CFP Generic - Engagement Messages

Transcription

1 CFP Generic - Engagement Messages Engagement Message 1 Subject Line: Top fundraising tips for [Name] Pre-Header Text: Meet your fundraising goal toady! Thank you for registering early for this year s American Cancer Society event! We are so excited that you ll be joining us. By registering early, you have more time to rally friends, family, and coworkers to support you, using your Fundraising Dashboard. Log in to your Fundraising Dashboard now and make the most of the time you ve got by: Updating your personal fundraising page with pictures and the reasons you are passionate about supporting the American Cancer Society event. Send an to ten friends and share your reason for supporting the American Cancer Society. You ll be surprised how many people will be motivated by your message! Get social by sharing your participation on Facebook and asking for a $10 donation. There s no better place to encourage your friends to support you in your efforts to help save lives from cancer. Getting started early guarantees you fundraising success for this year s event. And don t forget to ask ALL of your donors if their employers will match a gift to the American Cancer Society. It s an easy way to double your fundraising dollars!

2 Engagement Message 2 Subject Line: Together, we re stronger than cancer! Pre-header Text: Join today and start fundraising. Raising cancer-fighting dollars for American Cancer Society event has never been easier. Log in to your Fundraising Dashboard today and get ready to send s to everyone you know, by using your upload tool! The step-by-step wizard walks you through uploading s from your personal account, making it super simple to customize and send sample messages that we ve provided. Of course, you re always welcome to create and share your own messages, including your reason for supporting the mission of the American Cancer Society. Last but not least, create your personal URL for your fundraising page, and spread the word on your social media networks. And if you re on Facebook, download our Facebook fundraising app! The app makes it easier to reach your goal by providing sample posts, allowing you to schedule posts, and adding a link to your fundraising page to everything you post through the app. Together, we are helping save lives from cancer!

3 Engagement Message 3 Subject Line: [Name], ready to get social? Pre-Header Text: Use social media to raise funds today. Are you on Facebook? Twitter? Instagram? Do you blog? Social networking is one of the fastest ways to spread the word about your participation in the American Cancer Society event. Use social networking tools to let people know about your commitment. You'll see the results as your donations start to rise! Here are some ideas to get you started: >>>>$0 Raised Day One: Get off to a fast start by using the share buttons on your Fundraising Dashboard to share your personal page on Facebook and Twitter! Day Two: Ask all your professional connections on LinkedIn for their support by making a donation. Be sure to check if their company matches charitable gifts to make an even bigger impact. Day Three: Make and post, or livestream a video to share why you re determined to reach your fundraising goal. Include a link to your personal page. Day Four: Publicly recognize your donors! Each time a friend or follower donates to you and makes their donation to your page public, thank them on their wall or page. Include a link to your personal page so others can donate too. Day Five: Post about your achievements! Each time you reach a fundraising goal, make sure you share the good news. >>>>+$1 Day One: Use the share buttons on your Fundraising Dashboard to share your personal page on Facebook and Twitter! Day Two: Ask all your professional connections on LinkedIn for their support by making a donation. Be sure to check if their company matches charitable gifts to make an even bigger impact. Day Three: Make and post, or livestream a video to share why you re determined to reach your fundraising goal. Include a link to your personal page.

4 >>>> Day Four: Publicly recognize your donors! Each time a friend or follower donates to you and makes their donation to your page public, thank them on their wall or page. Include a link to your personal page so others can donate too. Day Five: Post about your achievements! Each time you reach a fundraising goal, make sure you share the good news. Be sure to include a link to your personal fundraising page with all of your social media posts - [personal page URL] Have fun!

5 Engagement Message 4 Subject Line: See your fundraising dollars at work Pre-Header Text: Every dollar raised is making a difference. Hi {First Name}, >>>>Has Made a Self-donation Fundraisers like you have the power to help improve and save lives. By participating in the American Cancer Society event, you are providing hope and inspiration to the one in three people who will face a cancer diagnosis in their lifetime. Your dollars make a difference: We provide free lodging at our Hope Lodge facilities nationwide for patients and their caregivers who must travel to treatment. We are here to help at every step of the cancer journey providing a 24/7 information hotline, lodging near world-class hospitals, wigs and tools to help build self-esteem, and more. Sixty years ago, one out of three people diagnosed with cancer survived for at least five years. Today, thanks in part to the work of the American Cancer Society, two out of three are surviving. By donating on your own page, you ve taken a big first step in your fundraising. Your donation will inspire your community to make their own gifts. Log in to your Fundraising Dashboard and friends, family, and coworkers to ask them to match your donation! >>>>Has Not Made a Self-donation Supporters like you have the power to help improve and save lives from cancer. By participating in the American Cancer Society event, you are providing hope and inspiration to the one in two men and one in three women who will face a cancer diagnosis in their lifetime. Your donation will make a difference: We fund pioneering researchers, 47 of whom have gone on to win the Nobel Prize, the highest accolade a scientist can receive. We are here to help at every step of the cancer journey providing a 24/7 information hotline, lodging near world-class hospitals, wigs and tools to help build self-esteem, and more. Sixty years ago, one out of three people diagnosed with cancer survived for at least five years. Today, thanks in part to the work of the American Cancer Society, two out of three are surviving. Take an important first step in your fundraising today lead by example and make an online donation on your own page! Not only will this demonstrate you ve invested more than just your time, it also raises the bar for future donors. Once you ve made your donation, ask family, friends, and coworkers to match your gift! <<<<

6 Keep up the great work, and be in touch if you need any assistance. We re here to support you every step of the way!

7 Engagement Message 5 Subject Line: [Event name] is almost here! Pre-Header Text: Double your fundraising today! With this year s American Cancer Society event quickly approaching, we wanted to make sure that you knew of a quick and easy way to double your fundraising dollars! Ask all your donors to check with their employers to see if they will match a gift to the American Cancer Society. They can even check online by visiting matchinggifts.com/acs. Many donors never think to ask their employers, and a friendly reminder could go a long way toward boosting your fundraising success. Log in to your Fundraising Dashboard and anyone who has donated to you already, thanking them for their donation. And while you re there, send an to five friends you ve yet to ask for support. You can do it all in just a few minutes, and it s a little bit of effort that can truly go a long way in helping save lives. We can t thank you enough for your support this year. Together we re making progress toward the day when cancer no longer threatens us and our loved ones.

8 Engagement Message 6 Add note in Blackbaud: This message should be sent 10 days prior to the event date (unless copy is updated to reflect a different send date) Subject Line: Hey [Name]! We are only 10 days away! Pre-Header Text: Every dollar you raise helps. You signed up for this year s American Cancer Society event because you know you have the power to saves lives from cancer, and the ability to provide hope and comfort to those facing the disease. Every dollar you raise on behalf of the American Cancer Society helps us improve and save lives from cancer. We re just over a week away from this year s event. Can you commit to sending at least one a day until the day of the event to your friends, family, and coworkers, asking for support? It s a little bit of effort that could make a real impact in the success of our event this year and mean so much to people with cancer and their loved ones. Log in to your Fundraising Dashboard and send your first today. Let your donors know that no gift is too small, and that each gift takes us one step closer to a world where cancer won t steal another year from anyone s life. And don t forget to remind your donors to check with their employers to see if they ll match a gift to the American Cancer Society. It s an easy way to double your impact! Thank you again for your support this year.

9 Engagement Message 7 Add note in Blackbaud: Be sure to review copy to ensure it is relevant to your event. Subject Line: See you this weekend, [Name]! Pre-Header Text: Event day details are inside. This year s American Cancer Society event is this weekend, and we want to make sure you have all the information you need to prepare for the big day. Log in to your Fundraising Dashboard for all the important details. While you re there, remember to use your social media to help maximize the success of your event! Use your Facebook, Instagram and other social media platforms to get one last donation from friends and family. And make sure everyone who makes a donation checks with their employer to see if they will match a gift to the American Cancer Society! They can even check online by visiting matchinggifts.com/acs. As we prepare for this weekend s event, we want to thank you one more time for lending your time and energy to the American Cancer Society. Because of you, we re making sure that free programs and services are available to those who need them, and that cancer research continues to find better ways to prevent, detect, treat, and cure the disease. We ll see you this weekend!