PROTECT Alcohol labelling policies to protect young people

Transcription

1 PROTECT Alcohol labelling policies to protect young people EAHC 25 January 2010 Workshop on Best Practice Models 1

2 PROTECT: Alcohol labelling policies to protect young people Partners: CRIOC: coordinator Eurocare University of Köln, Centre of Excellence on Applied Addictions Research Consumers Organisations: INC (France) LNCF (Lithuania) ANPCPPS (Romania) OFE (Hungary) MAG (Spain) Collaborating partners: Institute of Public Health of Slovenia European Youth Forum Alcohol Policy Youth Network Alcohol Policy Network of the Building Capacity project National Foundation for Alcohol Prevention (STAP) World Health Organization Regional Office for Europe Danish Alcohol Policy Network Estonian Temperance Union Vereniging voor Alcohol en andere Drugproblemen vzw (VAD) Finnish Association for Healthy Lifestyles Finnish Centre for Health Promotion Active, International organisation. Headquarters in Sweden IOGT-NTO University of Bergen (for HP-Source) Links with other projects: PHP FASE Building Capacity 2

3 Aim Active sharing of best practice on consumer labelling targeted at young people would upwardly harmonize policies and programmes to invest in young people s health and well-being PROTECT will provide the experience and evidence base for warning labels, with planned commitment from different stakeholders for an integrated approach on consumer information and education 3

4 Problem analysis (1) Harmful alcohol use is common in young people, and binge drinking is frequent There is little evidence that alcohol warning labels have measurable effects on drinking behaviours, although there is evidence that some intervening variables are affected, such as intention to change drinking patterns. Little is known about the attitudes and perception of youngsters of warning labels Some projects (PhP, FASE,...) collected (or will collect) examples of good practice and reviewed the literature on drink driving, binge drinking, consumer labelling... Few examples of alcohol warning labelling are registered until now 4

5 Problem analysis (2) There is a large consensus by different stakeholder groups on the right of objective consumer information and its importance The definition of what is 'correct' and 'essential' information as well as the measures to be taken to optimise the effectiveness of this information are subject of debate 5

6 General objectives To build capacity at the European, country and local levels by providing information of the experience, evidence base and need for consumer labelling of alcoholic beverages, particularly to create a supportive environment to help prevent the harmful use of alcohol amongst young people; To share best practice on consumer labelling targeted at young people upwardly harmonize policies and programmes to invest in young people s health and well-being 6

7 Specific objectives To determine young consumers interest in labelling of alcoholic beverages and the potential influence on the drinking behaviour of young consumers To collect experiences and good practices from all European countries To gain formal commitment to measurable best practice and data sharing between involved stakeholders To ensure that information about and the main findings of the project are actively disseminated 7

8 Activities PROTECT will assess young people s consumer attitudes to labelling gather experiences and best practices on consumer labelling from all Member States and seek commitment from a range of public and private sector stakeholders to measurable best practices and data sharing. 8

9 Youth panels Assessment of young people s consumer needs for labelling (between 18 & 25 years) the consumer associations will organise young people s panels in their Member State: Belgium, France, Hungary, Lithuania, Romania, and Spain Discussion on the content, design and placing of information labels, the type of information to be included (warnings about drinking and pregnancy, drinking and driving...), the information on the strength and content of the alcoholic beverages, on packaging, information material and other educational approaches 9

10 MS experiences: methodology (1) Enlisting of experiences and best practices on consumer labelling from all Member States The overview of good practices : electronic gathering of information Completed with face-to-face interviews 10

11 MS experiences (2) Initiator: based on alcohol industry own initiative or of official institutions Different target groups (young people, drivers, etc.) Interests of the consumer organisations Failed implementation of legal regulations (e.g. Finland) Lack of evaluation Definition of good practices 11

12 Stakeholder commitment PROTECT will seek for a commitment from a range of public and private sector stakeholders to measurable best practices and data sharing A stakeholder meeting with about 15 to 20 representatives of European organisations, to ensure a multi-level bottom-up governance based on the principle of formal commitment to measurable best practice and data sharing between involved stakeholders 12

13 Stakeholder meeting (2) Starting points for the stakeholder meeting : The report on the young people s panels (WP4) The report on the Member State experiences (WP5) The results of the Delphi Survey in the PHP project ( y_alcohol_labelling_crioc.pdf) The impact assessments of the proposal for a new labelling regulation. 13

14 Dissemination of the results The reports on the young people s views, the Member State experiences and the stakeholder commitments will be actively shared with all relevant networks and organizations involved in consumer protection and the health of young people at all levels 14

15 Process evaluation of the project (2) The evaluation will describe the experience and views of the evaluator and project participants The project and its surrounding context will be investigated using multiple methods: Network survey of all the project members, undertaken in a way to ensure anonymity and maximise response rates; Depth interviews: a series of depth interviews with the staff who were involved in running the project over; Informal interviews with project members at appropriate meetings; Written documentation produced in the course of the project, including the original project outline, minutes of meetings, and the interim report; Participant observation of the evaluator throughout the project; and Respondent validation: project staff and project members will be invited to comment on a draft version of the evaluation report. The process evaluation will be based upon a case study evaluation methodology, treating the case as one of intrinsic interest 15

16 Output evaluation of the project An assessment will be made based on the following targets: Report on young people s panels Collection of member State experiences Report on Member State experiences Report on stakeholder meeting Target: numbers of people for dissemination include EU level (30), country level (250), regional level (75) and municipal level (200) Target: 100 website hits per month to download document. Target: 30 experiences from at least 15 countries. Target: numbers of people for dissemination include EU level (30), country level (250), regional level (75) and municipal level (200). Target: 100 website hits per month to download document. Target: numbers of people for dissemination include EU level (30), country level (250), regional level (75) and municipal level (200). Target: 100 website hits per month to download document. 16

17 Outcome evaluation of the project The long-term hoped for outcomes of the project include increased health and well-being of young people. These long-term outcomes will be difficult to evaluate during the short timeframe of the project. Three intermediate measures will be evaluated: 1. the dissemination reach. 2. hits to the websites, and the numbers of downloaded documents 3. a survey of relevant stakeholders 17

18 THANK YOU Ingrid Vanhaevre Ingrid.Vanhaevre(at)oivo.be +32/2/ Editor : Marc Vandercammen CRIOC Research and Information Centre for Consumer Organisations Foundation of public interest Boulevard Paepsem, BRUXELLES Tél. 02/ Fax. 02/ NE Edition 2009 Catalogue Ref. D CRIOC Reproduction for non-commercial purposes is allowed provided that the source is mentioned 18