Strategic Planning for Alcohol and Other Drug Abuse Prevention Mississippi Campus Teams. July 27, 2010 Mississippi State University

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1 Strategic Planning for Alcohol and Other Drug Abuse Prevention Mississippi Campus Teams July 27, 2010 Mississippi State University

2 Training Team Tracy Downs, Ed.D. Associate Director Stacy Hill, MSW AOD Training & Technical Assistance Associate

3 Background The U.S. Department of Education, through its Office of Safe and Drug-Free Schools, established the Higher Education Center for Alcohol, Drug Abuse, and Violence Prevention in The Higher Education Center is located within Educational Development Center, Inc., located in Newton, Massachusetts

4 The Center s Mission Assist institutions of higher education in developing, implementing, and evaluating alcohol and other drug abuse, and violence prevention policies and programs that will foster students academic and social development and promote campus and community safety.

5 Learning Objectives Increase understanding of an environmental management approach to AOD prevention. Increase knowledge of evidence-based alcohol prevention strategies. Build skills in strategic planning to reduce AOD problems. Realize the importance of campus and community partnerships. Increase familiarity with Center services and resources.

6 Agenda Introductions Scope of the Problem Overview of Environmental Management Evidence-based Strategies LUNCH Strategic Planning Coalition Building Center Services and Resources

7 Team Introductions Team leader introduce Campus Team members & roles One thing you re hoping to take away today

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9 College Drinking: Scope of the Problem Harvard School of Public Health o College Alcohol Study o 4 national surveys o Binge Drinking definition o 5/4 drinks in a sitting o 44% of college students fit definition o Consequences of drinking and secondhand effects Source:

10 College Student Drinking Prevalence Used alcohol in past 30 days 72% Underage use prior year 80% Underage use past 30 days 64% Heavy alcohol use : 5+ drinks at least 1x in 2 weeks before survey 55% N = 71,189 undergraduate students 134 colleges located in the United States Core Survey conducted in 2006 Core Institute, 2006

11 Consequences of Drinking among College Students Missed a class 30.8% Performed poorly on a test/other project 22.1% Trouble with police or other authorities 13.9% Damaged property, pulled fire alarm, etc. 6.8% Got into an argument or fight 32.2% Been hurt or injured 16.1% Done something I later regretted 37.1% Have been taken advantage of sexually 10.1% Core Institute, 2006

12 Wechsler et al, 2002 (Harvard CAS) Secondhand Effects Study or sleep interrupted 60.0% Had to take care of a drunken student 47.6% Insulted or humiliated 29.2% Experienced unwanted sexual advance 19.5% Serious argument or quarrel 19.0% Property damaged 15.2% Had been pushed, hit, or assaulted 8.7% Victim of sexual assault or acquaintance rape 1.0%

13 Case Law Colleges and universities have a legal duty to maintain a safe campus. A campus must take reasonable care to prevent foreseeable risks in the campus environment. Please Consult Your Legal Counsel Resource: Peter F. Lake, Beyond Discipline Managing the Modern Higher Education Environment

14 Campus and Community Depictions Please spend minutes with your team members depicting your campus and community environment as it relates to high-risk and illegal alcohol use. Use pictures, symbols, and logos to illustrate what your campus and community looks like (i.e., what are the problems and where are they occurring?) ACTIVITY

15 Social Ecological Model AOD use is influenced by multiple factors: Individual factors (students) Peer factors (other students) What many campuses focus on Institutional factors Community factors Environmental Management Public policy

16 5 Strategies for Environmental Management 1. Offer alcohol-free social, extracurricular, and public service options 2. Create a health-promoting normative environment 3. Restrict the marketing and promotion of alcoholic beverages on and off campus 4. Limit alcohol availability 5. Increase enforcement of laws and polices More information can be viewed at:

17 AOD Prevention Best Practice Implement comprehensive prevention that: Addresses multiple contributors at both individual and environmental levels Uses multiple initiatives Includes prevention, early intervention, and treatment Think and plan strategically Use evidence-based strategies

18 Selecting Evidence-Based Prevention Strategies A Call to Action: Changing the Culture of Drinking at U.S. Colleges

19 The 3-in-1 Framework 1. Individuals, including at-risk or alcohol-dependent drinkers 2. Student body as a whole 3. College and the surrounding community

20 Evidence of Effectiveness Tier 1: Evidence of effectiveness among college students Tier 2: Evidence of success with general populations Tier 3: Evidence of logical and theoretical promise Tier 4: Evidence of ineffectiveness NIAAA, 2002

21 Tier 1: Evidence of Effectiveness Among College Students Combining cognitive-behavioral skills with norms clarification and motivational enhancement interventions Offering brief motivational enhancement interventions Challenging alcohol expectancies NIAAA, 2002

22 Tier 2: Evidence of Success with General Populations That Could Be Applied to College Environments Increased enforcement of minimum drinking age laws Implementation, increased publicity, and enforcement of other laws to reduce alcohol impaired driving NIAAA, 2002

23 Tier 2: Evidence of Success with General Populations That Could Be Applied to College Environments (continued) Restrictions on density of retail alcohol outlets Increased price and excise taxes on alcoholic beverages Responsible beverage service policies (social and commercial setting) NIAAA, 2002

24 Tier 3: Evidence of Logical and Theoretical Promise, but Require More Comprehensive Evaluation (continued) Reinstating Friday classes and exams and Saturday morning classes Implementing alcohol-free, expanded late-night student activities Employing older, salaried resident assistants or hiring adults NIAAA, 2002

25 Tier 3: Evidence of Logical and Theoretical Promise, but Require More Comprehensive Evaluation (continued) Further controlling or eliminating alcohol at sports events and prohibiting tailgating Refusing sponsorship gifts from the alcohol industry Banning alcohol on campus, even at faculty and alumni events NIAAA, 2002

26 Tier 3: Evidence of Logical and Theoretical Promise, but Require More Comprehensive Evaluation (continued) Increasing enforcement at campus-based events that serve alcohol Increasing publicity about enforcement of underage drinking laws Consistently enforcing disciplinary actions associated with policy violations NIAAA, 2002

27 Tier 3: Evidence of Logical and Theoretical Promise, but Require More Comprehensive Evaluation Conducting marketing campaigns to correct student misperceptions of alcohol use Providing safe rides programs Regulating happy hours and sales Informing new students and their parents about alcohol policies and penalties before arrival and during orientation NIAAA, 2002

28 Tier 4: Evidence of Ineffectiveness Informational, knowledge-based, or values clarification interventions about alcohol and the problems related to its excessive use (when used alone) Providing blood alcohol concentration (BAC) feedback to students who are drinking NIAAA, 2002

29 Choosing Evidence-Based Strategies Improves chances of successfully achieving your goals and objectives Utilizes staff time and campus resources wisely However, make sure that the strategies you choose are adapted to your campus or community environment

30 Check-in o Questions or concerns so far? Agenda after lunch oassessment of current campus strategies ostrategic planning ocoalition building ocenter Services oquestions and next steps ocomplete evaluation of today s training

31 Current Campus Prevention Strategies Spend minutes with your campus team discussing your current prevention strategies. Use the NIAAA Evidence of Effectiveness handout to determine how effective your current strategies are. ACTIVITY

32 Strategic Planning for Effective Prevention 5 Steps of the Strategic Planning Process: 1. Conduct a problem analysis 2. Establish long-term goals and objectives 3. Select evidence-based prevention strategies 4. Create a strategic plan 5. Execute an evaluation plan

33 Key Steps in Strategic Planning 1. Conduct a problem analysis Gather data on the nature and scope of the problem Examine existing resources and assets Analyze and summarize the information to clarify needs and opportunities

34 Key Steps in Strategic Planning 2. Establish long-term goals and objectives Based on your data, where are the problems and what changes would you like to see? Use terms such as decrease, increase, and reduce

35 Key Steps in Strategic Planning 3. Select evidence-based prevention strategies Educational approaches alone have limited effectiveness Success unlikely unless you change the environment

36 Key Steps in Strategic Planning 4. Create a strategic plan Determine the problem(s) you want to address, the outcome(s) you want to achieve, what you will do, and whom you will need to involve Planning will help keep you focused on the achieving the change you want to happen Save time, energy, and limited resources and staff time

37 Strategic Planning Worksheet Problem Statement and Population Goal/Outcome Statement Existing Efforts Evidence-Based Strategies Available Possible Partners Resources Available Potential Barriers ACTIVITY

38 Strategic Planning Worksheet Problem Statement and Population What are the problems?/what population? Too many problems related to high-risk drinking at house parties. Too much underage drinking at local nightclub(s). Too many students are drinking and driving. Too many Freshmen are transported to the student health center for alcohol overdose. ACTIVITY

39 Strategic Planning Worksheet Define Goal/Outcome Statement Use outcome language Decrease the number of students who are engaging in high-risk drinking at house parties by x percent in one year. Goal Activity How will you know that you have achieved your goal? What changes do you want to see? ACTIVITY

40 Some Examples of Goals/Desired Outcomes Reduce high-risk AOD consumption Reduce illegal AOD consumption Reduce AOD-related consequences Reduce costs related to AOD use Improve academic outcomes Improve campus and community safety Increase retention among students by percent in (time period).

41 What s already in place? What are others doing? House party example Strategic Planning Worksheet Existing Efforts What enforcement efforts are currently taking place by local police? Do landlords have an organized association? What are they doing? What are the local ordinances and penalties for holding party hosts and intoxicated persons accountable as a result of out-of-control parties? Does your college or university hold students accountable for off-campus arrests? ACTIVITY

42 Strategic Planning Worksheet Evidence-Based Strategies Available According to the research, what strategies would be most effective? House party example: Increasing enforcement Strengthening local ordinances pertaining to parties Restricting on outlet density Implementing landlord lease agreements Encouraging cooperation between campus and community Providing Education Only when used in conjunction with environmental strategies listed above ACTIVITY

43 Strategic Planning Worksheet Possible Partners Who can help you to achieve your goal/outcome? House party example: Police local and campus Residents Local elected officials Landlords Dean of students/judicial affairs office Students Others? ACTIVITY

44 Strategic Planning Worksheet Resources Available What currently exists that can facilitate change? Key stakeholders Data Recent events ACTIVITY

45 Strategic Planning Worksheet Potential Barriers What/who might impede progress? Key stakeholders not on your side Low campus and/or community readiness Lack of data to support efforts Lack of staff or resources ACTIVITY

46 Key Steps in Strategic Planning 5. Execute an evaluation plan Process evaluation What are we doing? Outcome evaluation What is each activity accomplishing? Impact or summative evaluation What effect are we producing across all activities?

47 Coalitions and Task Forces

48 Coalitions A coalition is an organization of individuals representing diverse organizations, factions, or constituencies who agree to work together in order to achieve a common goal. A coalition is a vehicle for achieving the goal of creating environmental change.

49 For Coalitions to be successful Leadership from senior administration Strong core of committed partners Inclusive and broad-based membership Consensus on purpose and goals Focus members on appropriate tasks to maintain interest and engagement

50 Campus Partners Campus security/police Medical, health, and counseling services Dean of Students Judicial affairs Residence life Faculty Recruitment and enrollment Other student affairs Students Athletics Other?

51 Community Partners Business owners, including alcohol outlets Landlords Police department Residents Local media Elected officials Alcohol Beverage Control licensing and enforcement Emergency room staff Existing community prevention coalition

52 State Association of Colleges and Universities Share information on effective prevention strategies Unified voice on state laws and practices o Keg registration o Dramshop laws o Happy hours and other reduced-price promotions o Increased penalties for illegal service to minors o Increase support for law enforcement o Responsible beverage service o Increase alcohol excise taxes

53 Higher Education Center Services The Center provides: General information and assistance Publications, including Prevention Updates and Catalyst Online trainings, Webinars, and other learning opportunities Web content on multiple topics, including various types of campus violence and specific prevention strategies HEC/News E-Digest, a weekly electronic digest of news and information relating to AOD and violence prevention HEC/Forum, a discussion board for sharing information and posting questions about higher education AODV issues

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55 Contact us.. Web site: Phone: (800) TDD Relay-friendly, Dial 711

56 Thank you!! Questions Next Steps Evaluation of today s training