Target Audience/Number of Attendants: In 2015, we expect 1,500 Children and Adults of All Ages; Family Friendly Event

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1 We appreciate you taking time to review the American Cancer Society s Junior Executive Board Sponsorship Proposal. The Junior Executive Board (JEB) was formed by young professionals in the Birmingham business community in Since then, we have been very successful in our fund-raising efforts, raising over $800,000 for the fight against cancer through two signature events, the Brenda Ladun Conquer Cancer Run and the Black-Out Cancer. Our dedication, teamed with the support of the American Cancer Society and our generous sponsors like you, has proven to be a powerful combination and has made the Birmingham chapter the largest Junior Executive Board for the American Cancer Society in the nation. This year, it is estimated there will be more than 1.6 million people who will receive a cancer diagnosis, along with nearly 590,000 who will die from this disease nationwide. In Alabama, the American Cancer Society estimates there will be more than 23,000 new cancer cases this year, along with more than 10,000 deaths. By partnering with the American Cancer Society, you are helping to find a cure for cancer and reduce the burden this disease has on our community. We are again offering our sponsors the opportunity to have exposure at BOTH events for the same price as one event. This means DOUBLE the exposure for your company and the chance to reach thousands across the Birmingham area through numerous and diverse media channels. Thank you for your continued support each year! If you have any questions or would like additional information on the JEB, or how you and your company can become more involved with The American Cancer Society, please contact Julie Coop at or via at Thank you for your time and consideration. We look forward to partnering with you again! Sincerely, Julie Coop Community s Specialist, American Cancer Society

2 Since battling cancer twice in thirteen years, and losing two friends in 2009 from this disease, I am more determined now than ever before to reduce the pain and suffering caused from this illness. We are all in this fight together. I have faith that the human spirit is much stronger than cancer. I also believe if we join our forces, we could soon put an end to this deadly disease and raise that last dollar needed to find a cure. We need you to be on the team! Brenda Ladun Overview: The 11 th Annual 5K/1 Mile Brenda Ladun Conquer Cancer Run is set to take place at St. Vincent s One Nineteen Health & Wellness in Hoover on Saturday, March 7, ABC 33/40 is gracious enough to sponsor this event, allowing the American Cancer Society Junior Executive Board to offer Birmingham businesses many sponsorship benefits. This run is unique because it is the only official race in the Birmingham area that raises money for the American Cancer Society. The race celebrates the lives of cancer survivors and our loved ones lost to all types of cancer by listing their names on the back of the race shirt and giving all cancer survivors a unique shirt to wear the day of the race. Who is Involved in the Community? Last year, we had over 100 Birmingham corporations and businesses involved on various levels to make this event possible. We expect even greater support in Target Audience/Number of Attendants: In 2015, we expect 1,500 Children and Adults of All Ages; Family Friendly Publicity: Since 2009, the event has been publicized through the following channels: ABC 33/40, Over The Mountain Journal, The Birmingham News, al.com, Birmingham Magazine, 280 Living Magazine, Shelby County Living Magazine, The Shelby County Reporter, and various radio stations. Other publicity efforts included internet blogs and calendars, flyers, posters, yard signs, T-Shirts, flashing billboards, 4 highway billboards in Hoover, Homewood, Highway 280 area, and Highway 31 area. We plan to have a similar publicity campaign for the 2015 event. Where Does the Money Go? All money raised from this event will go to the American Cancer Society to help fund cancer education, advocacy, research, and patient services in the Birmingham community.

3 Advantages of Working with the American Cancer Society Global Movement, Local Impact The American Cancer Society funds eight researchers in Birmingham, totaling more than four million dollars in grants. Over the past 50 years, we have given $24 million to fund research efforts in the Birmingham area. We have served thousands of cancer patients in the Birmingham area in 2014 through support groups and free patient services. The Joe Lee Griffin Hope Lodge in Birmingham was established in 2000 and serves over 400 families each year, saving them over 1 million dollars annually. Through our 25+ signature fundraising events, friends, neighbors and coworkers from all over Jefferson and Shelby Counties generously support the American Cancer Society s mission to eliminate cancer as a major health epidemic, saving lives and diminishing suffering. We have over 25,000 loyal constituents who serve our area as donors, leaders, and volunteers. Joining forces with a trusted brand The American Cancer Society is one of the most recognized names in the country, boasting 96 percent name recognition. According to the 2007 survey conducted by Harris Interactive, no other health organization, cancer or non-cancer related, is more-well known than the American Cancer Society. Association with the American Cancer Society is a competitive advantage for your company, generating a more positive corporate image, improved customer loyalty, and increased sales potential. According to a 2007 survey conducted by Harris Interactive, cancer is the leading health concern among Americans and the need for cancer information has increased. Gaining valuable community visibility The community will know that you are associated with the American Cancer Society. In the days and weeks prior to the event and at the event, you will be recognized as a sponsor as outlined in our sponsorship agreement.

4 We are proud to offer our sponsors the opportunity to have exposure at two events presented by the American Cancer Society Junior Executive Board for the price of one. The Brenda Ladun Conquer Cancer Run and Black-Out Cancer Party are two of the most well-known and well attended fundraisers to fight cancer in the Birmingham area. This means DOUBLE the exposure for your company and the chance to reach thousands across the Birmingham area through numerous and diverse media channels. SPONSOR BENEFITS TITLE SPONSOR - $10,000 The opportunity for a member of your organization to appear and/or speak on ABC 33/40* Your company s logo placed on a tag at the end of each PSA spot* Company banner (company provided) displayed at the Conquer Cancer Run and the Black-Out Cancer Company logo and/or name on event advertisement and media recognition (i.e. magazine ads, on-site banners, brochures, internet websites, tickets, posters, flyers, and press releases) Company logo prominently displayed on Conquer Cancer Run and Black Out Cancer T-shirts Your company will be recognized as a Corporate Friend at all 25+ Birmingham Metro Area events, both verbally and on-site Your company will be recognized as an American Cancer Society Society Donor Your company name will be listed in the American Cancer Society s Annual report Opportunity to address participants at the Conquer Cancer Run 10 Runner Registration fees waived for the Conquer Cancer Run 5 In Honor & Memory of names to be included on the T-Shirts 10 tickets to the Black-Out Cancer PLATINUM SPONSOR - $5,000 Company logo placed on a tag at the end of each PSA spot* Company banner (company provided) displayed at the Conquer Cancer Run and the Black Out Cancer Opportunity for company to be a mile sponsor, providing staff to pass out water and promote business with signage Company logo and/or name on event advertisement and media recognition (i.e. magazine ads, on-site banners, brochures, internet websites, tickets, posters, flyers, and press releases) Your company s logo continuously run on large projection screens at Black-Out Cancer Company logo prominently displayed on Conquer Cancer Run and Black-Out Cancer T-shirts 5 Runner Registration fees waived for the Conquer Cancer Run 3 In Honor & Memory of names to be included on the Conquer Cancer Run T-shirts 8 tickets to the Black-Out Cancer *ABC 33/40 will air a minimum of 150 PSA spots in January and February.

5 Company name at the end of each PSA spot* GOLD SPONSOR - $2,500 Company logo and/or name on event advertisement and media recognition (i.e. magazine ads, on-site banners, brochures, internet websites, tickets, posters, flyers, and press releases) Company logo prominently displayed on Conquer Cancer Run and Black Out Cancer T-shirts Company banner (company provided) displayed at the Conquer Cancer Run and the Black-Out Cancer 2 In Honor & Memory of names to be included on the Conquer Cancer Run T-shirts 6 Tickets to the Black-Out Cancer ABC 33/40 will air a minimum of 150 PSA spots in January and February. SILVER SPONSOR - $1,000 Company banner (company provided) displayed at the Conquer Cancer Run and the Black Out Cancer Company logo and/or name on event advertisement and media recognition (i.e. magazine ads, on-site banners, brochures, internet websites, tickets, posters, and flyers) Company logo displayed on Conquer Cancer Run and Black-Out Cancer T-shirts 4 Tickets to the Black Out Cancer BRONZE SPONSOR- $500 Company banner (company provided) displayed at the Conquer Cancer Run and the Black-Out Cancer Company logo and/or name on the following event advertisement and media recognition (i.e. magazine ads, internet websites, tickets, posters, and flyers) 2 Tickets to the Black Out Cancer MILE MARKER SPONSOR - $250 Company logo on all mile marker signs to be placed on the Conquer Cancer Run race course

6 Junior Executive Board Sponsorship Agreement Company Name: Address: Contact Name: Contact Phone: Contact Fax: Contact Sponsorship Selection: TITLE Sponsor - $10,000 SILVER Sponsor - $1,000 PLATINUM Sponsor - $5,000 BRONZE Sponsor - $500 GOLD Sponsor - $2,500 MILE MARKER Sponsor - $250 OTHER SPONSORSHIP - $ Authorized Signature for Sponsor Date Check Enclosed: # Please Invoice: All sponsorships are 100% tax-deductible. You will receive a receipt from ACS in the mail for your records. Checks should be made payable to the American Cancer Society All signed agreements are due by February 10th to receive full benefits of sponsorship Full sponsorship payment must be received by June 30th Please return completed form to the following address or form to American Cancer Society JEB Attn: Julie Coop 1100 Ireland Way, Ste. 201 Birmingham, AL Please an image or file with your company logo to for use on our promotional material. Preferred format is 300 dpi jpg.

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