Coca-Cola Wellness Toolkit: Healthcare

Transcription

1 Coca-Cola Wellness Toolkit: Healthcare 2013 The Coca-Cola Company. All rights reserved. 1

2 Coca-Cola is aware of a major challenge facing the nation and healthcare industry Every day, hospital leaders face tough challenges to ensure patients continue to have timely access to essential services. Among the most-pressing challenges: High costs of the latest technology Providing care for the and equipment uninsured patients The struggle to attract and train enough doctors, nurses and other caregivers Underpayment from government health programs that shifts costs to employments and other patients Hospitals have absorbed more than $250 billion in reductions since 2010, including $14 billion in the recently passed American Taxpayer Relief Act of The Coca-Cola Company. All rights reserved. 2

3 How are hospitals facing this challenge? Hospitals are focused on improving population health, increasing the quality and efficacy of care, and better managing transitions across the care continuum. For example: Hospital leaders are forming partnerships with physicians and other providers to better coordinate care and jointly engage in performance improvement initiatives. They also are strategically investing in technology such as electronic health records to improve care and efficiency The Coca-Cola Company. All rights reserved. 3

4 There is also a major challenge facing the nation and the healthcare Food & Beverage industry Obesity is negatively impacted by the prevalence of high caloric content and lack of physical activity 2013 The Coca-Cola Company. All rights reserved. 4

5 Providing the right products and programs help consumers make informed and healthy beverage choices Educate Increase the consumer understanding of the products Coca-Cola offers which support health and wellness. Activate Provide actionable tools promoting wellness, and execute at locations to positively impact people s decisions and actions The Coca-Cola Company. All rights reserved. 5

6 Coca-Cola is committed to promoting health and wellness in an effort to fight obesity Our commitment continues through our products Delivering more low- and no-calorie beverage options Smaller portion sizes Clearly communicating product calorie content Together we will succeed The Coca-Cola Company. All rights reserved. 6

7 Beverage choices 2013 The Coca-Cola Company. All rights reserved. 7

8 Offer a variety of healthier options Coca-Cola s commitment to wellness begins with the essence of our company our brands. Our beverage portfolio features over 300 low and no calorie beverages choices. We offer a product that suits the needs of nearly all consumers The Coca-Cola Company. All rights reserved. 8

9 Keeping the consumer informed to make better choices Coca-Cola s commitment continues with programs designed to clearly communicate realistic product servings and caloric content. Our product packaging now features frontof-package calorie and serving size information. These graphics make it easier for consumers to see the information, keeping them informed about their choices. Clear on Calories is a national program developed to inform consumers about their vending choices. As part of this initiative, vending machines feature Calories Count: Check then Choose signage on their fronts, reminding consumers to consider calories in their beverage choices The Coca-Cola Company. All rights reserved. 9

10 Innovating to reduce calories From Coca-Cola s revolutionary new beverage dispensing system, to the expansion of natural juices and teas, to the use of all-natural zero-calorie sweeteners like Truvia We are innovating better ways to keep consumers healthy! 70+ low or no calorie choices 91% perceive the right amount of healthy beverage options with Coca-Cola Freestyle TRUVIA TM is an all-natural plant derived zero-calorie sweetener 2013 The Coca-Cola Company. All rights reserved. 10

11 Variety of dispensed tea and juice offerings Gold Peak BIB Variety Tea Tower Minute Maid Frozen Dispensed Gold Peak Brewed Tea Apple Juice Lemonade Cranberry Juice Grape Juice Orange Juice Pineapple Raspberry Lemonade Orange Guava Passion Fruit Orange Strawberry Banana Grapefruit Juice 2013 The Coca-Cola Company. All rights reserved. 11

12 Campaigns, Resources and Partnerships 2013 The Coca-Cola Company. All rights reserved. 12

13 Campaigning for health Coca-Cola announced global commitments to promote healthier, active communities everywhere, and support choice and moderation. Coming Together A two minute video launched on national cable in January 2013, Coming Together tells the story of how we re bringing people together to improve our communities. Coming Together Video Be OK This campaign debuted on American Idol and aired pre-game at the Big Game. Be OK puts the conversation about the calories in our products front and center and inspires people to get moving by associating activity with fun. Be OK Video Campaign also includes printable infographic. Global Commitment Infographic 2013 The Coca-Cola Company. All rights reserved. 13

14 Insightful resources at your fingertips Nutrition Connection Beverage Institute PCNA The Nutrition Connection is a great source for nutrition and ingredient information about Coca-Cola s U.S. products. Plus tips for incorporating physical activity into one s daily routine. Nutrition Connection Expand awareness of the ins and outs of beverages with The Coca-Cola Company Beverage Institute for Health & Wellness. Beverage Institute With funding from Coca-Cola, the Preventive Cardiovascular Nurses Association (PCNA) launched a compilation of resources to support heart healthy lifestyle education for healthcare professionals and their patients. PCNA 2013 The Coca-Cola Company. All rights reserved. 14

15 Educational brochures for consumers and staff Coca-Cola offers resources to educate consumers and staff on health and wellness topics - whether patients, healthcare professionals, employees, or other café visitors. Educational brochures on ingredients, programs and partnerships Hitting the Sweet Spot (Caloric sweeteners) How Sweet It is: Low-down on Low Calorie Sweeteners Aspartame Brochure Exercise is Medicine Healthy Children, Fit Children (AAP) Healthy Eating for Kids (Family Doctor.org) Brochures can be printed on-site or made available for download online The Coca-Cola Company. All rights reserved. 15

16 Learn more about our brands, and find the right fit for your location At-a-glance overviews show the full Coca-Cola portfolio, with calorie counts for different package sizes. There is also an overview just for low calorie beverages.. Brand Line-Up Low/No Calorie Beverages 2013 The Coca-Cola Company. All rights reserved. 16

17 Health and wellness partnerships Coca-Cola has partnerships with several leading health professional organizations, to advance knowledge around our products, programs and policies. We also work with community partners to support 250+ nutrition education/physical activity initiatives in 100+ countries. Examples include the Boys & Girls Clubs of America Triple Play program, Troops for Fitness, Diet Coke Heart Truth, America is Your Park, China Community Walks, and the Copa Coca-Cola Football (Soccer) program in Mexico, Africa and Eurasia The Coca-Cola Company. All rights reserved. 17

18 Healthcare merchandise and materials 2013 The Coca-Cola Company. All rights reserved. 18

19 Coca-Cola has developed merchandising solutions, specifically for the healthcare channel Creative features new messaging - Highlights reducing calories and expanding choice - Educates consumers about low/no calorie options - Supports informed consumer choice Merchandising Cooler and Fountain graphics - Point-of-Sale Signage - Incremental points of display 2013 The Coca-Cola Company. All rights reserved. 19

20 Wellness merchandising: Coolers and fountain machines Replace Coke Red graphics on Coca-Cola coolers Fountain Machines with new Lots of Choices, Calories Optional creative 2013 The Coca-Cola Company. All rights reserved. 20

21 Point of Purchase materials helps support healthy beverage choices in your facility POP to support healthy beverage choices in your facility. All Zero Calorie POP promotes choice, low-cal brands: Calories optional - Two versions: Zero-Calorie, Mix of Low/Full Calorie Bundles that pair low-calorie beverages & healthful food items - Consumers like the convenience, variety and value of combo/bundles - Bundles drive sales of profitable beverages and side items Mix of Low & Full Calories 2013 The Coca-Cola Company. All rights reserved. 21

22 Place incremental displays to encourage purchase of wellness beverages Promote Dasani & smartwater with ambient racks and beverage tubs Water is the # 1 beverage category in healthcare, make sure you offer solutions to meet consumer needs! Use Quick Picks Impulse Stations to co-merchandise drinks & snacks - Floorstanding and countertop models available - Refer to the Wellness Calendar to feature healthier items 2013 The Coca-Cola Company. All rights reserved. 22

23 Patient feed solutions to drive satisfaction and reduce costs Coca-Cola offers #1 brands in different package sizes for patient feeding - 7.5oz Mini-Cans only 90 calories for sweetened flavors, Zero calories for diet Dasani 10oz Squat Bottle Minute Maid Single Portion Cups Benefits to you and your patients Favorite brands. Serving #1 brands can help make your patients feel at home, which can improve patient satisfaction Just the right size - smaller packages fit easily on patient trays Competitive pricing Coca-Cola 7.5oz Mini Cans Dasani 10 oz. Minute Maid Portion Control Cups 2013 The Coca-Cola Company. All rights reserved. 23

24 Taking the next step 2013 The Coca-Cola Company. All rights reserved. 24

25 Develop a plan of action After reviewing the materials in this toolkit, you are ready to develop a a plan to implement the education and activation resources described here. By following the tips below you can ensure your plan of action can be put into effect smoothly and easily. Work with your Coca-Cola representative to determine the appropriate beverage strategy for your location. Use this time to educate your Client on the many programs and policies Coca-Cola has in place to support wellness. Review the resources in this toolkit, and select those best suited for your site. Most tools can be ordered through your Coca-Cola representative. Activate your solutions on-site, and track results: Consumer feedback, product sales, crew observations. Work with your Coca-Cola representative to develop your plan, order tools, and activate solutions at your location The Coca-Cola Company. All rights reserved. 25

26 Key Contacts Coca-Cola Account Team 2013 The Coca-Cola Company. All rights reserved. 26