What is Quitline Iowa?

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2 CONTENTS: What is Quitline Iowa? 0 A telephone counseling helpline for tobacco-use cessation. Free to all residents of the state of Iowa Open Monday-Thursday 7:00am 12:00am / Friday 7:00am 9:00pm / Saturday Sunday 8:00am 7:00pm Fax referral program for healthcare providers Assistance available in English and Spanish, with interpreter service for most other languages Toll-free number: QUIT NOW / TTY for the hearing impaired (TDD: ) Web site available 24 hours a day: STAFFED BY TRAINED COACHES WHO PROVIDE: Research-based information on the health consequences of tobacco use and cessation Assistance in designing an individualized plan to quit Support via proactive and reactive telephone calls

3 HEALTH CARE PROVIDER S STEPS FOR PATIENT S SUCCESSFUL TOBACCO CESSATION. 1ask Health Care Provider s First Step SMOKING IS THE MOST IMPORTANT PREVENTABLE CAUSE OF PREMATURE MORTALITY AND MORBIDITY 1. THE FIRST STEP TO EFFECTIVE COUNSELING IS IDENTIFYING TOBACCO USERS. Systematically ask every patient about tobacco use at every visit. Determine if patient is a current tobacco user, a former user, or has never been a user. Determine what form of tobacco is used. Determine frequency of use. Document tobacco-use status in the patient s record. 1

4 2 0 Health Care Provider s Next Step advise TOBACCO USER TO QUIT IN A CLEAR, STRONG AND PERSONALIZED MANNER. THE SECOND STEP OF EFFECTIVE COUNSELING IS TO URGE EVERY TOBACCO USER TO QUIT IN A CLEAR, STRONG AND PERSONALIZED MANNER. ADVICE SHOULD BE 1 : CLEAR: I think it is important for you to quit smoking now and I can help you. Cutting down while you are ill is not enough. STRONG: As your clinician, I need you to know that quitting smoking is the most important thing you can do to protect your health now and in the future. The staff and I will help you. PERSONALIZED: Tie tobacco use to current health or illness, its societal and economic costs, and its impact on children and others in the household. FOR PATIENTS RELUCTANT TO QUIT, YOU MAY OFFER THAT HEALTH BENEFITS BEGIN ALMOST IMMEDIATELY AFTER QUITTING. TWELVE HOURS AFTER QUITTING: The carbon monoxide level in your blood drops to normal. 2 TWO WEEKS TO THREE MONTHS AFTER: Your circulation improves and your lung function increases. 3 ONE TO NINE MONTHS: Coughing and shortness of breath decrease; cilia (tiny hair-like structures that move mucus out of the lungs) regain normal function in the lungs, increasing the ability to handle mucus, clean the lungs, and reduce the risk of infection. 3 ONE YEAR: The excess risk of coronary heart disease is half that of a smoker s. 3 FIVE YEARS: Your stroke risk is reduced to that of a nonsmoker. 3 TEN YEARS: The lung cancer death rate is about half that of a continuing smoker s. 3 FIFTEEN YEARS: The risk of coronary heart disease is that of a nonsmoker s. 3 1 US Department of Health and Human Services Clinical Practice Guide, Treating Tobacco Use and Dependence, US Surgeon General s Report, US Surgeon General s Report, THE QUITLINE HELPS THOUSANDS OF IOWANS EVERY YEAR.

5 3 refer Health Care Provider s Last Step THE THIRD STEP OF EFFECTIVE COUNSELING IS TO PROACTIVELY REFER YOUR CLIENT TO EFFECTIVE PROFESSIONAL COUNSELING LIKE QUITLINE IOWA. People who quit smoking by using telephone counseling are twice as likely to remain smoke-free as those who try to quit on their own. 1 Quitline Iowa uses up-to-date, evidence-based practices to address tobacco cessation: 1. Quitline Iowa uses a variety of approaches, including Cognitive Behavioral Theory and Motivational Interviewing, to address both the cognitive and behavioral components of nicotine addiction for people who are just thinking about quitting, ready to quit, or have quit already and want help staying smoke-free. 2. Quitline Iowa also addresses the physical component of nicotine addiction by assisting people in choosing a method for managing and coping with withdrawal. Quitline Iowa coaches are paid professionals, trained in tobacco-cessation counseling. Quitline Iowa coaches also have information and resources designed specifically for teenagers and pregnant women who would like to quit tobacco use. Quitline Iowa can also provide information to family and friends to help them support a person who is trying to quit or stay smoke-free. Quitline Iowa is funded by a grant from the Iowa Department of Public Health (IDPH), Division of Tobacco Use Prevention and Control, so that all services provided by the Quitline are free to Iowans. 1 Journal of Consulting and Clinical Psychology, HOW OUR FAX REFERRAL PROGRAM WORKS. Determine if your patient uses tobacco and is willing to make a quit attempt. Ask your tobacco-using patients if they would like to receive Quitline Iowa s free cessation services: 1. If the patient would like assistance, ask him/her to fi ll in their personal information on the fax referral form and make sure they sign the form. 2. If the patient declines help at this time, give him/her Quitline Iowa s phone number and encourage him/her to call when ready to make a quit attempt. On the fax referral form, enter your clinic information, including the clinic name, a contact person, your phone number and your fax number. Quitline Iowa will fax back referral outcome information including whether or not the patient enrolled in the cessation program and the date upon which cessation was achieved. Verify that the form is completed correctly. Fax it to Quitline Iowa at For Medicaid members, refer to the Medicaid section for the Nicotine Replacement Therapy Prior Authorization Form process.

6 Once you refer your patients to Quitline Iowa, we take it from there, helping them on their journey towards a smoke-free future. QUITLINE IOWA DEMONSTRATED A 6-MONTH QUIT RATE OF 31.4% IN During fiscal year 2006, based on 15,676 callers who received counseling and responded to a follow-up survery.

7 QUITLINE IOWA S STEPS FOR PATIENT S SUCCESSFUL TOBACCO CESSATION. 1Q Quitline Iowa s First Step Physicians Final Step WHAT HAPPENS WHEN WE CALL YOUR PATIENT. The patient will be greeted by a Quitline Iowa coach who has been trained in evidence-based, best practices including Motivational Interviewing and the Stages of Change. A coach will respond to your patient s immediate questions and gather key information (tobacco-use history, results of past quit attempts, etc.) to assist the patient in tailoring the best course of action. Some demographic information must also be gathered for statistical and reporting purposes, and all information is kept in a confidential database. The coach will assess the patient s current stage of change and help the patient set a quit date. The coach will review the available service options and collaborate with the patient on an individualized plan of action that is tailored to his/her specific needs. The coach will also mail printed support materials, based on the patient s expressed interests.

8 2Q Quitline Iowa s Next Step 2WE WORK WITH PATIENTS TO ARRANGE A PLAN THAT WORKS FOR THEM. 2COMPREHENSIVE PROGRAM Education, support and written materials available for tobacco users at any stage of change Free two-week course of nicotine patches or gum Comprehensive coaching program with up to 8 telephonic sessions, scheduled at participants convenience Customized protocols for pregnancy, adolescents and spit tobacco users Tobacco cessation coaches trained by national experts in Motivational Interventional and Addiction Counseling PERSONALIZED ASSISTANCE Coaches collaborate with each patient to: develop personalized quit plan facilitate problem solving for high risk situations Guidance for correct use of nicotine patches or gum

9 TOBACCO USERS WHO USE BOTH BEHAVIORAL THERAPY AND NICOTINE REPLACEMENT THERAPY ARE TWICE AS LIKELY TO QUIT. 1 1 Treating Tobacco Use and Dependence, Clinical Practice Guideline, June Medicaid HOW THE IOWA MEDICAID TOBACCO-USE CESSATION PROGRAM WORKS. Iowa Medicaid Program coverage includes select over-the-counter nicotine replacement patches and gum, generic bupropion sustained-release products that are FDA-indicated for smoking cessation (generic Zyban ), and varenicline (Chantix TM ). Over-the-counter nicotine replacement patches, gum, and varenicline (Chantix TM ) will be covered with a prior authorization for members 18 years of age or older with a diagnosis of nicotine dependence and confirmation of enrollment in the Quitline Iowa program for counseling. Medicaid will not authorize coverage of the nicotine replacement patches, gum, or varenicline (Chantix TM ) unless the patient is actively participating in the Quitline Iowa cessation counseling program. Bupropion 150mg sustained-release products that are FDA-indicated for smoking cessation (generic Zyban ) will be available without prior authorization. Generic bupropion sustained-release products that are FDA-indicated for smoking cessation (generic Zyban ), and varenicline (Chantix TM ), will not be available to Medicaid members over the age of eighteen years old that are dual eligible for Medicare Part D. The maximum allowed duration of therapy for over-the-counter nicotine replacement patches and gum is 12 weeks within a 12-month period. The initial dispensing limitations will be set at 14 units of nicotine replacement patches or 110 pieces of nicotine gum to assess patient tolerance of the medication delivery system (a two- week supply). The duration of therapy for varenicline (Chantix TM ) is initially limited to 12 weeks within a 12-month period. For patients who have successfully stopped smoking at the end of 12 weeks, an additional course of 12 weeks treatment with varenicline (Chantix TM ) will be considered with a prior authorization request. The maximum duration of approvable therapy is 24 weeks within a twelve-month period. Provider questions regarding the tobacco-use cessation program should be directed to the IME Pharmacy Help Desk at or (local). Hours are 8 am - 5 pm Monday through Friday.

10 Medicaid (cont.) Prescriber Billing for Smoking Cessation Counseling Office Visit Iowa Medicaid will cover intensive smoking cessation counseling, lasting more than 10 minutes, in an office setting. Only Physicians, Advanced Registered Nurse Practitioners, Certified Nurse Midwives, Federally Qualified Health Centers, and Rural Health Clinics will be reimbursed for smoking cessation counseling. Physicians, ARNPs, and nurse midwives should bill CPT code (Smoking and tobacco use cessation counseling visit; intensive, greater than 10 minutes) for this service. CPT code will be reimbursed at $ FQHCs and Rural Health Clinics must bill the appropriate encounter code for this service and include CPT code on the claim for tracking purposes. Reimbursement will be made to FQHCs and Rural Health Clinics for the encounter code only. Smoking cessation counseling is payable once per year. Smoking cessation counseling will not be reimbursed in addition to other evaluation and management services performed and billed on the same day. All providers must include the ICD-9-CM diagnosis code (tobacco use disorder) on the claim. Of the smoking cessation counseling service must be maintained in the medical record and available for any future review. PRIOR AUTHORIZATION PROCESS. Iowa Medicaid members who want assistance with tobacco- use cessation will need to be referred to Quitline Iowa by their healthcare provider. Active participation in the Quitline Iowa counseling program is required in order to receive authorization from Medicaid for coverage of nicotine replacement therapy or varenicline (Chantix TM ). Provider questions regarding the tobacco- use cessation program should be directed to the IME Pharmacy Help Desk at or (local). Provider questions regarding the tobacco-use cessation counseling program may also be directed to Quitline Iowa at or visit their Web site, If it is determined that the member would benefit from using over-the-counter nicotine replacement patches and/or gum, a Nicotine Replacement Therapy Prior Authorization Form will need to be completed by the member and the prescriber before being faxed to Quitline Iowa at If it is determined that the member would benefit from using varenicline (Chantix TM ), a Chantix Prior Authorization Form will need to be completed by the member and the prescriber before being faxed to Quitline Iowa at These Prior Authorization Forms are available at and copies are included in the back pocket. The prescriber would also need to write a prescription for the appropriate nicotine replacement therapy or varenicline (Chantix TM ) for the Iowa Medicaid member to present to the dispensing pharmacy. If the member would benefit from generic Zyban ; no prior authorization is required. Quitline Iowa will follow up with the member and assess the member s tobacco-use cessation counseling needs. Following this initial consultation, Quitline Iowa will fax the prior authorization request back to the Iowa Medicaid Prior Authorization Unit for coverage of the necessary smoking-cessation products. In the event that the member chooses to disenroll from the Quitline Iowa program, all approved prior authorizations will be cancelled and notification will be faxed to the provider and pharmacy, while a letter will be mailed to the member. PRIOR AUTHORIZATION CRITERIA FOR NICOTINE REPLACEMENT THERAPY. Prior authorization is required for over-the-counter nicotine replacement patches and nicotine gum. Requests for authorization must include: 1. Diagnosis of nicotine dependence and referral to the Quitline Iowa program for counseling. 2. Approvals will only be granted for patients 18 years of age and older. 3. The maximum allowed duration of therapy is for over-the-counter nicotine replacement patches and gum is12 weeks within a 12-month period. The duration of therapy for varenicline (Chantix TM ) is initially limited to twelve weeks within a twelve-month period. For patients who have successfully stopped smoking at the end of 12 weeks, an additional course of 12 weeks treatment will be considered with a prior authorization request. The maximum duration of approvable therapy is 24 weeks within a twelve-month period. 4.A A maximum quantity of 14 nicotine replacement patches or 110 pieces of nicotine gum may be dispensed with the initial prescription. 5.Requests for varenicline (Chantix TM ) to be used in combination with bupropion SR or nicotine replacement therapy will not be approved. 6. The 72-hour emergency supply rule does not apply for drugs used for the treatment of smoking cessation. Subsequent prescription refi lls for nicotine replacement patches and gum will be allowed to be dispensed as a four-week supply at one unit per day of nicotine replacement patches or 330 pieces of nicotine gum. Following the fi rst 28 days of nicotine replacement therapy, continuation is available only with continued participation in cessation counseling with Quitline Iowa. Providers should inform patients of the requirement to participate in the counseling program through Quitline Iowa in order to obtain nicotine replacement therapy through the Medicaid pharmacy program. If the patient wishes to switch from one approved nicotine replacement therapy product to another or change the dosage, the physician must send an updated Prior Authorization Form requesting the new product. When submitting a Prior Authorization Form, please complete all the required fields down to the dotted line on the form. Failure to document the patient s contact information as well as their signature for consent will result in the patient not receiving his/her requested medications.

11 THIS PACKET CONTAINS THE FOLLOWING: Quitline Iowa Fax Referral Form Quitline Iowa Fax Referral Form Spanish Language Iowa Medicaid Prior Authorization Form Nicotine Replacement Therapy Iowa Medicaid Prior Authorization Form Chantix For more Fax Referral Forms visit For more Medicaid Nicotine Replacement Therapy Prior Authorization Forms visit and click on PA Forms Photocopy additional forms as needed

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