BUILD MOMENTUM FOR YOUR BRAND

Transcription

1 BUILD MOMENTUM FOR YOUR BRAND

2 Your Brand Movement Starts Here For over 30 years, IDEA has spearheaded the creation of a powerful fitness and wellness influencer community that turns passionate and purposeful brand stories into global brand building movements for thousands of fitness, nutrition, wellness and healthy lifestyle products. Our community of more than 250,000 of the most influential fitness and wellness professionals interact daily with millions of consumers seeking transformational information and education on brands that fit their healthy lifestyle. They are personal trainers, group fitness instructors, club and studio owners and managers, and mind-body professionals who are asked for their opinion or advice about health, nutrition and fitness products millions of times annually.

3 Use the power of IDEA s elite influencer community to deliver your brand message to 12.5 million consumers weekly IDEA S POWERFUL FITNESS, WELLNESS & NUTRITION INFLUENCERS The IDEA influencer community is a compelling advocate for healthy transformational living. Their passion is contagious, as is their commitment to their client s success. Each day brings another opportunity to share their energy, drive and purpose while adhering to the highest standards as thought leaders, encouraging millions to eat well and live healthy, whole and active lifestyles. IDEA S PROFESSIONALS ARE BRAND ADVOCATES THEY ARE: INFLUENTIAL in guiding their clients to the right brand choices EXCITED to recommend brands they believe in LOYAL AMBASSADORS to brands that help their clients achieve their goals EMOTIONALLY CONNECTED to brands that help them fulfill their purpose An IDEA influencer is a trusted advisor to more than 50 consumers in an average week.

4 Experienced, Educated & Engaged 78% female, 22% male 4% 3.6% % % AGE % % Wellness Professional 16.7% Personal Trainer Business Owner/ Manager 12.2% 39.1% PROFESSION Group Exercise Instructor Mind- Body Professional 9.2% 22.8% 67% have a bachelor s or graduate degree 44% have an annual household income of 95k or higher 82% use digital and social communication platforms Reebok decided to market to fitness professionals as the torch bearers of Fit Gen. We believe that the general consumer looks to fitness professionals to show them what s cool, what s hip, what s important and what s trending. We work with IDEA because they reach the people that lead the way for the millions of people who love fitness. Peter Bognanno, Global Associate Marketing Manager, Reebok International 11 average years working in the fitness and wellness industry

5 WE MEASURE BRAND SUCCESS At IDEA, we are committed to measuring your brand s momentum annually by using brand funnel metrics to define progress and determine traction with IDEA influencers. We know that every dollar spent must be maximized for a marketing plan to be successful. Our brand activation team is available to draft the right plan with the right marketing mix to ensure success. We watch for: 1 Is your brand gaining awareness? 2 3 Is your brand in the consideration set of fitness and wellness professionals and the clients they serve? Are more fitness and wellness professionals seeking to try your brand? 4 Is revenue, as a result of your marketing activities within IDEA, growing your business? 5 Has your brand gained a loyalty advantage over other competitive brands? 6 Is your brand gaining a set of evangelists who now tell your brand story for you?

6 PRINT Award-winning publications reaching over 67,500 professionals OPPORTUNITIES EVENTS The most elite gathering of fitness and wellness professionals in the world, offering face to face brand building opportunities with some of the most influential fitness and wellness professionals from around the globe. IDEA World Convention July 13 17, 2016 LOS ANGELES, CA IDEA World Club & Studio Summit July 14 17, 2016 LOS ANGELES, CA IDEA World Nutrition & Behavior Change Summit July 16, 2016 LOS ANGELES, CA IDEA World Fitness BlogFest July 14 17, 2016 LOS ANGELES, CA IDEA Personal Trainer Institute February 25 28, 2016 ALEXANDRIA, VA April 14 17, 2016 SEATTLE, WA

7 e-newsletters Targeted niche marketing to fit your desired audience DIGITAL Custom s Customized brand messaging targeting fitness pros Exclusive Website Sponsorships FOR YOUR BRAND SOCIAL IDEA Promoted Posts IDEA Monthly Giveaways

8 IDEA delivers the best events for fitness professionals, hands down. It was at IDEA World 2004 that I first introduced the TRX Suspension Trainer, and their events have continuously drawn top fitness industry influencers. Getting our professional education and brand in front of IDEA s network of global fitness professionals has proven critical to the growth of our business. IDEA has become one of our most valuable partners. Randy Hetrick, CEO & Founder, TRX Get your brand in front of 250,000 of the world s most passionate and dynamic brand ambassadors, and influence millions of consumers each week. Call IDEA today at (800) , ext. 213, to find out more about how we can get your brand moving.