Hotel Reservation Information. Blue Harbor Resort 725 Blue Harbor Drive Sheboygan, WI 53081

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1 12 Credits! Programs + 2 CEU for exhibits WFDA Convention Registration Information 137th Annual June Blue Harbor Resort on Lake Michigan Sheboygan, WI Hotel Reservation Information Blue Harbor Resort 725 Blue Harbor Drive Sheboygan, WI For online booking visit To book by phone call Rooms are $148/night (plus tax). PHONE AND ONLINE GROUP CODE: 7AW0WP Room block will be held until 5/21/2018 Monday, June 11, 2018 Kohler Arts Center Welcome Reception Sponsored by National Guardian Life Insurance Company 1:00-5:00 PM WFDA Board Meeting Island Room - Blue Harbor Resort 5:30-8:30 PM Welcome Reception at Kohler Arts Center Join us at the museum for an evening of mingling and enjoying the arts. Hors d oeuvres, cash bar and unique artwork.

2 7:00-8:00 AM On-Site Registration *Business session from 8-9 AM is closed to Exhibitors and Non-Members. Only WFDA Members may attend.* 8:00-9:00 AM General Business Session #1 1 CEU Category 2 Legislative Update, Legal Counsel Update, Treasurer s Report, Executive Board Nominations 9:00-10:00 AM Break / Vendor Booth Visitation Tuesday, June 12, 2018 Refreshments Sponsored by Batesville President s Reception Sponsored by Federated Insurance *Sessions re-open to Exhibitors and Non-Members.* 10:00-11:00 AM Mortuary Law 1 CEU Category 2 Presented by: Michael Sharkey, Attorney and WFDA General Counsel 11:00-12:00 PM WI Veterans Cemeteries & Military Funeral Honors Program 1 CEU Category 3 Presented by: Matt Bergs and Lee Kelly Presenters Matt Bergs, Director of the Southern Wisconsin Veterans Memorial Cemetery and Lee Kelly, the Military Funeral Honors Coordinator will provide information from the Wisconsin Dept. of Veterans Affairs. They will discuss the three State Veterans Cemeteries and how to receive the benefits available to Veterans and their families and review the Military Funeral Honors program and the process of how Honors are requested and coordinated for all veterans in the State of Wisconsin. 12:00 PM - 2:00 PM Lunch / Vendor Booth Visition Individual box lunches will be served in the main convention hall. 2:00-3:00 PM Wisconsin Tissue Bank/Blood Donor Network 1 CEU Category 4 Presented by: Alexander Fike, WI Tissue Bank/Blood Donor Network This presentation will provide an overview of the tissue donation process and how the center, funeral directors and families can all connect and work together. There will also be discussion on organ donation and how the process works on their end along with a plethora of embalming and preparation techniques. 3:00-4:00 PM Break / Vendor Booth Visitation 4:00-5:00 PM Drive S.A.F.E. 1 CEU Category 2 Presented by: Federated Insurance Driving crashes and fatalities are crises that need to be addressed. Both were at an all-time high in the US in 2016! This discussion focuses on the impact of S.A.F.E. driving and specifically how Speed, Attention, Fatigue and Emotion can be managed effectively so your company drivers can return safely home from work each day to their loved ones. Be prepared to discuss actions that will make a positive difference to your business and your drivers. 5:00-6:30 PM President s Reception A great opportunity to mingle and catch up with friends in the Association and exhibitors too. There will be hors d oeuvres, hosted beer, wine and soft drinks and a cash bar. Evening Relax along the lake or walk to one of the many nearby restaurants or shops.

3 7:00-8:00 AM On-Site Registration Wednesday, June 13, /50 Year Awards Sponsored by Madelyn Co. Breakfast and Service of Remembrance Sponsored by Urns Unlimited Keynote Speaker Sponsored by Brown-Wilbert Burial Vaults 8:00-8:30 AM Breakfast Main Hall - Breakfast will be served promptly at 8 AM and followed by Service of Remembrance. 8:30-9:30 AM Service of Remembrance 1 CEU Category 1 We pay tribute to those members of WFDA who have passed during the previous year. 9:30-10:30 AM Break / Vendor Booth Visitation 10:30-11:30 AM General Business Session #2 1 CEU Category 2 25 & 50 Year License Awards, Officer Voting, Installation of new officers. Past President s Address and President s Address. 11:30 AM - 12:30 PM I didn t know we could do that! 1 CEU Category 3 Presented by: Todd Carlson, Funeral Director Life Insurance Company Are the needs of funeral consumers changing? Absolutely! Are they looking for a more relevant and personal way to say Goodbye? There s no doubt about it! Todd will explain in detail how to engage with families in new ways that lead to meaningful, unique, and healing funeral events. The key to providing greater value to an ever-changing market is asking better, more creative questions. When you bridge the gap between the unspoken needs of the families you serve and their desire for a truly unique event, you will begin to hear, I didn t know we could do that! 12:30-2:00 PM Lunch / Vendor Booth Visitation Past President s Luncheon 2:00-4:00 PM Keynote Speaker: Ryan Thogmartin How to Drive Leads on Social Media, It s Not Just Good Will Marketing 1 CEU Category 2 and 1 CEU Category 3 Presented by: Ryan Thogmartin, DISRUPT Media If you re not driving leads, then you re doing it wrong! This presentaion isn t going to be about what is social media or why your funeral home should embrace social media frankly if you don t already know the answers to the previous questions you must be living under a rock. This presentation will show real live examples of funeral homes who are using engaging content to drive real leads and conversations. Are your customers really using social media and do they want to talk about your funeral home or cemetery? Heck yes, they are, and we are going to show you the proof. In this 60 minute presentation, I will overload your mind with powerful content that is helping funeral companies across the country be the go-to source for death conversation and get this the consumer is the one starting the conversation. I will

4 give you the numbers who is engaging funeral companies on Facebook and what are they talking about and how you can produce real leads through social media content. 6 Monster Highlights You Get In This Presentation: The two biggest myths about social media and funeral service Real examples from funeral homes dominating on social media How to sell without selling to drive leads Why strategy is key for success Why Paid Ads must be a part of your social media strategy 2 Case Studies of how we are using Facebook ads to drive more than $15,000/month in Preneed sales 4:00-5:00 PM Vendor Visition / Pack Up 5:00 PM Adjourn Printing provided by:

5 137th Annual Convention Member Registration Form Please fill out one registration form per person Name: Funeral Home: Address: City: State: Zip: Phone: Registration Type Funeral Director Convention Registration $200 Apprentice - License # Complimentary 25/50 Year License Honoree Complimentary TOTAL AMOUNT INCLUDED Arts Center Event The WFDA Convention Welcome Reception at the Kohler Art Center included with paid convention registration. Attendees are welcome to bring their immediate families to the museum at no additional charge. Yes, I will be attending the reception at the Kohler Arts Center! I will be attending and bringing additional family members. Please write-in number No, I will not be attending. Payment Information: Check Credit Card MasterCard Visa American Express Name on Card: Number: Expiration: CVV: Pay w/check: Include registration form (this page only) & check made payable to WFDA in the mail. Pay w/credit Card: Include credit card information on registration form and mail, fax to (608) or to laura@wfda.info. WFDA 22 E. Mifflin Street Suite 1010 Madison, WI If you have any questions contact Laura with WFDA at (608) or laura@wfda.info