take place. Provincial enhanced regulations in effect as of Sept 1 st. Extensive consultation was done last fall and here s what we heard Action: Create a brief Q&A to talk about the process and the outcome of the survey, what is new. Include factoids, and if possible, testimonials from local supporters. Include invites to contact service centre for assistance. Outreach to key contacts who may be more impacted. 8

10 =~ 5. Key Messages 5.1. New Key Messages Based on Bylaw Adoption The following provides new high level key messages regarding: Summary of the fall 2015 communications and consultation campaign. Summary of the feedback received. Recent changes to the provincial regulations to include vaping along with tobacco and to expand the buffer zone to six metres. Changes to the City s proposed bylaw based on the feedback received as well as the new provincial regulations. More specific and detailed key messages would be drafted based on the decision of Council. In addition, the key messages developed as part of the July 2015 Communication and Engagement Plan are included here as background. Summary of 2015 Communications and Consultation 1. In the fall of 2015, the City launched an extensive communication and consultation campaign to get feedback on a draft bylaw to help formalize the growing commitment to healthy communities. a. In keeping with our mission to maintain a healthy environment for all generations, and our policy to inform and engage our community on issues that are important to them, we wanted to gauge the level of public support for creating a smoking bylaw that we can be proud of. b. During the fall of 2015, the City and the Smoke and Vape Free Spaces Steering Committee, with assistance from UNBC Nursing Students, sought the feedback of residents, businesses and event organizers on the proposed bylaw. c. The consultation campaign featured an online survey to gather feedback. Participation was encouraged through media releases, social media posts, information on the website and the City Matters newspaper advertisements. d. In addition, members of the Smoke and Vape Free Places Bylaw Steering Committee committed time and resources to enable significant community outreach that included personal visits and calls to potentially affected businesses, attendance at community events, direct to event organizers and meetings with the Chamber of Commerce and Downtown Prince George. Summary of 2015 Feedback Received 2. The proposed bylaw will be better informed thanks to the strong response from residents, businesses, event organizers and others. There were 584 surveys completed, in addition to 9

11 PRINCE ""'" GEORGE meetings and presentations to businesses, venues, event organizers, people who attended their local Talktober neighbourhood meetings, or comments via , Facebook or Twitter. a. A detailed analysis of the 584 surveys received showed that close to 70% of participants responded favourably to the proposed bylaw. b. While almost three quarters of respondents were in favour of enhancing smoke free spaces, fewer were in favour of including vaping 55%, compared to 70%. c. Reasons for support included a range of health benefits as well as the rights of nonsmokers to a smoke free environment. d. Reasons for lack of support included concerns over vaping restrictions, enforcement, City priorities and unfair targeting of smokers. New Provincial Act to Regulate Vaping 3. Since the fall 2015 consultation period, the Provincial Government has enacted provincewide regulations to include vaping under the same rules and regulations as tobacco products. On September 1, 2016 the Province s updated Tobacco and Vapour Products Control Act and Regulation came into effect. a. The new Act and Regulation will restrict the display, sale and use of vapour products and will be consistent with the existing laws related to tobacco. b. Additionally, the provincial buffer zone around all doorways, open windows and air intakes will increase to 6 metres. c. Additional details on the new laws, can be found at Requirements under the Tobacco and Vapour Products Control Act and Regulation Changes to Proposed City Bylaw 4. As a result of the extensive feedback received in the fall of 2015 and the new provincial regulations, a number of changes have been made to the City s proposed Smoke and Vape Free Places Bylaw No (2016). These amendments include clarification of phrasing and definitions, enforcement and other legally required terms, and: a. Reduce the proposed buffer zone from nine metres to six metres, in keeping with the provincial regulations. b. Continue to include e cigarettes (vaping) as part of the Smoke and Vape Free Places Bylaw, given the new provincial legislation. 10

12 =~ 5.2. Previous Messaging The following key messages are included as background from the July 2015 Communication and Engagement Plan. 5. This proposed bylaw is first and foremost about promoting healthy lifestyle choices and improving the health of all Prince George residents, the majority of whom are non smokers. a. Almost 78% of Northern BC residents do not smoke. The smoking rate in Northern BC is just 22.8%, although still higher than the provincial rate of 16.2%. b. People near outdoor smokers breathe in smoke at significantly higher concentrations than normal background air pollution levels. c. Outdoor smoke exposure within half a metre from a single cigarette source is comparable to indoor levels of smoke exposure, depending on air conditions. d. Every year tobacco use kills more than 6,000 British Columbians, including up to 110 nonsmokers who die from diseases brought on by second hand smoke. 6. This proposed bylaw will also help smokers make the choice to cut back or, eventually, to quit. a. Two thirds of smokers want to quit and are looking for tools to help them. b. Research has demonstrated that when smoking bans have been implemented in homes and workplaces, many smokers have chosen to cut back or quit. 7. That s why the City wants to build on the growing success for expanded smoke free zones, embraced by businesses and residents alike as part of the smoke and tobacco free 2015 Winter Games and the City s Centennial Celebrations in July. This proposed bylaw has a simple message: a. Ultimately, many Prince George residents recognize that smoking is bad for you, but if you re going to choose to smoke, don t do it around children or other people, indoors or out. This bylaw will help the City create a local solution with input from those affected. 8. By proactively including vaping in the proposed bylaw, we believe we are acting with appropriate caution given the unknown long term health effects of e cigarettes. a. While there may be some cause to believe e cigarettes help some people quit or reduce smoking, there is still no justification for allowing exposure to second hand vapour any more than exposure to second hand smoke. b. We believe it is especially important to limit the exposure of children to the possible dangers of e cigarette vapour. c. E cigarettes also have the potential to normalize smoking behaviour. d. Children who grow up in smoke and vape free communities are less likely to use tobacco as adults. e. Smoking is not cool, and neither is vaping. That s the message we need to be modelling for children in Prince George. 9. Smoke free bylaws do not negatively impact business. a. Virtually every objective, peer reviewed study demonstrates that smoke free bylaws and legislation have no adverse impact on restaurant, bar, hotel and tourism receipts and may even be good for business. 11

13 =~ b. To business owners: we understand you will have some questions about your responsibilities if this bylaw is enacted. These are the key points you will need to know: TBA 10. Managing smoking in outdoor spaces will also help reduce litter (cigarette butts are the greatest cause of litter), and, in the wake of this past fire season, will decrease the risk of fire caused by discarded cigarettes. 11. The proposed bylaw will rely on a balance of education, voluntary compliance, inspection and progressive enforcement. c. Education is key for increasing compliance. People who understand what the restrictions are and why they are in place will be more likely to comply, and to speak up, encouraging others to comply. d. Progressive enforcement can range from verbal warnings to monetary fines. e. Municipalities have found that it is usually unnecessary to hire a large number of inspectors because most smoke free air legislation becomes self enforcing over time. 12

14 , Communications Action & Resource Plan for Bylaw Implementation if Bylaw is Adopted Internal Audiences: Action, Message, Materials, Tasks and Estimated Resources Required Audience/Action Message Materials/Tasks Human Resources Mayor and Council Why the city is implementing this Speaking notes 2 hours bylaw Backgrounder Q&A 5 hours Enable as spokespersons Information about the process to 0.5 hours Provide progress updates consult, the feedback received, the (TBA: compliance; number of provincial bylaw and changes made Council progress update 2 hours signs; comments & feedback as a result received). What this means for local business in terms of compliance Who to contact for more info/ Q&A Bylaw enforcement staff City venue staff Steering Committee Members (as able) Enable as educators (community spokespersons) Ensure City venues in compliance Potential to engage the assistance of Steering Committee members and students see strategies for external audiences (e.g., visits, calls, media photo opportunity) Why the city is implementing this bylaw Information about the process to consult, the feedback received, the provincial bylaw and changes made as a result What this means for local business in terms of compliance Who to contact for more info/ Q&A Implementation and enforcement specific information (i.e., signage, regulations) Monitor feedback and respond as necessary Orientation/training meeting Letter for operators Brochure Contact others as identified to attend Speaking notes* Backgrounder Q&A *Note: Hours for some materials have been accounted for in a previous row. 4 hours w/ prep 4 hours 5 hours TBA Financial Resources In house design/layout printing/ distribution In house design/layout printing/ distribution 13

15 ,... Audience/Action Message Materials/Tasks Human Resources Media Spokesperson(s) As above Orientation/ 2 hours briefing Identify key media Speaking notes spokesperson(s) Brochure Provide orientation as needed Backgrounder Q&A Letter for operators Communications staff Prepare materials or provide direction or assistance with materials preparation (TBA) Orientation as spokesperson(s) Posting on City s regular channels of communication including, Facebook, Twitter, City Matters, website Monitor and circulate news clippings Respond promptly to posts on social media Collate info for updates Review Monitor feedback and respond as necessary Prepare or provide direction or assistance with materials preparation** Orientation as spokesperson(s) Posting on City s regular channels of communication including, Facebook, Twitter, City Matters, website Monitor and circulate news clippings Respond promptly to posts on social media Collate info for updates **Note: Hours for preparation of materials included under target audience (i.e., Community at large) TBA 2 hours 4 hours 2 hours 2 hours 2 hours Financial Resources Service Centre Staff In keeping with customer service protocols Why the city is implementing this bylaw Who to contact for more info/ Q&A Monitor feedback and respond as necessary Orientation meeting (or as per protocol for educating Service Centre staff on new programs) Samples of all materials 5 hours 14

16 ,... Audience/Action Message Materials/Tasks Human Resources All Staff Why the city is implementing this Mention at staff meetings 1 hour Advise all staff as per usual bylaw Article for staff intranet 2.5 hours channels for internal How it may impact their job (i.e., (photos of communications approaching people contravening Council/staff/nurses in the bylaw) action) Who to contact for more info/ Q&A Access to materials on 1.5 hours intranet Financial Resources Steering Committee Members Keep apprised of next steps Potential to engage support to champion on their social media and communication channels Why the city is implementing this bylaw Information about the process to consult, the feedback received, the provincial bylaw and changes made as a result What this means for local business in terms of compliance Who to contact for more info/ Q&A Monitor feedback and refer for response as necessary Letter/ to advise of next steps Personal contact with key contacts Content for their communications channels (website or newsletter; social media, etc.) 1 hour 4 hours (?) 3 hours 15

17 ,... External Audiences: Action, Message, Materials, Tasks and Estimated Resources Required Audience/Action Message Materials/Tasks Estimated Resources Individual Operators Why the city is implementing this List of contacts 4 hours Key large event organizers bylaw Letter for operators via Key large community facility Information about the process to or mail consult, the feedback received, the Brochure contacts provincial bylaw and changes made Background Q&A Local hospitality businesses as a result Other local businesses What this means for your Personal visits as identified 12 hours Specific key contacts identified business/organization in terms of (working with staff or in the fall 2015 consultation compliance (signage, enforcement) committee members or campaign Who to contact for more info/ students, similar to initial Q&A/assistance outreach) Provide information on enhanced smoke and vape free zones, signage, requirement for enforcement and compliance and opportunity for assistance Follow up phone calls as identified (similar to initial outreach) 4 hours +2 hours (prep for above calls and visits) Human and Financial In house design/layout printing/distri bution Key Community Groups PG Chamber of Commerce Downtown Business Improvement Association Key community and user groups Other important public sector community partners Potential as intermediaries as Why the city is implementing this bylaw Information about the process to consult, the feedback received, the provincial bylaw and changes made as a result Why the city is implementing this bylaw Information about the process to consult, the feedback received, the provincial bylaw and changes made Customer letter/ Brochure Backgrounder Q&A Personal visit with key contacts (e.g., Chamber Exec. Dir., DBIA contact) 2 hours 4 hours 16

18 ,... Audience/Action Message Materials/Tasks Estimated Resources informed sources of as a result distributing information What this means for local business in terms of compliance Who to contact for more info/ Q&A/assistance Implementation and enforcement specific information (i.e., signage, regulations) Monitor feedback and respond as necessary Human and Financial Media Work proactively with the media to provide information Host a photo and interview opportunity at a venue (e.g., City staff, Mayor, Spokesperson, Steering Ctte members, City Bylaw, NHA enforcement, students, etc) Sign Shops Set up templates for people to order Orientation Promote location and availability in Q&A, news releases Why the city is implementing this bylaw Information about the process to consult, the feedback received, the provincial bylaw and changes made as a result What this means for your business in terms of compliance (signage, enforcement) Who to contact for more info/ Q&A/assistance Materials preparation Monitor for feedback News release (2) Backgrounder Q&A Invite to photo and interview opportunity Photo and interview event: Contact media Set up location, participants, speaking order, etc. Signage Host event Monitor media coverage and City social media Letter regarding minimum requirements and samples PDF versions of signs Contacting sign shops via phone Follow up call 2 4 hours 1 hour 12 hours w/prep 4 hours 3 hours 1 hour 17

19 ,... Audience/Action Message Materials/Tasks Estimated Resources Residents/Community at Large Why the city is implementing this Facebook posts 4 hours bylaw Instagram pics of signs Informed via all of the City s Information about the process to LinkedIn updates regular communication consult, the feedback received, the Twitter messages and tweets channels (website, social provincial bylaw and changes made media, City Matters, etc.) as a result Article for City Matters (2) 3 hours News releases to media Who to contact for more info/ Q&A Media photo opp to leverage Website page and copy 6 hours coverage Talktober Events Human and Financial Media photo opp: write, organize event; hold event Information display for Talktober events (e.g., sample signs, Background Q&A, answer questions) hours (display, design and staffing) 18

20 7. Evaluation This Implementation Communications Strategy will be evaluated against the objectives set out in Section 2 in addition to any new metrics to track if the bylaw is adopted. If the bylaw is adopted, the objectives of this Implementation Communication Strategy are: Inform the community about the new Smoke and Vape Free Spaces Bylaw now in effect including the benefits and the requirements. Provide specific communication, education and implementation support to key businesses, event organizers, business groups and others as identified. Provide orientation for internal audiences and others as identified to ensure a clear and consistent message. Engage the assistance and support of affiliate organizations to implement the strategy. Respond promptly to requests for information and address issues as they arise. Ensure clear, consistent, relevant and timely information is provided using the City s regular channels of communications. 19