Using Social Network Analysis to Measure Coalition Collaboration: A Case of Community Roundtables

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1 Using Social Network Analysis to Measure Coalition Collaboration: A Case of Community Roundtables Kanako Kashima February 14, 2018

2 Funding Disclaimer This work was supported by cooperative agreement #5U38DP from the United States Centers for Disease Control and Prevention (CDC). Its contents are solely the responsibility of the authors and do not necessarily represent the official views of the CDC.

3 Housekeeping Please Mute your phones Do not put your phone on hold This webinar will be recorded Link to today s slides are available

4 Poll

5 Speaker Kanako Kashima Formerly Research Program Associate, Comprehensive Cancer Control, GW Cancer Center Currently Director, Health Equity, Community Projects American Cancer Society

6 Learning Objectives Define social network analysis (SNA) Describe ways to use SNA to monitor the development of relationships and improve program delivery

7 What is a network? A set of nodes (individuals/organizations) with a set of ties (social relation) that link them De Jordy, 2015.

8 Dr. Steve Borgatti Paul Chellgren Chair and Professor of Management University of Kentucky Photo courtesy of steveborgatti.com

9 Basic assumptions of SNA People influence each other Kinship: mother of; husband of Roles: boss of; teacher of Perceptual: knows; aware of Affective: likes; trusts Interactions: gives advice to; receives funding from; works with Affiliations: belongs to the same organizations as; geographically near Ideas and materials flow through relationships Structure of relationships have consequences Borgatti, 2002; De Jordy, 2015.

10 Communication flow in coalition network Who are communication facilitators in the coalition network? Organization A Organization B Organization C Who should you interview to assess areas for improvement in coalition communication? Borgatti, 2002.

11 Community Roundtables Goal Convene key cancer and chronic disease stakeholders and strengthen relationships at the community, state or regional level to promote increased integration efforts Cancer Collaboration Chronic Disease

12

13 Partnership with Area Health Education Centers Photo courtesy of National Area Health Education Center Organization

14 Partnership with Area Health Education Centers Very unengaged 0 0 Very engaged Neutral

15 Partnership with Area Health Education Centers

16 Topics Nutrition, physical activity and obesity Tobacco and alcohol use and substance abuse Access to health services Mental and emotional wellbeing Static across 3 years Strategies Epidemiology, surveillance and IT Policy, systems and environmental approaches Prevention and detection Communication, education and training Coordination between health professionals Community-clinical linkages Workforce improvement Changes every year

17 Topics Nutrition, physical activity and obesity Tobacco and alcohol use and substance abuse Access to health services Mental and emotional wellbeing Static across 3 years Strategies Epidemiology, surveillance and IT Policy, systems and environmental approaches Prevention and detection Communication, education and training Coordination between health professionals Community-clinical linkages Workforce improvement Changes every year

18 How should we measure collaboration? Cancer Collaboration Chronic Disease

19 SNA survey Questions If you know this person, how do you know this person? How often do you contact this person? How often do you provide information to this person? How often do you receive from this person? How much do you trust this person? Answer options By name [1], only class mate [2], only lab partners in class [3], personal friends [4] Never [0], once a year or less [1], ~once a quarter [2], ~once a month [3], every week [4], every day [5] low [1], medium [2], high trust [3] Harry Potter Hermione Granger Draco Malfoy Neville Longbottom And so on

20 SNA survey completed by Harry Potter Questions If you know this person, how do you know this person? How often do you contact this person? How often do you provide information to this person? How often do you receive from this person? How much do you trust this person? Answer options By name [1], only class mate [2], only lab partners in class [3], personal friends [4] Never [0], once a year or less [1], ~once a quarter [2], ~once a month [3], every week [4], every day [5] low [1], medium [2], high trust [3] Harry Potter Hermione Granger Draco Malfoy Neville Longbottom And so on

21 Community Roundtables SNA methods SNA surveys administered before each roundtable meeting 2015 Roundtables (all four locations): N= Roundtables (all four locations): N=80 Cancer Collaboration Chronic Disease UCINET SNA software Assess changes in network and working relationships

22 Activities: Northeast Kentucky Map courtesy of Northeast Kentucky AHEC CDC, 2017

23 Activities: Northeast Kentucky Topic: Tobacco Identified local and national smoking cessation resources and incorporated into St. Claire Regional Medical Center s EMR for easy referrals Developed and pilot tested the BREATHE Tobacco Treatment Specialist Training

24 Northeast Kentucky Pre-Roundtable 2015 Pre-Roundtable 2016 Pre-Roundtable 2017

25 Northeast Kentucky 2015 (n=27) 2016 (n=34) 2017 (n=25) Average degree Average distance Dyad reciprocity

26 Activities: Champlain Valley Map courtesy of Champlain Valley AHEC GW, 2013.

27 Activities: Champlain Valley Topic: Nutrition and Physical Activity Partnered with Vermont Department of Health to amplify the communication campaign that increases awareness of the benefits of physical activity and good nutrition to prevent chronic diseases, including cancer. Partnered with three health district offices to incorporate into their worksite wellness efforts.

28 Champlain Valley Pre-Roundtable 2015 Pre-Roundtable 2016 Pre-Roundtable 2017

29 Champlain Valley 2015 (n=27) 2016 (n=29) 2017 (n=18) Average degree Average distance Dyad reciprocity

30 Activities: Florida Map courtesy of Gulfcoast South AHEC GW, 2013.

31 Activities: Florida Topic: Nutrition and Physical Activity Included a clause in the Southwest Florida Cancer Control Collaborative strategic plan that emphasized the need for cancer and chronic disease collaboration. Conducted a training to equip Community Health Workers with tools and knowledge to promote colorectal cancer prevention through healthy eating and increased physical activity.

32 Florida Pre-Roundtable 2015 Pre-Roundtable 2016 Pre-Roundtable 2017

33 Florida 2015 (n=28) 2016 (n=31) 2017 (n=21) Average degree Average distance Dyad reciprocity

34 Activities: South Dakota Map courtesy of Northeast South Dakota AHEC GW, 2013.

35 Activities: South Dakota Topic: Nutrition and Physical Activity Mapped resources Collaborated with cancer clinics for referrals to Diabetes Prevention Program Produced electronic referrals policy

36 South Dakota Pre-Roundtable 2016 Pre-Roundtable 2015

37 South Dakota 2015 (n=24) 2016 (n=25) Average degree Average distance Dyad reciprocity

38 Use SNA to Triangulate qualitative feedback Monitor project progress Identify areas for improvement Make project improvements Identify missing stakeholders Identify key stakeholders

39 Community Roundtable Evaluation Report Year 3 Outlines process and evaluation Highlights successes and challenges Includes materials used for potential replication

40 Additional SNA resources Professional development workshops at American Evaluation Association Conference 2017 conference included: Social Network Analysis: Theories, Methods, and Applications Evaluating Organizational Collaboration and Networks Introduction to Social Network Analysis for Program Evaluation Using Social Network Methods in Program Monitoring and Evaluation

41 Additional SNA resources Making Connections: Using Social Network Analysis for Program Evaluation by Mathematica Policy Research Evaluating Form and Function of Regional Partnerships: Applying a Social Network Analysis to the Network for a Healthy California, by Gregson, et al. in Journal of Nutrition Education and Behavior Social Network Diagnostics: A Tool for Monitoring Group Interventions by Gessell, at al. in Implementation Science

42 References Borgatti, S. (2002). Basic Social Network Concepts. PowerPoint presented at Analytic Technologies meeting. Centers for Disease Control and Prevention. (2017). Risks from smoking: Smoking can damage every part of your body. Retrieved from De Jordy, R. (2015). Analyzing Social Networks. PowerPoint presented at the 2015 LINKS Center Summer Workshop. The George Washington University. (2013). Cost of obesity: NPHW infographic winner. Retrieved from

43 Thank You! Kanako Kashima

44 Please ensure you are connected to audio If you would like to verbally ask a question, please click on the raise hand icon

45 Basic information on policy, systems and environmental (PSE) change approach Resources on where to: Find cancer data Advance PSE change efforts Examples of successful PSE change in cancer control Upcoming Webinar: Policy, Systems and Environmental Change: A PSE Primer March 1 st at 2pm

46 Follow us on Sign-up for the GW Cancer Center s Patient Navigation and Survivorship E-Newsletter: bit.ly/pnsurvenews Sign-up for the GW Cancer Center s Cancer Control Technical Assistance E-Newsletter: bit.ly/tapenews Free online learning modules on: Patient navigation Cancer survivorship Communication and Media Comprehensive Cancer Control toolkits and guides Webinars and Ask-the-Expert sessions and more!

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