Rosati s Franchise Program

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1 Rosati s Franchise Program ROSATI S FRANCHISE & DEVELOPMENT, LLC DAVIS PARKWAY, SUITE #701 WARRENVILLE, IL

2 Born in Italy, Made in America. The American Dream is alive and well at Rosati s Pizza. Men and women from all parts of the country and from various backgrounds are throwing in the corporate towel to take control of their lives and become independent business owners. As a Rosati s Pizza Owner, you will be joining a company with a proven and solid record of success. We ve been serving up our signature pizza for generations, and the demand for more is growing ever year! Why not join us and grab YOUR slice of the American Dream? We ll show you how! A Tradition of Quality for Five Generations. Give the people what they want. Saverio (Sam) Rosati Nearly a century ago these were the simple words Sam Rosati lived by; little did he know this humble philosophy helped shape the foundation on which Rosati s Pizza was built. Sam s father began the family s rich tradition of serving delicious Italian food to customers in his New York restaurant back in the late 1890 s. After the turn of the century, the family moved to Chicago and opened yet another fine Italian restaurant featuring Italian Style Pizza, a tasty appetizer consisting of homemade tomato sauce served on a crispy piece of bread. In 1927, following in his father s footsteps, Sam opened his own Italian restaurant in downtown Chicago. When Sam retired, his sons were ready to continue the family tradition. The year was 1964 and pizza in America had evolved and was starting to take off. The first Rosati s Pizza opened its doors in a suburb of Chicago. Other locations soon followed and Rosati s Pizza was on the map.

Surveys indicate 90% of the American Population enjoys pizza. Why? Because pizza is fresh, convenient, reasonably priced, and simply put, it tastes good.

3 Pizza is the #1 dinner choice in the United States. Convenience, Variety, Quality And Profitability The retail pizza market has grown to an incredible 40 billion dollar industry accounting for nearly 10% of the total foodservice sales in America today. Surveys indicate 90% of the American Population enjoys pizza. Why? Because pizza is fresh, convenient, reasonably priced, and simply put, it tastes good. Statistics also tell us that consumers want fresh toppings, flavorful cheese, rich wholesome sauce, and a crust with great taste and texture. When today s consumer wants a delicious home-cooked meal, that s easy we deliver. Or, we can have it ready for pick-up. Fresh, high quality ingredients, pick-up or delivery. That is what the people want. Giving people what they want is the primary reason there are over 175 Rosati s locations throughout the country.

Ingredients for Good Business. Market Analysis and Site Approval Drawing on our fifty years of experience, we will assist you in evaluating your market.

Our stores are typically located in strip shopping centers that provide visibility, curb appeal and accessibility.

4 Ingredients for Good Business. Market Analysis and Site Approval Drawing on our fifty years of experience, we will assist you in evaluating your market. Your location will be reviewed and approved based on favorable trade area demographics, target population density, household income levels and competitive factors. Our stores are typically located in strip shopping centers that provide visibility, curb appeal and accessibility. Construction We will be available to consult with your regarding lease agreements, permits, building codes and other related matters, you will be supplied with our Franchise Design Specification Manual. The Manual provides a specific interior design package, the required kitchen layout and design specifications as well as instructions for the purchasing and installation of equipment. Training A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati s Pizza Franchise Program we have designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati s. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. With the exception of personal costs, transportation and lodging, your training expenses are included in the Franchise fee.

5 Pizza consumers also rate fresh toppings and rich homemade sauce as extremely important to a good tasting pizza. Opening Assistance Our company representatives will be on hand to assist you with employee training and all aspects of your initial store opening. We will also provide all necessary training materials, operating manuals and guidelines and assist you in the implementation of all procedures. Additional on-site training is always available. Ongoing Support Our franchise consultants, working under the Directors of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance.

As part of the Rosati family of franchisees you will participate in our purchasing program and volume buying power.

6 Our menu variety fills the consumer s needs for the gourmet and specialty items. Purchasing We have established quality standards in all our operations and we will provide you with a list of products that meet those quality standards. As part of the Rosati family of franchisees you will participate in our purchasing program and volume buying power. This helps keep costs down and ensures product quality and consistency that is vital to a strong franchise system. Marketing Rosati s marketing strategy targets the geographic area of each restaurant through the extensive use of distinctive print material. A local marketing manual also provides an outline to focus efforts on a variety of communityoriented activities. The use of a sophisticated computerized point of sale system provides detailed customer information enabling us to execute the marketing strategy in a cost effective manner. The Bottom Line For five generations we have given the people what they want quality products and service. We look forward to helping you do just that. To learn more about this exciting franchise opportunity please complete the enclosed pre-qualification form and return it to our corporate office. Any questions can be directed to Dan Perillo at: Office: (630) ext. 105 Cell: (630) dan@rosatis.com

7 Rosati s Franchise Program GETTING STARTED 1. RETURN COMPLETED PERSONAL AND FINANCIAL APPLICATION Your information will be held strictly confidential and will be used only to determine preliminary qualifications to purchase a franchise. Your application is non-binding and does not obligate you or Rosati s Franchise and Development, LLC. Preferred geographic areas listed on your application will be evaluated at this time. 2. TAKE A CLOSER LOOK You will be invited to visit us at our office for a Discovery Day. You will meet with various staff members and will be given our Uniform Franchise Offering Circular {U.F.O.C.}. A tour of one of our stores will be arranged and there will be ample time for you to observe, ask questions, participate in the operation and get the general feeling of a Rosati s Pizza Franchise. This visit is designed for you to learn more about our company, observe our operation, and decide if this opportunity is right for you. 3. EVALUATION It is important for you to know that a Rosati s Pizza Franchise is not granted solely on financial qualifications. The decision to award a franchise is based on numerous factors conducive to a mutually beneficial business endeavor. If you qualify as a good candidate and you agree to pursue this opportunity, a franchise will then be granted to you. 4. SIGN THE CONTRACT AND SCHEDULE TRAINING The initial franchise fee of $25,000 is due at the time the contract is signed. Your training will be scheduled and you will receive your operations Manual and all other pertinent materials. 5. PRE-OPENING / OPENING YOUR BUSINESS Our comprehensive training system will guide you from the initial planning stages of your store to opening day. Bueno Fortuna!

KEY INGREDIENTS A tradition in Quality since 1964 A FRESH Cooking Concept Proven Business Model Broad Market Appeal Perfect Neighborhood Concept Site Selection Assistance Corporate Buying Program

A Tradition of Quality for 5 Generations One of the Largest Independent Pizza Groups in the Chicagoland Area The American Dream is alive and well at Rosati s Pizza!

As a Rosati s Pizza owner, you will be joining a company with a proven solid record of success!

8 KEY INGREDIENTS A tradition in Quality since 1964 A FRESH Cooking Concept Proven Business Model Broad Market Appeal Perfect Neighborhood Concept Site Selection Assistance Corporate Buying Program with Guaranteed Lowest Rates on Products Grand Opening Assistance Experienced Support Team Manager Training Ongoing Field Support Ongoing Marketing Support Rapid Growth Areas Arizona, California, Florida, Georgia, New Mexico & Texas Rosati s The Pizza Chicagoland Eats To learn more about unique and exciting franchise opportunities in high profile markets, call Daniel Perillo President of Franchising (630) Or Franchise@RosatisPizza.com KEEP IT REAL Over 50 Years of Proven Success! A Tradition of Quality for 5 Generations One of the Largest Independent Pizza Groups in the Chicagoland Area The American Dream is alive and well at Rosati s Pizza! People from all parts of the country and from various backgrounds are throwing in the corporate towel to take control of their lives and become independent business owners. As a Rosati s Pizza owner, you will be joining a company with a proven solid record of success! Rosati s has been serving up our signature pizza and Italian favorites for generations, and the demand for more is growing every year! Why not join ROSATI S and grab YOUR slice of the American Dream? Rosati s will show you how!! Convenience, Variety, Quality and Profitability Since 1964, Rosati s has been all about fresh, high quality ingredients in every dish it creates. When today s consumer wants a delicious, home-cooked meal, ROSATI S DELIVERS! Every Rosati s Pizza provides fresh toppings, flavorful cheese, rich wholesome sauce, and a crust with great taste and texture All made FRESH DAILY! Rosati s has a special taste that has made it a tradition for almost 50 years! Made the Old World way from our family recipes, with only the freshest ingredients, Rosati s delivers the great taste of Chicago Pizza and Italian Favorites to towns and neighborhoods across the United States. That is why over five decades of Rosati s quality and tradition appeals to large demographic segments that crave that authentic Chicago Pizza and hearty homemade Italian favorites from Rosati s! Ingredients for Good Business Market Analysis and Site Approval Drawing on our fifty years of experience, Rosati s will assist you in evaluating your market. Your location will be reviewed and approved based on favorable trade area demographics, target population density, household income levels and competitive factors. Rosati s stores are typically located in strip shopping centers that provide visibility, curb appeal and accessibility. Training A successful operation depends on hiring, training and retaining quality employees and management personnel. As part of the Rosati s Pizza Franchise Program, Rosati s has designed a comprehensive training system for franchise owners and operators based on proven standards and guidelines developed over the years by Rosati s. Prior to the opening of your store, initial training will take place in one of our locations in addition to classroom training in our corporate office. Ongoing Support Rosati s franchise consultants, working under the Director of Operations, maintain constant communication with all franchisees. You will receive operating and marketing information as well as new ideas to assist in the growth of your business. Also provided is an in-depth consultation report, which provides an analysis of your operation and a jointly prepared action plan to optimize store performance Marketing Rosati s marketing strategy targets the geographic area of each restaurant through the extensive use of various advertising avenues and social media campaigns. A local marketing manual will provide an outline to focus efforts on a variety of communityoriented activities. The use of a sophisticated point of sale system provides detailed customer information enabling you to execute the marketing strategy in a cost effective manner. The Bottom Line For the past five decades Rosati s has given the people what they want tradition, fresh quality product and outstanding service. Rosati s looks forward to helping you do just that. ADVERTORIAL 2016 Rosati s Franchise & Development, LLC. This advertisement does not constitute an offer of a Rosati s Pizza restaurant franchise. An offer can only be made by Rosati s after receipt of the Franchise Disclosure Document.

Introductory Presentation

Introductory Presentation WEEK 6 WEEK WEEK 1 2 WEEK 5 WEEK 3-4 STRUCTURED HORIZON WELCOME TO THE FAMILY FRANCHISE AGREEMENT DELIVERY PERSONALIZED FRANCHISE AGREEMENTS DELIVERED DAY OF DISCOVERY MEET THE