Southern Aerosol Technical Association March 24, 2011

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1 NOYS Southern Aerosol Technical Association March 24, 2011

2 Alliance for Consumer Education Our mission is to promote responsible and beneficial use of products to ensure a safer, healthier, and cleaner environment in homes, businesses, and the community

3 ACE s Active Program Areas Inhalant Abuse Prevention - designed to raise awareness about issue of inhalant abuse through research, community outreach and educational tools. Disease Prevention -designed to provide educational, research-based information on preventing disease transmission within the home and in community settings. Heroes of the Health League designed to give an all encompassing look at home safety. Highlighting Poison Prevention, Product Management and sustainability concepts

4 Heroes of the Health League Tie in of existing programs under umbrella of a safe and healthy home Interactive home for children

5 Disease Prevention Program Ace Clean Trivia game with CSPA s Cleaning Products Division APIC, Marvel Comics partnership Ace Clean school visit

6 Inhalant Program Components Parents, families Kit, Materials Message Board Website inhalant.org Partners Social Media - Facebook - MySpace - Wikipedia - Twitter - YouTube Blog - Retailers - Baseball - Schools - Counselors - Nurses - Poison Centers - Plants

7 Inhalant.org Website Components Kits: English & Spanish for free download off of inhalant.org. Blog: Launched in spring 2008 and features the latest news about inhalant abuse. Message Board: Created in 2007 and provides a forum for parents, educators, and community leaders to discuss inhalants.

8 She came home January 9th, 2008 but not the way we all had thought. She came home to a hospital bed with a pick line for intravenous feeding of antibiotics, a stomach feeding tube, numerous medications and needing care 24/7 but she is still considered to be in a semi-coma state. Her eyes are open, she blinks them as response to what we are saying, but as yet cannot talk or walk Jamie was a passenger in the back seat of a car with a driver who chose to huff computer cleaner while driving. She hit the back end of a utility trailer hauling large equipment going 80 mph, with a small Toyota Camry-- the car flipped and hit a tree Please do not huff anything to get high. If you don t care about yourself care about your family, your mother, father, brother or sister because it will change the whole family. The financial, emotional and shear physical strain at times seem unbearable. I cannot go watch her brother play football, or watch his wrestling matches; I work and take care of Jamie.

9 how to I recently lost my 8 year old sister to huffing. When I say recently I mean a little over 2 weeks ago. Today would have been her 9th birthday!!! How does a child that young learn huff? I have been doing a lot of research on the whole epidemic in hopes to be able to speak about it at Ft. Stewart / Hunter AAF. Can anyone offer some material online that will be more helpful? Today we will be releasing purple balloons in honor of her 1 st birthday in heaven. It doesn't matter where anyone is, we are all going to do it where ever we are at 4pm. Please join if possible!!! RIP Kaitlyn Kuhn Mar 2nd Feb 15, 2011

10 2010 Outreach: The greater community Public Service Announcement - A&E Intervention VA Dept of Health, Division Injury & Violence Prevention EAA & Camden Riversharks Journal of Communication in Healthcare P.A.I.N website

11 Outreach: Strike Out Inhalant Abuse Program The program educates parents, school officials and individuals in the community about inhalant abuse and prevention ACE teams up with American School Counselor Association and Minor League Baseball to expand its Strike Out program to 4 communities this summer Pennsylvania: Reading Phillies, June 24 th New Jersey: Trenton Thunder, June 26 th Ohio: Akron Aeros, July 7 th Connecticut: New Britain Rock Cats, July 22 nd

12 Dir. of the New Britain Dept of Public Health Distribution of Materials Pre-Game Address Former President of CTSCA & local Poison Educator Parents Tracy Franklin & Jeff Williams share their story of losing a child to inhalant abuse

13 Outreach: and beyond Facebook: ACE Fan page Establish presence where the conversation is taking place Ability to impact dialogue Rapid expansion to more target audiences YouTube: Monitor videos Post PSAs Consolidate information

14

15 Outreach: and beyond Wikipedia: Links, Media, Increase site traffic Monitor relevant existing pages New outreach to target audience Assist impact of inhalant blog

16

17 Inhalant Strategic Plan 2011 Primary Goals: 1. Expand ACE s credibility & visibility online Update web content and resource 2. Continue to establish ACE as a preferred resource & increase awareness of inhalant abuse prevention Engage medical and first responder community Determine next steps with minor league baseball partnerships - Aerosol regional gorups - Minnesota Twins Labeling initiative Plant manager prevention campaign Youth, transportation and military outreach

18 Thank You! Queshia S. Bradley Manager, Education Programs Inhalant.org StopGerms.org Twitter.com/ConsumerEd youtube.com/aceconsumered

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