How An Accessibility Strategy Can Unlock the Power of Video

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1 How An Accessibility Strategy Can Unlock the Power of Video Greg Kraus University IT Accessibility Coordinator North Carolina State University Tole Khesin Vice President, Marketing 3Play Media

2 Video Accessibility: It s More Than a CC Button Greg Kraus University IT Accessibility Coordinator North Carolina State

3 Topics Accessible Media Players Audio Description Paying for Captioning

4 Accessible Media Players Does the media player require using a mouse? Can you? Play Pause Fast forward Rewind Adjust the volume Toggle the full screen mode Toggle the captions

5 Can I See Where I Tab?

6 Beyond Captioning Audio description (video description) Describing what is happening in the video Movies Plays Creating audio descriptions is an art form

7 Audio Description Sample

8 Fundamental Question to Ask How do I provide access to the information I am conveying? Classroom Setting Examples Talking head Math

9 Do I Need to Audio Describe This?

10 Do it yourself? Paying for Captioning Non-professionals 3:1 to 5:1 ratio of time investment What amount of video do you need to caption? 10,000 hours = 1 to 1.5 million dollars

11 Planning for Captioning Single course of classroom capture can cost $8,000 How to pay for captioning while maintaining our commitment to providing an accessible education? At NC State, a Captioning Grant Pays for reactive and proactive captioning

7 million have a disability (48 million related to hearing) U.S.

12 Accessibility Is a Growing Concern Worldwide: 1 billion people have a disability U.S.: 56.7 million have a disability (48 million related to hearing) U.S.: 11% of higher ed students have a disability Growth rate of people with disabilities outpacing population growth 12

13 What Are Captions? Text that has been time-synchronized with the media 13

14 What Are Captions? Captions convey all spoken content and sound effects

15 What Are Captions? Originated in the early 1980s for broadcast TV 15

16 Terminology Captions vs. Transcript 16

17 Terminology Captions vs. Transcript Captions vs. Subtitles 17

18 Terminology Captions vs. Transcript Captions vs. Subtitles Closed vs. Open Captions 18

19 Terminology Captions vs. Transcript Captions vs. Subtitles Closed vs. Open Captions Post Production vs. Real-Time 19

20 Caption Formats SRT Example 01:02:53:14 94ae 94ae :02:55:14 942c 942c 01:03:27:29 94ae 94ae SCC Example

21 How to Associate Captions with Video Sidecar file Encode captions with video Open captions (burned in)

22 Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding

23 Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding ADA: Titles II, III Covers public and commercial entities Netflix case: What is a place of public accommodation? Pending cases: Time Warner, FedEx

Titles II, III Covers public and commercial entities Netflix

Pending cases: Time Warner, FedEx CVAA Covers Internet

24 Accessibility Laws Rehabilitation Act: Sections 508, 504 Covers federal agencies and orgs with federal funding ADA: Titles II, III Covers public and commercial entities Netflix case: What is a place of public accommodation? Pending cases: Time Warner, FedEx CVAA Covers Internet content that aired on TV Includes video clips Copyright owner bears responsibility

FCC Standards for Caption Quality Caption accuracy Must match spoken words to fullest extent possible and include verbal information Allows some leniency for live captioning Caption synchronization

25 FCC Standards for Caption Quality Caption accuracy Must match spoken words to fullest extent possible and include verbal information Allows some leniency for live captioning Caption synchronization Must coincide with their spoken words and sounds to the greatest extent possible Program completeness Captions must run from the beginning to the end of the program Onscreen caption placement Captions should not block other important visual content

26 Benefits Accessibility for hard of hearing 48 Million Americans with hearing loss

27 Accessibility for hard of hearing Better comprehension Benefits Flexibility to view in noise-sensitive environments 80% Of people who use captions don t have hearing disability

28 Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 97% Of users said searchable transcripts enhanced experience Video search

29 Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 7.3% Increase in views from captions Video search SEO: more inbound traffic

30 Benefits Accessibility for hard of hearing Better comprehension Flexibility to view in noise-sensitive environments 50% Students who use transcripts for study guides Video search SEO: more inbound traffic Reusability

31 Why Not Caption?

32 3Play Media s Goal: Simplify the Process Online Account System Fast + Reliable Turnaround Automated Workflows 50+ Caption Formats Import Existing Captions/Transcripts Video Search Tools

Media Accessibility. L a r r y G o l d b e r g, D i r e c t o r o f A c c e s s i b l e M e d i a, Y a h o o

Media Accessibility. L a r r y G o l d b e r g, D i r e c t o r o f A c c e s s i b l e M e d i a, Y a h o o Media Accessibility L a r r y G o l d b e r g, D i r e c t o r o f A c c e s s i b l e M e d i a, Y a h o o U.S. Legislation and Regulation TV Decoder Circuitry Act (1990) Telecommunications Act (1996)