PRODUCT SHARING GUIDE
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- Nancy Joseph
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1 PRODUCT SHARING GUIDE
2 PRODUCT SHARING GUIDE STEPS EXPERIENCE ageloc Youth. REVIEW the approved messaging for ageloc Youth, as well as the inspiration behind the product, and learn how ageloc Youth fits into Nu Skin s portfolio. DEVELOP and record your personal story and testimonial. SHARE ageloc Youth with others.
3 EXPERIENCE
4 INTRODUCING AGELOC YOUTH Introducing Nu Skin s most advanced anti-aging supplement ageloc Youth. This revolutionary supplement helps revitalize your aging defense mechanisms. It is designed to promote your youth span the years you can enjoy life being more active, energetic, and healthy.* ageloc Youth The power to defy your age. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
5 REVIEW: TRENDS WHY AGELOC YOUTH?
6 The anti-aging industry is growing. REVIEW: TRENDS The aging population is increasing and younger people want to avoid early signs of aging. The global market for anti-aging products and services is set to grow by 38%, reaching $346 billion by ANTI-AGING PRODUCTS AND SERVICES: THE GLOBAL MARKET, BCC RESEARCH, AUGUST 2013
7 The market for supplements is expanding. REVIEW: TRENDS Sales of vitamins, minerals, and supplements continue to climb. The consumer health market is expected to grow by 24%, reaching sales of $244 billion by A GLOBAL PERSPECTIVE ON DIRECT SELLING, BEAUTY & PERSONAL CARE AND CONSUMER HEALTH, EUROMONITOR INTERNATIONAL, MARCH 2014
8 The world s population is getting older REVIEW: TRENDS The aging population is growing steadily. By 2030, there will be more adults over 60 than children under 10. ABOUT GLOBAL AGEWATCH, GLOBAL AGEWATCH, 2013
9 Seniors want to live youthfully. REVIEW: TRENDS Seniors are not accepting traditional elderly stereotypes. They want to retain or regain their youth. They may have aged in years, but their attitudes are as young as ever. DON T CALL ME GRANDMA, MINTEL, MAY 2011
10 REVIEW: TRENDS Millennials are driving growth in supplements and direct selling. In the Asia Pacific region, a large population of people under 35 years old are driving the strong growth of vitamins and supplements. They are interested in self improvement and embrace direct selling for the appeal of owning their own business. UNDAUNTED STRIVERS BEHIND BOOM IN VITAMINS AND DIETARY SUPPLEMENTS IN ASIA PACIFIC, EUROMONITOR, NOV. 2013
11 REVIEW: MESSAGING APPROVED KEY POINTS
12 1. ADVANCED ANTI-AGING SCIENCE ageloc Youth is Nu Skin s most advanced anti-aging supplement ever. It s a revolutionary supplement that helps revitalize aging defense mechanisms.* REVIEW: MESSAGING KEY POINTS Nu Skin has built upon our nutritional and antioxidant anti-aging knowledge with the addition of anti-aging gene expression research. Science that targets aging at its source. Cutting-edge, breakthrough products developed by anti-aging experts. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
13 2. SUPPORTS AGING DEFENSE MECHANISMS ageloc Youth promotes the body s natural ability to fight aging by boosting our internal aging defense mechanisms. ageloc Youth influences multiple aging defense mechanisms to provide broad-spectrum nutritional benefits.* REVIEW: MESSAGING KEY POINTS We are born with internal aging defense mechanisms designed to resist the effects of aging. Over time, external and internal influences can disrupt natural youthful activity of aging defense mechanisms and accelerate aging effects. ageloc Youth helps revitalize your aging defense mechanisms to provide broad-spectrum nutritional benefits.* By maintaining and supporting the activity and function of the body s aging defense mechanisms, we are better equipped to live youthfully.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
14 REVIEW: MESSAGING 3. NOT AVAILABLE IN HEALTHY DIETS ageloc Youth positively modulates gene expression with a unique blend of nutrients that are not readily available even from a healthy diet.* KEY POINTS ageloc Youth provides a blend of ingredients with unique health benefits and the ability to positively affect gene expression.* We selected ingredients based on their unique health benefits and their ability to positively impact gene expression. *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.
15 4. PROMOTES YOUTHFULNESS Many seniors are delaying retirement to help them stay active and maintain their current lifestyles. REVIEW: MESSAGING ageloc Youth is designed to promote your youthfulness the years you can enjoy life being more active, energetic, and healthy.* *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. AGE OF ADVENTURE, MINTEL, OCTOBER 2010 Many parents are having children later in life and worry about maintaining their health and energy levels. THE IDEAL AGE TO HAVE A BABY, PSYCHOLOGY TODAY, JUNE 2012
16 REVIEW: FIT
17 How is ageloc Youth different from other Pharmanex Products? * * * * REVIEW: FIT *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease. * *
18 Products Compatible with ageloc Youth The unique ingredients in ageloc Youth and their ability to positively modulate gene expression make ageloc Youth an excellent core and a powerful companion to your daily supplement regimen.* REVIEW: FIT Please consult directions for use when combining multiple supplement products. *These statements have not been evaluated by the Food and Drug Administration.This product is not intended to diagnose, treat, cure, or prevent any disease.
19 DEVELOP YOUR STORY
20 Your Story Great stories share a formula. For a product story that makes an impact, you need both of these critical components. PERSONAL MOMENT A personal moment helps you connect and relate with others in a natural way. It helps you define a concern or issue the product or company helps to solve. This is a lead-in to your testimonial. REVIEW: DEVELOP TESTIMONIAL A statement about the results and benefits you experience using the product or from your involvement with Nu Skin.
21 Your story about ADVANCED ANTI-AGING SCIENCE PERSONAL MOMENT EXAMPLE I ve bought a lot of products elsewhere that make grandiose claims. I haven t always been happy with the results. How do I know I can trust that a product will do what it says it will? Develop Your Own Personal Moment REVIEW: DEVELOP TESTIMONIAL EXAMPLE ageloc products always deliver. Since I started using ageloc Youth, I feel confident that I am giving my body what it needs so I can continue to live young as I age and do the things I love. Develop Your Own Testimonial All marke)ng materials (product claims, tes)monials, social media posts, etc.) must comply with Nu Skin s Policies and Procedures please see the Nu Skin Product Sharing Guidelines at haps:// for more informa)on about how to properly create your personal story.
22 Your story about SUPPORTS AGING DEFENSE MECHANISMS PERSONAL MOMENT EXAMPLE I ve seen family members get older and watched as they stopped living an active lifestyle past middle age. I don t want that to be me. Develop Your Own Personal Moment TESTIMONIAL EXAMPLE I want to be the person younger people want to be like as they age. Now I feel like I m on the right track. REVIEW: DEVELOP Develop Your Own Testimonial All marke)ng materials (product claims, tes)monials, social media posts, etc.) must comply with Nu Skin s Policies and Procedures please see the Nu Skin Product Sharing Guidelines at haps:// for more informa)on about how to properly create your personal story.
23 Your story about NOT AVAILABLE IN HEALTHY DIETS PERSONAL MOMENT EXAMPLE It s so hard to keep up with all the latest health tips and diet fads out there. There are just too many supplements promising to improve my health in one specific area to be able to take them all. Develop Your Own Personal Moment REVIEW: DEVELOP TESTIMONIAL EXAMPLE I love knowing I m giving my body a full scope of nutritional benefits and ingredients I can t always get, even with my healthy diet. Develop Your Own Testimonial All marke)ng materials (product claims, tes)monials, social media posts, etc.) must comply with Nu Skin s Policies and Procedures please see the Nu Skin Product Sharing Guidelines at haps:// for more informa)on about how to properly create your personal story.
24 Your story about PROMOTES YOUTHFULNESS PERSONAL MOMENT EXAMPLE My kids (or grandkids) are young and I want to take part in all of their activities as they grow up. I want to still be active and healthy when they go off to college and start their own families. Develop Your Own Personal Moment REVIEW: DEVELOP TESTIMONIAL EXAMPLE I feel like I m taking control of my health and my future. I m doing my part to be able to be involved with my family as I age. Develop Your Own Testimonial! All marke)ng materials (product claims, tes)monials, social media posts, etc.) must comply with Nu Skin s Policies and Procedures please see the Nu Skin Product Sharing Guidelines at haps:// for more informa)on about how to properly create your personal story.
25 SHARE TIPS AND IDEAS
26 Conversation Starters Now that you ve developed a personal story and testimonial, you can more easily talk about your experience in a natural way with others. Some opportunities for conversation: Response to a compliment or inquiry You look like you haven t aged a day. How do you do it? It s important to me to do what I love. I want to give my body what it needs to help me stay young. I ve been using... You re always in the know about the latest supplement. What are you taking these days? I m using ageloc Youth, Nu Skin s most advanced anti-aging supplement ever. It s formulated to REVIEW: SHARE Ask a question Are you doing anything to try to stay young and vibrant? I ve been taking this daily anti-aging supplement that I think you d be really interested in.
27 Share Via Social Network Post a picture of yourself on social media doing something you love, something you want to continue doing regardless of age. Share why you want to live young in your post. Use the hashtag #DefyYourAge. Share your personal moment and testimonial for one of the product messaging points. Use these ideas to create your own posts: I want to be able to stay active as I age and play with my grandkids some day. Comment if you agree and would like to learn about ageloc Youth and what it can do for you. Aging can rob people of confidence and create fear about the future. That s why I take ageloc Youth. Message me if you re interested in learning more. I want to continue to do the things I love well past middle age, and ageloc Youth helps me do that. Let me know if you d like to know more. REVIEW: SHARE Even with a healthy diet, you re not getting all the nutrients you need to resist the effects of aging. Ask me about what you can do to give your body what it needs to live youthfully. All marke)ng materials (product claims, tes)monials, social media posts, etc.) must comply with Nu Skin s Policies and Procedures please see the Nu Skin Product Sharing Guidelines at haps:// for more informa)on about how to properly create your personal story.
28
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HOW DO YOU LIVE YOUNG? OUR MOST ADVANCED ANTI-AGING SUPPLEMENT EVER INTRODUCING ageloc Youth, a revolutionary supplement that helps revitalize your aging defense mechanisms. Nu Skin s most advanced anti-aging
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