Making Strides Against Breast Cancer of Lexington SPONSORSHIP OPPORTUNITIES

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1 Making Strides Against Breast Cancer of Lexington SPONSORSHIP OPPORTUNITIES

2 What is Making Strides Against Breast Cancer? The American Cancer Society Making Strides Against Breast Cancer walks are the largest network of breast cancer awareness events in the nation, uniting over 250 communities to create a world free from the pain and suffering of breast cancer. Being involved in our events provides your employees, customers, and communities the opportunity to help save lives and ensure no one faces breast cancer alone. Numbers at a Glance Since 1993, more than 12 MILLION WALKERS in the US have helped raise more than $750 MILLION to help end the pain and suffering from breast cancer. 1.4 MILLION WALKERS participated in 2015 OVER 250 EVENTS in the US in 2015 More than $60 MILLION raised in 2015

3 Become a Making Strides Sponsor Making Strides Against Breast Cancer PARTICIPANTS ACROSS THE US* As a Making Strides Against Breast Cancer sponsor, you will help the American Cancer Society save more lives from breast cancer. In 2016, more than 246,500 women are expected to be newly diagnosed with breast cancer in the US and 40,000 are expected to die from the disease. One in three consumers say they are more likely to purchase a product if it s partnered with our brand. We continue to be a highly trusted source for cancer information, with 96 percent aided brand awareness among consumers.* Help save lives, and show your community how you provide employees and customers: --A quality team-building experience --A platform for volunteerism and philanthropy --A commitment to their well-being CAN INCLUDE: --Generating a more positive corporate image --Improving customer loyalty --Increasing sales potential *percentage per total respondents *American Cancer Society Market Research: 2013 Brand Tracker

4 Your sponsorship helps save lives from cancer. Through your sponsorship, you are helping to create a world free from the pain and suffering of cancer by investing in innovative cancer research, providing free information and support, and helping people reduce their cancer risk or find it early when it s most treatable. Here s how the Society puts your dollars to work: Hope and love is something that is very powerful... To be with 20,000 people that have been touched by cancer lets you know that there are other people fighting for the same cause. KIM STANKE Wife. Mother. Breast Cancer Survivor 424,000+ NIGHTS OF FREE LODGING, saving $37 million for more than 27,000 patients and caregivers in ,000+ PATIENTS accessing information with help from our patient navigators to understand their diagnosis and find help for day-to-day concerns in ,200+ RIDES for 19,300+ patients, to treatment and medical appointments in 2015 Currently funding more than $420 MILLION IN CANCER RESEARCH GRANTS, as of March With 1.8 MILLION+ OUTREACH INTERVENTIONS, our CHANGE* grant program is helping to reduce the unequal burden of cancer. Nearly 34,500 PEOPLE learned to manage the appearance-related side effects of treatment in ,000 DOWNLOADS per day of our Cancer Facts & Figures publication 220 MILLION VISITS to cancer.org in % DROP IN CANCER MORTALITY RATES, leading to 1.7 million deaths averted in past two decades * Community Health Advocates Implementing Nationwide Grants for Empowerment and Equity

5 Flagship Sponsor $15,000 RIGHTS AND Opportunity to engage in co-branding partnership with America s highly trusted source of cancer information Opportunity to have a Making Strides kickoff at your company office to engage employees in the mission to save lives from breast cancer Rights to promote sponsorship in company materials (Society to provide images) Prominent exposure at the kickoff: --Opportunity for company representatives to connect with community leaders --Verbal and visual recognition throughout the program --Opportunity to provide Societyapproved company products or materials Visibility on walk day: --Speaking opportunity during the opening program and verbal recognition throughout --Complimentary co-branded banner provided by the Society and opportunity to display two company banners --Complimentary promotional space at your Making Strides event --Opportunity to distribute Societyapproved company products or materials Opportunity to provide Real Men Wear Pink Candidate BRAND RECOGNITION Company logo featured on: --Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route --All print collateral materials (such as posters and brochures) --Home page of the event website Standing recognition (includes company logo) across the Facebook timeline for your Making Strides event Inclusion in pre- and post-event news releases ADDITIONAL SOCIETY TO YOUR ORGANIZATION Annual impact report, highlighting value and return of sponsorship Reserved table and seating for company Team Leaders at the kickoff Exclusive VIP parking on walk day Free American Cancer Society Content Subscription Service for the latest cancer information Your personal American Cancer Society wellness coach

6 Platinum Sponsor $7,500 RIGHTS AND Opportunity to engage in co-branding partnership with America s highly trusted source of cancer information Prominent exposure at the kickoff: --Opportunity for company representatives to connect with community leaders --Verbal and visual recognition throughout the program Visibility on walk day: --Complimentary co-branded banner provided by the Society and opportunity to display one company banner --Complimentary promotional space at your Making Strides event --Verbal recognition throughout the stage program BRAND RECOGNITION Company logo featured on: --Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route --Home page of the event website Company name on all print collateral materials (such as posters and brochures) Standing recognition (includes company logo) across the Facebook timeline for your Making Strides event ADDITIONAL SOCIETY TO YOUR ORGANIZATION Annual impact report, highlighting value and return of sponsorship Reserved table and seating for company Team Leaders at the kickoff Exclusive VIP parking on walk day Free American Cancer Society Content Subscription Service for the latest cancer information Your personal American Cancer Society wellness coach

7 Gold Sponsor $5,000 RIGHTS AND Opportunity to engage in co-branding partnership with America s highly trusted source of cancer information Verbal and visual recognition throughout the kickoff program Verbal recognition throughout the stage program on walk day Naming Opportunity for Kickoff Sponsorship BRAND RECOGNITION Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route Company name featured on the sponsors page of the event website Occasional recognition across the Facebook timeline for your Making Strides event ADDITIONAL SOCIETY TO YOUR ORGANIZATION Annual impact report, highlighting value and return of sponsorship Reserved seating for company Team Leaders at the kickoff Free American Cancer Society Content Subscription Service for the latest cancer information Silver Sponsor $3,000 Verbal and visual recognition throughout the kickoff program Reserved seating for company Team Leaders at the kickoff Verbal recognition throughout the stage program on walk day Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route Naming opportunity for either Stage or Volunteers

8 Survivor Tent Sponsor $5,000 By becoming our Survivor Tent sponsor, you ll have an opportunity to connect with many people in our community touched by breast cancer. The Survivor Tent is highly-publicized before and during the walk. All survivors at the event are invited to visit the tent for special recognition and perks, which generates solid foot traffic throughout the event. Verbal and visual recognition throughout the kickoff program Reserved seating for company Team Leaders at the kickoff Verbal recognition throughout the stage program on walk day Company logo exclusively featured on the highly-visible Survivor Tent on walk day Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route Company name featured on the sponsor page of the event website Start Line Sponsor $2,000 Imagine your brand prominently displayed among thousands of people in our community. As the exclusive Start Line Sponsor, your organization will be prominently featured at our walk start line, highly visible to every participant as they begin the walk. Verbal and visual recognition throughout the kickoff program Reserved seating for company Team Leaders at the kickoff Verbal recognition throughout the stage program on walk day Company logo exclusively featured on the highly-visible Start Line banner on walk day Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route

9 Finish Line Sponsor $2,000 Align your organization s brand with helping save lives from breast cancer by becoming our exclusive Finish Line Sponsor. Thousands of walk participants will see your company brand front and center at the finish line as they celebrate all they have done to help create a world free from the pain and suffering of breast cancer. The finish line is also a popular backdrop for photos. Verbal and visual recognition throughout the kickoff program Reserved seating for company Team Leaders at the kickoff Verbal recognition throughout the stage program on walk day Company logo exclusively featured on the highly-visible Finish Line banner on walk day Co-branded five-foot-tall pink ribbon sign or standard track sign displayed along the walk route Water Stop $1,500 Opportunity to provide company branded volunteers to interact with 2,000+ participants at one of the water stations Verbal recognition during stage program on walk day Company logo featured on standard track sign displayed along the walk route Opportunity to distribute Societyapproved company products or materials in Vendor Area

10 Route $1,500 Company logo featured on 5 foot tall pink ribbon sign displayed along the walk route Verbal recognition during stage program on walk day Opportunity to distribute Societyapproved company products or materials in Vendor Area Pink Village $150 Company logo displayed on the local Making Strides website and inclusion in select social media mentions Table and 2 chairs will be provided by Making Strides Opportunity to distribute Societyapproved company promotional products or materials Ability to have a company presence at your booth at the event While not required, please consider giving 10% of your sales that day to Making Strides Lexington

11 Making Strides Against Breast Cancer of Lexington SPONSORSHIP COMMITMENT FORM Business name: Street address: City: State: ZIP: Contact name: Telephone number (business): Fax number: Web address: COMMITMENT LEVEL $15,000 Flagship $5,000 Kickoff $3,000- Volunteer $1,500- Route/Water $7,500 Platinum $5,000 Survivor $3,000 Stage $150- Pink Village $5,000 Gold $3,000- Silver $2,000- Start/Finish METHOD OF PAYMENT q Enclosed is my sponsorship check (made payable to the American Cancer Society) in the amount of $. q Charge $ to my credit card. (Please print clearly.) Card Type: q VISA q MasterCard q Discover q AMEX Cardholder name: Billing address: Card number: Exp. date: Sec. code: q Please send remittance form to: We are unable to be designated as a sponsor this year, but enclosed is our donation of $. Sponsor Signature: Date: (Please sign and retain a copy for your records.) The American Cancer Society cares about your privacy and protects how we use your information. To view our full privacy policy or if you have any questions, please visit us online at cancer.org and click on the privacy link at the bottom of the page or call us anytime at

12 With your help, we are saving lives from breast cancer and celebrating life. Every single day. cancer.org American Cancer Society, Inc. No