JOURNAL OF ZHEJIANG INTERNATIONAL STUDIES UNIVERSITY A

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1 JOURNAL OF ZHEJIANG INTERNATIONAL STUDIES UNIVERSITY November 2011 No H315 A attitude-information system Parade 2 23 Attitude Engagement Graduation Affect Judgement Appreciation Monogloss Heterogloss Force Focus Martin & Rose aligned 2 19 Halliday How Why 3 Martin

2 Hasan 1985 generic structure potential obligatory elements optional elements 5 dispute / position support Does Acupuncture Really Work 11 9 I I I my In my own practice My personal experience 1 1 True Sham No treatment

3 migraine patients 43 patients 960 migraine patients 12 treatment sessions 30 minutes 50% 15% 1. 1 Does Acupuncture Really Work really / 2 More than 8 million Americans at one time or another have turned to acupuncture therapy for relief from pain or other diseases. Today thousands of acupuncturists as well as medical doctors dentists and other health professionals who have learned this technique are using it to treat everything from migraines to nausea menstrual cramps to tennis elbow asthma to addiction. more than 8 million Americans more than all the Americans at one time or another all the time relief from pain or other diseases cure the disease everything from migraines to nausea menstrual cramps to tennis elbow asthma to addiction minor ailments Obviously more research is needed before we can draw any firm conclusions. In the meantime if you are responding to acupuncture therapy you should probably continue with it. There s little downside to doing so and feeling better is what counts. more research is needed before we can draw any firm conclusions is needed you should probably continue with it should probably

4 / some all every When properly done under sterile conditions acupuncture is safe and relatively painless. sterile properly done properly properly done relatively painless relatively relatively painless it has helped some patients help some relief alleviate release stimulate improved 4 with the requirement that needles be... disposed of after a single use single at one or more specific sites specific one widely accepted medical explanation widely a variety of pain-killing neural chemicals a variety of the expectation of relief alone... alone By whatever mechanism... acupuncture does stimulate certain areas does Clinical studies of acupuncture s effectiveness over the years have yielded varied results over the years varied all the needled patients all Only 15% of those untreated felt better Only much more so than... keep an open mind remain wide awake throughout the operation even though the only anesthesia administered was an acupuncture needle placed in her ear wide throughout only placement of needles apparently made no difference apparently There s little downside to doing so little downside 2. 1 In 1966

5 6 5 the Food and Drug Administration approved acupuncture needles for licensed practitioners with the requirement that the needles by sterile nontoxic and disposed of after a single use. Some insurers reimburse for prescribed acupuncture even though its effectiveness remains controversial and its presumed mechanism of action unclear. even though 2 According to Chinese practitioners It is believed that... claimed Clinical studies of acupuncture s effectiveness over the years have yielded varied results. found reported in another study it was reported The National Institutes of Health continues to evaluate acupuncture using both traditional Oriental and Western scientific methods. She remained wide awake and smiling throughout the operation even though the only anesthesia administered was an acupuncture needle placed in her ear. even though 3. More than 8 million Americans at one time or another have turned to acupuncture therapy... thousands of acupuncturists... are using it...

6 controversial unclear it has helped some patients help relief alleviate release stimulate improved accepted... 50% fewer headache days conventional drug therapy little downside safe painless real sham significantly Parade Rosenfeld Isadore. Does Acupuncture Really Work J. Parade Magazine July 9 th Anderson N H. Foundations of Information Integration Theory C. New York Academic Press 1981a Martin J R Rose D. Working with Discourse Meaning beyond the Clause M. London & New York Continuum Halliday M A K. An Introduction to Functional Grammar M. London Edward Arnold 1994 XV. 4 Martin J R. English Text System and Structure M. Amsterdam Benjamins Halliday M A K Hasan R. Language Context and Text Aspects of language in the social semiotic perspective M. Geelong Victoria Deakin University Press Moderation in Persuasion A Discourse Analysis of an Advertisement of Acupuncture YANG Jianding Foreign Languages School Shaoxing University Shaoxing China Abstract This paper analyzes an advetisement on the effect of acupuncture in the light of appraisal system. Generally speaking the author of an advertisement has a clear position towards the persuasion. But in this advertisement the author is neither positive nor negative. The text makes full use of force in expressing the author s moderation in his position thus increasing the power of persuasion using heterogloss to make his supporting details more objective and believable citing experimental statistics to make the supposition more precise to achieve the purpose of persuading readers into believing the positive effects of acupuncture. Key words appraisal system persuasion moderation