Supporting Americans Efforts to Eat Well and Watch their Weight

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1 Supporting Americans Efforts to Eat Well and Watch their Weight Margo G. Wootan, D.Sc. Director, Nutrition Policy

2 Progress on addressing obesity

3 Junk-Food, Couch-Potato Culture By Tony Auth, The Philadelphia Inquirer

4 Kid s eat 30%-50% of calories at school

5 School meals improving

6 Schools Serving Lunches that Meet Saturated Fat Standard % 26% % 15% 0% 13% Elementary Schools Secondary Schools

7 School Meals and 2005 Dietary Guidelines Make half grains whole grain Increase fruits and vegetables Limit sodium to 770 mg Milk must be low or no fat Limit added sugars and trans fat Change calorie requirements

8 Continue to Improve School Meals Provide technical assistance Healthful and appealing Half grains whole grain Serve only 1% and fat-free milk More fruits and vegetables Competitive pricing Increase meal reimbursement rates Assess quality of meals, share results with parents

9 Serve more fruits and vegetables

10 Food sold outside of school meals: Vending School stores Fundraisers A la carte

11 School Foods Report Card 2007

12 What s a Junk Food? (According to the USDA) Fruitades Seltzer water Caramel corn Popsicles (with little juice) French fries Ice cream bars Candy bars Cookies Chips Snack cakes Doughnuts (without fruit juice) Jelly beans Chewing gum Lollipops Cotton candy Breath mints Allowed Not Allowed

13 Child Nutrition Promotion and School Lunch Protection Act, HR 1324/S934

14

15 Fundraisers in Schools Common items: candy, baked goods, and soda

16

17 Prohibit food as reward for good behavior or academic performance Why: Change social norms Don t feed kids when not hungry Limit connection between food and mood Alternative rewards Praise, thanks, social rewards Recognition (trophy, ribbon, note from teacher) Privileges (going first, helping teacher, no homework) School supplies, small toys, fashion wear Reward for whole class (extra recess, listening to music, outdoor lesson)

18 Parties Should Be Special Occasions Parties are too common Each party often includes many low-nutrition foods Are other ways to make a child feel special Limit celebrations (that involve food) to one party per class per month Each party: no more than one food or beverage that doesn t meet nutrition standards

19 Close Campus 75 high schools 90% middle schools 95% elementary schools

20 Remove Junk-Food Marketing from Schools Don t market, sell, or give away low nutrition foods/brands: sales school fundraisers placing logos, spokes-characters, etc. on vending machines, in books and curricula, and on scoreboards, buses, or other school property educational incentive programs supplies for labels/proof of purchase programs on Channel One free samples or coupons

21

22 Study Findings: Posters & Signs Quad 1 Restaurant Classrooms Prepared Foods/Redemption Program So da/spo rts Drink Location Snack Bar Clinic/Nurse's Suite Gym Grocery Store Nutritio n Educatio n Fruit and Vegetables Water Dairy Entrance/Hallw ays Caf eteria Number of Posters/Signs 40% for healthy food 60% unhealthy food

23

24 Pizza Hut Book It! Program

25 Vending Machines Marketing: Snacks Soda Juice drinks Water Sports drinks Flavored milk 40% depicted soda, sports drinks, candy

26 = 80% products = poor nutritional quality $1,400 worth of soup to get a box of colored pencils

27 Restaurants for School Fundraisers

28 School Wellness Policies Requirements Address nutrition education, physical activity, and other wellness activities Set nutrition guidelines for all foods available on each school campus during the school day Involve parents, students, school food personnel, school board, administrators, public

29 NANA s model policies and additional resources:

30 School Foods Tool Kit

31

32 Child-oriented food environments Places kids eat After-school programs, sports programs, parks & rec, theme parks, circus, zoos, Boys & Girls clubs, libraries, YMCAs Approaches: laws, zoning, organization policies, bully pulpit, involve kids

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