Tracking Snacking Trends at Retail. Lisa Andrews, MEd, RD, LD Sound Bites Nutrition, LLC

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1 Tracking Snacking Trends at Retail Lisa Andrews, MEd, RD, LD Sound Bites Nutrition, LLC

2 Objectives Retail dietitians will have a clear understanding of shifting snack habits amongst different shoppers and emerging snack trends Retail dietitians will leverage key takeaways to implement their own instore programs and education initiatives

3 Disclosures

4 Name 1 new snacking trend!

5 53% of Americans snack at least twice/day

6 2016 Snack Facts! 90% of consumers snack several times/day Baby Boomers prefer snacks over large meals-20% more than Millennials 47% of consumers enjoy ethnic cuisines & new flavors Global Snacks Market Research, % of consumers wants healthier snacks, 51% want higher protein 53% of consumers opt for smaller snacks 80% of snacks eaten at home 1/3 of after dinner snacks are sweet

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9 Snacking for a purpose Snack trends 80% snack for a purpose Energy Weight management Small, healthful snacks important to Millennials Prefer buying in small batches, not bulk Retail RDs Target key messages about nutrient-dense snacks 100 calorie snack packs can leave consumers feeling guilty if they eat > 1 Focus on purchase of 1 or 2 snacks VS stockpiling Hartman Group, 2016

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11 Penton Restaurant Group Custom Content, 2016

12 RDs Flavor Trends Provide in-store cooking demos using bold and savory new products to excite & educate restless palettes and introduce unique flavors to their diets Blend together flavors that have health benefits like chia seeds, turmeric, etc. Partner with brand ambassadors so shoppers can sample new products

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14 The beauty of ugly Movement against food waste Began in 2012 in UK RDs can partner with grocers & farmers to teach consumers creative & tasty ways to use overripe, not so pretty produce Pickling, smoking, roasting Incorporating fruits/vegetables into yogurt, cottage cheese, smoothies, soup, sauce, etc.» ata/00282

15 Millennials Get Digital Facts Learn via pictures or hands on experience 25% are parents Desire to be better cooks Snack often Protein focus NPD (Nielsen Perishables Group, 2015) Retail RDs Create more of a social environment to entertain them through in-store chef demos Use social media (digital demo videos, online cookbooks/recipes and chats) to engage Millenials Collaborate on in-store campaigns with brands to host fun recipe contests and online health challenges

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17 Sugar? Less is best Dietary Guidelines for Americans < 10% of calories from added sugar Current intake? 22 tsp/day! KIND is proactive in providing lower sugar snack options KIND Nuts & Spices line has 5g sugar (or less) per bar KIND snacks to reduce added sugar by 15-50% in seven KIND Fruit & Nut Bar flavors Lower sugar yogurt popular Siggis Chobani U.S. Department of Health and Human Services and U.S. Department of Agriculture Dietary Guidelines for Americans. 8 th Edition. December Available at

18 Retail RDs 2014 IFIC Food & Health Survey results show 50% of Americans are trying to limit or avoid sugar AHA advises 6 tsp/day for women, 9 tsp/day for men Provide in-store visuals of sugar content of various foods Partner with brand ambassadors to provide lows sugar snacks & coupons

19 Crispy crime!

20 Free-from Snacks Trend started in UK- limits use of artificial colors, sweeteners, top 8 allergens Trans-fat free, preservative-free, GMOfree, sodium-free most important to consumers

21 Retail RDs Target messages to consumers through social media about pros/cons of organic and free from snacks Reach out to media to provide segments on natural ingredients & food trends Partner with local growers (in-store or farmer s markets) for transparency and sustainability

22 Fact Nearly 3 out of 4 retailers report adding a health and wellness component to their stores

23 RDN? Real Deal in Nutrition! More supermarkets will tout themselves as wellness centers More RDs on staff for blood sugar screening and nutrition classes Specialty Food News, 2016

24 Retail RDs Network with local doctors and clinics to build clientele. Partner with insurance companies to provide wellness services and other initiatives.

25 Thank you!

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