The Future of the Oral Hygiene Market in India to 2017

Transcription

1 The Future of the Oral Hygiene Market in India to 2017 Market Size, Distribution and Brand Share, Key Events and Competitive Landscape Reference Code: HB0353ER

2 Table of Contents 1. Introduction What is this Report About? Definitions This report provides 2012 actual sales; while forecasts are provided for Category Definitions Distribution Channel Definitions Volume Units and Aggregations CAGR Definition and Calculation Graphical representation of Brands Exchange Rates Methodology Summary India Oral Hygiene Market Analysis, Oral Hygiene Value Analysis, Overall Oral Hygiene Market Value, Oral Hygiene Market Value by Category, Market Growth Dynamics by Value Oral Hygiene, Oral Hygiene Volume Analysis, Overall Oral Hygiene Market Volume, Per-Capita Consumption - Oral Hygiene, Oral Hygiene Market Volume by Category, Market Growth Dynamics by Volume Oral Hygiene, India Breath Fresheners (non-confectionery) Market Analysis, Breath Fresheners (non-confectionery) Value Analysis, Breath Fresheners (non-confectionery) Market by Value, Average Consumer Price/Unit Breath Fresheners (non-confectionery), Breath Fresheners (non-confectionery) Volume Analysis, Breath Fresheners (non-confectionery) Market by Volume, Market Growth Dynamics Breath Fresheners (non-confectionery), Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, Breath Fresheners (non-confectionery) Brand Analysis, Breath Fresheners (non-confectionery) Distribution Channel Analysis, India Dental Floss Market Analysis, Dental Floss Value Analysis, Dental Floss Market by Value,

3 4.1.2 Average Consumer Price/Unit Dental Floss, Dental Floss Market Value by Segments, Dental Floss Volume Analysis, Dental Floss Market by Volume, Dental Floss Market Volume by Segments, Market Growth Dynamics Dental Floss, Dental Floss Market Growth Dynamics by Value, Dental Floss Market Growth Dynamics by Volume, Flossing Tape Analysis, Flossing Tape Market by Value, Flossing Tape Market by Volume, Unwaxed Dental Floss Analysis, Unwaxed Dental Floss Market by Value, Unwaxed Dental Floss Market by Volume, Waxed Dental Floss Analysis, Waxed Dental Floss Market by Value, Waxed Dental Floss Market by Volume, Dental Floss Brand Analysis, Dental Floss Distribution Channel Analysis, India Denture Care Market Analysis, Denture Care Value Analysis, Denture Care Market by Value, Average Consumer Price/Unit Denture Care, Denture Care Market Value by Segments, Denture Care Volume Analysis, Denture Care Market by Volume, Denture Care Market Volume by Segments, Market Growth Dynamics Denture Care, Denture Care Market Growth Dynamics by Value, Denture Care Market Growth Dynamics by Volume, Denture Cleansers Analysis, Denture Cleansers Market by Value, Denture Cleansers Market by Volume, Denture Fixatives Analysis, Denture Fixatives Market by Value, Denture Fixatives Market by Volume, Other Denture Care Products Analysis, Other Denture Care Products Market by Value, Other Denture Care Products Market by Volume,

4 5.7 Denture Care Brand Analysis, Denture Care Distribution Channel Analysis, India Mouthwash Market Analysis, Mouthwash Value Analysis, Mouthwash Market by Value, Average Consumer Price/Unit Mouthwash, Mouthwash Market Value by Segments, Mouthwash Volume Analysis, Mouthwash Market by Volume, Mouthwash Market Volume by Segments, Market Growth Dynamics Mouthwash, Mouthwash Market Growth Dynamics by Value, Mouthwash Market Growth Dynamics by Volume, Medicinal Mouthwash Analysis, Medicinal Mouthwash Market by Value, Medicinal Mouthwash Market by Volume, Standard Mouthwash Analysis, Standard Mouthwash Market by Value, Standard Mouthwash Market by Volume, Mouthwash Brand Analysis, Mouthwash Distribution Channel Analysis, India Toothbrushes & Replacement Heads Market Analysis, Toothbrushes & Replacement Heads Value Analysis, Toothbrushes & Replacement Heads Market by Value, Average Consumer Price/Unit Toothbrushes & Replacement Heads, Toothbrushes & Replacement Heads Market Value by Segments, Toothbrushes & Replacement Heads Volume Analysis, Toothbrushes & Replacement Heads Market by Volume, Toothbrushes & Replacement Heads Market Volume by Segments, Market Growth Dynamics Toothbrushes & Replacement Heads, Toothbrushes & Replacement Heads Market Growth Dynamics by Value, Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, Manual Toothbrushes Analysis, Manual Toothbrushes Market by Value, Manual Toothbrushes Market by Volume, Replacement Heads Analysis, Replacement Heads Market by Value, Replacement Heads Market by Volume,

5 7.6 Toothbrushes & Replacement Heads Brand Analysis, Toothbrushes & Replacement Heads Distribution Channel Analysis, India Toothpaste Market Analysis, Toothpaste Value Analysis, Toothpaste Market by Value, Average Consumer Price/Unit Toothpaste, Toothpaste Market Value by Segments, Toothpaste Volume Analysis, Toothpaste Market by Volume, Toothpaste Market Volume by Segments, Market Growth Dynamics Toothpaste, Toothpaste Market Growth Dynamics by Value, Toothpaste Market Growth Dynamics by Volume, Bicarbonate of Soda Toothpaste Analysis, Bicarbonate of Soda Toothpaste Market by Value, Bicarbonate of Soda Toothpaste Market by Volume, Cosmetic Toothpaste Analysis, Cosmetic Toothpaste Market by Value, Cosmetic Toothpaste Market by Volume, Specialist Toothpaste Analysis, Specialist Toothpaste Market by Value, Specialist Toothpaste Market by Volume, Standard Toothpaste Analysis, Standard Toothpaste Market by Value, Standard Toothpaste Market by Volume, Toothpaste Brand Analysis, Toothpaste Distribution Channel Analysis, Profiles of Companies Active in the Global Oral Hygiene Market The Procter & Gamble Company The Procter & Gamble Company Business Analysis The Procter & Gamble Company Major Products and Services The Procter & Gamble Company Key Competitors The Procter & Gamble Company SWOT Analysis The Procter & Gamble Company History The Procter & Gamble Company Key Employees The Procter & Gamble Company Locations and Subsidiaries Unilever PLC Unilever PLC Business Analysis Unilever PLC Major Products and Services

6 9.2.3 Unilever PLC Key Competitors Unilever PLC SWOT Analysis Unilever PLC History Unilever PLC Key Employees Unilever PLC Locations and Subsidiaries Henkel AG & Co. KGaA Henkel AG & Co. KGaA Business Analysis Henkel AG & Co. KGaA Major Products and Services Henkel AG & Co. KGaA Key Competitors Henkel AG & Co. KGaA SWOT Analysis Henkel AG & Co. KGaA History Henkel AG & Co. KGaA Key Employees Henkel AG & Co. KGaA Locations and Subsidiaries Colgate-Palmolive Company Colgate-Palmolive Company Business Analysis Colgate-Palmolive Company Major Products and Services Colgate-Palmolive Company Key Competitors Colgate-Palmolive Company SWOT Analysis Colgate-Palmolive Company History Colgate-Palmolive Company Key Employees Colgate-Palmolive Company Locations and Subsidiaries LG Corp LG Corp. Business Analysis LG Corp. Major Products and Services LG Corp. Key Competitors LG Corp. SWOT Analysis LG Corp. History LG Corp. Key Employees LG Corp. Locations and Subsidiaries Beiersdorf AG Beiersdorf AG Business Analysis Beiersdorf AG Major Products and Services Beiersdorf AG Key Competitors Beiersdorf AG SWOT Analysis Beiersdorf AG History Beiersdorf AG Key Employees Beiersdorf AG Locations and Subsidiaries Arata Corporation Arata Corporation Business Analysis Arata Corporation Major Products and Services

7 9.7.3 Arata Corporation Key Competitors Arata Corporation SWOT Analysis Arata Corporation SWOT Analysis - Overview Arata Corporation History Arata Corporation Key Employees Arata Corporation Locations and Subsidiaries Tate & Lyle PLC Tate & Lyle PLC Business Analysis Tate & Lyle PLC Major Products and Services Tate & Lyle PLC Key Competitors Tate & Lyle PLC SWOT Analysis Tate & Lyle PLC History Tate & Lyle PLC Key Employees Tate & Lyle PLC Locations and Subsidiaries Hindustan Unilever Limited Hindustan Unilever Limited Business Analysis Hindustan Unilever Limited Major Products and Services Hindustan Unilever Limited Key Competitors Hindustan Unilever Limited SWOT Analysis Hindustan Unilever Limited History Hindustan Unilever Limited Key Employees Hindustan Unilever Limited Locations and Subsidiaries Givaudan S.A Givaudan S.A. Business Analysis Givaudan S.A. Major Products and Services Givaudan S.A. Key Competitors Givaudan S.A. SWOT Analysis Givaudan S.A. History Givaudan S.A. Key Employees Givaudan S.A. Locations and Subsidiaries News and Key Events in the Global Oral Hygiene Market Category News Philips Sonicare introduces FlexCare Platinum power toothbrush Joseph Nemeth offers new cosmetic periodontal procedure Advanced Dental Care offer professional teeth whitening service Allan Park Dental Practice announces membership dental plan Dr. Michael Sohl introduces Botox, dermal fillers Mastix Medica launches new medical food RenaGum DMAI asks govt for regulation on use of fluorides in tooth paste & tooth powder

8 P&G to release Oral-B toothpaste in India Colgate releases new toothpaste range for tooth sensitivity Four Tigers presents new BerryCare toothpaste gum Deal Activities in the Global Oral Hygiene Market Category Deals Johnson & Johnson prices US$400 million senior unsecured notes due Unilever to sell Soft & Beautiful, TCB and Pro-Line Comb-Thru brands to Strength of Nature Oragenics raises US$9.48 million in public offering of shares Henkel plans for acquisition Promoters group to sell stake in Gillette India CCS Healthcare to acquire Propyless from Merck Sharp Recordati to acquire Opalia Pharma from Abraaj Capital Procter & Gamble Company prices public offering of notes for US$1.03 billion Dabur India to form joint venture with Healthcare at Home CX Securities to invest in Natco Pharma Appendix About Canadean Disclaimer

9 List of Figures Figure 1: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), Figure 2: India Oral Hygiene Market Value (LCU m) by Category, Figure 3: India Oral Hygiene Market Dynamics, by Category, by Market Value, Figure 4: India Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), Figure 5: India Per-Capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), Figure 6: India Oral Hygiene Market Volume (Units m) by Category, Figure 7: India Oral Hygiene Market Dynamics, by Category, by Market Volume Figure 8: India Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), Figure 9: India Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 10: India Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), Figure 11: India Breath Fresheners (non-confectionery) Market Growth Dynamics by Value, Figure 12: India Breath Fresheners (non-confectionery) Market Growth Dynamics by Volume, Figure 13: India Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), Figure 14: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), Figure 15: India Dental Floss Market Value (LCU m) and Growth (Y-o-Y), Figure 16: India Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 17: India Dental Floss Market Value (LCU m) by Segments, Figure 18: India Dental Floss Market Volume (Units m) and Growth (Y-o-Y), Figure 19: India Dental Floss Market Volume (Units m) by Segments, Figure 20: India Dental Floss Market Growth Dynamics by Value, Figure 21: India Dental Floss Market Growth Dynamics by Volume, Figure 22: India Flossing Tape Market by Value (LCU m), Figure 23: India Flossing Tape Market by Volume (Units m), Figure 24: India Unwaxed Dental Floss Market by Value (LCU m), Figure 25: India Unwaxed Dental Floss Market by Volume (Units m), Figure 26: India Waxed Dental Floss Market by Value (LCU m), Figure 27: India Waxed Dental Floss Market by Volume (Units m), Figure 28: India Dental Floss Market Value by Brands (LCU m), Figure 29: India Dental Floss Market Value by Distribution Channel (LCU m), Figure 30: India Denture Care Market Value (LCU m) and Growth (Y-o-Y), Figure 31: India Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 32: India Denture Care Market Value (LCU m) by Segments, Figure 33: India Denture Care Market Volume (Units m) and Growth (Y-o-Y), Figure 34: India Denture Care Market Volume (Units m) by Segments, Figure 35: India Denture Care Market Growth Dynamics by Value, Figure 36: India Denture Care Market Growth Dynamics by Volume, Figure 37: India Denture Cleansers Market by Value (LCU m), Figure 38: India Denture Cleansers Market by Volume (Units m), Figure 39: India Denture Fixatives Market by Value (LCU m), Figure 40: India Denture Fixatives Market by Volume (Units m), Figure 41: India Other Denture Care Products Market by Value (LCU m), Figure 42: India Other Denture Care Products Market by Volume (Units m), Figure 43: India Denture Care Market Value by Brands (LCU m), Figure 44: India Denture Care Market Value by Distribution Channel (LCU m), Figure 45: India Mouthwash Market Value (LCU m) and Growth (Y-o-Y), Figure 46: India Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 47: India Mouthwash Market Value (LCU m) by Segments, Figure 48: India Mouthwash Market Volume (Units m) and Growth (Y-o-Y), Figure 49: India Mouthwash Market Volume (Units m) by Segments, Figure 50: India Mouthwash Market Growth Dynamics by Value, Figure 51: India Mouthwash Market Growth Dynamics by Volume, Figure 52: India Medicinal Mouthwash Market by Value (LCU m), Figure 53: India Medicinal Mouthwash Market by Volume (Units m), Figure 54: India Standard Mouthwash Market by Value (LCU m), Figure 55: India Standard Mouthwash Market by Volume (Units m), Figure 56: India Mouthwash Market Value by Brands (LCU m), Figure 57: India Mouthwash Market Value by Distribution Channel (LCU m),

10 Figure 58: India Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), Figure 59: India Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 60: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, Figure 61: India Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), Figure 62: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, Figure 63: India Toothbrushes & Replacement Heads Market Growth Dynamics by Value, Figure 64: India Toothbrushes & Replacement Heads Market Growth Dynamics by Volume, Figure 65: India Manual Toothbrushes Market by Value (LCU m), Figure 66: India Manual Toothbrushes Market by Volume (Units m), Figure 67: India Replacement Heads Market by Value (LCU m), Figure 68: India Replacement Heads Market by Volume (Units m), Figure 69: India Toothbrushes & Replacement Heads Market Value by Brands (LCU m), Figure 70: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), Figure 71: India Toothpaste Market Value (LCU m) and Growth (Y-o-Y), Figure 72: India Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), Figure 73: India Toothpaste Market Value (LCU m) by Segments, Figure 74: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), Figure 75: India Toothpaste Market Volume (Units m) by Segments, Figure 76: India Toothpaste Market Growth Dynamics by Value, Figure 77: India Toothpaste Market Growth Dynamics by Volume, Figure 78: India Bicarbonate of Soda Toothpaste Market by Value (LCU m), Figure 79: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), Figure 80: India Cosmetic Toothpaste Market by Value (LCU m), Figure 81: India Cosmetic Toothpaste Market by Volume (Units m), Figure 82: India Specialist Toothpaste Market by Value (LCU m), Figure 83: India Specialist Toothpaste Market by Volume (Units m), Figure 84: India Standard Toothpaste Market by Value (LCU m), Figure 85: India Standard Toothpaste Market by Volume (Units m), Figure 86: India Toothpaste Market Value by Brands (LCU m), Figure 87: India Toothpaste Market Value by Distribution Channel (LCU m),

11 List of Tables Table 1: Category Definitions - Oral Hygiene Market Table 2: Distribution Channel Definitions - Oral Hygiene Market Table 3: Volume Units for Oral Hygiene Market Table 4: India Exchange Rate LCU USD (Annual Average), Table 5: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), Table 6: India Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), Table 7: India Oral Hygiene Market Value (LCU m) by Category, Table 8: India Oral Hygiene Market Value (LCU m) by Category, Table 9: India Oral Hygiene Market Value (USD m) by Category, Table 10: India Oral Hygiene Market Value (USD m) by Category, Table 11: India Oral Hygiene Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by Value (LCU m) Table 12: India Oral Hygiene Market Volume (Units m) and Growth (Y-o-Y), Table 13: India Per-capita Oral Hygiene Consumption (Unit/head & Y-o-Y growth), Table 14: India Oral Hygiene Market Volume (Units m) by Category, Table 15: India Oral Hygiene Market Volume (Units m) by Category, Table 16: India Oral Hygiene Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Category, by volume (Units m) Table 17: India Breath Fresheners (non-confectionery) Market Value (LCU m) and Growth (Y-o-Y), Table 18: India Breath Fresheners (non-confectionery) Market Value (USD m) and Growth (Y-o-Y), Table 19: India Breath Fresheners (non-confectionery) Average Consumer Price (LCU) and Growth (Y-o-Y), Table 20: India Breath Fresheners (non-confectionery) Market Volume (Units m) and Growth (Y-o-Y), Table 21: India Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 22: India Breath Fresheners (non-confectionery) Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 23: India Breath Fresheners (non-confectionery) Market Value by Brands (LCU m), Table 24: India Breath Fresheners (non-confectionery) Market Value by Brands (USD m), Table 25: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (LCU m), Table 26: India Breath Fresheners (non-confectionery) Market Value by Distribution Channel (USD m), Table 27: India Dental Floss Market Value (LCU m) and Growth (Y-o-Y), Table 28: India Dental Floss Market Value (USD m) and Growth (Y-o-Y), Table 29: India Dental Floss Average Consumer Price (LCU) and Growth (Y-o-Y), Table 30: India Dental Floss Market Value (LCU m) by Segments, Table 31: India Dental Floss Market Value (LCU m) by Segments, Table 32: India Dental Floss Market Value (USD m) by Segments, Table 33: India Dental Floss Market Value (USD m) by Segments, Table 34: India Dental Floss Market Volume (Units m) and Growth (Y-o-Y), Table 35: India Dental Floss Market Volume (Units m) by Segments, Table 36: India Dental Floss Market Volume (Units m) by Segments, Table 37: India Dental Floss Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 38: India Dental Floss Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 39: India Flossing Tape Market by Value (LCU m), Table 40: India Flossing Tape Market by Value (USD m), Table 41: India Flossing Tape Market by Volume (Units m), Table 42: India Unwaxed Dental Floss Market by Value (LCU m), Table 43: India Unwaxed Dental Floss Market by Value (USD m), Table 44: India Unwaxed Dental Floss Market by Volume (Units m), Table 45: India Waxed Dental Floss Market by Value (LCU m), Table 46: India Waxed Dental Floss Market by Value (USD m), Table 47: India Waxed Dental Floss Market by Volume (Units m), Table 48: India Dental Floss Market Value by Brands (LCU m), Table 49: India Dental Floss Market Value by Brands (USD m), Table 50: India Dental Floss Market Value by Distribution Channel (LCU m), Table 51: India Dental Floss Market Value by Distribution Channel (USD m),

12 Table 52: India Denture Care Market Value (LCU m) and Growth (Y-o-Y), Table 53: India Denture Care Market Value (USD m) and Growth (Y-o-Y), Table 54: India Denture Care Average Consumer Price (LCU) and Growth (Y-o-Y), Table 55: India Denture Care Market Value (LCU m) by Segments, Table 56: India Denture Care Market Value (LCU m) by Segments, Table 57: India Denture Care Market Value (USD m) by Segments, Table 58: India Denture Care Market Value (USD m) by Segments, Table 59: India Denture Care Market Volume (Units m) and Growth (Y-o-Y), Table 60: India Denture Care Market Volume (Units m) by Segments, Table 61: India Denture Care Market Volume (Units m) by Segments, Table 62: India Denture Care Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 63: India Denture Care Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 64: India Denture Cleansers Market by Value (LCU m), Table 65: India Denture Cleansers Market by Value (USD m), Table 66: India Denture Cleansers Market by Volume (Units m), Table 67: India Denture Fixatives Market by Value (LCU m), Table 68: India Denture Fixatives Market by Value (USD m), Table 69: India Denture Fixatives Market by Volume (Units m), Table 70: India Other Denture Care Products Market by Value (LCU m), Table 71: India Other Denture Care Products Market by Value (USD m), Table 72: India Other Denture Care Products Market by Volume (Units m), Table 73: India Denture Care Market Value by Brands (LCU m), Table 74: India Denture Care Market Value by Brands (USD m), Table 75: India Denture Care Market Value by Distribution Channel (LCU m), Table 76: India Denture Care Market Value by Distribution Channel (USD m), Table 77: India Mouthwash Market Value (LCU m) and Growth (Y-o-Y), Table 78: India Mouthwash Market Value (USD m) and Growth (Y-o-Y), Table 79: India Mouthwash Average Consumer Price (LCU) and Growth (Y-o-Y), Table 80: India Mouthwash Market Value (LCU m) by Segments, Table 81: India Mouthwash Market Value (LCU m) by Segments, Table 82: India Mouthwash Market Value (USD m) by Segments, Table 83: India Mouthwash Market Value (USD m) by Segments, Table 84: India Mouthwash Market Volume (Units m) and Growth (Y-o-Y), Table 85: India Mouthwash Market Volume (Units m) by Segments, Table 86: India Mouthwash Market Volume (Units m) by Segments, Table 87: India Mouthwash Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 88: India Mouthwash Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 89: India Medicinal Mouthwash Market by Value (LCU m), Table 90: India Medicinal Mouthwash Market by Value (USD m), Table 91: India Medicinal Mouthwash Market by Volume (Units m), Table 92: India Standard Mouthwash Market by Value (LCU m), Table 93: India Standard Mouthwash Market by Value (USD m), Table 94: India Standard Mouthwash Market by Volume (Units m), Table 95: India Mouthwash Market Value by Brands (LCU m), Table 96: India Mouthwash Market Value by Brands (USD m), Table 97: India Mouthwash Market Value by Distribution Channel (LCU m), Table 98: India Mouthwash Market Value by Distribution Channel (USD m), Table 99: India Toothbrushes & Replacement Heads Market Value (LCU m) and Growth (Y-o-Y), Table 100: India Toothbrushes & Replacement Heads Market Value (USD m) and Growth (Y-o-Y), Table 101: India Toothbrushes & Replacement Heads Average Consumer Price (LCU) and Growth (Y-o-Y), Table 102: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, Table 103: India Toothbrushes & Replacement Heads Market Value (LCU m) by Segments, Table 104: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, Table 105: India Toothbrushes & Replacement Heads Market Value (USD m) by Segments, Table 106: India Toothbrushes & Replacement Heads Market Volume (Units m) and Growth (Y-o-Y), Table 107: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments, Table 108: India Toothbrushes & Replacement Heads Market Volume (Units m) by Segments,

13 Table 109: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 110: India Toothbrushes & Replacement Heads Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 111: India Manual Toothbrushes Market by Value (LCU m), Table 112: India Manual Toothbrushes Market by Value (USD m), Table 113: India Manual Toothbrushes Market by Volume (Units m), Table 114: India Replacement Heads Market by Value (LCU m), Table 115: India Replacement Heads Market by Value (USD m), Table 116: India Replacement Heads Market by Volume (Units m), Table 117: India Toothbrushes & Replacement Heads Market Value by Brands (LCU m), Table 118: India Toothbrushes & Replacement Heads Market Value by Brands (USD m), Table 119: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (LCU m), Table 120: India Toothbrushes & Replacement Heads Market Value by Distribution Channel (USD m), Table 121: India Toothpaste Market Value (LCU m) and Growth (Y-o-Y), Table 122: India Toothpaste Market Value (USD m) and Growth (Y-o-Y), Table 123: India Toothpaste Average Consumer Price (LCU) and Growth (Y-o-Y), Table 124: India Toothpaste Market Value (LCU m) by Segments, Table 125: India Toothpaste Market Value (LCU m) by Segments, Table 126: India Toothpaste Market Value (USD m) by Segments, Table 127: India Toothpaste Market Value (USD m) by Segments, Table 128: India Toothpaste Market Volume (Units m) and Growth (Y-o-Y), Table 129: India Toothpaste Market Volume (Units m) by Segments, Table 130: India Toothpaste Market Volume (Units m) by Segments, Table 131: India Toothpaste Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Value (LCU m), by Segments Table 132: India Toothpaste Market Dynamics: past and future growth rates ( & ) and market size (2007, 2012 & 2017), by Volume (Units m), by Segments Table 133: India Bicarbonate of Soda Toothpaste Market by Value (LCU m), Table 134: India Bicarbonate of Soda Toothpaste Market by Value (USD m), Table 135: India Bicarbonate of Soda Toothpaste Market by Volume (Units m), Table 136: India Cosmetic Toothpaste Market by Value (LCU m), Table 137: India Cosmetic Toothpaste Market by Value (USD m), Table 138: India Cosmetic Toothpaste Market by Volume (Units m), Table 139: India Specialist Toothpaste Market by Value (LCU m), Table 140: India Specialist Toothpaste Market by Value (USD m), Table 141: India Specialist Toothpaste Market by Volume (Units m), Table 142: India Standard Toothpaste Market by Value (LCU m), Table 143: India Standard Toothpaste Market by Value (USD m), Table 144: India Standard Toothpaste Market by Volume (Units m), Table 145: India Toothpaste Market Value by Brands (LCU m), Table 146: India Toothpaste Market Value by Brands (USD m), Table 147: India Toothpaste Market Value by Distribution Channel (LCU m), Table 148: India Toothpaste Market Value by Distribution Channel (USD m), Table 149: The Procter & Gamble Company Fast Facts Table 150: The Procter & Gamble Company Major Products and Services Table 151: The Procter & Gamble Company History Table 152: The Procter & Gamble Company Key Employees Table 153: The Procter & Gamble Company Subsidiaries Table 154: Unilever PLC Fast Facts Table 155: Unilever PLC Major Products and Services Table 156: Unilever PLC History Table 157: Unilever PLC Key Employees Table 158: Unilever PLC Subsidiaries Table 159: Henkel AG & Co. KGaA Fast Facts Table 160: Henkel AG & Co. KGaA Major Products and Services Table 161: Henkel AG & Co. KGaA History Table 162: Henkel AG & Co. KGaA Key Employees Table 163: Henkel AG & Co. KGaA Subsidiaries Table 164: Colgate-Palmolive Company Fast Facts Table 165: Colgate-Palmolive Company Major Products and Services

14 Table 166: Colgate-Palmolive Company History Table 167: Colgate-Palmolive Company Key Employees Table 168: Colgate-Palmolive Company Other Locations Table 169: Colgate-Palmolive Company Subsidiaries Table 170: LG Corp. Fast Facts Table 171: LG Corp. Major Products and Services Table 172: LG Corp. History Table 173: LG Corp. Key Employees Table 174: LG Corp. Subsidiaries Table 175: Beiersdorf AG Fast Facts Table 176: Beiersdorf AG Major Products and Services Table 177: Beiersdorf AG History Table 178: Beiersdorf AG Key Employees Table 179: Beiersdorf AG Other Locations Table 180: Beiersdorf AG Subsidiaries Table 181: Arata Corporation Fast Facts Table 182: Arata Corporation Major Products and Services Table 183: Arata Corporation History Table 184: Arata Corporation Key Employees Table 185: Arata Corporation Subsidiaries Table 186: Tate & Lyle PLC Fast Facts Table 187: Tate & Lyle PLC Major Products and Services Table 188: Tate & Lyle PLC History Table 189: Tate & Lyle PLC Key Employees Table 190: Tate & Lyle PLC Subsidiaries Table 191: Hindustan Unilever Limited Fast Facts Table 192: Hindustan Unilever Limited Major Products and Services Table 193: Hindustan Unilever Limited History Table 194: Hindustan Unilever Limited Key Employees Table 195: Hindustan Unilever Limited Subsidiaries Table 196: Givaudan S.A. Fast Facts Table 197: Givaudan S.A. Major Products and Services Table 198: Givaudan S.A. History Table 199: Givaudan S.A. Key Employees Table 200: Givaudan S.A. Subsidiaries

15 1. Introduction 1.1 What is this Report About? This report is the result of Canadean s extensive market research covering the Oral Hygiene Market in the UK. It provides detailed segmentation of historic and future Oral Hygiene Market, covering key categories and segments. As such the report is an essential tool for companies active across the Oral Hygiene industry and for new players considering entry into the UK s Oral Hygiene market. 1.2 Definitions All the data is collected in volume terms. Oral Hygiene Market refers to domestic Market only and includes imports. Please note that rounding errors may occur This report provides 2012 actual sales; while forecasts are provided for Category Definitions Table 1: Category Definitions - Oral Hygiene Market Category Segment Definition Breath Fresheners (nonconfectionery) Breath Fresheners (non confectionery) - all spray breath fresheners and fresh breath strips. Excludes tongue cleaners and other such devices. Dental Floss Flossing Tape It is a tape that is inserted between the teeth to remove food/plaque. Includes both flavoured and unflavoured varities. Example: Oral B Satintape, Crest Glide Tape etc. Unwaxed Dental Floss Waxed Dental Floss A thin unwaxed nylon string that is inserted between the teeth to remove food/plaque. A thin waxed nylon string that is inserted between the teeth to remove food/plaque. Example: Oral B Satinfloss etc. Denture Care Denture Cleansers Denture cleansers for brushing or soaking, including liquids, tablets or specialist toothpastes. Example: Tablets from Steradent, Efferdent and Polident. Denture Fixatives Other Denture Care Products Denture fixatives, including adhesive gels, creams and powders. Example: Super Poli-Grip Denture Adhesive Cream, Fixodent Adhesive Cream and Liodent Denture Fixative. Includes temporary aids to hold loose dentures, denture repair kits, specialist denture brushes, etc. Example: Denturite Custom-Fit Denture Reliner, Seabond Denture Fixative Seals, Tuff Dent Denture Brush etc. Mouthwash Medicinal Mouthwash Those mouthwashes which act on medical complaints such as halitosis, gingivitis or gum disease. Example: Dentech Dental Rinse, Preveneed etc. Standard Mouthwash Those mouthwashes with mouth freshening, cosmetic (whitening) and/or dental action properties. Includes alcohol-free mouthwash. Example: Listerine, Colgate Plax, Cepacol and Rembrandt, Aquafresh and Junior Reach "Yum" Mouthwash etc. 15

16 Table 1: Category Definitions - Oral Hygiene Market Category Segment Definition Toothbrushes & Replacement Heads Toothpaste Manual Toothbrushes Replacement Heads Bicarbonate of Soda Toothpaste Cosmetic Toothpaste Specialist Toothpaste Standard Toothpaste The toothbrush is an oral hygiene instrument used to clean the teeth and gums that consists of a head of tightly clustered bristles mounted on a handle, which facilitates the cleansing of hard-to-reach areas of the mouth. Non-electric toothbrushes, including both branded lines and private label products This category excludes replacement heads for electric toothbrushes. Colgate and Oral B are two examples of global brands in the toothbrush market. Replacement heads meant for electric toothbrushes Any toothpaste containing bicarbonate of soda. Example: Arm & Hammer Toothpaste with a cosmetic effect, including toothpaste with whitening properties, such as Colgate Total Plus Whitening Toothpaste. Includes toothpaste for sensitive teeth, for smokers, and children's toothpaste. Examples include Sensodyne, available in all regions covered. This category excludes denture care toothpaste, which is included in the Denture Care category. Standard toothpaste, targeted at adults, without whitening effects or bicarbonate of soda. This category includes products marketed as 2 in 1 toothpaste and mouthwash products, such as Theramed. Other brand examples include Colgate, Crest and Aquafresh, available in all regions covered. 16

17 1.2.3 Distribution Channel Definitions Table 2: Distribution Channel Definitions - Oral Hygiene Market Distribution Channel Cash & carries & warehouse clubs (Cash & Carry) Discount, variety store & general merchandise retailers (Dollar Stores) Convenience stores & gas stations (Convenience stores) Department stores (Department stores) Hypermarkets & supermarkets (Hyper/ Super Markets) Vending machines (Vending machines) Drug stores & Pharmacies (Pharmacies) Food & drinks specialists (Food & drinks specialists) eretailers (eretailers) Health & Beauty Stores Other general retailers (Others) Definition Cash & carries sell from a wholesale warehouse to customers (small retailers, professional users) who pay on the spot and transport goods away themselves. Warehouse clubs are no-frills stores that sell discounted goods to members who pay an annual fee. Delivered wholesale sales are not included. In our data only sales from these stores direct to the public (for example through work place deals allowing otherwise regular consumers to shop there) are covered. Example: Makro, Metro, Costco, Sams Club Dollar Stores, Variety Stores & General Merchandise Retailers - A variety store or pricepoint retailer (including Dollar stores) is a retail store that sells inexpensive items, often with a single price for all items in the store, or a general low price policy. Typical merchandise includes cleaning supplies, toys, household goods and gardening equipment, basic foods and beverages. A general store, general merchandise store, or small town store carries a (broad) general line of merchandise, often in a medium (and sometimes small) store format, serving the needs of either the surrounding town or rural area. They differ from convenience stores or corner shops in that it will be the main shop for the community rather than a convenient supplement and typically carries a broader product line. Example: 9 to 9 Dollar Shop. Convenience Stores - Includes all sales through stores of an area generally less than 300 sq m, that specialize in a limited range of food & grocery products designed primarily for consumers with top-up shopping needs. Also includes sales in retail outlets attached to gas stations, where fuel is the main revenue driver, kiosks, and newsstands. This also includes small independent retailers, particularly those present in countries such as China and India. Department Stores - Includes all sales through multi-category retailers, focusing primarily on non-grocery categories with distinct departments specializing in defined product areas. Examples include Bloomingdale's, Macy's, John Lewis and El Corte Ingles. Hypermarkets& Supermarkets (incl. discounters) - Hypermarkets/mass merchandisers include all sales through retailers with floor area over 2,500 sq m that carry full lines of both grocery and general merchandise (e.g. Walmart). Supermarkets include all sales through retailers with a floor area of 300 sq m -2,500 sq m that offer a wide, departmentalized range of groceries, and may carry some general merchandise lines (e.g. Sainsbury's, Kroger). It also includes hard grocery discounters such as Walmart. Vending machines - Includes paid-for sales from all vending machines not located within a store (e.g. public places, workplaces, pubs & Bars). Drug stores & Pharmacies - Stores licensed to dispense prescription (Rx) and over-thecounter (OTC) healthcare products and where these sales account for the majority of revenues. Also known as Drug store and Health store. This channel does not include supermarkets with pharmacy counters. Example: Hetro and Apollo pharmacies in India. Food & drinks specialists - Includes bakers, butchers, delicatessens, drinks specialists, fishmongers, greengrocers, Food & drinks only stores, and single category stores (e.g. stores selling only cheese, or only olives, or only honey, or only Confectionery products) Example : Amul Dairy shops In India. eretailers - Includes all sales that take place over the internet, irrespective of whether the vendor is a pure-play internet company or the online offering of a physical retailer. Example: Amazon, SPAR and FutureBazaar.com in India. Retailers that generate the majority of their revenue through a specific product type. In the personal care market, this includes specialist stores other than drugstores. Example: Boots in UK, Himalaya In India. Others - Includes other generalist retail channels not included in the categories above (e.g. market traders, charity stores, student union stores, direct sales, and Duty Free shops). 17

18 1.2.4 Volume Units and Aggregations Table 3: Volume Units for Oral Hygiene Market Category Segment Units Oral Hygiene Breath Fresheners (non-confectionery) Units m Dental Floss Denture Care Mouthwash Toothbrushes & Replacement Heads Toothpaste Units m Units m Units m Units m Units m CAGR Definition and Calculation Compound Annual Growth Rate (CAGR) is the year-over-year growth rate of a value over a specified period of time. For this report, CAGR for historic time period is Calculated from , as CAGR = (( 2012 Value / 2007 Value ) ^ ( 1 / ( )) ) - 1 CAGR for forecast time period is Calculated from , as CAGR = (( 2017 Value / 2012 Value ) ^ ( 1 / ( )) ) - 1 For Brand Analysis and Distribution Channel Analysis, CAGR is Calculated from , as CAGR = (( 2012 Value / 2009 Value ) ^ ( 1 / ( )) ) Graphical representation of Brands Top 10 brands are considered for each category in the market subject to availability of such data. Brand analysis charts are displayed only for categories where data is available for more than two brands. 18

19 1.2.7 Exchange Rates All research is conducted in local currency in nominal prices. US dollar conversions for all historic data and for the latest year of actual data (2012 in this report) are made using an annual average exchange rate. For details please refer to table below. As we do not forecast exchange rates, the forecast data (from 2013 to 2017) is converted using a fixed 2012 exchange rate. As a result, annual growth rates for historic data will differ between local currencies and US dollar conversions, whereas they will be the same for forecasts. Table 4: India Exchange Rate LCU (Local Currency Unit) USD (Annual Average), Currency LCU USD xxxx xxxx xxxx xxxx xxxx xxxx Methodology Summary In order to create the data for all the reports in this series and ensure its robustness, a comprehensive and empirically robust research methodology has been adopted. This combines both a large-scale program of industry research with the results of extensive primary industry interviewing and calling. Furthermore, all definitions are standardized across products and countries to ensure comparability. The two main research methods, secondary research and primary research (the program of interviewing industry contacts), are brought together and because both sets of research processes have been designed in conjunction with each other they can be combined and consolidated into the final, integrated data sets. The secondary research process involves covering publicly available sources, trade associations, specialist databases, company annual reports, and industry publications. While primary research involves a major program of interviewing leading industry executives for each category covered in each country all with local country experts; typically brand, product and marketing managers for major brands within each country. These processes help analysts in capturing both qualitative and quantitative information about the market. The final stage of the process is the triangulation of inputs obtained from all the research methods with the analyst s own understanding of the market in order to finalize the data. Once the data is finalized, it goes through various top level quality checks prior to publishing. 19

20 2. India Oral Hygiene Market Analysis, Oral Hygiene Value Analysis, Overall Oral Hygiene Market Value, Table 5: India Oral Hygiene Market Value (LCU m) and Growth (Y-o-Y), Market Value Y-o-Y growth Table 6: India Oral Hygiene Market Value (USD m) and Growth (Y-o-Y), Market Value Y-o-Y growth 20