TEAM UP for ST. Spirited by Varsity. stjude.org/teamup #TeamUp4StJude TEAM UP FOR ST. JUDE PL AYBOOK

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1 TEAM UP FOR ST. JUDE PL AYBOOK TEAM UP for ST. JUDE St. Jude patient Mabry, at age 2, acute lymphoblastic leukemia stjude.org/teamup #TeamUp4StJude

2 Lead the Charge The Team Up for St. Jude program provides a unique opportunity for students to step into a true leadership role. Students will sharpen their communication, collaboration and organizational skills as they work together to promote, plan and implement the school s Team Up for St. Jude event. Below is a suggested Leadership Board. This board is made up of students and administration, each with specific roles, who will lead the charge in hosting a successful Team Up for St. Jude event. Advisor Chair Co-Chair Logistics Promotion Fundraising Spirit Week Social Medial Spirit Week Game Day Event Game Day Chair Committee Director Sponsorships Committees (3-4 students per committee) For more information and role descriptions, head to stjude.org/teamuptools. Student Engagement

3 Thanks to you... St. Jude Children s Research Hospital is able to fight childhood cancer and other life-threatening diseases every day. Cost to family: $0 Saving kids worldwide Our goal: 100% survival $ 0 20 % 80 % 1962 TODAY Families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live. St. Jude has treated children from all 50 states and from around the world. Treatments invented at St. Jude have helped push the overall childhood cancer survival rate from 20% to more than 80% since it opened more than 50 years ago. We won t stop until no child dies from cancer. Thank you for helping the kids of St. Jude! TEAM UP for ST. JUDE stjude.org/teamup #TeamUp4StJude

4 Meet Mabry age 5, acute lymphoblastic leukemia Five-year-old Mabry has a sunny smile and a chipper voice. In the summer of 2014, she couldn t shake an ear infection, and then she suddenly developed facial swelling. The pediatrician ran blood tests, and within hours, Mabry was a patient at St. Jude Children s Research Hospital. Mabry began treatment for acute lymphoblastic leukemia, a disease that had only a 4 percent survival rate before St. Jude opened in The survival rate for this type of leukemia at St. Jude is now 94 percent. My heart sets on that number, said Mabry s mom. That number means a lot to me. Mabry loves all things girly, including dressing up in princess costumes. TEAM UP for ST. JUDE stjude.org/teamup #TeamUp4StJude

5 Ready. Set. GAME DAY! 1 Plan Get approval from your school administration to host your Team Up for St. Jude event. 2 Spirit Week Monday During your morning announcements, share the date and time of your Team Up for St. Jude Kick-Off Pep Rally and a St. Jude quick fact. At your Kick-Off Pep Rally, announce the schedule of events for the week and how the entire student body can Team Up for St. Jude. Fundraising Idea: Kick-Off Pep Rally - Gather your students at a school assembly/pep rally and announce the schedule of events for the week. Tuesday In your morning announcements, share a St. Jude quick fact and information about your Tuesday fundraising event. Fundraising Idea: Dress Down Day - Students and Faculty can dress down for school for a $5 donation. Wednesday In your morning announcements, share a St. Jude quick fact or a patient story provided by your St. Jude Representative, as well as information about your Wednesday fundraising event. Fundraising Idea: Dollar Dash - Ask each student/faculty member to bring $1 to school, then during the lunch hour or specific class period, see how many $1 bills can be collected in 5 minutes. Thursday In your morning announcements, share a St. Jude quick fact and information about your Thursday fundraising event. Fundraising Idea: Be a St. Jude Superhero - Dress as a superhero for a $5 donation. Friday It s GAME DAY! Monday (after Game Day) Share your success! Announce to your school the fundraising total from your Team Up for St. Jude event and thank them for their support. 3 Game Day! Host school pep rally. *Reference fundraising ideas on page 3

6 4 Celebrate We Recommend How to turn in your final donation: Please work with your St. Jude Representative to turn in the donations raised from your Team Up for St. Jude event. Convert all cash and coins into a money order or check. Please use the donation submission envelope and form included in your kit to send in your donation. In addition to the form, don t forget to include your code provided by St. Jude on your check and/or money order. Choose a game day against your rival school and encourage both schools to participate in raising funds for St. Jude. Choose a game day in September in honor of National Childhood Cancer Awareness Month. Your school can go gold to support. Use the tools at stjude.org/teamuptools for all your fundraising needs. Raise additional donations for St. Jude by hosting a letter writing event or creating an online fundraising page. To get started, contact your St. Jude representative or teamup@stjude.org. Fundraising Ideas on Game Day Portion of Concession Stand Proceeds: Donate 100% (or other designated amount) of concession stand proceeds to St. Jude. Dollar Add-on to Game Day Ticket: Add $2 (or other designated amount) to the price of entry to the game. VIP Parking: Designate an area for front row or valet parking for a donation to St. Jude. Special Sideline Seating: Designate a special area on the sideline and sell seats for a donation to St. Jude. Do you have a connection with a local furniture store? Ask them to sponsor your Sideline Seating section by donating a leather couch or recliners and match the donations! Merchandise Sales: Sell a designated Team Up for St. Jude item with proceeds to benefit St. Jude. Your school is responsible for the cost of the item. Please submit the item and design to your St. Jude Representative for approval. Pre-Game Tailgate: Arrange a special pre-game event and sell tickets for entry. Guests will enjoy a pre-game meal and have a chance to bid on silent auction items!

7 Going the Extra Yard Sponsorship A great way to raise additional donations is to sell sponsorships to local businesses in your community. Visit stjude.org/teamuptools to see more sponsorship opportunities. Fundraise Online & Win If you haven t already, contact your St. Jude Representative to create your online fundraising page and earn individual and school prizes. Reference the prize sheet in your Playbook for more information. Sell Merchandise If you choose to design and produce St. Jude merchandise or give away items such as t-shirts or buttons, please the design to teamup@stjude.org for approval: Please allow 48 hours for your artwork to be approved. For full branding guidelines and logos, please teamup@stjude.org. Other Resources For other resources available, teamup@stjude.org or go to stjude.org/teamuptools under Resources. Videos Service hour opportunities Facebook cover photo Social media profile picture Press release templates And more! At Events Announcements: Add St. Jude PSAs throughout your game day event. A few examples are below. <Mascot Name> Fans make sure you visit the concession stands tonight where <enter $ or %> of proceeds will be donated to St. Jude Children s Research Hospital. Thank you <Mascot Name> Fans for supporting our Team Up for St. Jude Event. <A portion of ticket sales or other amount> from tonight s game will benefit St. Jude Children s Research Hospital. Families never receive a bill from St. Jude for treatment, travel, housing or food because all a family should worry about is helping their child live. Tonight is our Team Up for St. Jude event. The students at <enter high school name> have been raising funds all week to support St. Jude Children s Research Hospital. At halftime tonight, we will have a special presentation <enter halftime details>... TEAM UP for ST. JUDE stjude.org/teamup #TeamUp4StJude

8 TEAM UP for ST. JUDE stjude.org/teamup #TeamUp4StJude ALSAC/St. Jude Children s Research Hospital. (29338) TUPLAYBOOK18