the journey to healthy food only & what it means for Agriculture June 20, 2013
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1 the journey to healthy food only & what it means for Agriculture June 20, 2013
2 Did you know? Nova Scotia has one of Canada s unhealthiest populations, with the highest rates of death from cancer and respiratory disease, the second-highest self reported rate of diabetes, and among the highest rates of hospitalization for chronic disease. Nova Scotia has: the 2 nd highest obesity rate in Canada 60% of its residents are overweight 160,000 are obese, 24,000 are morbidly obese the 2 nd highest type 2 diabetes in Canada
3 Obesity Trends (1985) (2004) No Data <10% 10%-14% 15-19% 20% Mokdad AH. Unpublished Data. Katzmarzyk PT. Can Med Assoc J 2002;166:
4 Suggested reason for such a drastic increase in Obesity: Energy in Energy out = gain (loss)
5 Suggested reason for such a drastic increase in Obesity: Increased calorie consumption? Increased portion sizes Convenience foods/ Fast Food Double income families less time
6 Suggested reason for such a drastic increase in Obesity: Reduced energy expenditure? 1954 electric typewriter 4 lbs/yr 1960 extension telephone 2 lbs/yr 1970 garage door remote 2 lbs/yr 1980 TV remote 10 lbs/yr 1985 Personal computer many lbs/yr
7 How our Journey began? In 2005 Capital Health created a healthy eating position statement and issued a district wide healthy eating strategy Public attention to unhealthy foods served in our facilities by health professionals media. In 2009 the Capital Health Healthy Food Citizen-Stakeholder Reference Group evolved 1 st for CDHA in light of Our Promise
8 Task Force Our Objective is to provide a fiscally responsible model while implementing Healthy Food Only Composition of Task Force included various representatives from RG, CDHA, HPP, NSGEU, PFC, BD, Restaurant employees, and Compass Group Business Development and Finance worked to present 4 options for the committee to review
9 Task Force Outcomes Healthy Food Only and Balanced Operational Budget = UNATTAINABLE Contracting Out only option but not doable! Decision to invest in Healthy Food Only Proceed with implementation Develop a strategy for implementation Create and replace menu items with healthy options Marketing and education to play an important role Doing what is right
10 Doing what is Right The Transformation begins!
11 Retail Food Services Our Journey September 2009 Removal of Fryers Provide alternate products no deep fried products Challenging suppliers for products McCain Revenue decline (25 30k / month)
12 Our Journey: Changing the Menu Continue focus on Morrison Internal brands that have been very successful at CDHA On the Go Wild Greens Wheat Street Baja Flats
13 Our Journey: Changing the Menu Scratch Baking and Soup Trials
14 Under 3 Morrison program designed to provide light meal options that are priced under $3 and under 300 calories Program is doing very well operationally More units/ higher production labour /lower spend Similar dollars in revenue however higher number of units / higher packaging expense
15 Our Journey: Changing the Menu Breakfast ~ the most important meal of the day! Parfait Perfect build your own parfait Fruit Smoothies Specials now include: turkey bacon, turkey sausage, poached eggs, egg white omelettes Breakfast sandwiches made with whole wheat thin buns Soo good soy milk
16 Merchandising Water, water, water Beverage stategy Impulse items Impulse Items Water Strategy
17 Support Local Fish/ Seafood local supplier Green Island Honey Cosman and Whidden Produce H&E Keddy Bros Foxhill Cheeses Eggs Eden Valley Coffee Just Us
18 Education and Promotion Cooking demos Now you Know - banners Nutrition Month Healthy Messaging digital TV s and screens Nutritional information on products Taste testing and sampling Hold the Salt
19 Our Journey: Removal of Donuts Not promoting donut of the month as per Tim Hortons marketing plan Spring 2011 Media Release Impending removal of the less healthy baked goods from the Tim Hortons menu at CDHA sites sparks media attention nationally Removed donuts and unhealthy products September 2012
20 Financial Impact (Restaurant services) $6,800,000 $6,600,000 $6,400,000 $6,200,000 $6,000,000 $5,800,000 $5,600,000 $5,400,000 Revenue Revenue
21 Retail Stores Now offers 12 new healthier snacks (e.g. Vita Pomes, Soy Beverages, Teas, etc.) Only baked potato chips, Sun Chips, popcorn and pretzels Eliminate high energy beverages Decreased unhealthy beverages Higher price for unhealthy beverages (beyond Market Price ) Merchandized beverage product emphasizing water & 100% fruit juices
22 Farmers Market
23 the Mindful Mango Café Partners for Care in partnership with Connections Halifax (CH Mental Health Outpatient Services) opens Mindful Mango Café at Bayers Road Centre. The Café offers "made from scratch" Healthy Food Items using locally grown products.
24 Urban Farm
25 CRUF
26 CRUF
27 CRUF
28 Opportunities Remove current barriers that limit local products Forge new relations with farmers to use local products Implement Provincial Healthy Eating Policy for Healthcare Centres support local products! Define Healthy Eating requirements with Agriculture Commit to Educating consumers compete with Advertisements Commit to Funding/Growing Agriculture with Consumers Influence health indicator trends
29 Questions Thank You!
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