DIGGING INTO TOBACCO DOCUMENTS
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1 DIGGING INTO TOBACCO DOCUMENTS Real Life Examples of How to Advance Tobacco Control August 7, 2012
2 Public Health Policy Change Webinar Series Providing substantive public health policy knowledge, competencies & research in an interactive format Covering public health policy topics surrounding Tobacco, Obesity, School and Worksite Wellness, and more Two Tuesdays a month from 12:00 p.m. to 1:30 p.m. Central Time Visit for more information The legal information and assistance provided in this webinar does not constitute legal advice or legal representation.
3 How to Use Webex If you can hear us through your computer, you do not need to dial into the call. Just adjust your computer speakers as needed. If you need technical assistance, call Webex Technical Support at All participants are muted. Type a question into the Q & A panel for our panelists to answer. Send your questions in at any time. This webinar is being recorded. If you arrive late, miss details or would like to share it, we will send you a link to this recording after the session has ended.
4 Digging into Tobacco Documents US v. Philip Morris Maggie Mahoney Searching Tobacco Documents Rachel Taketa Using the Documents to Create an Effective Prevention Program Lou Moerner Q&A
5 US v. Philip Morris: Using the Court s Racketeering Findings
6 Before U.S. v. Philip Morris Deception about smoking and disease Deception about addiction Deception about safer cigarettes Deception about youth marketing Document destruction
7 U.S. v. Philip Morris Lawsuit filed in September 1999 Major cigarette manufacturers, two industry organizations RICO: Racketeer Influenced & Corrupt Organizations Act Civil case, not a criminal case 6 years of litigation, 9 months of trial
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11 Does it matter? Isn t this old news?
12 Searching Tobacco Industry Documents Rachel Taketa Library Specialist, Industry Documents Projects August 2012
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14 1998 Master Settlement Agreement Resolved litigation by 46 states against 5 major tobacco companies to recover tobacco-related disease healthcare costs No cartoon characters in advertising, no billboards, no branded merchandise Payments to states: $74 billion paid through April 2010 (most $$ diverted to general funds rather than to tobacco control) Make documents public expose the industry to the light
15 The Legacy Tobacco Documents Library (LTDL) is a digital archive of over 13 million internal corporate documents created by the tobacco companies and affiliated industry organizations. LTDL contains: memos scientific, financial, administrative reports letters notes meeting minutes and agendas marketing strategy presentations s press releases administrative files etc
16 MSA Collections American Tobacco Brown & Williamson Council for Tobacco Research Lorillard Philip Morris RJ Reynolds Tobacco Institute Other Collections British American Tobacco (BAT) Multimedia Collection CA Tobacco Control Pollay Advertising Canadian Tobacco Trials Research Collections Liggett & Myers UCSF Brown & Williamson Mangini (Joe Camel Lawsuit) US Smokeless Tobacco DATTA Transcripts (Depositions and Trial Testimony Archive)
17 Documents vs. Metadata Document image as PDF Full-text is searchable through OCR Confidential and Privileged = NO IMAGE Information about a document Composed of fields Created by tobacco companies (MSA collections)
18 Start Searching Popular Documents/Topics Search Queries Fields, Boolean Operators, Wildcards, etc. Saving Documents
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21 Tricks of the Trade: How To Use Internal Documents To Create An Effective Tobacco Use Prevention Program Lou Moerner Community Wellness Department Director The Northern California Indian Development Council, Inc.
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23 Purpose/Objectives The purpose of the TUPE program is to reduce commercial tobacco use by helping our young people make healthful tobacco-related decisions through tobacco-specific educational instruction and activities that build knowledge as well as social skills and youth development assets.
24 Tobacco: Sacred Use, Not Abuse
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33 YAS are the only source of replacement smokers. Less than one-third of smokers start after age 18. So YAS must include those under 18.
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44 Restricted R&D-B Second Annual Ammonia Technology Conference: Commercialization of Ammonia Technology Louisville, Kentucky June 11-12, 1990
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52 It s a well known fact that teenagers like sweet products.
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62 Thank you! Lou Moerner Northern California Indian Development Council, Inc.
63 Questions Now? Q&A panel on your screen Questions Later? publichealthlawcenter.org
64 Next Webinar in the Series Ballot Measures & Tobacco Control Tuesday, September 2, :30 p.m. (CST) *NOTE: There will be no August 21 webinar. Visit for more information.
Raze-On. Tobacco 101
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