Steps of Hope. For more information, or to form / join a team, please call or visit NAMICollier.org/walks

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1 the SAVE DATE 2018 Steps of Hope

2 Core Team Building Strategies 1. Select a name for your team! The catchier the better! 2. Set both a financial goal and a goal for the number of persons walking. We would hope that all teams raise a minimum of $2,000, which is easily done if everyone writes letters! If you want us to do the mailing for you just ASK! Last year, we made some eye-catching labels for teams that wanted our assistance in mailings. 3. Target folks for your team: Family, friends, extended family, co-workers, former co-workers, neighbors, church members, etc. 4. If you belong to a civic organization, ask them to join you as well. 5. Make sure everyone knows what NAMI does and why this walk is so important. 6. Keep accurate records of who all will be walking on your team, and make sure they have walker registration forms! 7. You can either collect the money from the walkers or turn it in as a team captain, or the individual walkers can do so. 8. Design and order team T-shirts for your team. 9. Keep in close contact with the NAMI office, and with your walkers. REMEMBER, the NAMI office staff is here to help you every step of the way! Please don t hesitate to call for help or with questions!! 10. MOST IMPORTANT: HAVE FUN!

3 Team T-Shirts to make the Team More than any other factor, team t-shirts help build up a team prior to a Walk and unite a team the day of the Walk. Here are some key tips to keep in mind regarding team t-shirts They should be bright and colorful so the team wearing them STANDS OUT as much as possible on the day of the Walk. 2. The designs, logos, and slogans on them should be as creative and unique as possible, so they are a conversation piece both during and after the Walk. Team t-shirts are (in effect) walking billboards for your company, organization, or friends and family. 3. Good team t-shirt designs almost always include the team name and NAMI s name or logo. Please let us know if you would like us to send you our logo or more information!. 4. Team T-shirts are a very effective WALKER RECRUITMENT tool, if publicized and promoted by the team captain prior to the Walk. 5. THERE WILL BE A BEST TEAM T-SHIRT CONTEST WITH THE WINNER SELECTED AT THE WALK! 6. REMEMBER: Team T-shirts are paid for by the team so that EVERY DOLLAR raised in the Walk goes to support NAMI of Collier County and its programs!

4 Sample Letters SAMPLE LETTER 1 Dear Family, Friends, Walkers, and Donors, Can you believe that NAMI s 2018 Walk will be the 16th annual Walk February 17. This year, (team name) will be there again, and we are so looking forward to it!!! I hope you will join us as we continue to help those affected by mental illness through the National Alliance on Mental Illness (NAMI) of Collier County. This year, Registration starting at 8am, event begins at 8:30am and walk begins at 9:30am with Grand Marshal, and Ray (Boom Boom) Mancini, a world champion boxer and his biography The Good Son became best-seller: followed by music, fun, food and refreshments. You have been so supportive of (team name) in past years. Incredibly, we have raised over $X,XXX for this cause that is so dear to our hearts. All donations stay with NAMI. NAMI needs all of us to help them continue to serve more than 16,000 local community members free of charge. Funds are used to help those who need medication, a doctor s appointment, sometimes to keep their lights on, or even to stay in their home. NAMI also supports the Sarah Ann Center financially, which is the only safe haven for the thousands of visits the center receives each month. Open six days a week, the Center is a refuge for those with a mental illness like schizophrenia, bipolar disorder, depression, or anxiety. It is a place for socialization, solace, and support. This year has been somewhat of a challenge for us, and we so appreciate our NAMI family. That is why we are asking you to join us again this year! NAMI needs YOU! If you cannot walk with (team name), we hope we can count on your donation.

5 Sample Letters SAMPLE LETTER 2 Dear Friends and Family: On February 17, 2018, our family will participate in the NAMI Walk. This will be NAMI s 16th Annual Walk, and will be held at Cambier Park in Naples. Registration starting at 8am, event begins at 8:30am and walk begins at 9:30am. Ray (Boom Boom) Mancini, a world champion boxer and his biography The Good Son became best-seller, will be the Grand Marshal. There will be free food, fun, entertainment, and refreshments! NAMI, the Nation's voice on Mental Illness, provides FREE support, education and advocacy services to the ONE in FOUR families affected by serious and persistent mental illness. These illnesses include schizophrenia, bipolar disorder, depression, attention deficit disorder, anxiety disorders, and more. Our son, (name), suffers from bipolar disorder and - thanks to medications and therapy - he is doing well and now has his own business. This is a blessing from above. This is the ninth year we will be doing this Walk. We are asking our friends and family to make a donation on our behalf. Checks can be made out to NAMI of Collier County and mailed to our home: (name and address) Our goal is to raise (amount) for (team name) and we hope you will join us. Most gratefully, X

6 Sample Letters SAMPLE LETTER 3 Dear Supporters, Our 16th annual walk fundraiser campaign is underway. The Walk will be held on Saturday, February 17, 2018 at Cambier Park in Naples. Registration starting at 8am, event begins at 8:30am and walk begins at 9:30am. I hope you will join our team in this 2.5-mile walk. This year, serving as Grand Marshal Ray (Boom Boom) Mancini, a world champion boxer and his biography The Good Son became best-seller. It s sure to be a fun and happy day! To help us with this cause, you can send a check to the NAMI office, at 6216 Trail Blvd, Bldg. C, Naples, FL Please be sure to indicate that it is for our team, (team name). Another option is to make a donation through the website at Click on (team name) and you can make a donation directly through the website. I am raising money for: My child, who wouldn t be where he/she is today without the help of the H.U.G.S. program. The people who call the office daily looking for answers and hope. NAMI gives that. I see it every day. Advocacy, so that mental health treatment loses its social stigma as it continues to receive funding. Last year, NAMI of Collier County served over 16,000 local people. My personal goal is to raise (goal) for our team to help continue these programs. Last year, with your help, our team raised (amount). Now, more than ever, NAMI needs your generous support. If you have any questions, feel free to call me at (XXX) (XXX-XXXX).

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