CEREAL PRODUCT GUIDE GENERAL MILLS IS THE SIMPLE CHOICE. success made simple

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1 CEREAL PRODUCT GUIDE GENERAL MILLS IS THE SIMPLE CHOICE success made simple

2 THE BRANDS YOUR PATRONS LOVE... PLUS THE WHOLE GRAIN THEY NEED 92% OF AMERICANS BELIEVE WHOLE GRAIN IS IMPORTANT 3 Whole Grain is the #1 ingredient consumers look for when they buy cereal 2010 dietary guidelines call for at least three servings of Whole Grain foods daily GENERAL MILLS BIG G CEREALS ARE THE #1 SOURCE OF WHOLE GRAIN AT BREAKFAST General Mills Big G cereals provide America with more Whole Grain at breakfast than any other breakfast food from any other manufacturer General Mills is the only leading cereal company with Whole Grain in every cereal 5 GENERAL MILLS HAS OF THE TOP 5 BEST-SELLING BRANDS 1 We have out of the 5 top brands, including Cheerios, Honey Nut Cheerios, Cinnamon Toast Crunch and Lucky Charms 1 General Mills cereals appeal to patrons of all ages 2 More than 0% of Lucky Charms and Cinnamon Toast Crunch consumption is from adults 2 1 Nielsen, Dollar Share of TTL, 52wks ending 3//11. 2 National Eating Trends, General Mills Whole Grain Survey October Health Cereal Benefit/Ingredient Sort Study, All Big G Cereals contain at least 8 grams of whole grain per standard serving. All Big G Cereal BowlPaks contain Whole Grain, but some contain less than 8 grams due to smaller serving sizes. At least 8 grams recommended daily.

3 ALL THE FORM ATS YOU WANT Singlepak Tasty and convenient single-serve portions. Your patrons favorite brands in an easy, single-serve format We have the brands your patrons love in the convenient, cost effective formats you want. Premium wire rack displays make it easy to offer a wide variety Recommended for lodging, family dining and healthcare settings Bowlpak Cereal in a ready-to-eat bowl for convenient portion control. Meets one bread equivalent nutritional requirement Recommended for K- and healthcare settings Cup Cereal The perfect option for the on-the-go patron. Just the right size for a quick and easy meal or snack in any setting Premium cup rack puts fast-selling cereals within easy reach of busy patrons Recommended for K-, business and industry, lodging and healthcare settings Bulkpak Convenient bulk packaging means less waste and great labor savings. Easy to display and serve all day as a low-cost meal option Branded, high-quality gravity bins, jugs, scoops and dispensers available Familypak Convenient multi-serve format for smaller operations. Same recognizable branded packages consumers like Recommended for colleges and universities, family dining and healthcare settings Recommended for colleges and universities and lodging settings

4 M AKE THE SIMPLE CH OICE. ORDER TODAY! Product UPC Code Apple Cinnamon Cheerios ssorted Cereal Berry Berry Kix Cheerios Cinnamon Toast Crunch Cinnamon Toast Crunch 25% Less Sugar Cocoa Puffs Cocoa Puffs 25% Less Sugar Cookie Crisp Country Corn Flakes Frosted Cheerios Frosted Corn Flakes Fruity Cheerios Golden Grahams Honey Kix Honey Nut Cheerios Honey Nut Chex GLUTEN FREE *Kids Choice Assorted Kix Lucky Charms Multigrain Cheerios Reese s Puffs Rice Chex GLUTEN FREE Rice Crunchins Total Raisin Bran Total Whole Grain Trix Trix 25% Less Sugar Wheaties Product Case Count Bowlpak (All BOWLPAK products meet 1 bread equivalent) Cascadian Farm Oats & Honey Granola Cheerios Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Corn Chex GLUTEN FREE Country Corn Flakes Fruity Cheerios Golden Grahams Honey Nut Cheerios Kix Lucky Charms Nature Valley 100% Natural Granola - Oat n Honey Nature Valley Low Fat Fruit Granola Reese s Puffs Rice Chex GLUTEN FREE Rice Crunchins Total Raisin Bran Trix Wheaties ssorted Cereal (Bowlpak) : 8 Cheerios 16 Honey Nut Cheerios 8 Total Whole Grain 8 Total Raisin Bran 16 Lucky Charms 16 Cinnamon Toast Crunch 8 Cocoa Puffs 8 Golden Grahams 8 Trix UPC Code Case Count CUP (All CUP products meet 2 bread equivalent) ssorted Adult Pack ssorted Family Pack ssorted Goodness Pack Cheerios Cinnamon Toast Crunch Honey Nut Cheerios Lucky Charms * K id s Choice Assorted (Bowlpak) : 20 Cheerios 16 Cocoa Puffs 25% Less Sugar 28 Trix 25% Less Sugar 32 Cinnamon Toast Crunch SINGLEPAK Cheerios Cinnamon Toast Crunch Country Corn Flakes *Family Assorted Singlepak Golden Grahams Honey Nut Cheerios Lucky Charms Rice Chex GLUTEN FREE *Singlepak Favorites Total Raisin Bran Total Whole Grain Wheaties FAMILYPAK Cheerios 8.9 oz. Cheerios 1 oz. Cheerios 18 oz. Cinnamon Toast Crunch Cocoa Puffs Cookie Crisp Fiber One Twin Pouch Golden Grahams Honey Nut Cheerios Honey Nut Cheerios Honey Nut Chex Kix 8.7 oz. Kix oz. Lucky Charms Reese s Puffs Rice Chex Total Whole Grain Total Whole Grain Trix Wheaties BULKpak ALL GENERAL MILLS BIG G CEREALS CONTAIN AT LEAST 8 GRAMS OF WHOLE GR AIN PER STANDARD SERVING.6 6 ssorted Adult Pack (Cup) : 8 Cheerios 16 Honey Nut Cheerios 1 Total Raisin Bran 6 Total Whole Grain 16 Cinnamon Toast Crunch ssorted Family Pack (Cup) : 6 Cheerios Honey Nut Cheerios 8 Total Raisin Bran Lucky Charms Cinnamon Toast Crunch 10 Cocoa Puffs ssorted Goodness Pack (Cup) : 18 Cheerios Honey Nut Cheerios Rice Chex 10 Fiber One Raisin Bran Clusters 8 Nature Valley Low Fat Fruit Granola *F amily Assorted (Singlepak) : 1 Cheerios 1 Honey Nut Cheerios 1 Total Whole Grain 7 Total Raisin Bran 7 Lucky Charms 7 Cinnamon Toast Crunch 7 Wheaties *S inglepak Favorites : 7 Cheerios 1 Honey Nut Cheerios 1 Lucky Charms 1 Cinnamon Toast Crunch 1 Golden Grahams 7 Trix success made simple All General Mills Big G cereals contain Whole Grain, but some contain less than 8g due to smaller serving sizes; at least 8g recommended daily. GEN-5501 GMFS_Cereal Prod Guide.indd 6-7 5/5/11 11:11 AM

5 CEREAL IS SIMPLY #1 AT BREAKFA ST CEREAL CONTINUES TO BE THE #1 FOOD CONSUMED FOR BREAKFAST. 7 Give your patrons the leading brands and Whole Grain goodness they want first thing in the morning. Give them General Mills. It s the simple choice! 7 NPD, generalmillsfoodservice.com M A22726