Frank Yiannas Vice President - Food Safety Walmart. on

Transcription

1 Frank Yiannas Vice President - Food Safety Walmart on

2 Are we WINNING Are we WINNING the battle the against battle foodborne against disease? foodborne disease? Food Safety & Health Global Trends in FOOD SAFETY

3 Infectious Disease Mortality, U.S., Source: Armstrong et al, JAMA 1999

4 Foodborne Pathogens Amoebiasis Staphylococcal food poisoning Botulism Tapeworms Brucellosis Trichinosis Cholera Tuberculosis, bovine Hepatitis Typhoid fever Salmonellosis Scarlet fever (streptococcus) Source: CDC, US

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6 In the News

7 consumer trust bust

8 Food Safety & Health PFGE, Credit Cards, & Google

9 Whole Genome Sequencing

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11 Food safety is not what it used to be.

12 The Race Prevention Detection

13 + Changing Food System Foodborne Surveillance Emerging Pathogens Immunocompromised New Food Vehicles Social Media Challenges to the Food Safety

14 Are we currently winning?

15 Retail Food Deli Departments Percent Observations Out-of-Compliance 70.0 FDA Baseline 1998 FDA Baseline 2003 FDA Baseline Percent Improper Holding/Time & Temperature Poor Personal Hygine Protection From Contamination Other/Chemical Inadequate Cooking Food From Unsafe Sources

16 Outbreaks Attributed Cheese, U.S.,

17 Traditional Food Safety Strategies Training Inspections Micro Testing Beyond Food Safety Management - Food Safety Culture 16

18 If the only tool you have is a hammer, you tend to see every problem as a nail. - Abraham Maslow Psychologist

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20 Food Safety = Behavior Beyond Food Safety Management - Food Safety Culture 19

21 Behavior change is complex. - B.F. Skinner 20

22 Food Science + Behavioral Science Traditional Food Safety Management Focuses on processes. Behavior-Based Food Safety Management Focuses on processes and people. Primarily based on Food Science. Simplistic view of behavior change. Linear cause and effect thinking. Creates a food safety program. Based on Food Science, Behavioral Science, and Organizational Culture. Behavior change is complex. Systems thinking. Creates a food safety culture. Source: Yiannas, Food Safety Culture, 2008 Beyond Food Safety Management - Food Safety Culture 21

23 Behavior Change Theories & Models Behavioral Theory Social Cognitive Theory Health Belief Model Theory of Reasoned Action Transtheoretical Model Social Marketing Beyond Food Safety Management - Food Safety Culture 22

24 Consistency & Commitment

25 Reducing Reservation No-Shows at a Chicago Restaurant please call if you re going to cancel your reservation Will you please call if you re going to cancel your reservation?

26 Foot in the Door Technique Be a Safe Driver Drive Carefully Source: Freedman & Fraser (1966)

27 What Does This Mean for Food Safety? ACS 2016 Beyond Food Safety Management - Food Safety Culture 26

28 Completion vs. Commitment

29 Birds of a Feather Influence Food Safety for Better

30 Homophily Homophily Food Safety = Behavior 5 Simple Things You Can Do to Enhance Compliance 29

31 Insurance Sales Source: Evans, F.B. (1963) 30

32 Adoption of an on-line Diet Diary Homophilous vs Unstructured Groups Food Safety = Behavior 5 Source: Simple Centola Things (2011) You Can Do to Enhance Compliance

33 Many Forms of Homophily

34 What Does This Mean for Food Safety? ACS 2016 Beyond Food Safety Management - Food Safety Culture 33

35 Mr. Rollback - Darrell

36 Make Food Safety the Social Norm

37 Pointing & Gawking Experiment by Stanley Milgrim Food Safety = Behavior 5 Simple Things You Can Do to Enhance Compliance 36

38 Solomon Asch 1958 Experiment on Conformity Food Safety = Behavior 5 Simple Things You Can Do to Enhance Compliance 37

39 Conformity in an Elevator 38

40 Personal Protective Equipment 0 of 3 1 of 3 2 of 3 3 of 3 Source: Olson & Others (2009)

41 What Does This Mean for Food Safety? ACS 2016 Beyond Food Safety Management - Food Safety Culture

42 ASM Handwashing Survey 41

43 Making Hand Washing the Social Norm 4 out of 5 Males Wash Their Hands Source: Lapinski, Maloney, Braz, & Shulman (2013) Food Safety = Behavior 5 Simple Things You Can Do to Enhance Compliance 42

44 Learning from the Right Way or the Wrong Way

45 Trans-atlantic Flight

46 Miracle on the Hudson

47 What Firefighters Can Teach Us Source: Joung, Hesketh, & Neal (2006)

48 What Does This Mean for Food Safety? ACS 2016 Beyond Food Safety Management - Food Safety Culture 47

49 Learning from the Mistakes of Others

50 Complacency: a feeling of quiet security, often while unaware of some potential danger or defect that lurks ahead.

51 In Summary 1. Consistency & Commitment 2. Principle of Homophily 3. Make Food Safety the Social Norm 4. Learning from Right Way or Wrong Way

52 Providing safe and affordable food, so people can live better. on Copyright Yiannas