Key findings from a telephone survey of 200 registered voters in New Orleans, Louisiana, with 60 cell phone interviews, conducted December 16-18, 2014

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1 Key findings from a telephone survey of 200 registered voters in New Orleans, Louisiana, with 60 cell phone interviews, conducted December 16-18, 2014 Project #141630

2 Public Opinion Strategies is pleased to present the key findings of a telephone survey conducted in New Orleans, Louisiana. The survey was completed December 16-18, 2014 among 200 registered voters, with 60 cell phone interviews, and has a margin of error of +6.93%. Glen Bolger was the principal researcher on this project. Kyle Clark was the project director, and Alex Geroux provided analytical support.

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4 Two-thirds of New Orleans voters favor an ordinance that extends the smoke-free law to include all workplaces. As you may know, Louisiana has a statewide smoke-free law that prohibits smoking in restaurants and workplaces. Would you favor or oppose a local ordinance in New Orleans that extends the law to prohibit smoking in all workplaces, including bars and casinos? Total Favor: 66%* Total Oppose: 32% Strongly Oppose 16% Don't Know 1%* Somewhat Oppose 16% Strongly Favor 56% *Denotes Rounding Somewhat Favor 11% New Orleans Survey ~ December 16-18,

5 New Orleans Survey ~ December 16-18, GOPers in New Orleans narrowly oppose the smokefree ordinance, while Inds and Dems support it. Smoke-Free Law by Party -8% +62% +39% 81% 69% 46% 54% 19% 30% Republican (13%) Lean/Independent (14%) Democrat (68%) Total Favor Total Oppose

6 New Orleans Survey ~ December 16-18, Voters throughout the city favor an extension of the smoke-free law. Smoke-Free Law by City Council District +23% +50% +31% +32% +36% 60% 75% 64% 66% 67% 37% 25% 33% 34% 31% District A (20%) District B (21%) District C (19%) District D (21%) District E (19%) Total Favor Total Oppose

7 New Orleans Survey ~ December 16-18, Voters across racial lines overwhelmingly support an ordinance to extend the smoke-free law. Smoke-Free Law by Ethnicity +34% +34% +34% +58% 66% 66% 66% 77% 32% 32% 32% 19% White (33%) African American (57%) Total Minority (64%) White Democrats (15%) Total Favor Total Oppose

8 New Orleans Survey ~ December 16-18, Voters across all gender/age groups support extending the smoke-free law. Younger men are the most divided. Smoke-Free Law by Gender/Age + Seniors +8% +46% +50% +35% +37% 72% 75% 66% 66% 53% 45% 26% 25% 31% 29% Men (30%) Men 55+ (18%) Women (35%) Women 55+ (17%) 65+ (19%) Total Favor Total Oppose

9 New Orleans Survey ~ December 16-18, Voters across all education/gender groups back the smoke-free ordinance. Women with degrees are overwhelmingly supportive. Smoke-Free Law by Education/Gender +27% +15% +24% +66% 83% 63% 56% 61% 36% 41% 37% 17% Men w/o Degree (25%) Men w/ Degree (23%) Women w/o Degree (25%) Women w/ Degree (27%) Total Favor Total Oppose

10 New Orleans Survey ~ December 16-18, Voters across ideological lines support an extension of the smoke-free law. Smoke-Free Law by Ideology +32% +38% +44% +37% 65% 69% 72% 67% 33% 31% 28% 30% Conservative (24%) Moderate (42%) Liberal (28%) Conservative Democrat (16%) Total Favor Total Oppose

11 New Orleans Survey ~ December 16-18, Non-smokers are more supportive of an extension of the smoke-free law than smokers are against it. Smoke-Free Law by Smokers -17% -22% +29% +51% 75% 55% 61% 64% 38% 39% 35% 24% Regularly (8%) Occasionally (8%) Past (25%) Never (59%) Total Favor Total Oppose

12 New Orleans Survey ~ December 16-18, More than half of voters would be more likely to go out to bars and casinos if the smoke-free law were extended. Thinking again about the proposal to prohibit smoking in all workplaces, including bars and casinos... Would you be more likely or less likely to go out to bars and casinos if the state smoke-free law were extended to prohibit smoking in all workplaces, including bars and casinos, in New Orleans? Total More Likely: 57% Total Less Likely: 22% No Difference 20% Refused 1% Much More Likely 31% Much Less Likely 12% Somewhat Less Likely 10% Somewhat More Likely 26%

13 New Orleans Survey ~ December 16-18, Voters across party lines would be more likely to go to these establishments if the smoke-free law were extended. By Party +14% +78% +33% 80% 57% 40% 26% 24% Republican (13%) 2% Lean/Independent (14%) Democrat (68%) Total More Likely Total Less Likely

14 New Orleans Survey ~ December 16-18, Even regular smokers would be more likely to go to bars and casinos if smoking was prohibited in them. By Smokers +36% -20% +22% +50% 64% 64% 47% 50% 28% 27% 28% 14% Regularly (8%) Occasionally (8%) Past (25%) Never (59%) Total More Likely Total Less Likely

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16 New Orleans voters say that the right the breathe clean air is more important than the rights of smokers to smoke. And, which of the following do you think is more important...the rights of employees and customers to breathe clean air in restaurants, bars, and casinos or The rights of smokers to smoke and owners to allow smoking inside restaurants, bars, and casinos? Total More Clean Air: 80% Total More Allow Smoking: 14%* Somewhat More Allow Smoking 5% Much More Allow Smoking 8% Don't Know 4% Refused 3% Somewhat More Clean Air 12% Much More Clean Air 68% *Denotes Rounding New Orleans Survey ~ December 16-18,

17 New Orleans Survey ~ December 16-18, Voters across party lines say that people should have the right to breathe clean air. By Party +39% +75% +71% 86% 81% 68% 29% 11% 10% Republican (13%) Lean/Independent (14%) Democrat (68%) Total More Clean Air Total More Allow Smoking

18 New Orleans Survey ~ December 16-18, Men and women of all ages say that employees and customers have the right to breathe clean air. By Gender/Age + Seniors +57% +71% +64% +83% +81% 74% 82% 81% 87% 84% 17% 11% 17% 4% 3% Men (30%) Men 55+ (18%) Women (35%) Women 55+ (17%) 65+ (19%) Total More Clean Air Total More Allow Smoking

19 New Orleans Survey ~ December 16-18, Even smokers say that employees and customers should have the right to breathe clean air. By Smokers +38% +44% +57% +78% 68% 77% 87% 56% 18% 24% 20% 9% Regularly (8%) Occasionally (8%) Past (25%) Never (59%) Total More Clean Air Total More Allow Smoking

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21 A majority of New Orleans voters would be more likely to back a candidate who supports extending the smoke-free law. And, would you be more likely or less likely to support a candidate for political office here in Louisiana if they supported a proposal that would extend the state smoke-free law to prohibit smoking in all workplaces, including bars and casinos? Total More Likely: 61%* Total Less Likely: 24%* No Difference 12% Don't Know 3% Much More Likely 35% Much Less Likely 16% *Denotes Rounding Somewhat Less Likely 9% Somewhat More Likely 25% New Orleans Survey ~ December 16-18,

22 New Orleans Survey ~ December 16-18, Even a majority of GOPers are more likely to support a candidate who backs the extension of the smoke-free law. By Party +22% +59% +35% 74% 52% 60% 30% 15% 25% Republican (13%) Lean/Independent (14%) Democrat (68%) Total More Likely Total Less Likely

23 New Orleans Survey ~ December 16-18, Voters throughout New Orleans are more likely to back a candidate who supports the smoke-free law. By City Council District +38% +38% +11% +27% +67% 80% 60% 63% 56% 43% 22% 25% 32% 29% 13% District A (20%) District B (21%) District C (19%) District D (21%) District E (19%) Total More Likely Total Less Likely

24 New Orleans Survey ~ December 16-18, Voters of all ethnicities would be more likely to support a candidate who backs the proposal to extend the smoke-free law. By Ethnicity +40% +38% +34% +57% 60% 65% 61% 67% 20% 27% 27% 10% White (33%) African American (57%) Total Minority (64%) White Democrats (15%) Total More Likely Total Less Likely

25 New Orleans Survey ~ December 16-18, Both men and women are more likely to support candidates who back the smoke-free law, with younger women being the most supportive. By Gender/Age + Seniors +20% +28% +57% +30% +23% 71% 52% 59% 56% 52% 32% 31% 26% 29% 14% Men (30%) Men 55+ (18%) Women (35%) Women 55+ (17%) 65+ (19%) Total More Likely Total Less Likely

26 New Orleans Survey ~ December 16-18, Even a majority of conservatives support candidates who back the extension of the smoke-free law. By Ideology +37% +45% +32% +47% 65% 65% 56% 72% 28% 20% 24% 25% Conservative (24%) Moderate (42%) Liberal (28%) Conservative Democrat (16%) Total More Likely Total Less Likely

27 New Orleans Survey ~ December 16-18, Women with degrees are the most supportive of a candidate who backs an extension of the smoke-free law. By Education/Gender +27% +19% +44% +53% 60% 68% 64% 50% 33% 31% 24% 11% Men w/o Degree (25%) Men w/ Degree (23%) Women w/o Degree (25%) Women w/ Degree (27%) Total More Likely Total Less Likely

28 New Orleans Survey ~ December 16-18, Both past and non-smokers would support a candidate who backs the extension of the smoke-free law. By Smokers +8% -30% +32% +53% 54% 46% 50% 61% 68% 29% 20% 15% Regularly (8%) Occasionally (8%) Past (25%) Never (59%) Total More Likely Total Less Likely

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30 New Orleans Survey ~ December 16-18, THE BOTTOM LINE By a two-to-one margin, voters in New Orleans support an ordinance to extend the statewide smoke-free law to prohibit smoking in all workplaces, including bars and casinos. Support is strong among the city s majority of Democrats. Geographically, support by City Council District ranges from 60% to 75%. The proposal unites African Americans and whites all voters in the city. There is little difference in support between conservatives and liberals. Even 38% of regular smokers back a smoke-free ordinance (regular smokers are just 8% of voters). Voters say they are more inclined to go out to bars and casinos if the smoke-free law were extended. Even regular smokers say they are more likely to go out to bars and casinos. Voters overwhelmingly say the rights of employees and customers to breathe clean air are more important than the rights of smokers and owners to allow smoking. They also say they are more likely to support a candidate who backs the proposal to extend the smokefree law to all workplaces, including bars and casinos by two and a half to one over those who say they are less likely to back such a candidate. Support for extending the smoke-free law to all workplaces in New Orleans is strong and deep. Voters say they will reward candidates who back it.

31 For more information about this presentation or about Public Opinion Strategies, please give us a call. Turning Questions Into Answers 214 N. Fayette St. Alexandria, Virginia (703) Phone (703) Fax

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