INACTIVITY PANDEMIC SUMMARY SPORTS & FITNESS INDUSTRY TRADE EDITION

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Egbert Bates
5 years ago
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1 INACTIVITY PANDEMIC SUMMARY SPORTS & FITNESS INDUSTRY TRADE EDITION An Analysis Of Physical Activity Trends

Highlights Inactivity Pandemic September 2017 SPORTS & FITNESS INDUSTRY TRADE EDITION Here are the Big Stories from our Inactivity Pandemic Report 2017 1.

2 Highlights Inactivity Pandemic September 2017 SPORTS & FITNESS INDUSTRY TRADE EDITION Here are the Big Stories from our Inactivity Pandemic Report Kids inactivity trends are a big problem See the negative overall trends (pages 4-7) and how kids are becoming more and more inactive. In fact, USA kids are ranked 47 th out of 50 countries in children s fitness. The sports & fitness industry must change these trends it is the present & future of the industry. 2. Kids team sports trends have some up but play occasions are a huge concern (page 7) While we have more casual participants, we are losing core participants. Play occasions are down 19% in 5 years. Leaders in team sports must find ways to convert casual participants into core participants & make experiences more fun and engaging for kids & adults. 3. The shift from core to casual participants is deadly for sales revenues (pages 9-10) Active people spend more on sports products and services than less active people. Sport & fitness participation trial programs are needed connected to great retention programs. The experiences for sports & fitness activities needs to be better, fun and engaging. 4. Americans plan to spend less on key business categories but will spend more when they get active (page 12-13) This is probably attributed to being less committed to active lifestyles but the high cost to play, compete or to be active may be getting too high. Page 13 show is pays to get people moving. Active people spend a lot more! 5. Physical education is the roots of all physical activity & gets kids active outside of school (pages 16-17) - To get more kids active, we have to go where all kids are & not just the few that want to be active. This is in schools Kids who have PE are 2-3 times more likely to be physically active outside of school. Adults who had PE when they were in school are half as likely to be inactive as adults. 6. Getting America active is a great way to increase fandom (pages 18-21) If sports leagues or governing bodies want to increase fandom, help turn around the Inactivity Pandemic. Start by getting kids more active through school-based programs. We have a whole generation of kids who are sedentary.

3 81.4 Million or 27.5% Of Americans Are Physically Inactive The Number of Totally Inactive* Americans 70.4 M 81.4 M The Inactivity Rate Has Increased 27.5% 25.4% *Not Active One Time In the Past Year In Any Of 104 Different Activities!

4 THE BIG ISSUE IS KIDS THE FUTURE OF THE SPORTS INDUSTRY & OF US HEALTHCARE

For Kids, Physical Inactivity Trends Are Extremely Negative 6-12 Yr.

2015 2016 24.8% 28.7% 28.3% 27.8% 26.9% 26.

Olds 2011 2012 2013 2014 2015 2016 41.1% 40.4% 40.5% 39.8% 39.3% 38.

5 For Kids, Physical Inactivity Trends Are Extremely Negative 6-12 Yr. Olds % of Kids Who Are Active 3+ Times A Week % 28.7% 28.3% 27.8% 26.9% 26.6% Biggest % Drop In One Year Ever! BIG STORY Yr. Olds % 40.4% 40.5% 39.8% 39.3% 38.4% Physical Activity, Sports & Fitness Are Less Of A Priority * In 50+ of the higher aerobic activities

6 Kids Who Are Active 1+ Time Per Week - Declining 6-12 Yr. Olds % of Kids Who Are Active 1+ Times A Week % 56.3% 56.1% 54.7% 53.9% 53.0% BIG STORY 6-12 Yr. Olds Seem To Becoming Less Active More Quickly Yr. Olds % 64.0% 62.9% 62.5% 62.1% 61.6% We Have To Arrest This Kids Trend Quickly!

Team Sports Participants & Play Occasions - Kids More Kids In Team

Old Participants (Millions) 25.1 25.9 26.6 28.6 29.

Old Play Occasions (Billions) 26.7 26.0 23.3 22.3 21.

4 Million Participants In Any Team Sport Good Growth 2012 2013 2014

7 Team Sports Participants & Play Occasions - Kids More Kids In Team Sports - Positive 1+ Times A Year Total 6-17 Yr. Old Participants (Millions) Total Play Occasions Down 5 Billion In 5 Years Total 6-17 Yr. Old Play Occasions (Billions) BIG STORY Million Participants In Any Team Sport Good Growth Billion Play Occasions In Any Team Sport Down 5 Billion Occasions - 19% in 5 Years Are Sports Too Specialized And Serious For Kids?

8 US KIDS FITNESS WE ARE IN BAD SHAPE IN A GLOBAL STUDY OF KIDS FITNESS US KIDS ARE RANKED 47 TH OUT OF 5O COUNTRIES

9 BIG STORY THE DANGEROUS SHIFT FROM CORE (SERIOUS) PARTICIPANTS TO CASUAL (LESS COMMITTED) PARTICIPANTS 9

10 Core Participants Declining Casual Participants Growing 54.0% 53.0% 52.0% 53% All Sports Casual vs Core (% of total participation) 52% BIG STORY 51.0% 50.0% 49.0% 48.0% 47.0% 46.0% 47% 48% 45.0% 44.0% Note: Core Participants Are More Frequent, Serious and Committed

Major Reduction In Kids Playing Sports Core Youth Participants 12 of 13 Sports Are Down In 5 Years Millions 0.1 0.0-0.1-0.2-0.3-0.

11 Major Reduction In Kids Playing Sports Core Youth Participants 12 of 13 Sports Are Down In 5 Years Millions PURCHASING TRENDS AND THE IMPACT -0.3 OF HOUSEHOLD INCOMES

12 Future Consumer Spending Plans? Not Positive % of Americans Who Plan To Spend On % 5.0% 10.0% 15.0% 20.0% 25.0% 30.0% 35.0% 40.0% 45.0% 50.0% BIG STORY Sports/Recreation Footwear Sports/Recreation Clothing Outdoor Recreation Activities Sports/Recreation Equipment Gym Membership/Fees Travel To Take Part In Sports Team Sports Outside School Individual Sports Events Lessons/Instruction/Sports Camps Team Sports At School Winter Sports

13 Inactivity Dramatically Reduces Sport & Fitness Industry Revenue Active Americans Spend $700 More Per Year Than Inactives INACTIVE Person Average Spend Per Year $200 +$700 ACTIVE Person Average Spend Per Year $900 Note: Sports Apparel, Footwear, and Equipment Only

14 WHAT WILL MOTIVATE AMERICA TO GET MOVING?

3% Being in better health More vacation time Fewer work commitments 19.7% 18.7% 24.7% BIG STORY Fewer family commitments 18.

15 Americans Speak Out What Will Get Them More Active? Partners & Group Activities Including Friends Will Help! Having someone to take part with 43.0% Having a friend take me along 31.3% Being in better health More vacation time Fewer work commitments 19.7% 18.7% 24.7% BIG STORY Fewer family commitments 18.4% Having an introductory lesson/outing 16.7% Something else 16.4% Having a friend instruct me 14.0% New equipment 12.3% Better multi-use trails & sidewalks 11.7% Activity sponsored by my employer 7.1%

16 PE Is The Grassroots Program For Activity Outside of School Kids who have PE are 2-3 times more likely to be active outside of school Team Sports 18.5% 46.7% Outdoor Activities 16.2% 43.8% Cycling 16.5% 39.6% Running/Jogging Swimming for Fitness 9.3% 14.6% 23.3% 35.4% BIG STORY Water Sports 7.7% 20.3% Winter Sports Racquet Sports Golf 6.7% 5.5% 5.6% 11.2% 15.2% 18.8% NO PE In School HAVE PE In School Fitness Club Activities 6.3% 10.3%

17 Adults Who Had PE In School Are Much More Active Today! Having PE Cuts Physical Inactivity In Half For Adults! % of Americans Who Are INACTIVE Today BIG STORY 39% 19% No PE at School PE at School

18 THE INFLUENCE OF THE INACTIVITY PANDEMIC ON FANDOM

Professional Sports: Active People Are Bigger Fans! 51.

32% - 100% Increase In Fandom 39.2% 39.7% 27.1% 16.0% 32.0% 5.5% 14.

8% 8.6% 9.3% NFL MLB NBA WNBA NHL PGA LPGA MLS Intern.

19 Professional Sports: Active People Are Bigger Fans! 51.9% % Of Americans Who Are Fans Of % of Inactives % of Actives From A 32% - 100% Increase In Fandom 39.2% 39.7% 27.1% 16.0% 32.0% 5.5% 14.7% 14.8% 27.0% 12.6% 22.3% 16.9% 17.3% 8.5% 7.2% 19.0% 15.9% 16.9% 8.8% 8.6% 9.3% NFL MLB NBA WNBA NHL PGA LPGA MLS Intern. Soccer Men's Pro Tennis GET MORE PEOPLE ACTIVE = CREATE MORE FANS IN EVERY PROFESSIONAL SPORT Women's Pro Tennis

20 Collegiate & Olympic Events: Active People = More Fans! % Of Americans Who Are Fans Of 53.5% 52.2% % of Inactives % of Actives From A 56% - 100% Increase In Fandom 40.5% 30.0% 29.3% 25.9% 31.6% 14.8% 8.8% 17.8% Olympic Games Summer Olympic Games Winter College Football College Basketball College Baseball

21 Other Sport Entertainment Events: Active Americans Increase Fandom 20.1% % Of Americans Who Are Fans Of % of Inactives % of Actives 17.4% 16.7% 15.5% From A 72% - 300% Increase In Fandom 11.7% 9.5% 12.6% 12.1% 5.6% 5.4% 5.7% 2.9% NASCAR XGames WWE Professional Boxing Ultimate Fighting CrossFit Games

22 WANT TO SOLVE THE INACTIVITY PANDEMIC? JOIN OUR MOVEMENT CONTACT JIM BAUGH AT

THE MISSION Dramatically Improve the Health of Americans, Especially Children, by Implementing Pro-Activity Programs for Total Health Stronger Bodies & Minds THE FOCUS Fight the Inactivity Pandemic

23 THE MISSION Dramatically Improve the Health of Americans, Especially Children, by Implementing Pro-Activity Programs for Total Health Stronger Bodies & Minds THE FOCUS Fight the Inactivity Pandemic Get More Americans Moving, More Healthy And Playing Sports! THE GOAL 10 Million Kids Active By /3 rd of The Kids Who Are Not Active 3 Times A Week Or More Today PHIT America started in January 2013 as a 501(c)4 corporation. It s also a 501(c)(3) national charity. We are independent and entrepreneurial with the support of over 100 Sponsors from the Sports & Fitness Industry. PHIT America s founder, Jim Baugh, is a member of the Sports Industry Hall of Fame, Tennis Industry Hall of Fame, former President of Wilson, VP Marketing & Sales at Prince, and a USTA Board Member. For more information, visit PHITAmerica.org 23

INACTIVITY PANDEMIC REPORT 2017

INACTIVITY PANDEMIC REPORT 2017 SPORTS & FITNESS INDUSTRY TRADE EDITION A Deep Analysis Of Physical Activity Trends Highlights I activit Pa de ic REPORT SPORTS & FITNESS INDUSTRY TRADE EDITION Here are