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1 Welcome! Please check your audio connection to be sure your speakers are on and working properly. Looking for presentation slides and resources? Visit Copyright 2012 School Nutrition Foundation. All Rights Reserved.

2 Discussion/Q&A: Sharing Successes with the School Meal Guidelines and Flavored Milk Tuesday, May 8, :00pm 3:00pm EDT Copyright 2012 School Nutrition Foundation. All Rights Reserved.

3 Questions & Answers Type your questions into the Question box at any time during the call Questions will be addressed by the panelists during the call Copyright 2012 School Nutrition Foundation. All Rights Reserved.

4 Today s Panel Jessica Shelly, RS, REHS, MBA Director of Food Services, Cincinnati Public Schools Cincinnati, OH Jon Dickl, MBA, SNS Executive Director School Nutrition, Knox County Schools Knox County, TN Copyright 2012 School Nutrition Foundation. All Rights Reserved.

5 Today s Panel Julie Buric Vice President, Marketing Milk Processor Education Program (MilkPEP) Washington, DC Lori Fromm, MS, RD Vice President Weber Shandwick Chicago, Illinois Copyright 2012 School Nutrition Foundation. All Rights Reserved.

6 The Situation: New Guidelines, New Menus

7 The Situation: Milk is on the Menu Fat-Free White Milk Low-fat White Milk Fat-Free Chocolate Milk 8 ounces at each meal No calorie or sugar restrictions Offer at least two choices Grades Lunch kcal K

8 Gallons (MM) The Situation: Nutrient-Rich Milk is on the Decline at School MilkPEP Annual School Milk Survey, 2010

9 Avg. Calories in 8 oz. of Flavored Milk Today s Flavored Milk is Different The vast majority of flavored milk on the lunch line is now less than 150 calories and all will be fat free. On average, flavored milk has just 31 calories more than white milk. AVERAGE CALORIES PER 8 OZ OF MILK IN SCHOOLS by School Year Yr Change White calories -6.9% Flavored calories -14.0% TOTAL calories -12.7% MilkPEP Annual School Milk Survey, 2010

10 Added Sugar Has Declined Significantly This school year, flavored milk will have 38% less added sugar than 5 years ago. Grams of Sugar per 8oz Serving

11 Why Offer Flavored Milk? 1 KIDS DRINK MORE MILK when it s flavored. Johnson RK, Frary C, Wang MQ. The nutritional consequences of flavored milk consumption by school-aged children and adolescents in the United States. J Am Diet Assoc. 2002; 102(6): National Dairy Council and School Nutrition Association. The School Milk Pilot Test. Beverage Marketing Corporation for National Dairy Council and School Nutrition Association

12 Why Offer Flavored Milk? 2 Flavored milk has the SAME NINE ESSENTIAL NUTRIENTS as white milk and is a healthful alternative to soft drinks. Frary CD, Johnson RK, Wang MQ. Children and adolescents choices of foods and beverages high in added sugars are associated with intakes of key nutrients and food groups. J Adolesc Health 2004;34(1): American Academy of Pediatrics, Committee on School Health. Soft drinks in schools. Pediatrics 2005;

13 Why Offer Flavored Milk? 3 Helps kids MEET MILK RECOMMENDATIONS, and provides 3 of 4 nutrients of concern (calcium, vitamin D, potassium). Greer FR, Krebs NF and the Committee on Nutrition. Optimizing bone health and calcium intakes of infants, children and adolescents. Pediatrics 2006; 117: Murphy MM, Douglas JS, Johnson RK, Spence LA. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse effects on weight status in U.S. children and adolescents. J Am Diet Assoc. 2008; 108:

14 Why Offer Flavored Milk? 4 Children who drink flavored milk meet MORE OF THEIR NUTRIENT NEEDS; do not consume more added sugar or fat; and are NOT HEAVIER than non-milk drinkers. Murphy MM, Douglas JS, Johnson RK, Spence LA. Drinking flavored or plain milk is positively associated with nutrient intake and is not associated with adverse effects on weight status in U.S. children and adolescents. J Am Diet Assoc. 2008; 108: Johnson RK, et al. Dietary Sugars Intake and Cardiovascular Health. A Scientific Statement From the American Heart Association. Circulation. 2009; 120:

15 Why Offer Flavored Milk? 5 Lowfat chocolate milk is the MOST POPULAR MILK CHOICE in schools and kids drink less milk (and get fewer nutrients) if it s taken away. ENVIRON International Corporation. School Milk: Fat Content Has Declined Dramatically since the Early 1990s Patterson J, Saidel M. The Removal of Flavored Milk in Schools Results in a Reduction in Total Milk Purchases in All Grades, K-12. J Am Diet Assoc. 2009; 109,(9): A97.

16 Why Offer Flavored Milk? 6 Offering kids REALISTIC AND NUTRITIOUS CHOICES in school including milk not only can help kids learn food and nutrition lessons, but research suggests choice helps BOOST KIDS OVERALL INTAKE OF NUTRITIOUS FOODS.

17 Why Offer Flavored Milk? 7 Moms SUPPORT flavored milk in schools. Do you support banning chocolate milk at your child s school? Moms want kids to have a choice 77% do not want choices taken away (in general) 79% believe kids need healthy choices at school, including chocolate milk Moms like what chocolate milk offers Moms felt very positive about chocolate knowing that it contains the same nine essential nutrients as white milk, including calcium, potassium and vitamin D. 86% agree that wellintended changes can backfire, and foods need to be practical so the foods are eaten Conducted by KRC Research. A total of 1,000 interviews were conducted with moms of kids in grades K-12. The interviews were conducted online using a national opt-in panel. The interview averaged 8-10 minutes in length and all interviews were conducted between March 9 and March 14, 2012.

18 Why Flavored Milk is Important for Student Nutrition Handout Chocolate Milk: Tasty Nutrition Brochure All the Nutrition, Now with Lower Sugar and Calories Fact Sheet Rethink The Drink Presentation Current School Meal Environment Presentation MilkPEP School Resources To order call MILK or visit milkdelivers.org Milk Consumption Study Fact Sheet Rethink Your Drink Beverage Comparison Chart Essential for a Reason Fact Sheet PAGE 18

19 Today s Panel Jessica Shelly, RS, REHS, MBA Director of Food Services, Cincinnati Public Schools Cincinnati, OH Jon Dickl, MBA, SNS Executive Director School Nutrition, Knox County Schools Knox County, TN Copyright 2012 School Nutrition Foundation. All Rights Reserved.

20 Cincinnati Public Schools 33,500 students in 53 Schools 73.5% free and reduced 77% ethnic minority 20% students with disabilities 63 different languages spoken Serve only: Fat free white & chocolate milk Afterschool Snack Program in 39 schools Summer Food Service Program at 108 sites Fresh Fruit and Vegetables Program at 27 schools Reimbursable Meal Vending Machines at 14 schools District-wide Universal Breakfast since 2004 District-wide Provision 2 for Breakfast in School Year Fresh Vegetable Salad Bars in every school, every day Fresh Fruit choices in every school, every day

21 Knox County Schools 58,500 in 88 schools 54% Free and Reduced 27% ethnic minority 10.7% with disabilities 27 different languages spoken Lunch Prices: $2.25 elementary, $2.50 middle and high school 23.3% Breakfast participation 64% Lunch participation Fresh Fruit choices in every school, every day 3 to 5 servings of fresh whole fruit, district-wide daily Milk Options Served: Fat Free chocolate, vanilla, & strawberry Skim white Afterschool Snack Program Summer Food Service Program Fresh Fruit and Vegetables Program in 12 schools District-wide Provision 2 for Breakfast in SY

22 Questions & Answers Type your questions into the Question box at any time during the call Questions will be addressed by the panelists during the call Copyright 2012 School Nutrition Foundation. All Rights Reserved.

23 Today s Panel Jessica Shelly, RS, REHS, MBA Director of Food Services, Cincinnati Public Schools Cincinnati, OH Jon Dickl, MBA, SNS Executive Director School Nutrition, Knox County Schools Knox County, TN Copyright 2012 School Nutrition Foundation. All Rights Reserved.

24 Today s Panel Julie Buric Vice President, Marketing MilkPEP Washington, DC Lori Fromm, MS, RD Vice President Weber Shandwick Chicago, Illinois Copyright 2012 School Nutrition Foundation. All Rights Reserved.

25 Questions & Answers Type your questions into the Question box at any time during the call Questions will be addressed by the panelists during the call Copyright 2012 School Nutrition Foundation. All Rights Reserved.

26 Why Flavored Milk is Important for Student Nutrition Handout Chocolate Milk: Tasty Nutrition Brochure All the Nutrition, Now with Lower Sugar and Calories Fact Sheet Rethink The Drink Presentation Current School Meal Environment Presentation MilkPEP School Resources To order call MILK or visit milkdelivers.org Milk Consumption Study Fact Sheet Rethink Your Drink Beverage Comparison Chart Essential for a Reason Fact Sheet

27 Thank You Recording available by Wednesday, May 9 and other resources available at: Upcoming Webinar: Wednesday, May 23, 2012 in partnership with inteam Associates, School Food Service Technology 101: Tangible Applications for Implementing HHFKA 2:00-3:15pm EDT

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