HIGH-TECH IN WHITENING CATALOGUE 2011/2012
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1 HIGH-TECH IN WHITENING CATALOGUE 2011/2012 Made in Germany WHITEsmile LIGHT WHITENING WHITEsmile GmbH Weinheimer Straße Birkenau Germany Fon: +49 (0) 62 01/ Fax: +49 (0) 62 01/ info@whitesmile.com WHITEsmile 2011 Subject to technical changes and errors in the text. Order-No Version 03/2011
2 Contents HOME WHITENING POWER WHITENING LIGHT WHITENING CARE PRODUCTS MARKETING TOOLS APPLICATION FAQ PRODUCT OVERVIEW HOME WHITENING Professional tooth whitening treatment to be used at home by the patient with laboratory custom-made trays. POWER WHITENING The fast method of chairside tooth whitening in the dental clinic. LIGHT WHITENING The most effective, fastest and most attractive method of chairside tooth whitening. WHITEsmile Dedicated expertise for whiter teeth In 1994 WHITEsmile was one of the fi rst companies in Europe specialized in the production of tooth whitening products. Our materials are the result of own R&D and Made in Germany. WHITEsmile materials are clinically tested and certifi ed medical devices. Starting with IDS 2011 in Cologne WHITEsmile launches its new company design and new products for even better whitening treatments.
3 4 System HOME WHITENING Gel in 3 ml syringes AFTER WHITENING MOUSSE for desensitizing and re-mineralization with a fruity taste in 3 ml syringes Tray sheets for production of customized whitening trays Light curing Blocker as spacer for laboratory models Available in the following concentrations 10 % CP for overnight application for overnight or daytime application 22 % CP for daytime application 35 % CP for short wear time of the trays (CP = carbamide peroxide) Care products Whitening Toothpaste HOME WHITENING can also be used as follow-up treatment for POWER/LIGHT WHITENING HOME WHITENING 5 HOME WHITENING With laboratory-made custom-made trays HOME WHITENING Gel is available in 4 different concentrations for different wear times the trays. This assures fl exibility in the treatment. The number of applications can be adjusted to the patients needs. The specifi c formulation combines a gentle whitening with optimal results. Therefore sensitivity and dehydration of the teeth are minimized. After Whitening Mousse re-mineralizes the teeth effectively after the whitening treatment. New in 2011 Proven WHITEsmile Gel in new packaging design.
4 6 System POWER WHITENING Gel XTRA 38 % HP in 2,5 ml dual-chamber syringes GINGIVA PROTECTOR, light-curing, in 3 g syringes After Whitening Mousse for desensitizing and remineralization with a fruity taste in 3 ml syringes Accessories Lip retractor with tongue guard Care products Whitening Toothpaste Whitening Pen POWER WHITENING 7 POWER WHITENING Chairside Fast and gentle tooth whitening in less than 1 hour. No special equipment needed for the treatment: just material and lip retractor. When applied to the teeth the ingredients from both chambers of the dual syringe are automatically freshly mixed. Due to the red color the POWER WHITENING gel is easy to apply and to remove. Reliable shelf-life of 18 month even for partially used syringes. The material is chemically activated. No special light activation is necessary, but possible. New in 2011: Proven WHITEsmile quality gel in new packaging.
5 8 System LIGHT WHITENING Gel 30% HP (mixed) in 2,5 ml dual-chamber syringes GINGIVA PROTECTOR, light-curing, in 3 g syringes After Whitening Mousse for desensitizing and remineralization with a fruity taste in 3 ml syringes Accessories Whitening Lamp 2 Safety goggles Lip retractor with tongue guard Care products Whitening Toothpaste Whitening Pen See LIGHT WHITENING videos at LIGHT WHITENING 9 LIGHT WHITENING Light-activated tooth whitening Optimal tooth whitening result with Whitening Lamp 2. Material concentration 30% HP after mixing. When applied to the teeth the ingredients from both chambers are automatically freshly mixed. Due to the orange color the LIGHT WHITENING gel is easy to apply and to remove. Reliable shelf-life of 18 month even for partially used syringes. The gel can also be used also with other types of non UV light tooth whitening lamps. New in 2011 New LIGHT WHITENING gel in orange. New Whitening Lamp 2.
6 10 System WHITENING LAMP 2, high power LED technology, light spectrum 465nM, output mw/cm², V Safety goggles Optimized for LIGHT WHITENING gel Whitening Lamp 2 11 WHITENING LAMP 2 High-tech in tooth whitening High power LED technology with highly focused light spectrum. High life expectancy of LED s with up to applications. Emits no harmful UV rays. Patients must only wear safety goggles. Covering of the skin is not necessary. No harmful heat development. Special settings for sensitive teeth and single tooth whitening. Light output can be adjusted. Intuitive touch screen operation. New in 2011 New LIGHT WHITENING system with gel and Whitening Lamp 2.
7 12 Whitening Toothpaste 75 ml, with 30 % Xylitol, potassium nitrate and 1450 ppm fl uoride. (RDA 60) After Whitening Mousse 3 ml, 30 % Xylitol, 4,2 % potassium nitrate and 1450 ppm fl uoride. Fruity taste. Whitening Pen 2,5 ml, and Sodium Perborate Fresh mint. Care products 13 Care products Highlights for whiter smiles Whitening Toothpaste Special Care before and after tooth whitening treatments. For daily use. New in 2011: improved formulation, new taste, packed in attractive single tube boxes. After Whitening Mousse Rounds up the tooth whitening treatment. Remineralizes the teeth. Effective against sensitivities. Wellness for the teeth. Whitening Pen 2,5 ml, and Sodium Perborate Strawberry. Whitening Pen tooth whitening to go Helps to maintain whiter teeth. Spezialized formulation with carbamide peroxide and sodium perborate. Available in fresh mint or strawberry taste. Easy handling. Ideal also as follow-up for POWER/LIGHT WHITENING.
8 14 Posters With the WHITEsmile Posters you can draw your patients attention to your whitening offers. Videos The WHITEsmile patients video visualizes the advantages of the treatment and shows the steps of the treatment. Available at Marketing tools 15 Marketing tools Information for your patients WHITEsmile presents 2011 new, attractive marketing and information media for your patients. Visit for the most updated overview of new presentation tools. Patients leafl ets A special designed WHITEsmile leafl et holder provides tooth whitening information in an elegant form.
9 16 Application Method Application time per session Number of Applications HOME WHITENING Professional tooth whitening treatment to be used at home by the patient with laboratory custom-made trays. 10 %: overnight, min. 4 hours %: overnight or daytime, min. 3 hours %: daytime, min. 2 hours or 2 45 min %: daytime, min 5-12 POWER WHITENING The fast method of chairside tooth whitening in the dental clinic min (max min) 1 session, in exceptional cases 2 sessions LIGHT WHITENING The most effective, fastest and most attractive method of chairside tooth whitening min (max min) 1 session, in exceptional cases 2 sessions Tips for Tooth Whitening 17 Tips for Tooth Whitening Answers to FAQ before after Which is the best way to offer tooth whitening in my dental clinic? Tooth whitening is the ideal follow-up after a professional tooth cleaning as prophylaxis +. Very often tooth whitening is an option before tooth restorations. Restorative materials cannot be whitened afterwards. Advise your patients prior to the restoration that they have to make a decision about their tooth color now. Should there only be one method offered in the dental clinic? Patients love to have choices. HOME and POWER/LIGHT WHITENING have specific advantages. Let your patient choose which method suites his needs. That gives you great flexibility in offering tooth whitening in your dental clinic. How long do the results of the bleaching treatment last? The duration of effect of a tooth whitening treatment differs individually depending on the patients habits. In general the effect lasts for over a year. The use of Whitening Toothpaste can prolong the results. With the Whitening Pen the time to the next professional tooth whitening treatment can be further extended. More FAQ at
10 Product Overview HOME WHITENING with laboratory custom-made trays, in 3 ml syringes HW Patient Kit 5 x 3ml HOME WHITENING gel 1 x 3ml AWM 2 x Foils 1 x 1 ml Blocker 1 x Traybox HW Single syringe 1 x 3ml HOME WHITENING gel HOME WHITENING with laboratory custom-made trays, in 1,2 ml syringes HW 1,2ml Slims Kit 8 x 1,2ml HOME WHITENING gel 2 x 1,2ml AWM in 2 Minikits 2 x Foils 1 x 1 ml Blocker 1 x Traybox HW 1,2ml Refill Kit 40 x 1,2ml HOME WHITENING gel 10 x 1,2ml AWM in 10 Minikits POWER WHITENING chairside, 2,5 ml syringes PW 4 Patient Kit 4 x 2,5ml 38 % HP, red 2 x 3g Gingiva Protector 2 x 3ml AWM PW 2 Patient Kit 2 x 2,5ml 38 % HP, red 1 x 3g Gingiva Protector 1 x 3ml AWM 10 % CP 22 % CP 35 % CP 10 % CP 22 % CP 35 % CP 10 % CP 22 % CP 35 % CP 10 % CP 22 % CP 35 % CP 38 % HP 38 % HP This table shows a selection of available packaging alternatives for orientation. Please check with your local dealer for available packaging in your country. If you have questions you can also contact WHITEsmile at or per info@whitesmile.com. Product Overview 19 LIGHT WHITENING chairside, 2,5 ml syringes Care products LW 4 Patient Kit 4 x 2,5ml 30 % HP (mixed), orange 2 x 3g Gingiva Protector 2 x 3ml AWM LW 2 Patient Kit 2 x 2,5ml 30 % HP (mixed), orange 1 x 3g Gingiva Protector 1 x 3ml AWM LW Whitening Lamp 2 1 x Whitening Lamp 2 x Safety goggles Marketing tools Whitening Toothpaste 6 x Whitening Toothpaste, 75ml After Whitening Mousse 1 x 3ml AWM Whitening Pen 1 x Whitening Pen fresh mint 1 x Whitening Pen strawberry LA HP LA HP Accessories PW Lip retractor with tongue guard, 5 pc. 3 x medium, 2 x large, white, desinfectable PW Gingiva Protector, light-curing 1 x 3g Gingiva Protector HW Thermoforming foils for custom-made trays 20 x foils, 125 mm x 125 mm HW Traybox for custom-made trays 12 x Traybox, transparent with WHITEsmile Logo HW Blocker, light-curing 1 x Blocker, 1 ml AWM = AFTER WHITENING MOUSSE CP = carbamide peroxide HP = hydrogen peroxide
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