Reflexology and Marketing of it. 1.5 CEUs NCBTMB Dr Bryan Hawley

Transcription

1 Reflexology and Marketing of it 1.5 CEUs NCBTMB Dr Bryan Hawley

2 Who is this dude?

3 Housekeeping Notes, test, and recording will be sent out within 24 hrs Certificates will be ed 1 week out Questions All presented tonight is based off OUR OWN CLINIC system (info@drbryanhawley.com) Lets begin copy right 2010 Dr Bryan Hawley

4 TOP 9 Myths of Reflexology 1. Don t do Pregnant Women This is untrue. However I would get a referral for someone with an unstable pregnancy. Under normal circumstances Reflexology and help restore and maintain homeostasis throughout pregnancy. 2. No Babies Allowed! Reflexology is really safe for everyone including babies. We are all creatures of energy and even babies have channels that get blocked or disrupted. Especially those that have had complicated births. Usually babies and children respond rather quickly due to the disruption not being able to build up over years like it can in adults. Colic and other illnesses have been known to respond rather well.

5 3. Diabetic people cannot have Reflexology Unless there is open wounds and ulcers people with diabetes can get relief from organ stimulation and other benefits from reflexology. When working with a diabetic most practitioners usually make sure that the client is well nourished prior to receiving a treatment and also keeps juice and or crackers on hand for after sessions. This should be true with any form or massage and diabetics. 4. Reflexology only deals with the feet Definitely not true. Feet, ears, and hands all play a role in reflexology. There are many circuit board centers located on our bodies that can stimulate organs and energy flow. Not just the feet.

6 5. Needles and other instruments are used in reflexology Again not true. The hands are the main tools used. The reflexologist has to develop a tactile sense to determine which areas are blocked and also know how do deliver just the right amount of pressure for each area. There is also said to be an energy transference from the practitioners hands to the feet or other areas being worked. This transference helps guide the energy of the client and unblock channels. 6. Don t do it if you are ticklish Funny but not true either. The practitioner will use just the right amount of pressure so as not to induce pain or tickle. Also when first starting there will usually be broad strokes and initially just hands holding the feet so as to desensitize the area and get the client used to being worked on.

7 7. If I stand on my feet all day on concrete reflexology is not going to work on me If this is the case then you should definitely see a reflexologist and have your feet worked on. If not just for local stimulation of blood flow and muscle relief the lower limb channels for energy and blood flow are more than likely blocked or impeded. A reflexology session on those tired dogs can really help 8. Reflexology is all myth This form of treatment has been around long before modern scientific medicine and has stood the test of time. There is deeper innate healing and connections happening that we don t fully understand. That doesn t mean it is a myth. 9. Reflexology should not cause pain True and false. The goal is to cause stimulation of organs and systems and unblock any energy channels. Sometimes when unblocking a point that has been clogged for a long time there can be a little discomfort. But it will quickly subside when it is released.

8 The origins of Reflexology evidently reach back to ancient Egypt as evidenced by inscriptions found in the physician s tomb at Saqqara in Egypt. The translation of the hieroglyphics are as follows: "Don t hurt me." The practitioner s reply:- " I shall act so you praise me. " In the early 1900s Dr. William Fitzgerald published several articles he had written and termed zone analgesia. He and Dr. Bowers co wrote a book entitled Relieving Pain At Home in 1917 He called his work Zone Analgesia where pressure was applied to the corresponding bony eminence or to the zones corresponding to the location of the injury. He also used pressure points on the tongue, palate and the back of the pharynx wall in order to achieve the desired result of pain relief or analgesia. He made use of the following tools: elastic bands, clothes pegs and aluminum combs, on the hands, surgical clamps for the tongue, nasal probes and a regular palpebral retractor for the pharynx, He was responsible for formulating the first chart on the longitudinal zones of the body

9 Eunice D. Ingham, a Physical Therapist, worked closely with Dr. Riley and was fascinated by the concept of Zone Therapy and started developing her foot reflex theory in the early 1930's. She had the opportunity to treat hundreds of patients where each reflex point of contact had been carefully and thoughtfully checked and rechecked until with all confidence she was able to determine that the reflexes on the feet were an exact mirror image of the organs of the body. Dr. Riley encouraged her to write her first book entitled "Stories The Feet Can Tell" where she documented her cases and carefully mapped out the reflexes on the feet as we know them today.

10 Keep in mind, even though Reflexology (or Zone Analgesia) was first brought to the Western Limelight by the medical community it has for the most part yet to become scientifically validated However in clinical cases individuals swear by it, and actually strongly insist that reflexology is solely responsible for reducing imbalances and blockages resulting from chronic illness.

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17 A lot of clinical subjects have noted that once the detoxification process starts during the reflexology session, sometimes they can feel slight discomfort, emotional mood swings, body temperature changes, and even lethargy just to name a few. Keep in mind this is similar to reports when doing a general body detox.

18 Reflexology is based off the theory of the body s Innate ability to heal itself. Many professions Osteopathic, Chiropractic, Naturopathy and others have similar beliefs. This Innate ability is governed and regulated by the body s energy, chi, life force etc. Reflexology is based off the principle that there are 10 longitudinal lines (5 ea. foot) called Reflex zones. These link the body s energy pathways and reflect upon all corresponding body parts and organs.

19 There are also 4 Transverse lines on each foot, further dividing the body into 4 quadrants.

20 This is the body s natural state, to be in a state of homeostasis.

21 When one speaks of Reflexology the natural tendency is to think of FEET. Now if you really think about it each foot has : Over 7000 nerve endings : 107 ligaments on average : 26 individually movable bones : 19 Separate muscles that govern over 1000 different coordinated movement patterns.

22 According to the principles of reflexology the feet represent every organ and every body part. Some basic facts: Lungs are on each foot Kidneys on each foot Liver is on the R foot Heart is on the L foot In fact most of the entire R side of the body is represented on the R foot Likewise the L side is on the L foot

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24 Which part of the Thumb to use 1. Put your hands palm together in front of your face and look at the tops of your thumbs 2. Roll thumbs together at the top slightly so the nails are just touching 3. Feel the part of your thumbs where they are touching each other just on the inside at the top. This is the part of the thumb to use when thumb walking, the inside edge of the very top of your thumbs

25 Thumb Walking Technique Interphalangeal joint 1. Hold a pen or similar shaped object with one hand 2. With the other hand, put your thumb on the pen touching it with the part of the thumb described in the previous slide 3. Bend your thumb at the distal joint 4. Now without moving anything else, simply straighten your thumb making sure that it stays in contact with the pen and slides on the pen. You will notice two things - your thumb crept slightly forward - you are now able to apply a little bit of pressure with the part of your thumb that is touching the pen repeat; Bend, unbend, bend, unbend

26 Keep in mind that some people will like a lot of pressure with your thumb Some won t but don t go too light because then you may end up tickling them. Try and find a happy medium where the client can simply relax and have the treatment still be effective. Look for the 3 G s as well

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28 Getting a baseline for the energetic pulse Start by simply holding the persons hands for feet gently but firmly before you begin. Note what you see and feel and what gut impressions are telling you. At the end of your sessions you may repeat this as a final sense of clearing

29 Normally start Thumb walking from medial heel to medial toe Spine of the foot. Across toes Big to small

30 The best way to position yourself and the person set to receive reflexology, is to sit across a table from them with a towel under their hands/ wrists for comfort. Every reflexology treatment begins with a relaxation exercise. The relaxation exercise sets the tone of the treatment as relaxing and helps to soothe the muscles before you get into a therapeutic deeper massage of the reflexes. Start with palms side up Begin with Fingers, thumb first gentle rolling and passive joint movements

31 Hand reflexology uses a completely different technique to foot reflexology. Hands are very flexible and the reflexes are much deeper under the skin which means you need to reach deeper and hold for longer to stimulate a hand reflexology point.

32 Starting with the right foot or hand (as many do), since most of us are righties (meaning right-handed), it s this side of the body that often holds the most tension. So, why not start of the side that may need the most attention? In Indian and Asian healing practices, the right-side of the body represents the yang energies, the masculine, the outward reaching, the upward moving. And, the left side of the body represents the denser yin energy, the feminine, the inward and downward moving.

33 Heart Constrictor Triple Burner Meridian Colon/Lg intestine Heart Small intestine Usually most practitioners start off with hitting the Meridian points first Meridian points on the hands are: Lung Meridian Colon/ Large Intestine Meridian Heart Constrictor Meridian Triple Burner Meridian Lungs NOTE: "the triple burner is not exactly an organ, but a relationship between a number of organs.."

34 The fingers represent everything from your neck up. It represents the glands, brain, skull, facial skin, ears, hearing and sight... Much like the toes represent the same areas. The difference between doing reflexology on the toes and fingers is that the fingers offer a greater area to do reflexology on. The fingers are a bigger version of the toes, like the toes have been "zoomed in" on.

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36 People that should not under any circumstance receive reflexology include anyone with the following Deep vein thrombosis Thromboplebitis Cellulite on the feet or legs Acute infection with high temperature Stroke- in the first two weeks An unstable pregnancy Always thoroughly check the foot, hand, face or ear before ever doing reflexology. Look for bruises, cuts, swelling, blisters, infections anything contagious or painful to touch Things like these mean you should definitely not do reflexology on that area of the body. Ex bruised foot or ankle- no foot reflexology.

37 Marketing Your Reflexology

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39 So what is the goal of FB advertising First goal is to actually get them OFF FACEBOOK and onto our website or fanpage Create a pos ROI (ROI can be $ in the door, patients, website hits, phone calls, whatever your business is needing to grow) Gain your office instant social visibility. Casting your net wide will get in front of literally thousands in your local area to direct them to your website and or fan page Provide a low cost venue for getting the word out of what you do to as many potential customers as possible

40 FB Retargeting Ads Ads that get the audiences attention and funnels them to your Website or opt in list In Marketing the old addage holds true The average customer still needs to see 7-8 points of contact before they will do business with you. This is where strategic retargeting comes into play You can also retarget to old clients and add them to a separate list.

41 Images Positive Headache image that is happy and at peace that has healed their HA converts a looker to a phone call or website click more than a negative one of someone holding their head in agony. Pets with kids Happy ones Nature images work well too Colorful

42 Housekeeping Notes and recording will be sent out tomorrow Certificates will be ed 1 week out Questions All presented tonight is based off OUR OWN CLINIC system (info@drbryanhawley.com) Lets begin copy right 2010 Dr Bryan Hawley