BREAST HEALTH SOLUTIONS. See what others miss.
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1 HMH 3D Mammography
2 BREAST HEALTH SOLUTIONS See what others miss. 2
3 BREAST HEALTH SOLUTIONS Genius 3D MAMMOGRAPHY exams are clinically proven to detect 41% More invasive breast cancer, while simultaneously reducing unnecessary recalls up to 40% 1,2 1. Friedewald S, Rafferty E, Rose S, et al. Breast cancer screening using tomosynthesis in combination with digital mammography. JAMA. 2014;311(24): Rose S, Tidwell A, Bujnoch L, et al. Implementation of breast tomosynthesis in a routine screening practice: an observational study. AJR AM J Roetgenol. 2013;200(6): Genius 3D MAMMOGRAPHY exams are available only on the Hologic Selenia Dimensions system. 3
4 BREAST HEALTH SOLUTIONS Leading Products Breast Imaging Includes Selenia Dimensions 2D and 3D systems, plus broad portfolio of ancillary products Diagnostic workstation Workflow solutions Image analytics 3D biopsy option Rapid adoption of Genius 3D MAMMOGRAPHY exams based on strong clinical data and positive reimbursement trends 4
5 BREAST HEALTH SOLUTIONS Genius 3D MAMMOGRAPHY exams With Hologic technology, doctors can scroll through images of the breast like pages of a book. This enables them to see fine individual details more clearly, no longer hidden by overlapping tissue. Genius 3D exams are only available on the Hologic Selenia Dimensions breast cancer system. Only Available on a Hologic System 5
6 BREAST HEALTH SOLUTIONS Growth Drivers Recent catalysts for faster adoption Clinically proven superior technology, demonstrated in JAMA 1 Improving reimbursement Recent competitive entries to the U.S. market boost market conversion and highlight our product advantages Expanded customer marketing capabilities Genius 3D MAMMOGRAPHY exams Hologic was first to the U.S. market with an FDAapproved product in Friedewald S, Rafferty E, Rose S, et al. Breast cancer screening using tomosynthesis in combination with digital mammography. JAMA. 2014;311(24):
7 BREAST HEALTH SOLUTIONS Leading Products Interventional Breast Biopsy Solutions Detect more. Includes upright and prone biopsy guidance systems and biopsy devices for stereotactic, 3D, ultrasound and MRI procedures Strong pipeline of next generation breast biopsy solutions 7
8 Breast Health Diagnosis Treatment Solutions across the continuum of care 8
9 Genius 3D MAMMOGRAP HY exams have revolutionized breast cancer detection. Slice 36 Slice 40 Slice 43 Slice 46 9
10 Why Genius? It s clinically proven. The mammogram more likely to get it right the first time *. 2D 3D *Versus 2D mammography alone. 10
11 Why Genius? *Versus 2D mammography alone. Increase in detection of invasive cancers.1,2,3 1. Friedewald S, Rafferty E, Rose S, et al. Breast Cancer using Tomosynthesis in Combination with Digital Mammography. Journal of the American Medical Association July;311(24): Epub 2014 June Skaane P, Bandos A, Gullien R, et al. Comparison of Digital Mammography Alone and Digital Mammography Plus Tomosynthesis in a Population-based Program. Radiology.2013 Apr; 267(1): Epub 2013 Jan Rose S, Tidwell A, Bujnock L, et al. Implementation of Breast Tomosynthesis in a Routine Practice: An Observational Study. American Journal of Roentengenology Jun; 200(6): Epub 2013 May
12 Why Genius? It reduces recalls1,2,3 up to *Versus 2D mammography alone. 1. Friedewald S, Rafferty E, Rose S, et al. Breast Cancer using Tomosynthesis in Combination with Digital Mammography. Journal of the American Medical Association July;311(24): Epub 2014 June Skaane P, Bandos A, Gullien R, et al. Comparison of Digital Mammography Alone and Digital Mammography Plus Tomosynthesis in a Population-based Program. Radiology.2013 Apr; 267(1): Epub 2013 Jan Rose S, Tidwell A, Bujnock L, et al. Implementation of Breast Tomosynthesis in a Routine Practice: An Observational Study. American Journal of Roentengenology Jun; 200(6): Epub 2013 May
13 Why Genius? It detects cancer an average of 15 months earlier than 2D alone*. * JAMA Oncol. Published online February 18,
14 Why Genius? It reveals more. At the same low dose as 2D mammography. 14
15 Why Genius? It s fast: just 3.7 seconds for a 3D scan. 15
16 Why Genius? More than 3,000 facilities offer Genius 3D MAMMOGRAPHY exams. And growing. 16
17 Why Genius? It s won the best in KLAS for 6 years running. 97% of customers would buy again. 17
18 Why add Genius 3D MAMMOGRAPHY exams to your practice? It delivers value. Expand patient volume Earlier detection/treatment More insured patients Partnership Practice growth Quality care 18
19 What s the economic impact of Genius 3D exams? Reduced recalls open up the opportunity to convert slots for labor-intensive diagnostic exams to more profitable screening exams. National CMS Payment Rates 30-Minute Revenue Tomosynthesis : 10 minutes@$134 X 3 exams $402 Diagnostic (Bilateral): 30 minutes@$164 X 1 exam $162 * National average 2015 Medicare rate. Actual provider payment will vary based on geographic location. Any payment rate listed is Medicare average that may be subject to change without notice. Reimbursement may differ based on geographic regional variance and/or policies and fee schedules outlined as terms in the provider s health plan and/or payer contracts. provided for informational purposes only and not an affirmative instruction or guarantee as to medical treatment protocol, medical benefit coverage, reimbursement or any particular financial outcome or return on investment a practice may receive. 19
20 What s the economic impact of Genius 3D exams? CMS reimburses $57 * more for 3D versus 2D mammography exams As of September 2015, over 105,000,000 lives were covered for 3D MAMMOGRAPHY exams and growing. The more lives covered, the more revenue for you. * Centers for Medicare and Medicaid 20
21 Mammo Volumes All Sites Time Series of Mammo CPT Count-All Sites CPT Count CMA(4) Forecast FY15 FY16 FY17 FY18 CPT Count CMA(4) Forecast
22 The economic value of Genius 3D exams keeps adding up. Earlier/Increased Detection $550K Expanded Coverage $1M + + Patient Demand $480K $2 Million in value * Based on a typical mammography center. * Example above is illustrative of a typical mammography center with 4400 exams a year., Hologic can work with facility on customized financial model. No other supplier has evidence to support superiority to 2D digital and both increased detection and reduced recalls. Only Hologic offers the Genius exam. And Hologic has been, and will continue to be, the driving force behind increased coverage. 22
23 The Selenia Dimensions system Inspired by you, created for you Three system packages offering: Intelligent ergonomics Exceptional efficiency Outstanding image quality 23
24 Woman says 3D mammogram saved her life 24
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