THE MISSION OF THE LEUKEMIA & LYMPHOMA SOCIETY

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1 THE MISSION OF THE LEUKEMIA & LYMPHOMA SOCIETY Who We Are: The Leukemia & Lymphoma Society is the world s largest voluntary health organization dedicated to finding a cure blood cancers. The Society s mission is to find a cure for leukemia, lymphoma, myeloma and Hodgkin s disease and to improve the quality of life for patients and their families. What We Do: Invest in blood cancer research The Society has invested more than $600 million in research since its founding in Programs like the Specialized Center of Research (SCOR), which brings together teams of scientists from different disciplines for a collaborative research effort, and the Translational Research Program, which funds research with a high probability of producing innovative patient treatments in an accelerated time frame, have directly contributed to many breakthrough cancer treatments. Research funded by the Society has led or contributed to advances such as chemotherapy, bone marrow and stem cell transplant, and new targeted oral therapies such as Gleevec, considered the cure for Chronic Myelogenous Leukemia (CML) and being used to treat other types of cancers. Blood cancer comes in all sizes Providing critical information and support for patients and their families the Society made more than 4.2 million contacts with patients and families last year through our Information Resource Center, our award winning Web site, and community-based patient services programs, including free education materials, family support groups, back-to-school programs and financial aid. We brought people together with experts through Web casts and teleconferences, and provided professional education through seminars to extend the latest findings to a broader professional audience. Blood cancer survivors and Society volunteers, Bill Lasher and Sam Eisenberg Why We Do It: The need is critical more than 894,523 Americans are living with blood cancers. Every 5 minutes, someone new is diagnosed with a blood cancer. Every 10 minutes, someone dies. Leukemia causes more deaths than any other cancer among children and young adults under the age of 20. Lymphomas are the fifth most common type of cancers and incidence increases with age. The survival rate for myeloma is only 33 percent and incidence is twice as high among African Americans as for all other races. How We Do It: As a nonprofit, we rely on the generosity of individuals, corporations and foundations to advance our mission. Seventy-five percent of our total expenditures support cancer research, education, advocacy patient services programs.

2 WHAT IS THE LEUKEMIA CUP REGATTA? History of the Events: Since 1993, sailing and powerboating enthusiasts across America have raised more than $23 million to save the lives of children and adults with leukemia, lymphoma, Hodgkin s disease and myeloma. Thirty-two Society chapters and 10,000 individuals participated in boating events last year alone. Noted sailing expert, ESPN commentator and non-hodgkin s lymphoma survivor, Gary Jobson, serves at the national chairman. Dallas Corinthian Yacht Club on Lewisville Lake hosted the first area Leukemia Cup Regatta in Sponsors and individuals raised more than $76,000 that year, making it the highest grossing first year regatta in the national event history. In 2004, a centerboard regatta was added at Corinthian Sailing Club on White Rock Lake. This series has earned its place in the top 10 highest grossing events among its national event peers. Combined, both of these events raised over $155,000 last year, making it the best regatta in North Texas to date! Event activities include a great weekend full of great food, and fun with fellow sailors all with a common mission in mind. Dinner, music and silent auction provide an exciting atmosphere on Saturday evening. The planning for 2009 is underway and we need your help to make this an event of a lifetime for all involved. The Time Is Now: The Leukemia Cup Regatta has grown to be the largest area on-the-water fundraising event. Become a part of the community spirit that abounds with sailors and powerboaters alike. You can join The Leukemia & Lymphoma Society and the growing number of sailors, companies and organizations who are enjoying the thrill of competition while eradicating blood cancers. Participants raise funds and earn great sailing incentives. Those raising over $8,500 win a fantasy Sail with Gary Jobson! Dates for the 2009 Leukemia Cup Regatta: Friday, April 24-Sunday, April 2 Corinthians Sailing Club White Rock Lake Friday, May 1-Sunday, May 3 Dallas Corinthians Yacht Club Lewisville Lake

3 HOW CAN YOU HELP? Your support of The Leukemia & Lymphoma Society makes an immediate impact towards finding a cure for blood cancers and improving the quality of life for patients and families through patient services programs. In return, we offer some great marketing opportunities to a target audience. One of the differentiating factors in sponsoring the Leukemia Cup Regatta is that this campaign is comprised of weekend long events and depending on your level of sponsorship, offer exposure unmatched to one-day and other fundraising events. Support the 2009 Leukemia Cup Regatta and be a Lifesaver! Ways to Get Involved: Your company can get involved by becoming a cash sponsor and receive marketing benefits. Your company can become an in-kind sponsor making a product donation for one or both event weekends and receive benefits based on the value of your donation. You can become a sailing participant and raise funds for the fight! Your company can provide a product donation for our silent auction to help us raise more funds towards funding a cure. (please see enclosed sponsorship contract for information on marketing and promotional benefits based on your level of support) Participant Demographics: By supporting the Leukemia Cup Regatta you not only are supporting a great cause but also reaching a captive audience of active professionals to increase brand awareness, extend product exposure and drive sales. Sailors and powerboaters are adventurous and affluent, active and inquisitive. Sailors typically occupy the Top 5 Job Titles (Owner/Partner, Pres/CEO/COO, Chairman, Other Company Officer) 153,000 sailors in Texas, and more than 3.6 million sailors in the US Average Age: 47 56% male/44% female 31% have HHI of $150, % have college degrees 38% own more than one home (Sources: 1999 NSGA; 2000 MMR; SailNet; 2000 Annual Sailing Business Report)

4 Together We Find A Cure For Cancer Name of Individual or Company Address: City: State Zip: Contact Person: Position:_ Phone: Fax: We would like to be involved with the 2009 Leukemia Cup Regatta at the following sponsorship level: $15,000 Platinum Sponsor $7,500 Admiral Sponsor $4,000 Commodore Sponsor $1,000 Captain Sponsor $500 Skipper Sponsor In Kind Sponsor Retail Value: Donation: We are unable to sponsor this event but please accept our donation in the amount of $ Check Enclosed Please Invoice Please return to: Stacey Russell The Leukemia & Lymphoma Society 8111 LBJ Freeway, Suite 425 Dallas, TX (T) (F) Stacey.Russell@lls.org

5 2009 Event Underwriting Contract Name of Company or Individual ( Please Print) Address: _ City: State: Zip: Phone: Fax: _ Name of Contact and Title: Underwriting Levels Presenting Sponsorship Level available. Contact us for more details PLATINUM SPONSOR $15,000 Sponsor of the Saturday night dinners at both Regattas Promotional opportunity (TBD) at Dinners Logo will be placed on Regatta save the date cards Logo will be displayed on front panel of Regatta brochure Logo will be included on promotional items Exclusive naming rights to a boat each weekend Logo will be displayed on Regatta race course buoys Logo will be sole sponsor on LCR hats and polos Logo will be placed on event T-Shirt Banner Provided by sponsor will be prominently displayed Opportunity for participant goody bag sampling Sixteen guest packages for event weekends ADMIRAL SPONSOR $7,500 Sponsor name will be displayed on Regatta save the date cards Logo will be displayed on the Regattta brochure Logo will be displayed on promotional items Logo will be displayed on T-Shirts Banner provided by sponsor will be prominently displayed Opportunity for participant goody bag sampling Twelve guest packages for event weekends COMMODORE SPONSOR $4,000 Sponsor name will be displayed on the Regatta brochure Sponsor logo will be placed on event T-Shirt Logo will be placed on sponsor banner Opportunity for goody bag sampling Eight guest packages for event weekends CAPTAIN SPONSOR $1,000 Sponsor name will be displayed on promotional items Sponsor name on event T-Shirt Sponsor recognition in event brochure Four guest packages for event weeekends SKIPPER SPONSOR $500 Sponsor name will be displayed on banner BENEFITS _I wish to decline all benefits (fully deductible) _ I wish to remain anonymous DONATION Please accept my donation in the amount of $ in the fight against blood cancers. The donation is (please circle) in honor of / in memory of Please send acknowledgement to: Address:_ City: _ State: Zip: METHOD OF PAYMENT Enclosed is my check for $. Please make check payable to The Leukemia & Lymphoma Society. Please Invoice Please charge my credit card in the amount of $ (circle) Visa MasterCard American Express Name as it appears on card: Card Number: Expiration Date: V Code: Retain copy for your file. Return by April 1, 2009 to be listed on Regatta materials. Please return to Stacey Russell, The Leukemia & Lymphoma Society, 8111 LBJ Freeway, Suite 425, Dallas, TX or fax to Questions? Please phone , Stacey.Russell@lls.org, or visit

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