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1 All beverage and food-related trademarks are owned by PepsiCo Inc., it s subsidiaries or affiliates. 2014
2 A Balanced Approach To WELLNESS 77 % 66 % of consumers report that they order what they crave when they go to a restaurant of consumers are interested in seeing more healthy menu items at restaurants CONSUMER HEALTH & WELLNESS STRATEGIES FINDING BALANCE: Consumers are looking to reconcile their need for healthy solutions with their desire for indulgence Variety Throughout the day: Consumers are increasingly wanting products that meet their varied moods during the day MANAGING PORTION SIZE: Consumers want more indulgent items in smaller portion sizes (e.g., French Women s diet) SOURCE: Mintel 2012 Foodservice Overview and Look Ahead
3 Making Low Calorie Choices EASIER Through product and packaging innovation, we re giving consumers more choices to manage calories. And new calorie labels make it easier for consumers to choose products that are right for them. INNOVATION: GREAT TASTE, FEWER CALORIES Sugar reduction in existing products Lower calorie versions of existing products New products with fewer calories SUGAR REDUCTION LOWER CALORIE OPTIONS 23% Calorie reduction 19% Calorie reduction 50% fewer calories 50% fewer calories 60% less sugar, real cola taste 40 calories per 8 oz. serving SMALLER PORTIONS OUNCES OUNCES OUNCES OUNCES top selling container size CALORIE LABELS 150 CALORIES PER 12 OZ. CAN 250 CALORIES PER 20 OZ. BOTTLE PepsiCo shows calorie counts on the front of every beverage package and is adding calorie labels plus a calorie count snipe to beverage vending machines reminding consumers to consider calories in their beverage choice.
4 Straight Talk on SNACKING Ingredients: Frito-Lay Many of Frito-Lay products are made with three simple ingredients: corn or potatoes, oils such as canola, sunflower and/or corn oil, and salt. SUNCHIPS Multigrain Snacks SUNCHIPS provides 21 grams of whole grains in each one-ounce serving. Sodium: Frito-Lay snacks have less sodium than you think. A one-ounce serving of LAY S Classic potato chips has less sodium than a one-ounce serving of wheat crackers (285 mg/oz.). Lightly Salted 50% less sodium than their original counterparts Flavored LAY S In 2011, Frito-Lay reduced sodium by an average of 25% in its flavored potato chips. 90 mg/serving 80 mg/serving 160 mg/serving 150 mg/serving Gluten Free: Many Frito-Lay products are made from corn or potatoes, and therefore have always been made without gluten ingredients. Before labeling products as gluten free, Frito-Lay is validating with analytical testing that these products contain < 20 ppm of gluten (the level set forth in the FDA Rule for Gluten Free Labeling). Some examples of gluten free items include:
5 Consumers Want VARIETY BEVERAGES: Consumers have distinct needs throughout the day that beverages can fulfill MORNING REST OF THE Home or Work Physical Work, Home or Out Drink to prepare Jump start the day Healthy start Comfort Nourishment Routine Drink to recharge Get through my day On-the-go uplift Improve my performance Drink to reset Renew and replenish Make my meal Unwind PepsiCo offers the right brands to meet the range of consumer needs Drink to connect Relax Celebrate Connect Treat Source: PepsiCo Demand Spaces Study August 2013 Prepare Recharge Reset Connect Jump Start *1 Liter Renew & Replenish On-The-Go Uplift Healthy Start Improve Performance Makes the Meal Enjoyment, Connection with Others Young & Chill
6 Consumers Want VARIETY FOODS: Consumers are looking to fulfill emotional & functional needs with foods Snacks start out healthier and become more lenient through the day. Start day off right Recharge Reward Breakfast Morning Lunch Afternoon Snack Snack Dinner Evening Snack Nutrition Recharge Recharge Tide Me Over Social Connection Unwind Boredom Reward Stress Relief Social Connection Source: Snacking Decision Drivers Exploratory Study, March 2012 PepsiCo's Foods and Snacks can be a perfect meal replacement, accompaniment or snack Breakfast/AM Snacks Quaker is the #1 brand consumers trust and the largest health & wellness brand Lunch/Accompaniment/Snacks Sabra contains 0 grams trans fat and 0 grams cholesterol
7 Promoting Healthier CHOICES PEPSICO OFFERS MANY PROGRAMS THAT ENCOURAGE CONSUMERS TO MAKE SMARTER FOOD AND BEVERAGE CHOICES
8 Merchandising and EQUIPMENT COOLING EQUIPMENT DOUBLE DOOR VENDING MACHINES SINGLE DOOR COUNTERTOP BARREL
9 Merchandising and EQUIPMENT RACKS Quaker Oatmeal Curved PO1 Gatorade Quaker Snack Standard Aquafina Skinny FOUNTAIN 8-valve w/drop-in ice Drop-in single valve Dole Juice Dispenser Lipton Tea Urns SoBe LifewaterTM Urns
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POSTER 1-1: REPLACE SWEETENED DRINKS Read the Label! Nutrition Facts 20 oz. cola Serving Size: 1 bottle (591mL) Servings Per Container: 1 Amount Per Serving Calories 240 Calories from Fat 0 % Daily Value
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