Day 1 AM Subject line: One of your best decisions ever. From: MyQuit

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1 Day 1 AM Subject line: One of your best decisions ever. There s a real science behind your NicoDerm Patch. And studies show it helps prevent the urge to smoke all day long. But you need to use as directed--behavioral support increases chances of success. To make sure you have enough to aid you in your quit, here s a coupon to help you get started and save. DOWNLOAD COUPON There s a real science behind your Nicorette Lozenge. Studies show it triples your chances of quitting* and delivers long lasting craving relief even after the lozenge is gone. But you need to use as directed--behavioral support increases chances of success. To make sure you have enough to aid your quit, here s a coupon to help you get started and save. *4 mg only vs placebo. When using 9 or more lozenges per day. GSK Clinical study 4 mg only vs placebo. DOWNLOAD COUPON There s a real science behind your Nicorette mini Lozenge. Only Nicorette mini has patented fast dissolving formula. Starts to relieve sudden cravings fast.* But you need to use as directed--behavioral support increases chances of success. To make sure you have enough to aid you in your quit, here s a coupon to help you get started and save. *4 mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. DOWNLOAD COUPON 2

2 Day 1 PM Subject line: Wow you did it! Success is tied to using your NRT as directed. NicoDerm Patch helps prevent the urge to smoke all day long. But you need to use as directed behavioral support increases chances of success. Remove the backing from the patch and immediately press the sticky side onto dry, clean and hairless skin. Hold for 10 seconds. Success is tied to using your NRT as directed. Nicorette Lozenge triples your chances of quitting* and delivers long-lasting craving relief even after the lozenge is gone. But you need to use as directed-- behavioral support increases chances of success. Place the lozenge in your mouth, occasionally moving it from side to side. Allow it to slowly dissolve (about minutes) and try to minimize swallowing. *4 mg only vs placebo. When using 9 or more lozenges per day. GSK Clinical study 4 mg only vs placebo. Success is tied to using your NRT as directed. Only Nicorette mini has patented fast dissolving formula and starts to relieve sudden cravings fast.* But you need to use as directed- -behavioral support increases chances of success. Place the mini Lozenge in your mouth, occasionally moving it from side to side. Allow it to slowly dissolve and try to minimize swallowing. *4 mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. 3

3 Day 2 AM Subject line: You re already benefitting! You should never skimp. A new Nicoderm patch should be applied to a different skin site at the same time each day, which will help you remember when to put on a new one. It might help to set your phone or watch alarm. You should never skimp. Make sure you have enough lozenges with you for your day. Use at least 9 Nicorette Lozenges per day for the first 6 weeks to help prevent cravings and improve your chances of a successful quit. You should never skimp. Make sure you have enough mini lozenges with you for your day. Use at least 9 Nicorette mini Lozenges per day for the first 6 weeks to help prevent cravings and improve your chances of a successful quit. 4

4 Day 2 PM Subject line: Don t stress about feeling stressed A way to succeed. NicoDerm Patch helps prevent the urge to smoke all day long. A way to succeed. Nicorette Lozenge triples your chances of quitting* and delivers long-lasting craving relief even after the lozenge is gone. *4 mg only vs placebo. When using 9 or more lozenges per day. GSK Clinical study 4 mg only vs placebo. A way to succeed. Only Nicorette mini has patented fast dissolving formula. Starts to relieve sudden cravings fast.* *4 mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. 5

5 Day 3 AM Subject line: Just hang in there! No more than 24 hours at a time. Remember not to leave the same NicoDerm Patch on for more than 24 hours as it may irritate your skin and lose strength. It s always a good idea to review the usage instructions that came with your NicoDerm CQ Patch. Only one. Remember not to use more than one Nicorette Lozenge at a time or continuously use one after another. It s always a good idea to review the usage instructions that came with your product. Only one. Remember not to use more than one Nicorette mini Lozenge at a time or continuously use one after another. It s always a good idea to review the usage instructions that came with your product. 6

6 Day 3 PM Subject line: The hardest day is nearly behind you. All-day cravings coverage. Your NicoDerm Patch protects you even late in the day, when it s tough to stay quit. 3x more likely to succeed. Nicorette Lozenge triples your chances of quitting* and delivers long-lasting craving relief even after the lozenge is gone. *4 mg only vs placebo. When using 9 or more lozenges per day. GSK clinical study 4 mg only vs placebo. Relieve cravings fast. Only a Nicorette mini Lozenge has patented fast-dissolving formula. It starts to relieve sudden cravings fast.* *4 mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. 7

7 Day 4 AM Subject line: Outsmart your cravings. Clean and dry. Before applying your NicoDerm Patch, thoroughly clean and dry the application site to remove any moisturizers or moisturizing soap. Never chew or swallow. Your Nicorette Lozenges will not be as effective if you chew or swallow them. Relief away from home. Your Nicorette mini Lozenge comes in a small, convenient dispenser that fits easily in a pocket or purse, making them portable, discreet and perfectly suited to help you relieve sudden cravings. 8

8 Day 4 PM Subject line: Put your worries aside. A way to succeed. Your NicoDerm Patch helps prevent the urge to smoke all day long. Increase your chance of success. Using Nicorette Lozenge as directed triples your chances of quitting* and delivers long-lasting craving relief even after the lozenge is gone. *4 mg only vs placebo. When using 9 or more lozenges per day. GSK Clinical study 4 mg only vs placebo. Relieve cravings fast. Only Nicorette mini Lozenge has a patented fast-dissolving formula. It starts to relieve sudden cravings fast.* *4 mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. 9

9 Day 5 AM Subject line: Track your triggers. Trigger Tracker in development Variable Product Pods You can take the instructions with you. A big part of your quit is becoming aware of stress and learning new behaviors to manage stress instead of smoking a cigarette. So don t let using your NicoDerm Patch be something that stresses you out. Take a photo of the instructions so you always have it with you. You can take the instructions with you. A big part of your quit is becoming aware of stress and learning new behaviors to manage stress instead of smoking a cigarette. So don t let using your Nicorette Lozenges be something that stresses you out. Take a photo of the instructions so you always have it with you. You can take the instructions with you. A big part of your quit is becoming aware of stress and learning new behaviors to manage stress instead of smoking a cigarette. So don t let using your Nicorette mini Lozenges be something that stresses you out. Take a photo of the instructions so you always have it with you. 2

10 Day 5 PM Subject line: First week benefit to quitting. Variable Product Pods You must take your NRT as directed. Your NicoDerm Patch is giving you the help you need to get you through. Used correctly, it has been clinically shown to help prevent the urge to smoke, all day long. You must take your NRT as directed. Your Nicorette Lozenges are giving you the help you need to stay smoke-free. Used correctly, they triple your chances of quitting* and deliver long-lasting craving relief even after the lozenge is gone. *4mg only vs. placebo. When using 9 or more lozenges per day. GSK Clinical study 4mg only vs. placebo. You must take your NRT as directed. Only a Nicorrette mini Lozenge has a patented fast dissolving formula. It starts to relieve sudden cravings fast.* Just be sure to use it correctly. *4mg only. Craving relief in as little as 3 minutes. Follow proper label directions for proper dosing. 3

11 Day 6 AM Subject line:the healthy benefits of new habits. Variable Product Pods 16 or 24 hours. You can wear your NicoDerm Patch for 16 or 24 hours. If you crave cigarettes when you wake up, wear the patch for 24 hours. Proven to reduce cravings. Your Nicorette Lozenges are proven to reduce cravings when consumed as directed. Remember to allow them to dissolve slowly, and to minimize swallowing. Proven to reduce cravings. Your Nicorette mini Lozenges are proven to reduce cravings when consumed as directed. Remember to allow them to dissolve slowly, and to minimize swallowing. 4

12 Day 6 PM Subject line: You re making great strides. Variable Product Pods A way to help you quit. NicoDerm patch helps prevent the urge to smoke all day long. A way to help you quit. Nicorette Lozenge triples your chances of quitting* and delivers long-lasting craving relief even after the lozenge is gone. *4mg only vs. placebo. When using 9 or more lozenges per day. GSK Clinical study 4mg only vs. placebo. A way to help you quit. Only Nicorette mini Lozenge has patented fast dissolving formula. Starts to relieve sudden cravings fast. *4mg only. Craving relief in little as 3 minutes. Follow proper label directions for proper dosing. 5

13 Day 7 AM Subject line: It s time to reward yourself. Variable Product Pods MyQuit Savings. You made it through the first week! Now it s more important than ever to keep using your Nicorette Patch as directed so it can work effectively. Skipping a dose can leave you vulnerable to cravings later in the day. Here s a coupon to help you stay stocked up. DOWNLOAD COUPON MyQuit Savings. You made it through the first week! Now it s more important than ever to keep taking your Nicorette Lozenges. When used as directed, your NRT can help improve your chances to quit. Skipping a dose can leave you vulnerable to cravings. Here s a coupon to help you stay stocked up. DOWNLOAD COUPON MyQuit Savings. You made it through the first week! Now it s more important than ever to keep taking your Nicorette mini Lozenges. When used as directed, your NRT can help improve your chances to quit. Skipping a dose can leave you vulnerable to cravings. Here s a coupon to help you stay stocked up. DOWNLOAD COUPON 6

14 Day 7 PM Subject line: You made it to day 7! Variable Product Pods The power of NicoDerm Patch is once a day convenience. And it must be used as directed to be effective. Don t wear more than one at a time or cut the patch into smaller pieces. Never skimp. Some people think that they are showing more strength by consuming fewer Nicorette Lozenges per day. Unfortunately, that s actually making them more vulnerable to cravings attacks. Improve your chance of success: Chew at least 9 Nicorette Lozenges per day for the first 6 weeks. Never skimp. Some people think that they are showing more strength by consuming fewer Nicorette mini Lozenges per day. Unfortunately, that s actually making them more vulnerable to cravings attacks. Improve your chance of success: Chew at least 9 Nicorette mini Lozenges per day for the first 6 weeks. 7