2016 Drive Sober Labor Day Campaign Louisiana Scheduler

Transcription

1 2016 Drive Sober Labor Day Campaign Louisiana Scheduler Pre-Campaign Outreach August 15 to 18 To gear everyone up for the Drive Sober Labor Day Campaign, publish a pre-event press release in your local newspapers and disseminate Call to Action (infographic 1) Enforcement Week 1, August Support paid media (PSAs) with earned media efforts. Engage the public through press events, social media posts, agency meetings, company dialogues, community expos, radio plugs, etc. Disseminate infographic 2 on US and Louisiana crash statistics. Enforcement Week 2, August 26 to September 1 Continue engaging the public. Disseminate infographic 3 male female or infographic 4 never a good idea to drink and drive Peak Enforcement, September 2-5 Continue engaging the public. Disseminate infographic 5 DUI s heavy price tag. Aug-Sept 2016 On September 5 th Labor Day itself Continue engaging the public. Disseminate infographic 6 on good ole USA Post-Campaign Outreach, September 6 onwards Publish post-event press release or photo. Monday Tuesday Wednesday Thursday Friday Saturday Sunday Pre-campaign outreach begins Week 1 Earned Media Week 2 Earned Media continued Week 3 Earned Media continued Labor Day Postcampaign Outreach TWEET UP #DriveSober #LALAbor Day NOTE: Earned media run from July 31 to September 11. High visibility enforcement is from August 19 to September 5.

2 2016 Drive Sober or Get Pulled Over August 19 to September 5, 2016 CALL TO ACTION: Working Together to End Drunk Driving As police officers, you work tirelessly 24/7, day and night, to ensure the safety of your citizens. We thank you for that! Ways to Help Us Spread the Message: * Distribute the Call to Action through your Human Resource office or local government office to inform everyone about the campaign taking place from August 19-September 5, * Increase DWI enforcement efforts, and if possible, implement the No Refusal Policy. * Share infographics and fact sheets on your social media pages and website. * Connect with the SHSP Regional Transportation Safety Coalition in your area and join the Tweet Up Day on September 1 via and Please don t miss the hashtag #DriveSober #LALaborDay lasafetycenter@la.gov to obtain fact sheets and infographics. While impaired driving deaths in Louisiana have dropped almost 38% from 375 in 2007 to 234 in 2013, more than 40% of the total fatalities still involve alcohol and/or drugs. As traffic safety partners, we do our best to make sure drivers and road users are safe. Yet there s still so much for us to do. Labor Day is nearing, and it is one of the deadliest holidays for drunk-driving crashes. On behalf of the Louisiana Strategic Highway Safety Plan (SHSP) Communications Coordinating Council (CCC) in partnership with Louisiana Highway Safety Commission, Louisiana DOTD, Louisiana State Police, and the Louisiana Chiefs of Police Association, we, at the Louisiana Center for Transportation Safety (LCTS), invite you to help us spread the message: Drive Sober or Get Pulled Over. Helpful Links: Louisiana Drive Sober NHTSA Products for Enforcement Action Kit (PEAK) LA SHSP CCC

3 2016 Drive Sober or Get Pulled Over SAMPLE PRE-CAMPAIGN NEWS RELEASE FOR IMMEDIATE RELEASE: [Date] CONTACT: [Name, Phone Number, address] Note: Before filling in the names of the organization and organization spokesperson, you MUST contact them to obtain their permission to use their names in this press release, and you must get their approval for the language used in their quotes, and any changes or additions they may require. Only after this is done can you send out the press release. Officials to target impaired drivers through Labor Day with Drive Sober campaign [Local Law Enforcement Organization] Shows Zero Tolerance to end Drunk Driving In an effort to end drunk driving, local and state law enforcement agencies in Louisiana will join forces with highway safety officials and regional coalition leaders to mobilize and enforce the Drive Sober or Get Pulled Over Campaign from August 19 through Labor Day September 5. The two-week, high-visibility enforcement and public information campaign is timed to coincide Labor Day holiday and the preceding weeks that many consider the final weeks of summer. Labor Day has become a dangerous time for America s roads, as many drunk drivers get behind the wheel after celebrating. For this reason, the National Highway Traffic Safety Administration (NHTSA) is working closely with the state highway safety offices to provides grants for overtime enforcement The Louisiana Highway Safety Commission (LHSC) uses NHTSA s grant monies to provide funding for Louisiana State Police (LSP), Sheriff Offices and police departments working to curb impaired driving. Based on preliminary data, there were 351 fatal and injury crashes in Louisiana in 2015, 40 of which involved alcohol and seven people died. A year before that, there were 342 fatal and injury crashes, 49 involving alcohol and 11 deaths. While deaths during the Labor Day holiday in Louisiana between 2014 and 2015 saw a decline from 11 to 7, there s still much to do to stop drunk driving problem in the state [Insert quote from Louisiana Highway Safety Commission here] [Insert a statement from a law enforcement officer in your region. It could be a State Police commander, Sheriff or Police Chief.] As officials concerned about public safety, we do our best to make sure our motorists and all road users are safe. You can expect increased presence of police officers on our roadways. We will show zero tolerance for drunk driving, said [Local Law Enforcement Leader]. People need to understand that drunk driving is not only deadly, but it is illegal, said [Local Law Enforcement Leader]. Drunk driving is a massive problem in the country and in Louisiana, with more than 10,000 people dying annually. Drivers need to pay attention to their own driving, but also to others on the road who could be driving drunk, [he/she] added. It is your business. If you think you see a drunk driver, call us and let us know. LA SHSP CCC

4 During the enforcement period, there will be a special emphasis on drunk-driving enforcement. Local drivers should expect to see more patrol vehicles, sobriety checkpoints, and increased messaging about the dangers of drunk driving. This is an unacceptable problem. Drunk driving is selfish and dangerous. We want to increase awareness with this campaign, but also see lasting results of decreased drunk driving, [he/she] said. This is important to remember: do not trust yourself when you drink, said [Local Law Enforcement Leader]. You may think you aren t drunk, but law enforcement will know you are. Law enforcement officers skills in detecting and identifying drunk drivers have never been better. They will spot you and arrest you. This August, and every day, remember: there is never an excuse to drink and drive. If you choose to break the law, [Local Law Enforcement Organization (s)] will see you before you see them. Drive Sober or Get Pulled Over. The Drive Sober campaign is one of Louisiana s Strategic Highway Safety Plan (SHSP) implementation efforts to help reach its goal of Destination Zero Deaths. Nine regional safety coalitions implementing the SHSP across the state are working hand in hand with their respective State Police troops and local law enforcement agencies, who are active partners of the coalitions, to get the safety message out. To help spread the word, the Louisiana Department of Transportation of Development (DOTD) will deploy its Dynamic Message Signs (DMS) to remind everyone to drive sober. The SHSP s Communications Coordinating Council (CCC) is working with LHSC, DOTD and State Police to coordinate messaging efforts across the state. The Louisiana Center for Transportation Safety (LCTS) or the Safety Center disseminated a Call to Action to local police department leaders and SHSP coalition champions at the recently held Louisiana Association of Chiefs of Police (LACT) Conference in Lake Charles. The Safety Center will be disseminating this call through the regional safety coalitions. Nationally, NHTSA has even made it easier to get home safely when you ve been drinking, with the free SaferRide mobile app, available through itunes and Google Play. The app allows you to call pre-selected contacts or a taxi, and also identifies your location so you can be picked up. As a concerned citizen, and at the same time, a coalition leader, I encourage everyone to please plan ahead before you go out to celebrate Labor Day or any holiday. Designate a sober driver or call a cab. Whatever you do, do not drink and drive, said [Regional Coalition Coordinator or Champion]. For more information on local traffic safety initiatives in Louisiana, you may contact or visit [insert your contact information here] For more information on drunk driving in the United States, visit trafficsafetymarketing.gov. ### LA SHSP CCC

5 LA SHSP Communications Coordinating Council In Louisiana, over #LALaborDay weekend in 2014, there were 342 fatal and injury crashes, 49 involved alcohol and 11 people died. #DriveSober

6 LA SHSP Communications Coordinating Council #LALaborDay

7 LA SHSP Communications Coordinating Council In Louisiana, alcohol-related crashes occurred more frequently on weekends. Over #LALaborDay weekend in 2014, 11 people died from crashes involving alcohol.

8 LA SHSP Communications Coordinating Council #LALaborDay

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10 Louisiana Drive Sober or Get Pulled Over Social Media Messages Please refer to messages below for your social media posts. Do not use the photos in this document. Please to request for post-ready JPEG infographics. Instructions and descriptions are in red and should not be posted. Pre- Campaign - August 15 to 18 FACEBOOK Louisiana #DZD Team is gearing up for #LALaborDay #DriveSober campaign. Share our Call to Action to end drunk driving. TWITTER Let s gear up for #LALaborDay #DriveSober campaign. Share #DZD team s Call to Action to end drunk driving. (Insert Call to Action infographic 1 or insert shortcut URL to view Call to Action) Enforcement Week 1, August 19 to 25 FACEBOOK #LALaborDay #DriveSober enforcement campaign kicks off this week! Drunk driving is never good news, including those who drive drunk. In 2014, 162 people died in drunk driving crashes in the US. Of which, 11 were from Louisiana. (Insert infographic 2 US and LA stats / You may also insert regional or local data.) TWITTER #DZD teams kick off #LALaborDay #DriveSober enforcement this week! Do the right thing; don t drive drunk. Or #DZD teams kick off #LALaborDay #DriveSober. Drinking and driving is wrong: why try to convince yourself otherwise? DRIVE SOBER LOUISIANA Social Media Messages

11 Enforcement Week 2, August 26 to September 1 FACEBOOK #LALaborDay #DriveSober enforcement campaign kicks off this week! In 2014, Louisiana male drivers ages made up 81% of drivers involved in alcohol-related fatal crashes. (Insert Infographic 3 male female) TWITTER Drinking and driving is never an option. Ever. #DriveSober #LALaborDay #DZD Tweet Up Day is September #DriveSoberLA Enforcement Week 2, August 26 to September 1 FACEBOOK #DriveSober enforcement continues. Over #LALaborDay weekend in 2014, alcohol-related crashes occurred more frequently on weekends. (Insert Infographic 4 never a good idea to drink and drive ) TWITTER Drinking and driving is never an option. Ever. #DriveSober Tweet Up Day is September #DriveSoberLA Peak Enforcement, September 2-5 FACEBOOK Louisiana #DZD says #DriveSober or Get Pulled Over. In #LALaborDay weekend in 2014, 11 people died from crashes that involved alcohol. (Insert Infographic 5 DUI s heavy price tag) TWITTER #DriveSober #LALaborDAy. Drinking and driving is wrong: why try to convince yourself otherwise? DRIVE SOBER LOUISIANA Social Media Messages

12 On Labor Day itself September 5 FACEBOOK Make Labor Day a fun holiday, not a deadly one. #DriveSober on #LALaborDay. Drunk driving is never good news, including those who drive drunk. #DriveSober (Insert Infographic 6 good ole USA) TWITTER Don t risk driving home after drinking just because finding a sober #designateddriver might be difficult. Use the SaferRide app and find yourself a safe and sober ride home. #DriveSober Feel free to use any of these other infographics and facts: Of the 740 traffic fatalities in 2014, 344 (46%) involved alcohol. Of the 13,449 injuries, 13% (1,778) involved alcohol. Alcohol is more often involved in rural-area crashes than in urban area crashes. Alcohol was involved in 45% of rural and in 43% of urban fatal crashes in Louisiana. Note that the alcohol-involved fatal crashes are estimated DRIVE SOBER LOUISIANA Social Media Messages

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15 2016 Drive Sober or Get Pulled Over SAMPLE POST-CAMPAIGN NEWS RELEASE FOR IMMEDIATE RELEASE: [Date] CONTACT: [Name, Phone Number, address] Note: Before filling in the names of the organization and organization spokesperson, you MUST contact them to obtain their permission to use their names in this press release, and you must get their approval for the language used in their quotes, and any changes or additions they may require. Only after this is done can you send out the press release. [Local Law Enforcement Organization] Arrested [##] Drunk Drivers During Drive Sober or Get Pulled Over Campaign This past Labor Day holiday period, [Law Enforcement Organization] partnered with the Louisiana Highway Safety Commission (LHSC) and the [Name of the SHSP Regional Coalition] in the national Drive Sober or Get Pulled Over drunk-driving enforcement campaign. From August 19-September 5, local law enforcement showed zero tolerance for impaired driving, arresting [XX] offenders for the deadly crime. [Law Enforcement Organization] ramped up its usual enforcement efforts, adding [insert number of local checkpoints and/or additional units if applicable]. The [Local Law Enforcement Leader] said that by removing [XX] drunk drivers from the roads, many lives were likely saved. For us, saving one life would make the campaign worthwhile, said [Local Official]. We wanted our local citizens to know that we do not tolerate drunk driving. Our law enforcement was out in full force, pulling over and arresting drivers who were under the influence. We wanted people to know the message: Drive Sober or Get Pulled Over, [he/she] said. Through TV, radio, social media, and outdoor messaging, the high-visibility enforcement campaign aimed to increase awareness about the dangers of drunk driving. According to NHTSA, this aggressive approach has proven effective in the past for enforcing other types of traffic safety laws, such a seat belts and speeding. We encourage anyone heading out for the night to please plan a safe ride home before you take the first sip, said [Local Leader]. This is a key to preventing drunk driving. If everyone planned ahead, lives would be saved. There is never a safe time to drink and drive, said [Local Law Enforcement Officer]. In partnership with NHTSA, we ask everyone to please consider the deadly consequences of their actions. Remember: Drive Sober or Get Pulled Over, every day of the year. The Drive Sober campaign, initiated by National Highway Traffic Safety Administration (NHTSA), was an effort to support Louisiana s Strategic Highway Safety Plan (SHSP) implementation to reach its goal of Destination Zero Deaths For more information on local traffic safety initiatives in Louisiana, you may contact or visit [insert your contact information here] For more information on drunk driving in the United States, visit trafficsafetymarketing.gov. LA SHSP CCC