Tool Kit. GBFB.org/holidaymeals. Together, we ll help to distribute more than 12 million healthy meals this holiday season.

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1 Thank you for joining The Greater Boston Food Bank s (GBFB) seventh annual Holiday Meal Drive. Your efforts will help to provide healthy holiday meals to those in need across Eastern Massachusetts who struggle to have enough to eat. Every $20 donation will provide a complete and healthy holiday meal for 5. GBFB.org/holidaymeals You can participate in GBFB s Holiday Meal Drive by: Donating as an individual donor Starting a fundraising team with colleagues, family and friends Tool Kit CONTENTS Maximize Your Fundraising Fundraising Ideas Social Media Tips Sample s Fillable Flyer Together, we ll help to distribute more than 12 million healthy meals this holiday season. For more information about Holiday Meal Drive: Alisha Collins The Greater Boston Food Bank Director of Corporate & Community Engagement acollins@gbfb.org

2 Maximize Your Fundraising Involve everyone on your team in GBFB s Holiday Meal Drive! Once you ve assembled your friends, family, and colleagues to form a team, be sure to register your team at [insert sphere landing page], send personalized requests for support to your network. Ask them to help our neighbors in need by supporting your fundraising efforts for the Holiday Meal Drive. Check out some sample s in this toolkit and be sure to include your fundraising page link! Personalize your fundraising webpage. Include information about GBFB, why you ve chosen to support the Holiday Meal Drive and the impact each donation will have. Set a 100% participation goal for your group or organization! Ask each individual to participate however they can. Don t forget to provide updates on your team s fundraising successes. Companies can double (even triple!) donations made by their employees with a matching gift made from your organization. A $50 donation could turn into $100 by asking your human resources department for their matching gift form. Remind supporters who donate to your fundraiser to do the same. Talk about the campaign at staff meetings, in your break rooms, at your events, on social media and in your newsletter. Feature Holiday Meal Drive on meeting agendas! Let s provide holiday meals to our neighbors in need!

3 Fundraising Ideas Energize your team s efforts with these fun, easy ideas! Contribute Yourself: Be the first to make a contribution to your team! Set up a display in your office so co-workers or share your donation and progress on social media to inspire others to participate. Hunger Lunch Seminars: Hold a brown bag lunch or catered lunch and invite GBFB to speak about food insecurity. Ask employees to donate what they would have normally spent on lunch. Change Jar: Keep a change jar in high traffic areas to encourage others to donate their spare change. Denim Days for Holiday Meal Drive: Arrange for staff to dress casually in exchange for a donation. Lose the Latte: Ask co-workers, friends, and family to give up their favorite coffee drink for a day or week and donate to your campaign instead. Raffle: Hold an office raffle with prizes like a prime parking spot, gift cards to local eateries, or something special/unique to your organization. Sell tickets for $20 each!

4 Social Media Tips Spread the word about your Holiday Meal Drive! Sample Tweets or Posts: Use #HolidayMealDrive and Join me as I to provide healthy holiday meals to those in need! #HolidayMealDrive [Link to your fundraising page] With every $20 #HolidayMealDrive can provide a healthy holiday meal for 5 [Link to your fundraising page] Join our challenge to provide healthy holiday meals to those in need this season! #HolidayMealDrive [Link to your fundraising page] 1 in 11 faces hunger regularly. Join me as I raise funds to help those in need this holiday season. #HolidayMealDrive [Link to your fundraising page] Sample Post: Use #HolidayMealDrive and tag The Greater Boston Food Bank Join me as I provide healthy holiday meals to those in need! Just $20 will provide a nutritious holiday meal for 5 people that otherwise they could not afford. [Link to your fundraising page]

5 Sample Communications Soliciting Holiday Meal Drive donations is simple. Use these sample s to send to your colleagues, family and friends. Feel free to edit this content to make them most impactful to your team. Please contact Alisha Collins at with questions or for more ideas. Sample 1 Subject Line Suggestions: Support The Greater Boston Food Bank today! Help provide holiday meals to those in need Holiday Meal Drive is here! Dear [NAME], This holiday season, The Greater Boston Food Bank (GBFB) will distribute more than 12,000,000 healthy meals to those in need across Eastern Massachusetts. We re asking members of our community to help by supporting GBFB s seventh annual Holiday Meal Drive to raise funds to provide healthy holiday meals to our neighbors in need. [COMPANY] has joined this effort and we need your support! Did you know? 1 in 11 people in Eastern Massachusetts are food insecure. Among children, this number is as high as 1 in 8. Last year, GBFB distributed more than 60 million pounds of food the equivalent of 50 million meals. Through our 530 member hunger-relief agencies and program partners, 140,000 people eat something from GBFB each month, including children, seniors and veterans. Together, we can end hunger here. Please join [COMPANY] s efforts by making a contribution! Every $20 donation will provide a healthy holiday meal for five of our neighbors, allowing them to enjoy this tradition and making their holiday season brighter. Click [INSERT URL] to donate. Thank you for your generous support! Sincerely, [SIGNATURE]

6 Sample Communications Soliciting Holiday Meal Drive donations is simple. Use these sample s to send to your colleagues, family and friends. Feel free to edit this content to make them most impactful to your team. Please contact Alisha Collins at with questions or for more ideas. Sample 2 Subject Line Suggestions: Support The Greater Boston Food Bank today! Help us to provide 12 million meals to those in need Dear [NAME], [COMPANY] is working with The Greater Boston Food Bank (GBFB) and the Greater Boston community to feed families in need by participating in GBFB s sixth annual Holiday Meal Drive. Together, we have the power to help GBFB distribute more than 12,000,000 meals this holiday season to those who otherwise would not be able to enjoy this tradition. Who does GBFB serve? Each month, 140,000 people across the 190 cities and towns of Eastern Massachusetts eat something from GBFB. These are neighbors in need like Mindy and her three-year-old daughter who struggle to afford the food necessary to stay active and healthy. Through GBFB s Mobile Market in Malden, Mindy receives the fresh and nutritious food she and her daughter need, eliminating sacrifices when it comes to her daughter s health. You can help! Let s work together to make sure that members of our community, like Mindy and her daughter, have a happy holiday season. Donate online today at [COMPANY] s fundraising page [INSERT URL]! Every $20 donation will provide a healthy holiday meal for five. Together, we can end hunger here. Best, [SIGNATURE]

7 Hunger hurts. In Eastern Massachusetts, 1 in 11 people don t know where their next meal will come from. Among children, that number is as many as 1 in 8. We can help. TOGETHER WITH The Greater Boston Food Bank s annual Holiday Meal Drive provides healthy holiday meals to those in need. A $20 donation provides a complete holiday meal for five. Together, we can make the holiday season brighter for our neighbors in need. Join us. $20 provides a holiday meal for five. WHEN: DONATE ONLINE: SITE CONTACT: Everyone has a role in ending hunger in our community. The Greater Boston Food Bank. 2018