YOUR ID, YOUR RIGHTS WOMEN CITIZENSHIP INITIATIVE: EGYPT

Transcription

1 YOUR ID, YOUR RIGHTS WOMEN CITIZENSHIP INITIATIVE: EGYPT PRESENTATION BY: GHADA WALY- MANAGING DIRECTOR- SOCIAL FUND FOR DEVELOPMENT (SFD) PRESENTED TO: THE PEACE DIVIDENDS OF WOMEN IN THE FRONTLINE OF SERVICE DELIVERY FORUM, NEW YORK, 26 JUNE, 2012

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3 INTRODUCTION Egypt is ranked 123 from 135 countries in Global Gender Gap Index Percentage share of formal firms that are owned by women in Africa* Difficulty in reaching the MDGs Unemployment rate of women reached 22.7% compared to 8.9 % for men (2011) Representation in 2 Houses of Parliament is a mere 2% (2011) 41% registered for voting compared to 59% men (2010) 4 million women with no national IDs*, no access to public services, financial services and political participation. According to figures coming from the Egyptian Ministry of Interior (Enterprise Surveys, World Bank )

4 WHY THIS SERVICE - No Access to Birth Certificate - No Access to Marriage Certificate - Place of the Service Provision (Police Station or Local Government) - No Women Service Providers in this Sector (Women to Women Service) - Women Mobility - Financial Cost involved - Level of Awareness on the importance of ID card

5 WOMEN CITIZENSHIP INITIATIVE GOAL To ensure women's basic citizenship rights during the democratic transition in Egypt" OBJECTIVES Increasing women's political participation Enhancing women s economic participation Issuance of national ld cards Increasing women s access to finance Project Duration: 3 Years

6 PARTNERS Ministry of State for Administrative Development (MSAD) Civil Status Organization (Ministry of Interior) Social Fund for Development (SFD) UN Women UNDP June 28, 2012

7 PROCESS Awareness campaign Forms filling Status check Distribute to districts Notify women for photoshoot Issuance and delivery

8 2 MILLION ID CARDS INITIATIVE: PHASE I Four governorates (provinces) Started April 2012 in Qalyoubya governorate 83,840 women are targeted in first 3 months

9 KEY AWARENESS INSTRUMENTS A communications and public awareness strategy Engaging local government and NGOs Social Media campaign

10 PUBLIC AWARENESS CAMPAIGN S OBJECTIVES 1. Raise awareness about the initiative and benefits of having a national ID 2. Urge poor and marginalized Egyptian women to issue national IDs 3. Communicate project success 4. Raise the profile of all project partners

11 SNAP SHOTS FROM THE CAMPAIGN Campaign Poster/Sticker and Closing shot of all Campaign TV PSAs Logo Translation: Your ID, Your Rights. The 2 Million ID Cards National Initiative

12 PSAs 5 Public Service Announcements ready, and 3 jingles on TV and radio Display of 3 PSAs through Fekra Advertising in public buses The PSAs are aired every 10 minutes.

13 SOCIAL MEDIA CAMPAIGN Leading partner: Kijami creative social media & campaigning agency Social Media tools used: Facebook, Twitter, Youtube and Flickr 5,559 likes, 529 stories talking about this, 81,534 total impressions 471 followers, 840 tweets (#Million_ID)

14 WHY THIS INITIATIVE IS DIFFERENT Targets the whole population of women without IDs Engages Civil Society Uses Social Media for development

15 RESULTS SO FAR 240 temporary jobs created for female field officers, trained by 1 NGO (more to come..) Training Manual developed 20,000 forms processed 5 PSAs, 1 Jingle. 21 periodical and website coverage, and 5 TV channels coverage

16 THANK YOU